When people think about Spotify advertising, chances are their minds go straight to audio ads — the kind that pop up between songs or podcasts. But what if that assumption is limiting how media planners perceive the platform? What if Spotify’s potential as a multi-format ad powerhouse is being overlooked… simply because no one thought to look inside a spreadsheet?

That’s exactly the insight Spotify ran with in its wildly creative and unorthodox B2B campaign: Spreadbeats — a groundbreaking idea that turned Excel spreadsheets into fully functioning music videos, proving once and for all that Spotify is anything but audio-only.

Rethinking the Media Plan: The Birth of “Spreadbeats”

In the world of media planning, spreadsheets are sacred. They’re where million-dollar ad decisions are made. Spotify recognized this and saw an opportunity not just to insert itself into that conversation — but to completely reinvent it.

To show media buyers that Spotify’s video ad offerings were not only legitimate but more engaging than many of the usual suspects (think Google, Meta, YouTube, TikTok), the platform created something audacious. It didn’t just tell planners about its capabilities — it showed them, in the very format they live and breathe: Excel.

Turning Data into Art: A Music Video Inside a Spreadsheet

Partnering with Coachella headliner John Summit, Spotify transformed millions of data points into a stunning, four-minute Excel-based music video. The tab looked like an ordinary media plan at first glance. But once opened, the rows and columns came alive with vibrant visuals and immersive sound — an experience that was equal parts data and delight.

This wasn’t just a clever file embed or a flashy gimmick. The music video was entirely built from scratch using nothing but native Excel functions — think ASCII characters, Unicode, graphs, conditional formatting, and a whole lot of human creativity. No AI. No shortcuts. Just old-school digital wizardry reimagined for a new purpose.

Meet E7: A Story Told in Cells

At the heart of the video was a story — one that added emotional resonance to the technical brilliance. The narrative followed E7, a character born into a logical world of numbers and data. As she questions her place, she embarks on a visual journey of self-discovery, growing and evolving through increasingly complex, beautiful forms. The metaphor? Just like E7, Spotify Advertising is so much more than it first appears.

Personalized, Scalable, and Seamless for Sales Teams

To bring this idea into everyday sales conversations, Spotify equipped its team with a Spreadbeats Generator. This internal tool allowed sales reps to input personalized details — such as the client’s name, brand, and RFP specs — and generate a fully customized Excel file that included the media plan and the music video.

It was a seamless blend of functionality and storytelling — one that delivered a message right where planners were most receptive.

Campaign Objectives

The Spreadbeats campaign had clear goals:

• Increase awareness of Spotify’s multi-format ad solutions
• Drive consideration, brand relevance, and love among media planners
• Challenge the perception of Spotify as just a digital audio platform

And in every category, it delivered.

The Results? Off the Charts.

By hacking the very platform media planners use daily, Spotify didn’t just make a statement — it sparked a movement. The numbers speak for themselves:

• 17:1 return on investment
• +5,650% more email forwards than the B2B industry average
• +870% ad engagement compared to previous paid campaigns

More importantly, it reshaped how advertisers perceive Spotify, positioning it as a creative, innovative, and highly effective channel for video as well as audio.

Why This Campaign Matters

The brilliance of Spreadbeats lies not just in the execution, but in the insight. Spotify identified a blind spot in its own brand perception and tackled it head-on — not with a conventional media buy or flashy keynote, but by meeting media planners exactly where they are and delivering an experience they couldn’t ignore.

It’s a bold reminder that the medium can be the message — and that sometimes, the most innovative ads don’t live in billboards, banners, or even video pre-rolls… they live in spreadsheets.

Final Takeaway

Spotify’s Spreadbeats campaign is a masterclass in creative B2B advertising. It combines deep audience insight, technical ingenuity, emotional storytelling, and flawless execution to break down misconceptions and open up new conversations.

For anyone in marketing, it’s a powerful case study on how to turn perceived weaknesses into creative gold — and how thinking inside the (spreadsheet) box can sometimes be the most radical move of all.

