With fun digital films and a high decibel media campaign on Facebook and Hotstar, the brand managed to kick off with a bang!

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About HalaPlay:
Founded in 2017, HalaPlay was started by BITS Pilani alumni with the first product in the fantasy sports segment focused on casual and serious sports fans. The platform currently covers kabaddi leagues, football, and cricket, and is looking to venture into other sports.

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Facebook, Hotstar, Hardik Pandya, Krunal Pandya, media campaign, HalaPlay TV, L&K Saatchi and Saatchi, Publicis Groupe, integrated communications agency, strategic communication, creative solutions, social media & SEO, branded content, web technology, brand building, shopper activation, film production, live creativity, digital solutions, media planning, BITS Pilani, kabaddi league, football, cricket, fantasy cricket platform, Bro Code campaign, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns, digital campaign

Indian tourism sector is growing at 7- 8% annually but ironically our country is the 4th most vacation deprived nation in the world. Indians are still very reluctant and subject to procrastination when it comes to taking a Holiday.

To fillip travel and holiday bookings, Thomas Cook India has launched the ‘Grand India Holiday Sale’ (GIHS) campaign again this year.

While GIHS offers unmatched deals on vacation packages, the films encourage us to take a break from our all-important work lives, and that the world (read workplace) will not collapse if we really went on a holiday.

Created by Law & Kenneth Saatchi & Saatchi, the films are produced by Spotlight Films and directed by Amit Satyaveer Singh. The campaign will run primarily on digital – YouTube and Facebook supported with print and outdoor.

Speaking about the campaign, Mr. Abraham Alapatt, President & Group Head – Marketing, Service Quality, Financial Services & Innovation, and Thomas Cook India said, “The new films are a fun/quirky take on vacation deprived Indians and showcase our Thomas Cook Grand India Holiday Sale as the first step in encouraging people to think holidays with a slew of great offers/deals. The thinning of the divide between work and personal lives is an unfortunate reality today, which is why it’s important to just take-off once on a while and the good news is that we’ve begun to see more people doing this nowadays.”

Debarjyo Nandi, Sr. Vice President – Law & Kenneth Saatchi & Saatchi added, “Skipping or postponing holidays for work is a self-prophesized importance barometer. How many times have we thought or said something similar. Fact is we even believe it. We all see ourselves in these characters. That is what makes the films effective and entertaining.”

Credits:
Brand: Thomas Cook
Campaign: Grand India Holiday Sale
Creative Agency: Law & Kenneth Saatchi & Saatchi
Creative Team: Rahul Nangia, Amol Dahanukar, Mayuresh Wagle, Pravin Margaj, Kanchan Kesari , Manvi Mahendru
Account Management: Debarjyo Nandi, Chandni Butta , Sohil Kothari
Agency Producer: Vijay Vigamal, Sudhindra Mishra

Director: Amit Satyaveer Singh
Production House: Spotlights
Production Team: Vishal Gala, Gauri Daswani, Raj Rambhia

DOP: Lawrence Dcunha
Music Composer: Anand Bajpai

About Law & Kenneth Saatchi & Saatchi: Law & Kenneth Saatchi & Saatchi, part of Publicis Groupe – the 3rd largest communications group in the world, is an integrated communications agency headquartered in Mumbai with offices in Delhi & Kolkata. With over 360 employees, L&K Saatchi & Saatchi is a full-service communications agency that specialises in strategic communication, creative solutions, social media & SEO, branded content, web technology, brand building, shopper activation, film production, live creativity, digital solutions, media planning etc. The agency manages an expansive repertoire of clients like P&G, Renault, Dabur, Hero Motocorp, Emirates, Godrej, Jockey, Reliance, HSBC, Thomas Cook, Idea Cellular, Kalyan Jewellers, Kent, Exide Life Insurance and Tuborg, to name a few. For more information, please visit: http://lksaatchi.com/

About Thomas Cook India:
Thomas Cook (India) Ltd. is the leading integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business.

