Spain – Campaigns of the World

Twitter: The perfect Christmas ad

COTW — Sat, 18 Dec 2021 16:31:13 +0000

Twitter brought this story ‘The perfect Christmas ad’ to life to show how the Christmas spirit floods Twitter every year

A surreal tale about two snowflakes, or rather ‘snow flacks,’ called James and Jack. Their adventures include bouncing from an octopus in the sea into a snow spray factory. It’s magical, it’s absurd, and it’s proof that all kinds of Christmas conversations are on Twitter.

Credits
Advertising Agency: DAVID Madrid
Campaign: The perfect Christmas ad
Tags: Digital Film, Spain, Electronics, Technology, Creative Animated Ads, #ThePerfectChristmasAd, Creative Christmas Ads
Source

Boobstickers by GC Aesthetics | Enjoy More Summer and No More Nonsense

COTW — Fri, 10 Dec 2021 03:38:47 +0000

Boobstickers by GC Aesthetics – a series of Instagram stickers to battle the nonsense.

Ireland’s top breast implant company, GC Aesthetics, believes that women should be allowed to be proud of their breasts free of criticism, judgment, voyeurs, and censorship in social media. Together with the production company, be sweet, it is aiming to create a liberated summer for women.

Be sweet has created Boobstickers, a series of stickers for Instagram, available on Instagram stories in the gifs section, that add a cheerful, summery tone to posts while delivering powerful messages denouncing everything that prevents women from enjoying their bodies and the summer. Placed on the breasts of women in their stories, they state the six big nos:
“No more staring.”
“No more body shaming”
“No more prejudice”
“No more judging”
“No more censorship”
“No more haters”

The initiative aims to denounce what happens all too often to women at this time of the year – voyeurs, censorship, and comments. The stickers also create an opportunity to convey serious and important messages – even with a cheerful tone and aesthetics.

The launch campaign of the Boobstickers is supported by a spot directed by Madurga, which captures the summer spirit in a modern and different way. In addition, influencers will collaborate with the campaign to spread the campaign as widely as possible. Brazilian artist Paula Cruz created the Boobstickers artwork.

Credits
Client: GC Aesthetics
Advertising agency: be sweet, Madrid, Spain
Tags: Digital Campaign, Spain, Beauty, GC Aesthetics, be sweet, topless censorship, Instagram stickers

Fundación PKU: Protein Kills Us

COTW — Wed, 28 Apr 2021 05:07:29 +0000

Protein Kills Us, a campaign by Fundación PKU

PKU also know as Phenylketonuria, is a rare & hereditary metabolic disease with no cure at the moment. Any protein food, such as meat, fish, milk, or egg, must be eaten in extremely small quantities and with great precision. A wrong amount could cause irreversible brain damage.

Fundación PKU needed to raise funds to finance the design and development of a biosensor to help PKU patients calculate how much they can eat to guarantee that they eat in a safe, non-hazardous manner.

Fundación PKU found the perfect explanation of the disease in its name ( PKU = Protein Kills Us) and created a very impactful campaign with a disruptive and different approach that completely changed the communication codes of the Foundation and the Spanish fundraising and advocacy market.

Credits
Campaign: Protein Kills Us
Category: Print Advertising
Advertising Agency: VMLY&Rx, Madrid/Barcelona, Spain

Dove: It’s on Us | A campaign to drive change and empower women

COTW — Wed, 24 Mar 2021 14:51:16 +0000

In 2019 Dove partnered with Getty Images, Girlgaze, women & non-binary individuals everywhere to create Project #ShowUs, a collection of 10,000+ images that offer a more inclusive vision of beauty for all media & advertisers to use. Now, Dove has taken further action in South Africa and is making history with It’s on Us.

70% of women do not feel represented in media and advertising, and every day, women’s lives are affected by these limitations, exclusions, and stereotypes.

To challenge this issue, Dove has infiltrated international casting calls with real beauty models and a message to encourage inclusion in their latest campaign; It’s on Us. Dove pledges that if a brand chooses one of their models, they will pay to cover the appearance fee’s cost.

#ItsOnUs furthers Dove’s commitment to drive change and empower women by striving for an inclusive representation of beauty.