Credits
Brand: Spotify
Creative Agency: FCB, New York
Production Company: Uncharted Limbo Collective, London
Post Production Company: Colossal, Curitiba
Other: Bogota Curitiba ; DaHouse Audio Los Angeles ; Spotify New York

This campaign is about:
Spotify Advertising, Creative B2B Campaign, Spotify, Excel, Advertising Campaign, multi-format ad solutions, Spreadbeats, Innovative Marketing, Advertising Case Study, Digital Campaigns

This initiative, in collaboration with Woman and Home and Bona magazines, sought to raise awareness about the harsh realities of child and teenage pregnancies. The print campaign encouraged readers to “scan the scar”—a striking image of a caesarean scar on a young girl’s abdomen, cleverly embedded with a Spotify code. When scanned, this code directed readers to a specially curated Spotify playlist that featured the authentic voices and stories of young girls who had experienced child and teenage pregnancies. These stories were brought to life with the help of organizations such as Children of Success and Women & Men Against Child Abuse. The narratives were powerfully conveyed by well-known female poets and artists, including Lebo Mashile, Koleka Putuma, and Thembe Mvula, who lent their voices to share the harrowing yet resilient experiences of these young girls.

“The crisis of child and teenage pregnancy cannot be ignored,” stated Shenilla Mohamed, Executive Director of Amnesty International South Africa. “The numbers of young girls giving birth are staggering, but we need to remember that these are not just numbers; they are real people. Our #ScanTheScar campaign gives a voice to these individuals. It is crucial for us to continue highlighting this crisis so that meaningful change can happen. This issue requires action from both the government and the people of South Africa. However, the state has a responsibility to create an enabling environment for the youth to make autonomous and informed decisions. They must support these young and adolescent girls in continuing their education so that they do not fall through the cracks.”

The #ScanTheScar campaign is not just about raising awareness; it is a call to action for society and the government to work together in addressing the root causes of child and teenage pregnancies. By giving a voice to those who have been affected, the campaign aims to foster a greater understanding of the challenges these young girls face and the importance of creating a supportive environment where they can thrive. This initiative highlights the urgent need for comprehensive education, accessible healthcare, and community support to ensure that young girls can make informed decisions about their futures and avoid the life-altering consequences of early motherhood.

Credits
Account Management: Akona Ndungane, Telana Botes
Agency: Joe Public
Agency Art Director: Claudia Sharbel-Fahry
Agency Managing Director: Khuthala Gala Holten, Mpume Ngobese
Agency Producer: Tammy Chetty, Evelyn Bonase, Yash Raidu
Animation Company: Joe Motion
Animator: Jiri Miovsky, Janneke van Zyl
Art Director/Stylist: Claudia Sharbel-Fahry, Melissa Maxted
Brand – CMO or Marketing Director: Shanilla Mohamed
Brand – Marketing Manager: Genevieve Quinta, Alicia Jooste
Chief Creative Officer: Pepe Marais, Xolisa Dyeshana
Creative Director: Martin Schlumpf, Mia Roets
Executive Creative Director: Martin Schlumpf
Illustrator: Grant Moore, Simon Keeling
Information Architect/UX Design: Mia Roets
Media Agency: Juno
Music & Sound Composition: Adam Howard
Performance: Lebo Mashile, Koleka Putuma, Thembe Mvula
Photographer: David Prior
PR Agency: Engage
Radio Director: Vuyani Plata
Recording Studio: Howard Audio
Writer: Vuyani Plata

This campaign is about:
#ScanTheScar campaign, child and teenage pregnancy, South Africa, Amnesty International, Spotify code, caesarean scar, young mothers, Women & Men Against Child Abuse, Children of Success, raising awareness, teenage pregnancy crisis, support for young mothers, education for adolescent girls, government responsibility, creative awareness campaigns.

