Black Women are rarely recognized for the hard work they put in. It’s not just magic; they are the real thing.

Nike inspires and enables consumers to join them in action through a new film, ‘We Play Real’; a social campaign elevating Black women’s voices; and a pitch campaign with community partner Black Girl Ventures. Key athletes in the film include Serena Williams, Naomi Osaka, Sydney Leroux, and many more.

Throughout 2021, Nike will continue to deliver inspiring, empowering, and motivating stories, content, and experiences that demonstrate how the power of sport can help move the world forward.

Credits
Client: Nike
Campaign: We Play Real
Agency: Wieden+Kennedy
Formats: Trueview Ads.| Digital Film
Tags: Craft, Diversity, Film, Impactful, Storytelling, #WePlayReal
Countries: USA

Lifebuoy – Bish Bash Bosh Bacteria

The impactful campaign communicates the importance of good handwashing habits to help reduce the spread of infection.

Childline: Nobody is Normal

Everyone’s different, so nobody is normal. But it can be tough if that makes you feel left out or alone. Childline is here for you, no matter who you are.

Paper Boat presents Hope, the Boat

Slack Teams Do Amazing Things — “Traffic”

MasterCard “By The Numbers”

Swiggy: The Fastest Food Delivery in Town

Nespresso On Ice. You’re just a sip away

Wimbledon: In Pursuit of Greatness

Android: Rock, Paper, Scissors. Be Together. Not the Same.

WhatsApp end-to-end encryption

This campaign is about:
Animated Ads, Best animation ads, Best animated films, 10 Best Animated Commercials, Creativity, Best Digital Films

The campaign has been conceptualized by a London-based advertising agency called Karmarama and manifests itself in the form of short films, radio adverts, and posters. The storytelling ideology of the campaign revolves around themes like Stamina, Spirit, and Resilience. The material in the series talks about the unique abilities of different sections of the youth and leaves the targeted audience with a call-for-action. For instance, one video of the campaign pushes the idea that gamers of today have the stamina that the British Army needs. The other promotional content of the campaign makes its impact along the same lines.

We feel that this forward-thinking initiative of the British Army will provide many youngsters with a sense of purpose. The campaign’s heart lies in the creative delivery of its intended message. Consequently, it is bound to resonate with today’s youth!

Credits
Creative Agency: Karmarama
Advertiser: The British Army, United Kingdom
Campaign: Your Army Needs You

Tags:
Recruitment Campaign, Stereotypes, Karmarama, British Army Ads, British Army Campaigns, Digital, TVC, Advertising agency, London, storytelling

It’s a podcast, made in association with a singer-songwriter, Damien Rice and Spotify that brings an unheard, hair-raising war story of little Jasmine from Aleppo, Syria to life! ‘Being There’ is the agency behind this short 3D-audio documentary podcast.

The audio and storytelling premise of this podcast gives the listener an unbelievable three-dimensional experience. As a listener, you see and feel everything that Jasmine felt when she had to flee the war-struck Syria and had to endure an unbearable trauma (which she is still coping) amidst the pitch Black Sea – a journey from hell to hope.

Through Warcast, War Child’s aim is to make people around the world realize the ordeal kids have to put up with in war-prone landscapes; some of which who despite after surviving it all cannot adjust to their new surroundings in new countries. It’s because the war continues to haunt them. It’s War Child’s appeal to the world to help these kids with development aid because while the war is over for them physically, mentally it’s still on.

The Irish singer-songwriter, Damien Rice has also recorded 3 songs in 3D, all of which make these unheard stories all the more immersive and chilling. Moreover, the sound effects and brilliant storytelling are so communicable that they at once grab you by the throat and leave you punch-drunk with mouth agape.

Warcast by War Child | Listen with headphones for best experience.

Listen on Spotify

Website: https://www.warchildholland.org/

This Campaign is about:
International Day of Peace, Warcast, War Child, 3D, Syria, Podcast, Storytelling, Being There, 3D Audio, Soundcircus, Spotify, Technology, Awareness, Charity, Damien Rice, Digital

The campaign seeks to deliver investor education messages through real-life human stories – stories of ordinary people who have had an impact on society and communities. Each of the stories is pegged to one investment pillar.

Speaking at the launch, Juzer Tambawalla, Director and Head – Marketing, Franklin Templeton Investments said, “These are stories about everyday Indians achieving something out of the ordinary. How did they do that? By having a goal, starting early, stepping up, staying resilient, seeking guidance and believing that it’s never too late to begin. We have sought inspiration from real-life individuals to draw parallels with each situation, in an effort to impart core values that we believe are instrumental while investing. Each story is an excellent example of how one can succeed by using these principles even with their own investments.”

Commenting on the launch, Balaji Vaidyanathan, Deputy Head – Marketing, Franklin Templeton Investments said, “The Reach for Better campaign draws inspiration from multiple dynamic backgrounds. It features a diverse set of individuals like a tech-savvy visually challenged person, a best-selling author who started as a domestic help, a successful transgender radio host who broke gender stereotypes, a young innovator transforming lives, an individual who revolutionized farming across the globe and a woman entrepreneur who triumphed against all odds. Each story is woven beautifully in a manner that talks about the importance of that tenet to one’s life, as well as investments.”

Talking about this partnership, Dhimant Parekh, CEO & Founder of The Better India says “As India’s only positive news platform, The Better India’s motto is to help the audience turn inspiration to impact. As a natural extension of this philosophy, The Better India and Franklin Templeton Investments have come together to tell stories about Indians who despite all odds have stayed true to their real purpose, reached for better, while making a massive impact in the lives of so many others.”

