It is the oldest life insurance group in Switzerland (since 1857). The company accompanies its customers throughout a lifetime.

The idea: A tribute to the customer who has been insured by Swiss Life the longest: Hans Knecht. His policy has been active for 100 years – and is still valid. We congratulated the 101st birthday of this healthy pensioner in a special way. We arranged for the entire edition of the renowned “Neue Zürcher Zeitung” to appear with the original front page from the day Hans Knecht was born: June 7, 1917. With a corresponding portrait on the first page inside.

This became possible through close cooperation with the editors-in-chief and the publisher. It was the first time in its more than 200-year history that the “Neue Zürcher Zeitung” did not appear with the current title page.

Credits
Client: Swiss Life
Campaign: Customer for 100 Years
Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Director: Danielle Lanz, Markus Ruf
Copywriter: Markus Ruf
Art Director: Isabelle Hauser
Account Executive: Ursula Jaag
Media: Caroline Nünlist
Client Supervision: Swiss Life Group Communications & Strategic Marketing

Tags:
Switzerland, Finance, Ruf Lanz, Swiss Life Insurance Group, Life insurance, Customer for 100 Years, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads