It’s a fact that children don’t like to see the doctor. Our instruments, our medicines or our outfits have a knack for making them cry.

Unfortunately, many don’t have this opportunity: 4 million children under the age of 5 die each year from diseases that could have been prevented.

A simple gesture can save their lives.

Today, a child dies every 7 seconds from lack of care.

Credits:
Advertising Agency: DDB, Paris, France
Executive creative director: Alexander Kalchev
Creatives: Gautier Fage, Sébastien Henras, Julien Bon, Benoit Oulhen
Account Management: Matthieu de Lesseux, Marine Hakim, Sophie Colus
PR: Anne-Marie Gibert
Photographer: Achim Lippoth