Starbucks – Campaigns of the World

Pepsi Code – Pepsi hacked almost all famous websites

COTW — Thu, 26 May 2022 04:42:45 +0000

Brands spend millions to appear on different websites worldwide using different, often inefficient formats.

Pepsi Code managed to cross the marketing, time, and advertising barriers by getting its Twitter followers to carry Pepsi’s message to places where not even paid media had been able to carry the brand.

That’s why, while some pay millions of dollars to appear on the most important websites in the world, Pepsi turned thousands of followers into “hackers”, so that from their computers and with an HTML code, they would put a message in thousands of websites around the world, all in exchange for a Pepsi.

With no advertising budget, not even one influencer, just an HTML code, and some Pepsi to give away through Twitter, the brand was able to change the conversation and increase interactions with our followers, who dared to take Pepsi’s message to the most important and unreachable websites such as the Nasa, the White House, New York Times, Tesla, Google home page, Apple, Starbucks, Nike, KFC, Sony, Chevrolet, and even Coca Cola website.

Credits
Agency: Sancho BBDO
Campaign: Pepsi Code
Client: Pepsi Colombia
Chief Creative Officer: Mario Lagos
General Creative Directors: Daniel Álvarez, Diego Contreras
Creative Directors: Jose Ariel Hernández, Andrés Lancheros
Copywriter: Juan Diego Rivera
Art Director: Juan David Pérez
Head of Business: Luisa Fernanda Márquez
Account Executive: Nicolás Jaramillo
Digital Content Specialist: María Alejandra Altafulla
Preditor: Kelly Escobar

I Am – Starbucks

COTW — Thu, 11 Nov 2021 14:05:51 +0000

I Am – Starbucks advertising campaign, A Starbucks store transformed into a notary office so that transgender people could get their names legally changed.

In Brazil, trans people often suffer prejudice when they don’t have their new names on official documents. The process for legally changing names is expensive and bureaucratic, and the registry offices where it happens are intimidating environments for this community.

At Starbucks, anyone who orders a drink at the counter has their name respected and written on the cup without question.
So, VMLY&R decided to invite trans people to have their names legally changed in a place where they are always welcome. The agency transformed a local Starbucks into a registry office, and participants could leave the store with official documents in their new names – free of charge.

The result was a seven-times increase in daily legal name changes for the city of São Paulo.

Credits
Advertising Agency: VMLY&R Brasil
Client: Starbucks
Country: Brazil
Award won: Cannes Glass Grand Prix
Advertisement Type: Outdoor Advertisement

Starbucks has launched a Signing Store for the first time in the U.S.

COTW — Sun, 25 Nov 2018 04:53:29 +0000

Starbucks has opened a Signing Store in the U.S. near Gallaudet University in Washington, D.C to serve deaf and hard of hearing people. It’s the first of its kind in the U.S. that is being run by employees who are also partially or fully deaf and capable of interacting in American Sign Language (ASL). There are over 25 people from around the country who are well-versed with ASL to be able to work at the chain. The inspiration to come up with this Signing Store in the U.S. came from Starbuck’s first ever Signing Store which was established in Malaysia in 2016.

The store also aims to create and promote employment and career opportunities for the deaf and hard of hearing community. We think that Starbuck’s efforts to help these people to showcase their talent and skills for career advancement by enabling them to overcome the barriers to communication is commendable. It truly upholds the value of equality for all and celebrates the ethos of compassion for all at a deep level.

The store is also equipped with digital displays and notepads, and an ordering console with two-way keyboards so customers and employees can type back and forth. Among the other special deaf-friendly features are low-glare reflective surfaces.

Tags:
Starbucks, Outdoor, Coffee, Starbucks Signing Store, Gallaudet University, Washington, United States, U.S., Innovation, Deaf, American Sign Language

Diwali Campaigns of 2018 – Lights, Hope, and Social Media Campaigns

COTW — Fri, 09 Nov 2018 05:41:59 +0000

Diwali is undoubtedly the largest festival in India. The celebrations surrounding the festival of light can be witnessed in every corner of the country, with Diya decorations becoming a part of every household. Deepawali symbolizes the auspiciousness of light in our world and celebrates Lord Rama’s return to Ayodhya after a long time span of 14 years. It marks the victory of light over darkness, which is reinforced by brightly decorated cities, and markets that come alive with joy. As our culture is understanding the importance of being eco-friendly, fireworks are losing their significance as one of the staples of Diwali. However, the festive cheer has only become louder. In today’s social media driven world, various brands have posted celebratory content filled with Diwali wishes. Some of the most influential names that have created Diwali Campaigns are SBI Life, SBI Mutual Funds, Panasonic Lumix, Bajaj Allianz General Insurance, Airtel India, Jet Airways, Starbucks, Big Bazaar, and Adani Group.

India looks its brightest every Diwali, and perhaps its happiest as well! The various social media campaigns put forward the same message in different creative ways.

SBI Life – #MainSeHum Real Life Real Stories

SBI Savings Fund – Investment Ka Smart Tareeka (#InvestmentKaSmartTareeka)

Panasonic Lumix presents #GiftOfPassion

Bajaj Allianz | It’s time to Gift a Better Emotion – #GiftABetterEmotion

Airtel India

Starbucks India

Jet Airways

Diwali Aa Rahi Hai | Big Bazaar – #HarTyohaarMeinBigBazaar

Ghadi Detergent – #SaareMaelDhoDaalo

Coca-Cola – Share A Coke this Diwali! (#ShareACoke)

Saregama Carvaan | Diwali Ad | #ShorYaSangeet
Es Diwali, aap apno ke liye kya le jayenge? Shor Ya Sangeet?

Vodafone #LookUp this Diwali

Adani Group | Jugnoo Zindagi Ka – #GrowthWithGoodness #JugnooZindagiKa

Tags:
Diwali 2018 campaigns, Diwali Ads, Diwali Campaigns, Diwali Social Media, Social Media Campaign, Creative Ads, Digital Ads, Digital Campaign