Google Play needed to raise awareness in the Italian market. Stink Studios came up with an experience that let users discover movies like never before and help raise the profile of Google play movies. Using Google Street View technology, They mapped iconic scenes to their locations. When on the street, users can explore the environment and surroundings that movie magic was made of and learn a thing or two about the films and how they came to be. Users can also view scenes that match their natural environments, giving you a breathtaking new perspective on the films you know and love and Allowing you to see them in a completely new light.

Credits
Campaign: Play the World
Agency: Stink Studios
Client: Google Play

YOOX is an online retailer for luxury brands. The Most Exclusive Collection is made up of one-off luxury items from Yoox, available exclusively in YouTube pre-roll ads. Viewers have just 15 seconds to buy an item before it’s destroyed by a series of bizarre, beautiful, animated 3D contraptions. There’s no re-watching and no searching on YOOX.com — once it’s gone, it’s gone.

They developed a series of animated templates delivering hundreds of products across four markets, the USA, Japan, Korea and Italy. Everything has been designed with YouTube’s best practices in mind. They used bold, bright colour-blocking and layout sequences to purposefully grab attention in the first few precious pre-roll seconds.

Awards
Silver Award, Bronze Award
2 x Shortlist (Cannes Lions 2018)

Credits
Creative Agency: Stink Studios
Advertiser: Yoox & Google
Campaign: The Most Exclusive Collection