Social – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Fri, 28 Oct 2022 05:37:39 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Social – Campaigns of the World https://campaignsoftheworld.com 32 32 Brands Celebrate Indian Cricket Team’s Victory At Gabba, Meme-Style! https://campaignsoftheworld.com/digital-campaigns/indian-cricket-teams-victory-at-gabba/ Wed, 20 Jan 2021 16:06:26 +0000 https://campaignsoftheworld.com/?p=22727 #IndVsAus – India created history with a hit story.

India defeated Australia by whooping 3 wickets, bagging the test series (2-1), and adding the feather of Border-Gavaskar trophy to its winning crown.

The icing on the cake with this victory was that it was a second-tier Indian side playing at Gabba, a place where Australians stood strong without accepting defeat for 32 straight years. But with this #IndVsAus test match, we changed the course of history and made them taste defeat on their winning ground.

With everyone in a super celebration mood, brands joined forces with netizens. This time they too are celebrating Indian cricket victory with hilarious and spot-on cricket memes. And as always, we found the best of these memes for you.
Enjoy.

We hope these IndVsAus cricket memes warm your heart as much as it did for us.
Happy Celebration!

Netflix India

 

Zomato

 

Anand Mahindra

 

Swiggy

 

Reliance Digital

 

Paytm

 

Pepsi India

 

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A post shared by Pepsi India (@pepsiindia)

 

IndiGo

 

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A post shared by IndiGo (@indigo.6e)

 

Dineout

 

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A post shared by Dineout (@dineout_india)

 

Boat

 

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A post shared by boAt (@boat.nirvana)

 

Social

 

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Audi

 

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A post shared by Audi India (@audiin)

 

Tata Cliq

 

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Manforce India

 

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A post shared by Manforce Condoms (@manforceindia)

 

Durex

 

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Swiggy

 

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A post shared by Swiggy (@swiggyindia)

 

Bumble

 

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A post shared by Bumble India (@bumble_india)

 

Fevikwik

 

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A post shared by Fevikwik (@fevikwikindia)

 

Cure Fit

 

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Vodafone

 

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Dunzo

 

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A post shared by Dunzo (@dunzo_it)

 

Tinder

 

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A post shared by Tinder India (@tinder_india)

 

KFC

 

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A post shared by KFC India (@kfcindia_official)

 

Himalaya Men

 

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Arre

 

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Bingo

 

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Alt Balaji

 

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Ixigo

 

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]]> Reliance Fresh appoints Leo Burnett India & Indigo Consulting to handle its creative & digital mandate https://campaignsoftheworld.com/news/reliance-fresh-appoints-leo-burnett-india-indigo-consulting/ https://campaignsoftheworld.com/news/reliance-fresh-appoints-leo-burnett-india-indigo-consulting/#respond Fri, 01 Nov 2019 04:40:43 +0000 https://campaignsoftheworld.com/?p=17776 Reliance Fresh, India’s leading neighbourhood retail chain, has awarded its creative and digital mandate to Leo Burnett India and Indigo Consulting – both part of the Publicis Groupe. Reliance Fresh is a one-stop-shop for fresh shopping, fresh savings and fresh happiness. Incepted in 2006, it has grown to become one of India’s leading supermarket and grocery retail chains. It is now present in over 74 markets, with more than 520 stores and 3 million active customers and counting.

The business win comes after a multi-agency pitch and Leo Burnett India’s Mumbai office will be leading the account along with the Indigo Consulting team. The appointment will see the agencies responsible for integrated communications work, spanning brand strategy, creative, social and digital services. On its part, Indigo Consulting will help Reliance Fresh with its brand affinity, to bring it to consumers’ consideration by leveraging select digital and social platforms.

Reliance Fresh appoints Leo Burnett India & Indigo Consulting

Speaking about the announcement Damodar Mall, Chief Executive Officer – Grocery Retail said, “We are happy to have Leo Burnett join us in the journey of Reliance Fresh – our retail format with the highest mindshare. In its current phase of positive growth and expansion, it was important for us to have the right partner in crafting the brand’s creative language and identity. Going forward, with the renowned Leo Burnett team, we are sure Reliance Fresh’s expression will scale new heights.”

Speaking about the win Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett said, “Reliance Fresh is one of the fastest-growing brands in their category and is well on its way to modernize and transform the way India does its grocery shopping. We are excited to be a part of this journey with the brand and are committed to building a strong narrative that will help embed the brand deeper into the local markets.”

Rakesh Hinduja, COO West, Leo Burnett, further adds, “We are very excited to welcome Reliance Fresh onboard. To crack a complex category like retail, you need Wave 3 solutions and we are glad that team Reliance was on board with our thinking and we are looking forward to creating some differentiated work for them.”