Spotify’s engagement levels are 23% higher than any other medium. Yet digital audio advertising earns under 2% of the total media spend. To kick start a conversation amongst key marketing decision-makers, A Song for Every CMO demonstrated Spotify’s targeting capabilities, using original songs written by leveraging Spotify’s data and dedicated to the world’s top CMO’s. It led to unprecedented results: 75% year-on-year growth and $ 1 billion in ad revenue for the first time, making 2021 the best year in Spotify’s Advertising history. It even inspired other CMOs to request songs of their own.

Credits
Agency Network: FCB
Holding Company: Interpublic Group
Production Company: Watt White Music, Maplewood
Advertiser Brand: Spotify/Spotify Advertising, New York

White-noise playlists on Spotify are a go-to for parents who want to help their babies sleep. And the last thing they want to hear while their baby is sleeping is an obnoxious, loud ad. So IKEA and ad agency Rethink made targeted ads for sleep-deprived parents—ads designed to not wake the baby. For parents who were still awake, Rethink included whispered messages about IKEA products that might help them get a better night’s sleep.
 
 
The ads were part of the IKEA bedroom promotional event. Each Spotify ad linked directly to relevant IKEA bedroom products that could be shopped with a single tap.

The ads received a 164 percent increase in click-through rate compared to the standard Spotify rate.

Credits
Campaign: Won’t Wake The Baby Ads
Production Company: Vapor Music
Advertiser Brand: IKEA
Advertising Agency: Rethink
Tags: Digital Campaign

There are too many avoidable accidents on Australian roads. No one knows this better than AAMI, Australia’s leading motor insurance company. AAMI collects comprehensive data from thousands of road accidents across Australia every year into their annual AAMI Crash Index. They were sharing the locations of accident hotspots and major causes of accidents to make drivers aware of these dangers.
 
Brief: AAMI knows accident numbers spike over long weekends and holidays. The challenge was to create a road safety campaign to remind Australians to be extra careful, particularly around the most dangerous locations.
 
Objectives: Making our roads safer is at the heart of everything AAMI stands for. They thought it was time to put all our data to fair use, make our roads a little safer, and reduce the number of accidents over long weekends.
 

 
Idea: AAMI Warning Spots combine multiple data sources to deliver a world-first in road safety messages: Spotify ads using advanced geotargeting to pinpoint a driver’s precise location and alert them to a specific road hazard ahead. AAMI was able to do this after gathering data from thousands of accidents across Australia, plus additional data from government reports, news items, and other sources. This data allowed them to identify accident hotspots’ exact locations and determine the leading causes of these accidents. Spotify is Australia’s most popular music site, used by nearly 2.5 million people. This audience is almost exclusively listening to Spotify’s mobile app, with 60% of all users using the free ad-funded platform. Using Spotify’s advanced geotargeting, they pinpointed drivers’ precise location, matching this data with AAMI’s data to target drivers close to accident hotspots and warn them of oncoming dangers ahead.
 

 
Credits
Client: Suncorp
Product: AAMI
Campaign: Warning Spots
Media: Spotify
Executive Manager Marketing Insurance: Mark Behr
Marketing Manager AAMI: Toby Gill
Go To Market Lead: Olivia Rourke
Agency: Ogilvy Melbourne
Executive Creative Director: David Ponce de Leon
Creative Director: Lenna Boland
Associate Creative Director: Tom Russell
Senior Art Director: Axel Tagg
Producer: Annie Thiele

Credits
Advertising Agency: Milk, Gothenburg, Sweden
Copywriter: Anders Malm
Art Director: Niklas Olovsson
Copywriter: Anders Holmström
Art Director: Andreas Bergendahl
Designer: Fanny Öhlund
Project Manager: Gabriella Moberg

This campaign is about:
Indie band, Music, Digital Campaign, Spotify parenthesis

The TCS New York City Marathon won’t be run in person this year, due to the pandemic, meaning thousands of runners from around the globe will not have the opportunity to participate in this challenge. Instead, runners will carry on the tradition, virtually training and racing in their hometowns and countries.

