From the heart-pounding victories of Olympians to the quiet serenity of a sunset, Corona Cero’s initiative transcends borders, celebrating both the grandeur of the Games and the everyday triumphs that shape our lives. This groundbreaking campaign is set to launch across 40+ markets, featuring a compelling mix of cinematic films, engaging social media narratives, and captivating outdoor experiences.

Marcel Marcondes, AB InBev Global Chief Marketing Officer, underscored the brand’s vision: “Corona Cero is not just about a beverage; it’s about a lifestyle that champions moderation, relaxation, and the joy of celebration. We’re thrilled to bring this ethos to the global stage of the Olympics.”

Crafted in partnership with esteemed creative agency Grey and directed by acclaimed filmmaker Henry-Alex Rubin, the campaign promises to captivate audiences with its poignant portrayal of human connection and resilience. Anne-Sophie Voumard of the International Olympic Committee praised the initiative, emphasizing its role in promoting sportsmanship and moderation worldwide.

Central to Corona Cero’s appeal is its iconic clear bottle and renowned lime ritual, which enhance the sensory experience of each golden moment. As the campaign unfolds, consumers of legal drinking age can expect to discover new dimensions of celebration and relaxation, redefining how we perceive both the Olympics and life’s everyday victories.

“Golden moments are not just witnessed; they are lived,” remarked Gabriel Schmitt, Global Chief Creative Officer at Grey. “Corona Cero’s campaign aims to ignite a global movement of celebration and connection, honoring the spirit of the Olympics in every moment.”

With a rich legacy steeped in centuries of brewing excellence, AB InBev continues to champion the transformative power of sport through responsible marketing and innovation. As the world tunes in to celebrate the pinnacle of athletic achievement, Corona Cero invites us all to savor life’s golden moments, from the podium to our own backyards.

As the curtain rises on this groundbreaking campaign, Corona Cero emerges not just as a sponsor, but as a beacon of celebration and connection in a world hungry for unity and joy. Join us as we raise a toast to the Olympic spirit and the limitless potential of every golden moment.

Credits
Global Grey & Townhouse contributors:
Gabriel Schmitt, Global Chief Creative Officer
⁠Diego Medvedocky, Global Creative Partner
Angelo Maia, Group Creative Director
Andre Bittar, Group Creative Director
Manuel Castillo, Associate Creative Director
Enrique Torguet, Associate Creative Director
Raig Adolfo, Global Head of Strategy
Romina Perrone, Head of Strategy/Global Projects
Mercedes Campos, EVP, Global Account Director
Riley Morris, Senior Account Executive/Global Projects
James McPherson, Chief Production Officer
Joe Maggiore, Executive Producer
Jake Sharkey, Integrated Producer/Global Projects

This campaign is about:
Corona Cero Olympics, Olympic Games, Paralympic Games, AB InBev, Sports marketing, Beer Ads, Alcohol Campaign, Corona Beer, Sport, Athlete, AB InBev, Corona Non-alcoholic

Amsterdam-based creative agency Soursop’s latest work for Nike is underscoring that Pride is for life – not just for June – in a joyful social campaign that celebrates both the pivotal role that sport plays in creating queer joy and the way LGBTQIA+ athletes are redefining the future of sport.

Directed by queer writer-director Abel Rubinstein – best known for critically-acclaimed ITV series Life in Love – No Pride No Sport is made up of two 60-second films following LGBTQIA+ athletes in European capitals. Shot in 9:16, the films mix native content, live action and archive footage for a fresh, fast-paced and inclusive feel to match the subject-matter.

The first episode, set in Berlin, introduces Jarred and Hany, two teammates from the Joy Run Collective – a local LGBTQIA+ initiative for women of colour and their allies to run, support and socialise together.

Says Hany:
“It’s so important to claim your space in this world, but also to share the space with other people.”

Meanwhile, the second episode focuses on Léone and Yassin, two Nike trainers from queer-friendly fitness studio, KAH, in Paris, and how their personal growth within sports has helped them discover their true identities.

