Sri Lanka – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Wed, 31 Aug 2022 05:34:44 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Sri Lanka – Campaigns of the World https://campaignsoftheworld.com 32 32 Women Empowered Global: The Mom Penalty https://campaignsoftheworld.com/film-and-video/women-empowered-global-the-mom-penalty/ Fri, 19 Mar 2021 15:00:58 +0000 https://campaignsoftheworld.com/?p=23469 Undoubtedly the months of pandemic lockdown have been harsh on all of us. But it has been especially brutal for working moms. They have had to juggle endless workplace demands alongside managing an unequal load of housework, childcare, and remote schooling. As a result, four times more women than men dropped out of the workforce. To highlight this concern, Women Empowered Global launched this film The Mom Penalty on International Women’s Day to address the elephant in the room.

About Women Empowered Global
A unique platform that empowers women through business education, networking forums, career advancement & entrepreneurial programs. With our network reach, we have a presence in over 23 countries, access six continents, and a membership of over 4,000+ members who are women in business, business leaders, global influencers, millennials, startup founders, women in leadership & management from corporate, industrial & STEM sectors. Our work is committed to United Nations SDGs. The WE. Global academy is an initiative of Women Empowered Global, where we conduct online masterclasses, mentoring, and SME training.

#ChooseToChallenge

Credits
Creative Agency: HumanSense, Sri Lanka
Writer & Creative Director: Ruchi Sharma
Production team: X10 Productions,
Sri Lanka Executive Producer: Prasanna Kithalagama
Editor: Arngelo Pereira
Producer: Muveendra Premaratne
Audio Mix: Kasun Wickramasinghe
Project Manager: Amaashie Mahahewage
Visual footage courtesy: www.pexels.com & www.mixkit.co
Music track courtesy: CinematicAudioGroup

]]> Oxypura face mask: The Great Warriors of Oxypura https://campaignsoftheworld.com/creative-print-ads/oxypura-face-mask-the-great-warriors-of-oxypura/ Wed, 11 Nov 2020 14:44:38 +0000 https://campaignsoftheworld.com/?p=21289 Oxypura face mask is a product of Puritas, a 100% Sri Lankan owned and operated company. Having produced face masks for decades, the brand has perfected the science of creating masks that provide maximum protection to its wearer.

In this current pandemic, when the usage of face masks is mandatory, Oxypura suddenly found a heap of competition, primarily Chinese and Korean masks that had invaded the market. Also, consumers generally feel that anything ‘imported’ is of higher quality, even though Oxypura masks were similar to these imports or better in its efficacy.

Oxypura decided to turn its ‘localness’ to its advantage. These masks are designed by Sri Lankans for Sri Lankans to fight the foreign virus. And, with four layers of impenetrable defence.

Digging deep into Sri Lanka’s history, we came across noble warriors known for their bravery and fearlessness. These would resonate well with all Sri Lankans, but how did they look?

After consulting with local historians, we brought four warriors to life. Breaking down the strengths of each layer of the mask, we matched it with the strengths of these four warriors – from their appearance to the weapons and accessories they wielded, each warrior and therefore each layer, got its own protection identity.

Oxypura face mask

Credits:
Client: Puritas
Product: Oxypura face mask
Agency: Phoenix Ogilvy, Colombo, Sri Lanka
Chief Executive Creative Officer: Rajiv R. Menon
Creative Director: Anusha Wijeyaratne
Senior Art Director: Rogger Kenneth Schales
Creative Writer: Pansilu Sannasgala
Account Executive: Buneshka Perera
Illustrator: Sudeepa Thanapathy
Commercial Retoucher: Roshan Mallawaarachchi

This campaign is about:
Ranashura Oxypura, The Great Warriors of Oxypura, Print Advertising, Creative Ad

]]> Ceylinco Life: Draw your pint and save a life | Blood Donation Camp 2019 https://campaignsoftheworld.com/creative-print-ads/ceylinco-life-blood-donation-camp-2019/ Wed, 12 Feb 2020 07:15:05 +0000 https://campaignsoftheworld.com/?p=18584 Ceylinco Life presents Draw your pint and save a life campaign for Blood Donation Camp 2019

At times of crisis, Sri Lankans flock to donate blood. This was evident during the 30 years of conflict, and more recently during the April 2019 Easter bombings at churches and hotels. It represents civil society coming together to face a common adversity. However, as months pass and memories fade, people tend to forget the injured who may still be recovering and need continuous treatment, including blood transfusions.

Task: Mobilize Ceylinco Life’s stakeholder community with a CSR initiative to support the recovery efforts through blood donation camps across the island.

Creative Idea: Draw your pint and save a life.

Ceylinco Life: Draw your pint and save a life | Blood Donation Camp 2019

Credits
Advertising Agency: Phoenix Ogilvy, Colombo, Sri Lanka
Chief Executive Creative Officer: Rajiv R. Menon
Senior Art Director: Rogger Kenneth Schales
English Copywriter: Rajiv R. Menon
Senior Account Manager: Imraz Shiblydeen

Tags:
Ogilvy, Sri Lanka, Ceylinco Life,Finance, Health, Public Interest, NGO, CSR initiative, Blood Donation Camp 2019, Print Ad, Print Advertising, Digital, Print Campaign, Blood Donation Campaign

]]> Women In Need- 2six4 mobile app is the new-age Lord Rama in Sri Lanka protecting women from the many Ravanas https://campaignsoftheworld.com/tech-innovations/women-in-needs-2six4-mobile-app-to-combat-gender-based-violence/ https://campaignsoftheworld.com/tech-innovations/women-in-needs-2six4-mobile-app-to-combat-gender-based-violence/#respond Thu, 11 Oct 2018 07:00:56 +0000 https://campaignsoftheworld.com/?p=14390 Do you know the percentage of women who are sexually harassed during train and bus commutes in Sri Lanka? A staggering 90%! But the more mind-numbing fact is that only 4% of women have sought legal action from the police! So how to address this increasing case of gender-based violence such that women smile on their way to work and back home rather than them having to keep an eye on the lurking predators around? Women In Need (WIN) has a win-win solution. Women In Need (WIN), a body responsible for addressing cases of gender-based violence in Sri Lanka, has designed 2six4 mobile app.

Women In Need 2six4 mobile app to protect from gender-based violence

A woman can now use 2six4 mobile app to stay connected with the police and her friends 24X7, on the move and at the click of a button. But how do you promote the convenience and usefulness of this app to women travelers and tell the sexual predators to back off at the same time? By spreading the awareness of the app inside the public transport vehicles through Viridu singers who have been performing in public places of Sri Lanka and entertaining the public since years. Viridu is one of Sri Lanka’s earliest forms of folk music.

So, WIN collaborated with Sri Lanka’s famous local Viridu singer, Suranga Kavee to create a campaign Viridu Alert that communicates a strong message to the sexual predators skulking about the trains and buses. The song also encourages onlookers to not turn a blind eye to any case of sexual harassment and rather come forward and stop such immoral incidents; thus, doing their bit to create a secure environment for women traveling in public transport.

You can download this app for free!
Android – Google Play download

IOS – App store download

Campaign website:

This article is about:
2six4 mobile app, Women, Sri Lanka, Mobile, Technology, Gender-based violence, Women In Need, GPS tracking, SOS, Violence, Safety, Digital Advertising, Viridu singer, Suranga Kavee, Sexual harassment, Public transport, Music, #ViriduAlert

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