SOS – Campaigns of the World

Fund raising marketing campaign – ‘Chatpat’ by SOS Children’s Villages of India

YWwV268TPqrxQUV5 — Thu, 17 Nov 2022 08:51:50 +0000

SOS Children’s Villages of India announced their brand ambassador for their ‘NoChildAlone’ Campaign that reiterates the organization’s Basket of Care Solutions initiative.

The newest social media celebrity, Chatpat, is a 10-year-old from Mumbai who shares “gyaan,” or life advice, that can compete with anything said by an adult.

Problem
SOS assists approximately 45,000 children in India, hence they are reliant on donations to finance their development initiatives. When your business has trouble marketing its unique offering and, as a result, is not well known among the general public, it is challenging to gather donations.

Insight
Corporate support is the most dependable and consistent source of money for any nonprofit. We developed a system to use corporate marketing budgets, which are ample, to donate money to SOS. We provide these businesses/brands with their money’s value in return.

Idea
FCB India, FCB Chicago, and Kinnect came together to create and recruit SOS Children’s Villages, India’s first brand ambassador – #Chatpat, to help the childcare NGO in creating awareness and helping it raise funds for the homeless and destitute. This social movement has been exceedingly successful, with multiple brands coming on board. On Children’s Day ’21, a 10-year-old boy – Chatpat, from the streets of Mumbai, shared ‘gyaan’ videos around quirks from the streets. While his videos instantly started winning hearts, there was an underlying message of the harsh reality of a 10-year-old living and surviving on the streets that got noticed. SOS Children’s Villages India (SOSCVI) has been doing great work over the last 60 years, but this campaign puts them on the global map. It was not only a breakthrough idea for the NGO to garner corporate donations but also one that uniquely enhanced brand value by recreating some of their iconic work around a social cause. Generosity is at its very best, where #Chatpat gave to the brand first!

Awards: Kyoorius Advertising Awards

Credits
Client: SOS Children’s Villages India
Entrant: FCB India LLP Advertising Ltd + Kinnect

The Jimmy Nelson Foundation presents Save our Sentinels

YWwV268TPqrxQUV5 — Fri, 12 Jun 2020 06:44:32 +0000

On the occasion of the United Nation’s World Day for Cultural Diversity for Dialogue and Development, Wunderman Thompson has released ‘#SOS Save Our Sentinels’ for The Jimmy Nelson Foundation. Save Our Sentinels is a short film and a powerful visual commentary on the cultural identity of the last sentinels of our natural reserves, the last 36 indigenous tribes standing still, in rare still photographs. We stitched together from thousands of original documented pictures of the last few indigenous tribes interspersed with the unique footage of their ancient habitats in the previous twenty years by celebrated photographer Jimmy Nelson and his team.

Credits
Photographer: Jimmy Nelson
Writer & Film Director: Senthil Kumar
Music Director: Dhruv Ghanekar
Offline Editor: Priyank Premkumar
Offline Editor: Kevin Menezes
Online Editor: Dev Nayak
Research Director: Harsha Sri
Sound Engineer: Joseph George
Production House: Small Fry Productions
Executive Producer: Ryan Suares
Executive Producer: Rohit Rathor
Post Producer: Jebastian Anton
Music Production: Wah Wah Music
Design Team: Jayan Narayan, Akshay Bhat
Creative Agency: Wunderman Thompson
Content Producer: Stephanie van der Wiel
Team Jimmy Nelson Foundation

Women In Need- 2six4 mobile app is the new-age Lord Rama in Sri Lanka protecting women from the many Ravanas

YWwV268TPqrxQUV5 — Thu, 11 Oct 2018 07:00:56 +0000

Do you know the percentage of women who are sexually harassed during train and bus commutes in Sri Lanka? A staggering 90%! But the more mind-numbing fact is that only 4% of women have sought legal action from the police! So how to address this increasing case of gender-based violence such that women smile on their way to work and back home rather than them having to keep an eye on the lurking predators around? Women In Need (WIN) has a win-win solution. Women In Need (WIN), a body responsible for addressing cases of gender-based violence in Sri Lanka, has designed 2six4 mobile app.

A woman can now use 2six4 mobile app to stay connected with the police and her friends 24X7, on the move and at the click of a button. But how do you promote the convenience and usefulness of this app to women travelers and tell the sexual predators to back off at the same time? By spreading the awareness of the app inside the public transport vehicles through Viridu singers who have been performing in public places of Sri Lanka and entertaining the public since years. Viridu is one of Sri Lanka’s earliest forms of folk music.

So, WIN collaborated with Sri Lanka’s famous local Viridu singer, Suranga Kavee to create a campaign Viridu Alert that communicates a strong message to the sexual predators skulking about the trains and buses. The song also encourages onlookers to not turn a blind eye to any case of sexual harassment and rather come forward and stop such immoral incidents; thus, doing their bit to create a secure environment for women traveling in public transport.

You can download this app for free!
Android – Google Play download

IOS – App store download

Campaign website:

This article is about:
2six4 mobile app, Women, Sri Lanka, Mobile, Technology, Gender-based violence, Women In Need, GPS tracking, SOS, Violence, Safety, Digital Advertising, Viridu singer, Suranga Kavee, Sexual harassment, Public transport, Music, #ViriduAlert