So, Volvo Cars created a custom playlist using real audio from the streets of the city. The playlist allows runners to immerse themselves in the sounds of 13 neighbourhoods along the NYC Marathon route, from Staten Island to Central Park. Listen to the playlist on Spotify:

“As the official vehicle and strategic sponsor of the TCS NY City Marathon, Volvo Cars wanted to support runners everywhere. So in partnership with Heard City, we brought the marathon route to life through ambient sound and music, available exclusively on Spotify, “said Nick Kaplan, Executive Creative Director of Grey New York. “This is an audio poem written by Volvo Cars to the marathon and the city of New York. It brings the joy of the race and the personality of each neighbourhood to life through sound.”

“The New York tri-state area has been home to Volvo Cars in the US for decades,” said, Anders Gustafsson, President and CEO of Volvo Car USA, “It’s our honour to salute the city and the spirit of those with the determination to run the NY City Marathon.”

The immersive audio experience is hosted by New York City and Boston Marathon winner, Meb Keflezighi, as well as local music artists. Keflezighi is the only person to win the New York City Marathon, Boston Marathon, and an Olympic medal.

Credits
Advertiser: Volvo
Creative Agency: Grey New York
Worldwide Chief Creative Officer: John Patroulis
Chief Creative Officer: Justine Armour
Executive Creative Director: Nick Kaplan
Associate Creative Director/ Art Director: Lillian O’connor
Associate Creative Director/ Writer: Brett Simone
Art Director: Cara Resnick
Writer: Joey Chiarulli
Executive Creative Director/Design: Han Lin
Creative Director/ Design: Brian Lai
Designer: Nicole Garcia
Designer: Samantha Kim
Svp/Account Director: Debbie Hirschfield
Account Executive: Katey Bishop
Project Manager: Lyndsey Noland

Executive Production: GPS
Evp, Head Of Integrated Production: James Mcpherson
Vp, Music Producer: Dave Lapinsky
Integrated Producer: Lizzy Auwaerter
Content Creator: Kelechi Mpamaugo

Production Company: Heard City

Tags:
Health, Pharmaceutical, Durex, Miami Ad School, Condom, Durex The Unfuckables, Durex Ads, Sex Education

This summer Spotify finally launched in Ukraine. We welcomed it with delicious playlists from Pepsi. You could get a recipe of traditional Ukrainian cuisine by reading each track-by-track listing. This approach combined Pepsi’s music background and their strategy of getting the food territory. Series of posters include musical dumplings, galushki, and famous Kyiv cutlet so while quarantine has made it difficult to taste Ukrainian cuisine, you can still listen to it.

Credits
Advertising Agency: Twiga Ukraine, Kyiv, Ukraine

Tags:
Ukraine, Electronics, Technology, Music, Non-Alcoholic Drinks, Pepsi, Pepsi Eat this playlist , Digital campaign, Print campaign, Print Ad

Online press censorship is on the rise globally.

Meaning that in a large number of countries, people are unable to access many independent blogs and news sites, denying them their right to free information.

On the 12th of March: World Day Against Cyber Censorship, Reporters Without Borders Germany created a digital loophole to evade censorship.

Introducing: The Uncensored Playlist. While press freedom is not available in the worlds most oppressed societies – global music streaming sites are.

Five acclaimed independent journalists from five countries suffering from strict government censorship teamed up with Musical Director Lucas Mayer to turn 10 articles that had previously been censored into 10 uncensored pop songs. These songs were then uploaded onto freely available music streaming sites. Allowing these stories to be slipped back into the countries where they had once been forbidden.

For the very first time, reporters have become music artists to bring the truth to those that had once been denied it.

Join the fight! Get to know the brave journalists, the stories behind the songs, and share The Uncensored Playlist using our hashtag #truthfindsaway. Together we’ll show oppressive governments all over the world that they can’t silence freedom of information. No freedom without media freedom.