“As queer people, we should strive each day in society to be even more assertive, more self-confident.” Says Léone

More about the Joy Run Collective’s story on Nike’s website here
https://www.nike.com/nl/en/a/joy-run-collective

Credits:
Brand: Nike
Campaign: No Pride No Sport
Agency: Soursop (Amsterdam)
Director: Abel Rubinstein
Production Company: Bullion Productions (London)

Facebook Salutes Small Businesses for Sponsoring Youth Sports.

Every year, millions of small businesses step up for our smallest athletes. Backing their dreams. Making sure they know what it’s like to play on a team, even if they never make it big. So while the big names play in big games, let’s all remember the small businesses that sponsored us first.

To know more Visit here
Tags: #DeserveToBeFound, The Smallest Sponsors facebook, Meta for Business

 
Black Women are rarely recognized for the hard work they put in. It’s not just magic; they are the real thing.

Nike inspires and enables consumers to join them in action through a new film, ‘We Play Real’; a social campaign elevating Black women’s voices; and a pitch campaign with community partner Black Girl Ventures. Key athletes in the film include Serena Williams, Naomi Osaka, Sydney Leroux, and many more.

Throughout 2021, Nike will continue to deliver inspiring, empowering, and motivating stories, content, and experiences that demonstrate how the power of sport can help move the world forward.

Credits
Client: Nike
Campaign: We Play Real
Agency: Wieden+Kennedy
Formats: Trueview Ads.| Digital Film
Tags: Craft, Diversity, Film, Impactful, Storytelling, #WePlayReal
Countries: USA

Sport makes the world better (le sport rend le monde meilleur). It helps us open up to others, be more physically and mentally fit, and even be more environmentally aware. This is why, more than ever, Decathlon wants to give the sport the place it deserves among its fellow citizens.

Decathlon has therefore chosen to break with the usual codes of communication by building a strong territory on French television, carried by more than twenty very short films, performed by real amateur sportsmen and Decathlon employees. Scenes of sport in their greatest truth show how sport can make everything better, how it has the power to turn a Sunday morning into a moment of happiness with the family on a bike or a sip of water into a real moment of pleasure after the effort. Romance chose to entrust the direction to two sports enthusiasts, Michel + Nico (La/Pac – Anthony Joshua, BBC Sport, SKY Sport), to screen 12 short seconds of raw reality smells of experience. Closer to a documentary than an advert.

On social media, in addition to the films, Decathlon will unveil, in partnership with publisher So Press, portraits of sportsmen and women who make the world better.

After a year of sporting restrictions and amateur competition, this momentum takes on a particular resonance because, more than ever, sport can be part of the solution.

Credits
Campaign: Sport makes the world better
Decathlon France Communications Leader: Erwan Soquet
Communication Director France: Erika Vanobbergen
Content Leader France: Jean Chevalier
Campaign Coordinator France: Guillaume Ramond

Agency Credits
Agency: Romance
CEO: Christophe Lichtenstein
Executive Creative Director: Alexandre Hervé
Copywriter: Alexandre Hervé
Creative Director: Frederick Lung
Art Director: Julien Rézette
Head of Strategy: Jérôme Lavillat
Strategic Planners: Benoît Clavé, Sam Naggar
Associate Director: Émilie Franck
Account Director: Arthur Amis
Account Manager: Charlotte Seillier
TV Producer: Émilie Talpaert, Florence Gabet

Production Credits
Directors: Michel + Nico
DOP: Snorre Ruhe
Production: La/Pac

Can a virtual sport help inmates reintegrate into the real world?

6 inmates from Oudenaarde prison race with thousands of riders on the outside world, in the virtual world of Zwift.

They challenge themselves to go for it. To become better.
Better than other riders, and better than themselves.

Sport can free people.
Replace negative thoughts with positive thoughts.
Sport is freedom. Even when you’re stuck between four walls.