Rajesh Ghatge, CEO, Indigo Consulting, said, “It is safe to say that a vast majority of consumers discover, engage and transact with a retail brand on digital. Digital not only will help in driving the brand narrative but will also empower the consumer by making this narrative hyper contextual and hyper-relevant to their need states. The category of fresh, frequent and regular shopping provides us opportunities to leverage data and serve the relevant and targeted communication to the brand’s consumers. We are excited to work on creating a seamless and channel-agnostic solution for Reliance Fresh at scale.

Tags:
Advertising Agency, Agency News, Brand News, Digital Mandate, Creative Mandate

]]> https://campaignsoftheworld.com/news/reliance-fresh-appoints-leo-burnett-india-indigo-consulting/feed/ 0 Visionworks – See the Difference https://campaignsoftheworld.com/film-and-video/visionworks-see-the-difference/ https://campaignsoftheworld.com/film-and-video/visionworks-see-the-difference/#respond Sat, 20 Jul 2019 15:18:57 +0000 https://campaignsoftheworld.com/?p=16804 Visionworks & Leo Burnett Chicago teams up with actor Karan Soni to help audiences See the Difference regarding the eye care industry.

Visionworks has launched a new brand campaign, See the Difference, introducing audiences to a comedic cast of villainous eye care executives intent on making the industry as complex as possible — helping show audiences that eye care really doesn’t have to be that difficult.

Visionworks’ new brand direction embraces an honest and relatable tone, promising simplicity and transparency in the eye care experience — a welcome change in an otherwise opaque and confusing industry. ‘See the Difference’ began in June and full campaign work debuted on July 8, running across TV, online video, social, print and radio.

“Visionworks is positioning itself for a new phase of growth, establishing our brand as the obvious choice for complete eye care,” said Pete Bridgman, chief executive officer, Visionworks. “We believe that consumers should be able to see the difference in our products, our service, and the eye care experience. Our new brand campaign celebrates that clarity.”

Actor Karan Soni serves as the new face and voice for the campaign, representing the eye care ambassador you can trust among the other out-of-touch executives. This is Leo Burnett’s first creative campaign for Visionworks since being named agency of record in November 2018.

Leo Burnett will also be creating a new visual identity for the Visionworks brand in tandem with new creative work, all featuring the brand’s Love What You See Guarantee: Love How You Look, Love How You See, and a 100-day guarantee to fix your glasses if you don’t love them for any reason.

“Leo Burnett and Visionworks are both in the business of creating human value,” said Britt Nolan, co-president and chief creative officer, Leo Burnett Chicago. “We’re excited to partner with Visionworks on category-defining creative work, harnessing behavioral insights and reimagining this new era of consumer eye care.”

Client
Advertiser: Visionworks
Chief Marketing Officer: Stan Lippelman
Marketing Director: Lance Wagner
CEO: Peter Bridgeman

Creative Agency
Creative Agency: Leo Burnett Chicago
Chief Creative Officer: Britt Nolan
Creative Director: Brian Shembeda (EVP), Jeff Candido (SVP)
Creative Resource Manager: Mao Moua
Talent Manager: Regina Gomez
Associate Creative Director: Rene Delgado, Matt Mccabe
Account Director: Mark Burgess (EVP), Sarah Kaminsky, Alexis Andreasik
VP Director: Peggy Walter (Director Of Celebrity Services)
Senior Counsel: Laura Cooney
Clearance Manager: Michelle Overby
Director Of Production: Veronica Puc (EVP)
Production Manager: Michelle Byrdak
Account Supervisor: Rachel Perzek
Senior Producer: Adine Becker
Strategy Director: Kevin Lilly (EVP), Kelly Alesso (VP)
Executive Producer: Tom Keramidas

Tags:
Film, United States, Professional Services, Visionworks, Leo Burnett, See the Difference

]]> https://campaignsoftheworld.com/film-and-video/visionworks-see-the-difference/feed/ 0 Saudi Arabia’s historic announcement, allowing women to drive https://campaignsoftheworld.com/digital-campaigns/saudi-women-drivers/ https://campaignsoftheworld.com/digital-campaigns/saudi-women-drivers/#respond Thu, 05 Oct 2017 01:59:16 +0000 https://campaignsoftheworld.com/?p=12161 Saudi Arabia’s King Salman Bin Abdul-Aziz has signed a Royal Decree allowing women to drive. Saudi Arabia was the only country where women drivers were prohibited. The cultural edict in Saudi Arabia is seen responsible for this long-standing prohibition policy on women drivers. Women who protested paid heavy penalties. Since the 1990s, women’s rights activists in Saudi have been against this ban for their freedom and the right to drive. #SaudiWomenMove #SaudiWomenCanDrive

Crown Prince Mohammed bin Salman issued the decree and said that this is the right time for the right thing and his government considered driving by women as a social matter and not a religious issue. This order will be effective as on June 2018.

The Gulf Region is one of the largest markets for Automobiles and will see a significant rise of potential buyers after this historic announcement. Now, the US car companies like Ford and Jaguar can also jostle the market with Toyota and Hyundai, the current best sellers in Saudi.