This Article is related to:
Law & Kenneth Saatchi & Saatchi, Thomas Cook, digital campaign, Grand India Holiday Sale, Indian tourism, travel, holiday bookings, vacation packages, digital marketing, brand campaigns, latest TVC’s, Holiday Offers

Pepperfry.com, India’s No.1 Furniture and Home marketplace have launched a new marketing campaign ahead of the upcoming festive shopping season of Diwali. This campaign is focused on the value that Pepperfry is delivering for consumers this year via the “Happy Diwali Sale” conceptualized by Law & Kenneth Saatchi & Saatchi.

The campaign has been built on the insight that – the festive season is when Indians shop to fulfill multiple aspirations. This is a period, wherein one shops not only for themselves but also to gift to loved ones, friends and colleagues. The underlying Diwali spirit is that of spreading warmth and joy and a frequent physical manifestation of the same is when consumers upgrade their own lives by acquiring significant lifestyle enhancers like – durables and apparel, it also translates into the gifting that they do to their near and dear.

But these spending aspirations compete with each other and with obligations such as EMIs and Insurance payments etc. Pepperfry understands this situation that Indian consumers face in the period leading up to Diwali and has come up with the Happy Diwali Sale, which has been crafted to enable the consumer to buy furniture on Pepperfry while getting the maximum value for their money. The Happy Diwali Sale is supported with no-cost EMI and other wallet-friendly features like cash-backs.

Celebrate Diwali with up to 55% off on Furniture, Decor, Lamps, Furnishings & more only at
Happy Furniture To You!

The focus of the communication is on the aspirations that consumers have, for themselves and how they compete with other priorities. The Pepperfry Happy Diwali Sales helps them to fulfill their aspirations by providing value. This is embodied in the film as “iss Diwali ummeidon ko badhne dijiye”. (This Diwali Let your Aspirations Soar).

The campaign consists of two films which depict two different couples and narrates the story of their Diwali aspirations. One couple is portrayed by Rajkumar Rao and Patraleekha Paul & and the other by Mrunal Thakur and Gaurav Venkatesh. Each film brings out the competing priorities that the couple are faced with and shows how the Pepperfry Happy Diwali Sale helps them to get what they want this Diwali by providing good value.

The campaign will be promoted across a bouquet of English Entertainment, Movies, English Infotainment, and select Hindi HD/SD channels/properties. It will be supported by Outdoor and Radio in key cities. The total outlay for the campaign is Rs. 15 cr. In addition to TV, the sale message is also being promoted across digital and social platforms like Google, YouTube, Facebook.

Rahul Nangia, Jt.National Creative Director, Law & Kenneth Saatchi & Saatchi said, “While we had to talk about discounts for Diwali, we wanted to retain the flavour of what we’ve done for the brand historically”.

Commenting on the new campaign Kashyap Vadapalli – CMO Pepperfry, said, “Pepperfry is at the forefront of providing value to furniture consumers in India. The festive season is when our low prices are especially relevant to shoppers as they seek to fulfill their needs. These 30 days are also the key furniture buying period from a seasonality perspective and our sale and the campaign are targeted to provide us with a business-growth win.”

Credits-
Agency: Law & Kenneth Saatchi & Saatchi
Agency Website: http://lksaatchi.com/
Creative Team: Rahul Nangia, Sreekumar PV, Mayuresh Wagle, Amol Dahanukar, Pravin Margaj
Account Management: Debarjyo Nandi, Himali Shetye
Agency Producer: Vijay Vigamal
Production House: Elements
Director: Vivek Daschaudhary
Executive producer: Sandeep Singh Bedi & Sandeep Patil
Producer: Barkha Sawhney
Music: Amar Mangrulkar
DOP: Siddharth Diwan

The article related to:
Law & Kenneth Saatchi & Saatchi, Publicis Groupe, L&K, strategic communication, creative solutions, social media & SEO, branded content, web technology, brand building, shopper activation, film production, live creativity, digital solutions, media planning, Furniture, Decor, Lamps, Furnishings, Pepperfry, Diwali campaign, Diwali Sale, Pepperfry TVC, marketing campaign