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Heetch, Greetings from La Banlieue, Campaigns of the world
Digital Campaigns

Heetch’s Transformative Journey: Greetings from La Banlieue

November 8, 2023
In its new ad campaign, "Greetings From La Banlieue," Heetch, the leading ride-hailing app for the suburbs of Paris, takes a bold step to address…
Nike Women Instazine, Campaigns of the world
Digital Campaigns

Nike Women Instazine – A Game-Changing Approach to Empowering Female Athletes

October 10, 2023
Nike Women Instazine - Smashing stereotypes with a new publishing format. In an era where traditional media falls short in celebrating female athletes, the power…
Tetley Green Tea Immune, #everyBODYcan, Campaigns of the World
Film and Video

Tetley Green Tea Immune Launches #everyBODYcan Campaign to Challenge Fitness Stereotypes

March 25, 2023
Challenge Body Stereotypes with Tetley Green Tea Immune's #everyBODYcan Campaign Tetley Green Tea Immune, a popular green tea brand in India, has recently launched a…
Brastemp: Washing Away Excuses
Film and Video

Brastemp: Washing Away Excuses

September 27, 2021
This unequal division of labor is a literal hot-(and sometimes cold) button issue that's the basis of a new campaign from Brastemp that aligns with…
Bumble: Women's equality is non-negotiable
News

Bumble: Women’s equality is non-negotiable

August 25, 2021
In India, millennials and Gen Z are becoming increasingly vocal and expressive about their stance on women's rights and gender equality, especially when it comes…
Audi - Drive The Change
Film and Video

Audi: Drive The Change | It’s time to steer away from stereotypes

May 16, 2021
Audi presents 'Drive The Change' on Women's Day 2021 Stereotypes. Women, you have heard them all. "You drive pretty well for a woman.” “Can your feet reach the…
Marinela's Pingüinos : What Matters Is Inside You
Film and Video

Marinela’s Pingüinos : What Matters Is Inside You

May 1, 2021
As part of the brand repositioning process, the Colombian agency Fantástica developed for Marinela Pingüinos "Lo importante es lo de adentro", a platform that seeks…
Unstereotype Alliance
Film and Video

Unstereotype Alliance: The Problem is not seeing the Problem

November 15, 2020
The Unstereotype Alliance launches a call to action to the advertising industry sending a clear message about the perils of stereotyping. Built around the notion…
Puma - #PropahLady
Digital Campaigns

Puma – #PropahLady, shattering stereotypes ‘Propah’ly

October 16, 2019
We're living in the post empowered world and there's no one way to be a lady. Join the tribe that does what they want and…
#ShavingStereotypes by Gillette India - The Barbershop Girls of India
Film and Video

#ShavingStereotypes by Gillette India – The Barbershop Girls of India

July 23, 2019
#ShavingStereotypes by Gillette. The true story of the Barbershop Girls of India who are shaving stereotypes and inspiring the next generation of men. Two girls from…
Your Army Needs You | The British Army
Digital Campaigns

Your Army Needs You | The British Army’s progressive recruitment campaign

January 20, 2019
Millennials, as well as the young adults of Generation Z, are often criticized for their excessive dependence on technology, and social-media inspired cultural trends. They…
Barbie Dream Gap
Digital Campaigns

Barbie Dream Gap – Mattel brings out the true mettle in the real-life Barbies of the world!

October 19, 2018
Mattel’s idea behind creating Barbie was to remind the world that every little girl can be anything she wants. Barbie continues to stand for a…
Reach for Better - Franklin Templeton Investments & The Better India
Digital Campaigns

Franklin Templeton Investments launched extraordinary stories of real-life people who have managed to Reach For Better

October 3, 2018
Franklin Templeton Investments (India), one of the leading fund houses in the country has launched a six-video series campaign titled Reach for Better, in partnership…
Imperfectly Perfect Ginger girl | Ginger by Lifestyle
Digital Campaigns

Ginger by Lifestyle – #ImperfectlyPerfect | A Reason to be in love with our Quirks

May 31, 2018
Ginger by Lifestyle is a clothing brand that curates its apparels with the “#ImperfectlyPerfect" young girl of today in mind. The heart of Ginger lies…
Tanishq #WomenOfGold | #MySolitaires
Digital Campaigns

Tanishq’s #WomenOfGold, Is an Ode to Women Who Never Stop Pursuing Their Dreams

March 14, 2018
As Women’s Day went by, we saw brands from all over the world come up with impactful and thought-provoking campaigns to show how women rule…
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