Welcome to the driver’s seat | Ford. #SaudiWomenMove #SaudiWomenCanDrive
#SaudiWomenCanDrive | Ford Campaign

#Myway | Volkswagen
My way | Saudi women drivers - Volkswagen Middle East-

“2018 GRL” | Nissan Middle East
2018 GRL Nissan Middle East

“The road is yours” | Jaguar

See What happens when 99 women from varying walks of life come together to send out one powerful message?

“My Choice” – It starts with you.

Also Read: A Saudi Woman Who Got Behind the Wheel and Never Looked Back

The Article related to:
Saudi Arabia, women, Driver, Salman Bin Abdul-Aziz, women’s rights, Khaled Bin Salman, social, religious, Automobiles, creative Automobiles ads, Best Automobiles campaign, Toyota, Hyundai, Jaguar, Arab, Feminists‏, Creative print ads, latest ads, Muslims, Women’s rights in Saudi Arabia, Ford, car

]]> https://campaignsoftheworld.com/digital-campaigns/saudi-women-drivers/feed/ 0 ASICS: Want it More https://campaignsoftheworld.com/film-and-video/asics-want-it-more/ https://campaignsoftheworld.com/film-and-video/asics-want-it-more/#respond Sat, 20 Feb 2016 04:27:27 +0000 https://campaignsoftheworld.com/?p=7959 If you’re pushing towards a goal, They want to help you get there.

Asics has launched a new brand platform, ‘Want it more’, featuring real people pushing themselves hard physically to achieve their fitness goals.

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Want It More

Credits:
Campaign: ASICS: Want it More
Client: Asics
Senior General Manager, Global Brand Marketing: Paul Miles
Global Advertising Manager: Eva Sutter
Agency: 180 Amsterdam
Executive Creative Dir: Dan Treichel, Dave Canning
Art Director: Tony Bartolucci
Copywriter: Joe Craig
Executive Producer:
Producer: Bethany Papenbrock
Asst. Producer: Davide Janssen
Account : Jim O’Regan
Business Affairs: Akvilina Jaskunaite
Planner: Ben Armistead
Production Co.: Smuggler/Gatehouse
Director: Henry Alex Rubin
DP: Ken Seng
Producer: Ben Link
Executive Producer: Chris Barett
Editorial Co.: Marshall Street Editors
Editor: Spencer Ferst
Producer: SJ O’Mara
Assistant Editor: Jake Armstrong
Online Facility: MPC Amsterdam
Colorist: Jean Clemant

]]> https://campaignsoftheworld.com/film-and-video/asics-want-it-more/feed/ 0 Equinox- As long as you ‘commit to something’ https://campaignsoftheworld.com/creative-print-ads/equinox-as-long-as-you-commit-to-something/ https://campaignsoftheworld.com/creative-print-ads/equinox-as-long-as-you-commit-to-something/#respond Fri, 22 Jan 2016 06:24:28 +0000 https://campaignsoftheworld.com/?p=7455 A series of seven new ads over three days in Los Angeles shot by Fashion photographer Steven Klein. EquinoxMadeMeDoItThey celebrate various forms of commitment, Equinox says, in socially relevant areas like activism, sexuality, lifestyle choices and women’s rights.

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Credits:
Client: Equinox
Project: Commit to Something
Format: Print, Out-of-home, Digital, Social, In Club (windows/displays)
Chief Marketing Officer: Carlos Becil
Executive Creative Director: Liz Nolan
Senior Manager, Social Media: Caitlin Schneider
Manager, Social Media: Carly Roth
Senior Manager, Studio Services: Gisela Delgado
Print Production Assistant: Lisa Day
Senior Manager, Brand Communications: Ashley Anderson
Assistant Marketing Manager: Kathryn Morgan
Agency: Wieden + Kennedy, New York
Executive Creative Directors: Colleen DeCourcy
Creative Directors: John Parker & Sean McLaughlin
Copywriter: Rajeev Basu
Art Director: Mathieu Zarbatany
Art Director, Social: Alison Joseph
Director of Art Production: Deb Rosen
Photographer: Steven Klein
Account Director: Casey Jennings
Account Supervisor: Kristen Herrington
Account Executive: Jasmine Cogdell
Project Manager: Danielle Rounds
Business Affairs: Keri Rommel, Lindsey Timko
Brand Strategist: Neal Arthur
Content Strategist: Matt Simpson
Community Manager: James Williams
Designer: Design Director: Serifcan Ozcan; Designer: Brian Metcalf
Media Director of W+KNY: David Stopforth
Group Media Director: Ryan Haskins
Media Supervisor: Courtney Bernstein
Media Platforms: Yoni Freedman
Photographer: Steven Klein
Photographer’s Agent: Art Partner
Stylist: Mel Ottenberg
Set Designer: David White
Retouching Agency: Steven Klein Studio
Production Company: North Six
Executive Producer: Jordanna Vogel
Line Producer: Kellie Tissear

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