Credits
Campaign: The Breakaway
Advertiser: https://www.decathlon.be/
Advertising Agency: BBDO, Belgium
Creative Director: Arnaud Pitz, Sebastien De Valck, Jan Dejonghe
Associate Creative Director: Frederik Clarysse
Creative: Frederik Clarysse, Tom Jacobs
CCO: Eva De Gendt
Accounts: Bram De Vidts, Evelyn Savels
Strategy & Media: Kim Leunen
Design: Wim Esteban De Dobbeleer, Elena Haniotakis, Jorrit Michiels
FR copy: Vincent Abrams
NL copy: Frederik Clarysse, Debby De Ridder
Head of RTV: Patricia Van De Kerckhove
Agency Producer: Loes Fierens
Editor: Anton Ceuppens
Digital Project Director: Wouter Has
Digital Project Manager: Quentin Donckerwolcke
Front-End Developer: Jerome De Boysere
Digital Development Director: Jonathan Pardon
Social & Technology expert: Matthias Andriessen
PR agency: Walkie Talkie PR
PR team: Jana Snoeck, Andrew Vassallo, Maureen Richard
Partners: Gevangenis Oudenaarde, Rode Antraciet, Cellmade, FOD Justitie
Partner contacts: Heather Loontjens, Pieter Van Caeneghem, Kathleen Van De Vijver
Production company film: Fledge & BBDO productions
Creative Partner: Diederik Jeangout
Executive Producer: Roeland Jeangout
Line Producer: Francis Bosschem
Director: Sidney Van Wichelen
DOP & grading: Virgil Leclercq
1st A.C.: Patrick Nishimwe
Gaffer: Theo Fernandez
Grip: Tim Roels
Sound Engineers on set: Mathias Van Gasse, Piet Van Steelandt
Sound studio: Klankwerk
Sound engineer: Thomas Houthave

Asked to work directly with Adidas on their FUTURECRAFT brand, THE PANICS rose to the challenge of a dream project. With their director Fons Schiedon at the helm, and supported by both the live-action team and the specialist in-house CG, design and VFX crew POST PANIC, the FUTURECRAFT manifesto film is a mixed-media feast for the eyes.

They looked to pack the film with different looks and vibes, not giving the viewer even a second to lose interest. Coming in at just a minute and a half, we travel through over ten unique environments. This meant rounds on rounds of experiments, development and tweaking to make sure every moment, second and frame were just right.

In line with The Panics’ philosophy, the mixed media approach never dominates but only enhances the message. Seamless transitions between reality and digital creation, a strong, consistent camera movement, and the irresistible composition courtesy of ANTFOOD make that happen. It’s a marriage between form and function with the craft never detracting from but always enhancing this memorable visual journey.

Credits
Production company: The Panics
Client: Adidas
Campaign: Adidas FUTURECRAFT.LOOP
Director: Fons Schiedon
Executive producers: Ania Markham, Jules Tervoort
Producer: Kristian Stoykov

Client
Campaign: The Paralympic Network
Advertiser: Canadian Paralympic Committee
Brand: The Pyeongchang 2018 Paralympic Winter Games
Creative Agency
Creative Agency: BBDO Toronto
Copywriter: Matt Hubbard
Art Director: Mike Schonberger
Planner: Tom Kenny
Producer: Beatrice Bodogh
Chief Creative Officer: Todd Mackie / Denise Rossetto

This campaign is about:
Paralympic games, PyeongChang, Grand Prix winner, Integrated Digital Campaigns, Digital Marketing, D&AD Awards, Best Broadcast Engagement, Best Digital Engagement, AToMiC Awards

The Middle East’s instalment of Nike’s ‘You Can’t Stop Us’ campaign features an inspirational film led by athlete voices and the infinite possibilities of water sports.

The intention of the campaign was to not only set out to inspire women all across the Middle East to discover all the wonderful freedom and power that waits for them in the water, but also to know that when they do swim, they’re not alone. In fact, they’re there together with all the other female swimmers across the continent.

With a focus on community and togetherness, the campaign film celebrates the victory of a young girl learning how to swim for the first time.

Not only is her mother there in the water teaching her, she’s joined by other women across the Middle East. Each and every one of them pushing her further, swimming, surfing, and rowing together with her, like a team in a relay race of continental proportions.