Source

Credits
Client: Reporters Without Borders
Advertising Agency: DDB Group Germany

Tags:
Spotify, Deezer, Apple Music, Digital Marketing, Social Media, Digital Campaign

Credits
Campaign: Spotify Feel the Street
Advertised brand: Spotify
School: Miami Ad School, Mexico City, Mexico
Art Director: Catarina Barcala
Art Director: Danton del Águila

Tags:
Digital Campaign, Music, Awareness Campaign

Americans love listening to the radio while driving. The task at hand is to make them switch to Spotify’s Daily Drive playlist which is a complete package including music, podcasts and news. We realised radio glitches and bad frequencies make people switch off the radio instantly. We’ll take advantage of this insight by creating Spotify’s Trojan Radio Jammers. A Trojan Radio Jammer is a low power radio station made out of a transmitter, an antenna and an audio source. So, we will take these jammers and jam the radio signals on some of the busiest streets in America. As it’s cheap and easy to make, we will place it in plain sight and drop hints to indicate it’s Spotify’s doing. Lastly, by using the old principles of radio, we will leave a direct radio message in favour of Spotify.

This project was created for One Show’s Young Ones Brief Awards.

Credits
Brand: Spotify
Campaign Title: Spotify Trojan Jammers
Advertising School: Miami Ad School, Mumbai.
Copywriter: Anisha Chavan, Nagma Dhingra
Art Director: Nihal Bambulkar, Kanchi Undevia
Mentor: Deep Chhabria & Siddhi Ranade

Tags:
Technology, Innovation, Young Ones Brief Awards, Music, Audio, Trojan, Innovative Campaign, The One Club, Radio Campaigns

What does music taste like? J. Walter Thompson Brazil and Spotify are exploring this question by launching a new campaign called the Flavor of Songs for Brazilian cookware brand Tramontina. The project is driven by an algorithm that can turn any song from the Spotify platform into a different recipe – and which is capable of generating 44 million possible gastronomic combinations. The concept is based on synesthesia, the phenomenon where the stimulation of one sensory or cognitive pathway leads to a similar experience in a second sensory or cognitive pathway. One sense involuntarily influences the other. In this case, sound informs taste.

The Flavor of Songs is the culmination of a six-month-long study, where Tramontina – one of Brazil’s leading brands of cooking utensils—Spotify and J. Walter Thompson Brazil brought together neuroscientist Dr. Marcelo Costa, Head of the Neuroscience Department at the University of São Paulo, conductor João Rocha from the University of Kentucky, and Renato Carioni, chef and coach of team Brazil in the Bocuse d’Or, to give flavor to songs and create a dish for each of them.

With the aim of using innovation and pop culture to inspire people to cook more – showing that stainless steel is much more than just pots and pans.

How does it work?
The six-month process started with neuroscientist Dr. Marcelo Costa and conductor João Rocha. They used the principle of synesthesia to classify the millions of songs available in Spotify’s database. “If you consider a samba school with its various instruments, that really dense part in terms of sound, you can relate that to dense food,” explains Rocha. Thus, Spotify’s parameters became ingredients; dance music was associated with temperature; energy as density/texture; positivity became bitterness/acidity, and musical notes became harmonization.

Based on these parameters, Chef Renato Carioni classified all the main culinary ingredients by assigning notes to each one of them. “If a song is not at all positive, its taste is bitter,” says Carioni.

This entire database was put together and originated an artificial intelligence that has the same technology used in financial systems, to “match” Spotify’s classification parameters and the different combinations of ingredients cataloged by Carioni. Thus, it was possible to come up with different dishes. Beethoven’s Symphony No. 5 in C Minor, for example, became a Foie Gras Terrine with Salmon caviar and Cold Barley.

“Our brief was from Tramontina was to appeal to a younger and more techy audience and get them excited by its stainless-steel line of products. We didn’t shy away from a technologically complex route, which has resulted in a project that appeals to all senses.” says Rodrigo Da Matta, ECD at J. Walter Thompson Brazil.

The campaign is featured on Spotify, via display banners and audio spots, always with a simple message: if this song had a flavor, what would be? And via a website which gives not only the gastronomic match for each song but also the ingredients, the cookware and the entire recipe, divided into simple and clear steps, so that the user can cook it at home. All that users have to do is log in with their Spotify account, type the name of the song or artist they want to discover the flavor, choose the track and see the result.