The first episode showcases the story of Kajal Brahmavar, the first transgender radio jockey from coastal Karnataka. From begging on the streets to becoming Karnataka’s first transgender RJ, Kajal’s journey has been nothing short of inspiring. Even though she faced a number of challenges in life and went through multiple highs and lows, she chose to stay resilient. Her never-give-up attitude is an inspiration for all.

It is this spirit of resilience that Franklin Templeton Investments and The Better India are celebrating through Kajal’s story. Whether in life or with your investments, staying resilient can help you #ReachForBetter.

The second episode in the series is the story of Shankar Chandrashekar – a 29-year-old techie who was born visually impaired and physically challenged. He works as an accessibility tester in a software firm, runs a YouTube channel that decodes the use of different applications for the blind, is a teacher for the visually impaired, and is also helping other people like him find the kind of freedom he has found.

Having left his hometown when he was just 3 years old, Shankar’s childhood may not have been the easiest but he consistently stepped up, faced all the challenges and learned to live independently. And now, with his never back down attitude, he is on a mission to help others like him also live an independent life!

About The Better India
The Better India is a disruptive tech-media platform that uses impactful storytelling to reach over 50 million people every month. We use the power of positive storytelling to showcase the journey of India’s most inspiring individuals. We drive our audience to turn this inspiration into impact! We are committed to showcasing constructive work being done in India and thereby advancing the impacted ecosystem at large.

This campaign is about:
Franklin Templeton Investments, Mutual Funds, The Better India, Storytelling, Blind, Visually Impaired, #ReachForBetter, Transgender, Radio, Reach for Better, Gender, Stereotypes, Best digital campaigns

Building up the 5th anniversary celebration in India, Datsun today launched #MorePower2You – a campaign that brings alive inspiring stories of real Datsun redi-GO owners. Through this initiative, the brand aims to recognize and celebrate the bold choices Datsun redi-GO owners have made to realize their dreams across different walks of life.

Jerome Saigot, Managing Director, Nissan Motor India Pvt. Ltd. said, “Bold and fearless, passionate and self-driven is what defines Datsun and its owners. #MorePower2You is a celebration of bold expressions, passion and the unconventional paths Datsun redi-GO owners have embarked upon to realize their dreams and achieve success in life. We are extremely proud to have such passionate owners as part of our Datsun family and salute their spirit!”

A three-part series comprising of short two minute films of Datsun owners across different parts of the country showcases the obstacles they have overcome to achieve their dreams and how their Datsun red-GO has been an integral part of this journey. Based on digital platform, the campaign will be driven through a series of planned social activations and innovative storytelling under the campaign hashtag #MorePower2You.

Digital has played a critical role in our successful run in India, and we are leveraging digital platforms effectively to target our customers. In fact, digital is leading Datsun’s main communication and marketing strategy. This approach is driven by the fact that globally almost 70 per cent of car sales are digitally influenced. Customers today have great knowledge about the product even before visiting the showroom. This has hugely influenced the way we are communicating with our customers.

About Datsun
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan’s third global brand, alongside Nissan and Infiniti, in March 2012. Datsun provides a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan’s DNA. Datsun started sales in India, Indonesia, Russia and South Africa from 2014. For more information, visit www.datsun.com.

About Datsun History
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short. In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datsun – which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.

This Ad is related to:
Nissan Motor, Datsun, Best digital campaigns, Advertising campaign, #MorePower2You, Datsun redi-GO, Storytelling

Kartikeya Sharma, marketing director, ABInBev India, said, “2017 has been a fantastic year for Budweiser Experiences, as we brought to life never-seen-before music and cultural experiences like Halloween and BUDx in India. Our first Made-in-India TVC captures how music provides real freedom to today’s millennials and inspires them to live life on their own terms. Budweiser Experiences will continue its agenda of effective storytelling and impactful story-doing in the coming year as well.”

Credits:
Brand: Budweiser
Agency: Wieden and Kennedy, Delhi
Account director: Arshdeep Singh
Creative director: Jonathan George
Planner: Divyanshu Bhadoria
Production house (director): Ransom Films, Bharat Sikka

This Ad is related to:
#BeAKing, music, cultural experiences, Alcoholic Drinks, alcoholic ads, Seasonal advertising, advertising for Beer, beverages, Best Digital Campaigns, Digital Film, Brand TVC, Wieden and Kennedy, Ransom Films, freedom, storytelling

At the point when Lenovo propelled its A7000 Smartphone. It built a story of a geek who was locked in Istanbul after his lady love ditches him for a bag full of cash.

The lead character Louis Santiago was played by Hollywood star Johnny Deep in a film named Mission A7000.

Lenovo A7000

The Lenovo A7000 is a dual SIM (GSM and GSM) smartphone that accepts two Micro-SIM. Connectivity options include Wi-Fi, GPS, Bluetooth, FM, 4G (with support for Band 40 used by some LTE networks in India). Sensors on the phone include Proximity sensor, Ambient light sensor, Accelerometer.

Dolby Atmos®
The Lenovo A7000 is the world’s first smartphone with the all-new Dolby Atmos® – delivering a rich, immersive sound experience. Videos and music in Dolby Atmos will be enhanced with audio that flows above and around you. You will enjoy a wider, elevated sound field with greater details, enhanced loudness without distortion, and crisper dialogue in movies and TV shows.

Cast & Crew:
JOHNNY DEEP as Louis Santiago
SCARLITE HANDSFREE as the French Vixen

Directed by:
GEORGE CLOOLESS

Produced by:
LENOVO PICTURES