Credits
Advertiser: Dove
Campaign: It’s on Us
Advertising Agency: LOLA MullenLowe, Madrid, Spain

Seat: The journey home

COTW — Thu, 31 Dec 2020 08:02:35 +0000

During 2020’s lockdown and right before the opening of European borders, everyone was dreaming of hitting the highway to go visit their loved ones. This SEAT film takes us on the journey of someone who decides to go back home using Google Street View.

Credits
Campaign: The journey home
Advertising Agency: C14 DDB, Barcelona, Spain
Chief Creative Officer: Toby Talbot
Global Creative Director: Alvaro Ramos
Sr. Producer: María Martínez
Sr. Producer: Gabriela Nogueira
Post House: Metropolitana
Music House: Banjo Soundscapes

Hyundai Eco Parking, a campaign helped spread awareness of being Eco-friendly

COTW — Fri, 21 Aug 2020 13:44:44 +0000

Hyundai Eco Parking helped respecting our beaches and oceans.

There is a monopoly on recycling in Spain. The system does not contemplate incentives and deems it to be an obligation of citizens. For the first time in our country, a brand rewarded user who recycled plastic containers and raised awareness in the process. In a public car park located in the tourist destination of Sanxenxo, Pontevedra (Spain), we installed a unique device where parking time was paid for by recycling plastic containers. During some beautiful beach-going days, users could park their cars right next to the beach in a pay and display car park, but with the bonus that they could pay for their parking time by recycling plastic containers. Hyundai, a brand that works to make its vehicles more environmentally friendly, created Eco parking. This action in a public space raised awareness about caring for and respecting our beaches and oceans. In a matter of days, in a single-car park, we managed to recycle the amount of plastic waste produced by 25 people annually. In a country with 7,268 km of coastline, imagine what we could achieve.

Credits
Advertising Agency: Havas PR, Madrid, Spain
Chief Creative Officer: Jesús Lada
Creative Director: Fernando Zurita
Copywriter: David Díaz Carretero
Art Director: Elisa Sánchez
Account Manager: Rosa Galera
Account Executive: Ana Moraleja
Head of Production: Raquel Pérez Navas
Producer: Alba Somoza
Editor: Jorge Montero
Production Company: Tact Studio
Social Media: Santiago Guzzo

Tags:
Experiential campaign, Spain, Automotive Campaign, Hyundai, Havas, Hyundai Eco Parking, Awareness campaign, OOH, Plastic pollution, Ocean Pollution

IKEA: Stay Home – Your house has something to tell you

COTW — Mon, 06 Apr 2020 16:23:09 +0000

The film by IKEA ‘Stay Home’ encourages people to see their homes from a new perspective and challenges them to view it as a place where new experiences can be enjoyed together.

Credits
Advertising Agency: McCann, Madrid, Spain

Tags:
IKEA, Stay Home, IKEA Stay Home, COVID 19, Coronavirus, SHort Film, IKEA ads, Digital, TV

The Art We Waste by Hellmann’s- A Social Experiment With an Important Message for the Rich

COTW — Mon, 03 Feb 2020 05:59:55 +0000

Inequality is an inherent feature of the world that we live in. You must have come across rhetorics about the rich getting even richer, and the poor getting even poorer. In the face of this divide, food waste is a huge problem. However, the major proponent of this problem is the upper-class of our society. A study states that we throw out almost 1.3 billion tonnes every year. Since the rich frequently throw away food to buy fresher produce, this number is only expected to go higher. To tackle this predicament, a campaign by Hellmann’s called The Art We Waste presented an interesting spin on this phenomenon.

This video campaign prepared by Miami Ad School presented the contrasting idea that the rich spend exorbitant amounts of money on buying art, and yet fail to understand the severity of the food wastage crisis. A gallery exhibition showcasing the work of renowned artists made the campaign even more impactful. But, the caveat was that all the art pieces displayed at the exhibition had one striking feature. The artists used paint derived by turning food waste into color for the creation of all the artworks on display. The audience at the gallery was later allowed to place bids for the artworks. However, the materials used in the making of the artworks were unbeknownst to them. By the end of the exhibition, the audience was made privy to this secret. Their reaction at the end painted a clear picture of the campaign’s effectiveness.

We feel that The Art We Waste made judicious of the understanding of human psychology to deliver its message. Given the urgency that resides over the need to tackle food waste, we need such campaigns to advocate for the cause.

