SUV – Campaigns of the World

Jeep – Take the wheel, print campaign by by Miami Ad School

COTW — Mon, 15 Jul 2019 03:07:02 +0000

Between the years 2010 and 2015, mainstream small SUV sales to women rose 34%, compared to a 22% increase for men, according to a Bloomberg report. However, SUVs aren’t marketed to them. Jeep wants to help change this. Modern women don’t want to sit next to the man while he drives. We make Jeep a celebration of young and adventurous women who go from a conference room to a mountaintop café on a whim. These are women who know no bounds and neither should their vehicle. Jeep – Take the wheel, Print Campaign by by Miami Ad School

Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.

Credits:
Advertised brand: Jeep
Advert title: Take The Wheel
Media: Print
Advertising School: Miami Ad School, Mumbai, India
Art Directors: Ria Kulkarni, Saloni Doshi
Copywriter: Palak Kapadia

Tags:
Take the wheel, Print Campaign, Miami Ad School, Print advertising, Creative Print Ads, Creative Advert, Adventure, SUV

The ‘Renault CAPTUR’ is here to capture your senses. India’s most stylish SUV

COTW — Sun, 26 Nov 2017 13:03:49 +0000

Renault launches the Captur, its stylish new SUV with cross over DNA. The CAPTUR’s distinctive expressive styling makes it an instant head-turner, and a refreshing change in the category. It also brings the best from Renault’s global product range to India. The longest and widest car in its category, the Renault CAPTUR striking design is enhanced by premium & class-leading features.

Specially designed with dual tone colour combinations in mind, it comes with a range of exclusive themed personalisations. This is accentuated by CAPTUR’s signature Innovative Lighting System and state of the art technology like the One Integration which intuitively connects the car and driver.

Mr. Virat Khullar – Head of Marketing, Renault India said…

“We are one of the youngest Auto brands in India….and understand that today’s new India with its evolved sensibilities appreciates and demands nothing but the best.

The Captur, with its stunning design epitomizes class and will excite this evolved Indian consumer. Through the campaign we wanted to add a new dimension to the world of SUV’s… that of “India’s most stylish SUV”.

The campaign to communicate the launch of the car was created by Law & Kenneth Saatchi & Saatchi.

The ad film has been directed by Matthias Berndt and features Ranbir Kapoor. It showcases the Captur’s irresistible style and looks, with movie star Ranbir Kapoor getting mesmerised by the Captur.

Kartik Smetacek – Executive Creative Director, Law & Kenneth Saatchi & Saatchi said “From the moment we saw the Captur at the factory in Chennai, we knew its looks were the big story. So the task for the film was to showcase the car, while using Ranbir to add charm and memorability.”

Vivek Kumar Duggal – Senior Vice President, Law & Kenneth Saatchi & Saatchi says, “The Captur with its refined good looks exudes a sense of style and sophistication. Our film, sought to highlight this through the effect the car has on our brand ambassador…himself a veritable style icon.”

The Captur is available in Diesel and Petrol and introductory price starts at 9.99 lakh ex-showroom price all India.

Credits:
Client: Renault India
Creative agency: Law & Kenneth Saatchi & Saatchi
National Creative Director: Charles Victor
Executive Creative Director: Kartik Smetacek
Creative team: Thomas George, Divakar Shetty, Rishabh Dave, Srijith Nambiar
Sr. Vice President: Vivek Kumar Duggal
Account management: Pritish Nathaniel, Vinid Venugopalan, Nikhil Kamat, Pushpaanand Natrajan
Production house: 100 frames
Director: Matthias Berndt

This Article is related to:
Renault, India, Law & Kenneth Saatchi & Saatchi, 100 frames, Auto brands, Renault CAPTUR, premium class cars, SUV, Best SUV’s, technology, Automotive ads, automobiles, Matthias Berndt, Ranbir Kapoor, Brand TVC, Product Campaign

Volvo Cars – Vision 2020

COTW — Wed, 17 Feb 2016 04:27:36 +0000

Everything they do starts with people. That’s why they made the commitment that by 2020, no one should be killed or seriously injured in a new Volvo car.

Aiming for zero

Vision 2020 is about reducing the number of people that die or are seriously injured in road traffic accidents to zero. Protecting and caring for people is at the heart of Volvo Cars’ philosophy and this is our commitment to saving lives.

Read about Safety First: Volvo Vision 2020

Read Full Story

Credit:
Photography: Jim Gorde & Volvo Cars

All new Jeep Compass

COTW — Sat, 16 Jan 2016 08:03:23 +0000

Credits:
Advertising Agency: CumminsRoss, Australia
Executive Creative Director: Jason Ross
Art Directors / Copywriter: Ed Howley, Toby Cummings
Group Account Director: Magdalina Triantafyllidis
Photographer: Garry Moore
Chief Executive Officer: Sean Cummins
Account Manager: Andrew Stone