Alongside the film, in retail, Nike celebrated the unstoppable spirit that forms when women come together in the water through dynamic in-store displays. While in Dubai, the brand sponsored a swimming pool throughout November 2020 – making it available only for women and working with coaches to run a series of workshops and events.

Credits
Advertising Agency: Wieden + Kennedy Amsterdam, Netherlands
Managing Director: Blake Harrop
Executive Creative Director: Eric Quennoy, Mark Bernath
Creative Director: Evgeny Primachenko, Craig Williams
Art Director: Zeynep Orbay
Copywriter: Macie Soler-Sala, Jake Barnes, Kervins Chauvet
Head of Broadcast Production: Joe Togneri
Broadcast Producer: Stijn Wikkerink
Group Account Director: Kathryn Addo
Account Director: Franky Wardell
Account Manager: Abderrahim El Khouani, Fulvio Itagiba
Account Executive: Roberta Hilgert
Head of Planning: Martin Weigel
Planning Director: Reid Schilperoort
Head of Comms & Digital Strategy: Danielle Pak
Comms Strategist: Elsa Stahura
Art Producer: Eline de Roo
Studio Director: Lizzie Murray
Studio Print Producer: Loes Poot
Designer: Yaleesa Waëlauruw
Motion Designer: Alex Raybould
Studio Artist: Noa Redero
In-House Editor: Scotti Raz
Business Affairs: Michael Graves, Marie Hernandez

This campaign is about:
Sport, Swimming, Inspiration, TV, Digital film, Nike Victory Swim

Premier League stars Harry Kane, Marcus Rashford and Alex Oxlade-Chamberlain have surprised deserving fans by turning up on their doorsteps with a special gift ahead of the 2020/21 Premier League season.

Chosen for their love of the game and help their families and local communities during the Covid-19 lockdown; the fans include Lynn Stone, aka ‘Tottenham Lynn’, who has been a season ticket holder for 15 years. She was lost for words when her favourite player Harry Kane arrived at her house. At the same time, lifelong Liverpool fanatic John Gyeni couldn’t believe Premier League winner Alex Oxlade-Chamberlain was knocking on his front door with a gift for him.

Marcus Rashford had to hunt down Matthew Burrage, a StreetGames volunteer who has been working tirelessly for Sport at the Heart Young during lockdown by providing food parcel deliveries to vulnerable families and leading virtual fitness and mentoring sessions for young adults to prevent them from feeling lonely and isolated. Matt wasn’t at home for his delivery, leaving Marcus to carry on the search to find him at work preparing for a StreetGames activation for the local community.

The shocked fans were surprised by the Premier League stars and given a Coca-Cola ‘Watch From Home’ gift box containing everything they need to watch the upcoming 2020/21 Premier League season from home, including their club’s brand new Premier League shirt and Coca-Cola zero sugar product.

Alex Oxlade-Chamberlain added: “To meet John was such a special moment. He’s been working so hard throughout lockdown while also supporting his family, so it was nice to drop by with a little surprise. I can’t wait till we can have him at a game at Anfield in the near future, along with all the fans when they’re back.”

Credits
Campaign: Make Your Home the Home End | Home End Deliveries
Advertising Agency: M&C Saatchi Sport & Entertainment, UK

Hundreds of thousands of young athletes are excluded from regular team sports for the simple fact that they can’t hear the referee’s whistle when it’s blown.

Problem
3.55m Australian adults suffer from some form of hearing impairment.
Which means almost 40% of Australians have difficulty playing team sports because they can’t hear the whistle when it’s blown.
This is a particular problem for children and teenagers, who are often excluded from team sports at all levels, at a time in their lives when belonging is extremely important to them.

Solution
We created an app for the Samsung Galaxy watch that picks up the frequency of a referee’s whistle and sends an instant vibrating alert to the deaf player.
Enabling hearing-impaired kids and athletes to be included in regular team sports.

Result
The app and has been tested in real sports games with deaf players with an 80-100% success rate in controlled outdoor environments.