Credits
Advertising School: Miami Ad School, Spain
Ad: Andrea Serrano Villaverde
Ad: Sergio Martín Méndez
Copy: Stefanie Salguero

Tags:
Food waste, Awareness Campaign, Social Experiment, Outdoor, Art, Artist, Hellmann’s

Budweiser – BudwaisAir, clean the air every time you order beer

COTW — Sat, 12 Oct 2019 05:30:40 +0000

Budweiser, in collaboration with Amazon’s PrimeAir, the first drone delivery system, introduces BudwaisAir, the first delivery service that lets ordinary people clean the air every time they order beer from Amazon.

Credits
Advertising School: Miami Ad School, Madrid, Spain
Art Director: Andrea Cruz Valenzuela
Copywriter: Alexandru Pasata

Tags:
Spain, Alcoholic Drinks, Budweiser, Miami Ad School, BudwaisAir, OOH, OOH Advertising, Outdoor, Innovation, Beer, Technology

The Whooopper by Burger King – A halloween special burger that disappears while you eat it

COTW — Fri, 27 Sep 2019 06:38:37 +0000

When Burger King asks you to hack into Halloween with a big and bold idea you can only do one thing: create crazy stuff. This is how they created The Whooopper a halloween special burger that disappears while you eat it: like a ghost! Merit Winner – The Young Ones (One Show Club of New York)

Credits
Advertising School: Complot Escuela de Creativos, Barcelona, Spain
Copywriter: Gal·la Basora Santín
Copywriter: Joan Martínez Ramos
Art Director: Marc Morales Faura

Tags:
Experiential Campaign, Spain, Food, Burger King, The Whooopper, Halloween Campaign, Halloween Ads, One Show Club of New York, The Young Ones

Nike Sculpt iD, 3D printed shoes tailored to fit your unique feet

COTW — Fri, 13 Sep 2019 17:01:46 +0000

Whether it’s from birth or excessive sports training, foot deformities are more common than you think. It only makes sense that you should invest in quality footwear to improve your quality of life. Introducing Nike Sculpt iD, 3D printed shoes tailored to fit your unique feet.

Credits
Advertising School: Miami Ad School, Madrid, Spain
Student: Vasiree Hiranyalekha
Student: Céline Merabet

Tags:
Digital, Spain, Nike, Miami Ad School, Madrid, Spain, Nike Sculpt iD

PornHub – The Dirtiest Porn Ever | Get down and dirty

COTW — Thu, 05 Sep 2019 09:09:42 +0000

At Pornhub, we’re all about getting dirty. But when it comes to the millions of tons of waste that wash up on the world’s shores each year, we could all stand to clean up our act. That’s why we teamed up with porn power couple LeoLulu to create The Dirtiest Porn Ever: An adult film shot on one of the most polluted beaches in the world. And to help clean it up… we want you to get down and dirty.

Watch the video on Pornhub, and for every view we’ll make a donation to Ocean Polymers to help them in their effort to help preserve our oceans and beaches!

Credits
Client: PornHub
Campaign: The Dirtiest Porn Ever
Advertising Agency: Officer & Gentleman, Madrid, Spain
Executive Creative Directors: Javi Iñiguez de Onzoño, Alex Katz
Managing Director: José Ortiz
Account Executive: Alba Domínguez
Art Director: Luis Álvarez
Copywriter: Mónica Gramunt
Agency Producer: Beto P.F.
Production Company: Tsunami Film House
Director: Juan Gama de Cossío
Cinematographer: Paco Gelardo
Film Editor: Alberto Sobreviela
Postproduction: Lag, Javier G. Blasco
VFX: Juls Gars/ Alberto Sobreviela
Colorist: David Castañón
Animation: Vladimir Marchukov

Tags:
Digital, Spain, Media, PornHub, Officer & Gentleman, PornHub, The Dirtiest Porn Ever, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns

Huawei P30 Pro – Share energy between two devices anywhere with the help of Shareable Contact Charging feature

COTW — Thu, 16 May 2019 10:04:12 +0000

Huawei believes that something as extraordinary as sharing energy anywhere should become common. It’s possible with their latest smartphone, Huawei P30 Pro, which allows the sharing of charge from one phone to another by contact (Shareable Contact Charging).

