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Lucky Yatra, Indian Railways, Campaigns of the world
OOH Campaigns

Lucky Yatra: How Indian Railways Turned Train Tickets into Lottery Tickets to Curb Fare Evasion

May 5, 2025
Lucky Yatra, a groundbreaking campaign by FCB India for Indian Railways, turns every train ticket into a potential lottery win. Every day, Indian Railways serves…
Drinkable Ad Coke Zero 1
Tech Innovations

Drinkable Advertising Campaign by Coke Zero

April 1, 2016
Coca Cola and Ogilvy & Mather created entire advertising campaign called “You Don’t Know Zero ‘Til You’ve Tried it.” that you can actually drink, whether…

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