Credits:
Agency: Leo Burnett, Melbourne
Campaign: Silent Whistle
Advertiser: Samsung
Brand: App for Galaxy Smart Watch

Tags:
Galaxy Smart Watch, Technology, Innovation, Product Innovation, App, Smart watch, Deaf, Sport, Samsung Silent Whistle

As depicted by GUT Buenos Aires, the agency that drafted the campaign, Under Armour gave soccer fans a free soccer broadcast after a hiatus of 2 years. To make this happen, the brand sponsored the jerseys of two top soccer teams. When both the teams clashed on the ground, soccer fans watched the broadcast for free. Incidentally, the grand reveal of the jerseys was also staged at the same time.

All in all, the event amassed 44 million viewers and +34 million impressions. By giving soccer fans what they wanted the most, Under Armour bathed in an ocean of effective marketing. We commend the brand’s out-of-the-box thinking and stand in awe of the whole campaign.

Credits
Agency: Gut, Buenos Aires, Argentina
Campaign: Love at first watch
Advertiser: Under Armour

Tags:
Sport, Digital Marketing, Football, Soccer, Argentina

Featuring the comeback stories of all-time greats, this campaign is a grand affair. More precisely, it features names like LeBron James, Serena Williams, and Tiger Woods. It reminds us of the resilience of the human spirit amid a global health crisis. Moreover, the creative geniuses from Widen+Kennedy have crafted a storytelling marvel. The campaign not only exudes visual brilliance but also boasts a powerful narration. Consequently, the core message of the ad is one that’s cohesively delivered.

Never Too Far Down resonates as much with an athlete as with a layman. All in all, we feel that it is a great addition to Nike’s roster of sport-themed inspirational ads.

Tua Tagovailoa, the 22-year-old footballer, dubbed ‘the most talented quarterback in the NFL draft’, is the star of a new campaign for PepsiCo’s Muscle Milk brand protein drink, created by adam&eveNYC.

Tua Tagovailoa knows a thing or two about building muscle, but he claims there’s an essential one that Muscle Milk can’t help build. The quarterback says this mysterious muscle is one you can’t see in the mirror, yet it pulls you out of bed to get to the gym at five in the morning. This muscle pushes you day in and day out until you reach your breaking point. Tua recognises that Muscle Milk helps to build muscle, but having a heart is what truly builds strength.

Credits
Advertising Agency: adam&eveNYC, USA
Chief Creative Officer: Richard Brim
Executive Creative Director/s: Daniel Bonder, David Brown
Creative Director/s: Jordy Molloy, Toby Kennedy, Hunter Fine, Matthew Jacob McFerrin
Copywriter: Toby Kennedy
Art Director: Jordy Molloy
Agency Producer: Sally Brewin
Agency Associate Producer: Sean Tanner
Managing Director: James Rowe
Planning Director: Alistair Owen
Group Account Director: Krista Tarty
Account Supervisor: Erin Brogan
Account Executive: Monique Bedford
Business Affairs: Nancy Espinal
Head of Design: Mitch Horton
Designer: Kelsey Plantas
Media agency: Starcom
Production company: Park Pictures
Executive Producer: Dinah Rodriguez
Producer: Pete Vitale
Director: AG Rojas
D.O.P: Shawn Peters
Editing Company: Exile
Editor: Katie Turinski
Post Production: The Mill
Post Producer: Bethaney Phillips
2D Artist: Kieran Hanrahan
Colourist: Damien Van Der Cruyssen
Design Animation: Wendy Eduarte
Music Supervisor: Kristoffer Roggemann / Mophonics
Audio Post Production: Aaron Reynolds / Wave Studios
Track Title: BlackBull
Composer: Shea Duncan

Tags:
Digital, Film, Fitness, WorkoutUnited States, Non-Alcoholic Drinks, Muscle Milk, DDB, Sport

The spot is the start of a celebration of women in sport ahead of this summer’s football tournament in France and features a compilation of moments by some of the greatest athletes in the world, including Simone Biles, Ibtihaj Muhammad, Chloe Kim, members of the US Women’s National Soccer Team and Serena Williams.

The film is narrated by Serena.

Tags:
Women, Inspiring Film, Motivation, Fitness, Sport, Nike Dream Crazier, Female Athletes, TV