In the world, every 40 seconds, someone dies by suicide. It is a compelling and sad number. Even though many people talk about the issue, very little has been made to change this tragic reality. Depression, anxiety and stress are part of our everyday lives.

United For Global Mental Health is inviting people from every part of the world to donate their voices to help them reach the people that can do something about it: the world leaders, politicians and lawmakers.

The Speak your mind campaign allows and encourages people to speak out on mental health and pledge their support through 40-second messages designed to bring attention to a taboo topic in many countries. The pledges are personalized voice recordings on why governments need to act on mental health, with 40 seconds serving as a nod to the World Health Organization (WHO) estimation that every 40 seconds, someone dies by suicide. For each recording, the Speak Your Mind living logo expands. With this campaign, Havas and partners from 15 countries are imploring leaders to invest, empower and educate, so everyone has someone to turn to when they need support for their mental health. The goal is to secure one million petitions “signatures” by way of audio and video recordings.

Credits
Campaign: Speak your mind
Agency: Havas New York
Advertiser: United for Global Mental Health
Website: https://unitedgmh.org/
Country: USA
Chief Creative Officer: Harry Bernstein
Chief Executive Officer: Laura Maness
Head of Strategic Planning: Alexis DeMontaigu