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La Pausa campaign uses World Cup hydration breaks to highlight plastic waste
Creative Print Ads

La Pausa Campaign Turns World Cup Hydration Breaks Into Print Ads

August 25, 2026
A hydration break lasts only a few minutes. The plastic bottle used during it can remain in the environment for much longer. La Pausa campaign…
Chillboards, coors light, Campaigns of the world
OOH Campaigns

Revolutionizing Out-of-Home Advertising with Chillboards: A Global Awareness Campaign by Coors Light

May 14, 2023
Revolutionizing Out-of-Home Advertising: Innovative Chillboards Reflecting 85% Sunlight for Global Awareness To combat Miami’s frequent extreme heat waves, Coors Light debuted “Chillboards,” a new experiential…

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