Credits
Creative Agency: J. Walter Thompson, Brasil
Client: Tramontina
Title: Flavor of Songs
CEO/CCO: Ricardo John
ECD: Cassio Moron e Rodrigo Da Matta
Copywriters: Rodrigo Da Matta, Kiko Borger, Heinz Boesing
Art Directors: Gustavo Rates, João Mendes, Marcus Prado, Cristiano Schein
Designers: Gustavo Rates, João Mendes, Marcus Prado
Creative Technologist e Creative Data: Sergio Costa e Tom Corral
Editing: Marcus Prado
Motion: Marcus Prado
Head of Production: Maisa Delgado
RTV: Carolina Pivato
Digital Producer: Sergio Costa e Tom Corral
Photographer: Régis Fernandez
Head of Client Services: Felipe Giacon
Operations Director: Thiago Segundo
Executive Director: Renata Dall Onder
Account Management: Fabricio Soares, Ricardo Montezuma, Rochele Pahs
Media: Giovana Venturelli, Maria Fernanda Galetti, Carolina Lopes, Ana Paula Rotta, Nathalia Silva, Luisa Maia
Planning: Stella Pirani, Marcus Pesavento
Client Approval: Darci Friebel, Rosane Fantinelli, Joice Patzlaff e Josiane Lamera Toazzi
Technology Producer: Casion
PR: Andrea Assef, Vivian Zeni, Livia Martins, Jessica Hartley
Extra Credits: Chef Renato Carioni, Maestro João Carlos Rocha, Doutor Marcelo Fernandes da Costa
TEASER
Production: Landia
Director: Aline Lata
Executive Production: Carol Dantas, Sebastian Hall
Assist Executive Production: Larissa Delfini
Head of Production: Camilla Bastos
Photography direction: Erico Toscano
Production: Natalia Petrechen
Editor: Wellington
Post-production coordinators: Elton Bronzeli, Rafael Malavazzi
Post-production/Finishing: Landia, M&A
Color Grading: Marla Colour Grading
AUDIO
Production: A9 Audio
Soundtrack: Apollo 9 e equipe A9
Account Management: Renata Schincariol e Guta Lima

Tags:
Latest Tech News, Best Innovative Campaigns, Innovative Technology ideas, Best Technology Campaigns

It’s a podcast, made in association with a singer-songwriter, Damien Rice and Spotify that brings an unheard, hair-raising war story of little Jasmine from Aleppo, Syria to life! ‘Being There’ is the agency behind this short 3D-audio documentary podcast.

The audio and storytelling premise of this podcast gives the listener an unbelievable three-dimensional experience. As a listener, you see and feel everything that Jasmine felt when she had to flee the war-struck Syria and had to endure an unbearable trauma (which she is still coping) amidst the pitch Black Sea – a journey from hell to hope.

Through Warcast, War Child’s aim is to make people around the world realize the ordeal kids have to put up with in war-prone landscapes; some of which who despite after surviving it all cannot adjust to their new surroundings in new countries. It’s because the war continues to haunt them. It’s War Child’s appeal to the world to help these kids with development aid because while the war is over for them physically, mentally it’s still on.

The Irish singer-songwriter, Damien Rice has also recorded 3 songs in 3D, all of which make these unheard stories all the more immersive and chilling. Moreover, the sound effects and brilliant storytelling are so communicable that they at once grab you by the throat and leave you punch-drunk with mouth agape.

Warcast by War Child | Listen with headphones for best experience.

Listen on Spotify

Website: https://www.warchildholland.org/

This Campaign is about:
International Day of Peace, Warcast, War Child, 3D, Syria, Podcast, Storytelling, Being There, 3D Audio, Soundcircus, Spotify, Technology, Awareness, Charity, Damien Rice, Digital

Some brands that are going all out with this newfound Twitter liberty are:

Burger King

Imagine what we could do with 280 characters pic.twitter.com/oxyLqMF7wn

— Burger King (@BurgerKing) September 27, 2017

NASA Goddard

? . * . ?
*
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. *
Thanks @Twitter, we can
always use more space ?
. . .
. * ? *
?
* ☄️#280characters

— NASA Goddard (@NASAGoddard) November 8, 2017

MGM Studios

ROOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAR! ? #280characters pic.twitter.com/vULoeIetMC

— MGM Studios (@MGM_Studios) November 8, 2017

Google Maps

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You have arrived at your destination.#280Characters

— Google Maps (@googlemaps) November 8, 2017

Pizza Hut

(•_•)
<) )╯50%
/ \

\(•_•)
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/ \

(•_•)
<) )> Menu
/ \

(•_•)
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\(•_•)
( (> Pizzas
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(•_•)
<) )> Online.
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Through 11/12.#280characters

— Pizza Hut (@pizzahut) November 8, 2017

HISTORY

We're using #280characters to play a guessing game.  What historical moments do these represent?

1.???▶️??❌▶️??
2.?????✌???
3.??????✅
4. ?➕?️?=?
5. ???8???
6.?‍????
7. ?????▶️???
8.?♿️▶️??‍♀️
9. ???=??????

— HISTORY (@HISTORY) November 8, 2017

Hero MotoCorp

Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles. Miles to go. Miles to explore. #280characters

— Hero MotoCorp (@HeroMotoCorp) November 9, 2017

Nat Geo wild

?????????????????????????????????????????????????????????????????????????????????????? ????????????????????????????????????????????? #280characters

— Nat Geo WILD (@natgeowild) November 8, 2017

Sony

????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

— Sony (@Sony) November 8, 2017

KitKat

Give me a break, give me a break, break me off a piece of that Kit Kat bar (wait, I can keep going?)
Give me a break, give me a break, break me off a piece of that Kit Kat bar (more still?!)
Give me a break, give me a break, break me off a piece of that Kit Kat bar#280Characters

— Break Me Off A Piece Of That Kit Kat Bar! (@KitKat_US) November 8, 2017

ShopClues.com

Finally got #280characters. Now, we will make full use of it by including commas, semi commas, apostrophes in the right places. We promise that we will make better tweets with the 280 limit. What a wonderful time to be alive.

You are still reading this, aren't you?

— ShopClues.com (@ShopClues) November 8, 2017

Godrej Aer

Since everyone is talking about #280characters and all that. pic.twitter.com/Svjvo7VoEl

— Godrej aer (@godrejaer) November 8, 2017

McDo Philippines

MCDOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO #280characters

— McDo Philippines (@McDo_PH) November 8, 2017

Netflix

Should all seasons now be 280 episodes? Respond with a well-thought-out paragraph if you agree

— Netflix US (@netflix) September 26, 2017

Charmin

We can't wait for the first #tweetfromtheseat in #280characters. For those days when you skipped your coffee and need the extra time.

— Charmin (@Charmin) September 27, 2017

Denny’s

last night we received the 280 character count. we traded the extra 140 for beans. not even magic.

— Denny's (@DennysDiner) September 27, 2017

Durex

OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO pic.twitter.com/KkyQvjtNGI

— Durex India (@DurexIndia) September 27, 2017

FAASOS

We can now blabber a lot more. Hello #twitter280 hello hello hello hello {erm, it'll take some time for us to get used to}

— FAASOS (@faasos) September 27, 2017

PSG Officiel

BUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUT DE @DaniAlvesD2 #PSGFCB#Twitter280 pic.twitter.com/a5xeHclfex

— PSG Officiel (@PSG_inside) September 27, 2017

This is a true testament to exactly how much the brands worldwide are loving this improvement and have embraced this new & enhanced update!

As brands are recognizing this new capability, they are gearing up to experiment and explore its full possibilities. What is indisputable is that this new fad like everything else is bound to wear off soon enough!

Article related to:
Twitter character limit, 280 Characters, Burger King, PSG Officiel, FAASOS, Durex, Spotify, Netflix, McDo Philippines, Hero MotoCorp, Durex, Godrej Aer, KitKat, Sony, ShopClues.com, Twitter campaign, Best social media campaigns