But the most natural way of sharing energy is with breastfeeding. However, in some parts of the world was negatively perceived…

This parallelism seemed like a great opportunity to normalize the extraordinary because energy is made to be shared. In this campaign, we have chosen three places: a bus, a coffee shop, and a clothing store. Three places where we can charge our smartphone with the new Huawei P30 Pro feature. But most meaningful aspect, three places where it shouldn’t be weird to see a woman breastfeeding her child.

Huawei always says “Make it possible” and we believe that technology changes the way we see things, but has to be committed to the really important things like this.
Making the Extraordinary normal.

Credits
Advertising Agency: M&C Saatchi, Madrid, Spain
Executive Creative Director: Andrés Martínez
Creative Directors: Miguel Provencio, David Pascual
Art Director: José Arroyo
Copy: Camilo Collado
Account Director: Sandra Tranche
Account Executive: Marta Gutiérrez
Photograph: Eduardo Díaz Bourgeot

Tags:
Print, Spain, Electronics, Technology, Huawei, M&C Saatchi, Huawei P30 Pro, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Shareable Contact Charging

No Somos Delito – Voice of Freedom

COTW — Wed, 01 May 2019 12:55:50 +0000

Freedom of speech in Spain is in danger, being the country with the most imprisoned artists in the entire world. We have compiled pieces of censored artists and have created a new song out of it, sung by the only voice that can’t be judged: IRIS. An artist created by hacking an artificial voice. No Somos Delito – Voice of Freedom

Credits
Brand: No Somos Delito
Campaign: Voice of Freedom
Advertising Agency: Ogilvy, Madrid, Spain
General Creative Director: Paulo Areas
Digital Creative Director: Diego Caminero
Art Director: Paula Hirschhorn
Copywriter: María Nistal
Account Supervisor: Irene Díaz
Account Executive: Virginia Pérez
Producer: Ritmika Audio Arts, Deseif

Tags:
No Somos Delito, Voice of Freedom, Ogilvy, Madrid, Spain, Film, Public Interest, NGO, Best Digital Campaigns, social media campaigns, Music

Baterade by Pornhub: Now You’ll Love Again

COTW — Sat, 06 Apr 2019 09:41:09 +0000

Pornhub brought people together from around the world to introduce Baterade. The first isotonic beverage that helps the world recover all its fluids… ALL of them. Baterade by Pornhub

Because it’s a real drain. Now you’ll love again.

“Introducing Baterade, the first isotonic beverage that helps both men and women recover all their fluids (ALL of them) after any physical activity, from playing pocket hockey to beating on your sparring partner. Only Baterade’s clinically proven formula can help you refill all the life-giving fluids you need to go at it again and again. Try all three of our tropical flavours today, including Papaya Squirt, Banana Blast and Nutty Explosion.”

Some of the lyrics have been subtly altered in fitting with the mission of Baterade, with choice lines including, ‘I’d like to teach the world to love, and never have to stop’ and ‘I’d like the world to cum again’.

The beaming singers are all shown in situations which suggest they are in the midst of enjoying Pornhub’s library of content; singing Baterade’s praises from curtained bedrooms and from behind virtual reality masks.

Article Source

Credits
Brand: Baterade
Product: Baterade by Pornhub
Campaign: Now You’ll Love Again
Agency: Officer & Gentleman, Madrid
Director: David Triviño
Executive Creative Directors: Javi Iñiguez de Onzoño, Alex Katz
Art Directors: Alex Katz, Javier Malluguiza, Luis Álvarez
Copywriters: Javi Iñiguez de Onzoño, Emilio Franquelo
Managing Director: José Ortiz
Account Director: Alejandro Fata
Account Executive: Marta Cintero
Project Manager: Beto P. F.
Production Company: Modular
DoP: Sergio Monjas
First AD: Borja Leyva
Executive Producer: Lakshmi Aguirre
Production Manager: Julia Campo
Art Director: Andrea Gandarillas
Makeup: Cruz Puente
Stylist: Marce Bernales, Maravilla Muñoz
Post Production and SFX: Forgotten Fantasies, Modular
Color: David Castañón
Music: Pedro Perles
Country: Spain
Released: March 2019

Tags:
Films, Pornhub, Spain, Media, PornHub Ads, Officer & Gentleman, Pornhub Campaigns, Baterade, Baterade by Pornhub, Digital film, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns