Fondation Emergence created a symbolic object, a 54-second watch, to highlight this injustice. 6 seconds less for every colour of the LGBTQ+ flag. The watch was created as part of an awareness campaign for May 17th, the International Day against homophobia and transphobia. For more, visit: http://www.54-secondwatch.com

May 17th is not yet officially recognized by the UN; thus we’re launching a petition to make it happen. In addition to wearing the watch, you can show your support by signing the petition: https://chng.it/rSfX7hqJ4k

The 54-second watch is an initiative of the Fondation Émergence, a non-profit organization fighting against homophobia and transphobia. For more, visit: https://www.fondationemergence.org/

Download The 54 Seconds Watch face for Wear OS

Credits
Client: Fondation Émergence / International Day against Homophobia and Transphobia
Agency: Havas Montreal
Tags: Fondation Emergence, Havas, Canada, Switzerland, North America, Europe, Digital, Film, Integrated, Public Interest, NGO, LGBTQ Advertising, The 54-Second Watch

The campaign contrasts footage of Spirig’s incredible endurance – running, cycling and swimming through the Swiss mountains – with the intimacy of caring for her three young children. The film is made by award-winning creative director and sports expert, Andy Fackrell. Fackrell has a rich legacy in the creative field, having worked with leading agencies such as Wieden + Kennedy and 180 Amsterdam on the two biggest sports brands in the world – and most recently he’s committed his time to environmental and socially conscious campaigns.

Andy Fackrell, Creative Director:
“I’ve been lucky to work with some of the biggest names for Nike and Adidas, but this was the first time working with an athlete who is also a mother of three. And one that’s been competing at this level for 20 years. The reason she’s so good is more than simply talent – being a mother has made her even more determined and focused. She may well be the greatest endurance athlete in the world. And on top of this, she’s also a lawyer. Therefore, I can safely say: superfrau, Nicola Spirig most definitely is.”

“In this day and age” says Spirig, “I believe you should be able to enjoy motherhood and enjoy continued career success, whether it’s in professional sports or any occupation. I’m proud to be part of the assembly of professional sportswomen who are speaking out for their rights as female athletes and I believe that our collective voice is finally being heard. My sponsor, On, is a real trailblazer in their support of parenting athletes and I am truly grateful that such a progressive and forward-thinking company has given me the freedom and encouragement to pursue the joint family and competitive sporting life I choose without any restrictions whatsoever.”

In the past few years, several high-profile female athletes have returned to their sport after giving birth, continuing to win big, with examples including Serena Williams, pro golfer Stacy Lewis, and runner Alysia Montano. According to ESPN’s survey of professional athletes who are also mothers, 41% percent said their income decreased when they became mothers.

On Running believes no athletes should ever have to compromise their sporting career to have a family.

About On:
On is a young Swiss sports company based in Zurich (Switzerland), Portland (Oregon, USA), Yokohama (Japan), Melbourne (Australia), São Paulo (Brazil) and Shanghai (China). It has one simple mission: make running fun. A team of sports scientists, world-class athletes and designers spearhead this mantra.

On running shoes are winning design and technology distinctions all over the world – most recently the ISPO Product of the Year and Gold Award for the Best Performance Shoes 2017/18. World Champion and elite athletes are winning podiums all over the world in On.

On’s ingenious CloudTec sole is patented worldwide. Seven years after market launch, On is available at more than 4,000 specialist running stores and over 50 countries in Europe, North America, South America and Asia-Pacific.

For more information, visit www.On-running.com

Credits
Client: On Running
Head of Sports Marketing: Feliciano Robayna
Sports Marketing Activation: Sarah MacNeil
Agency: Andy Fackrell, Sydney
Creative: Andy Fackrell, Sydney
Director: Sam Coleman, Giant Films, Cape Town
Exec Producer: Anna Telford, Butterfly Films, Cape Town
Line Producer: David Horler, Cape Town
Line Producer: Catherine De la Harpe, Cape Town
DOP: Devin Toselli. Cape Town
Production Design and Costume: Wendy Fredriksson, Cape Town
1st AC: Miche Britz, Cape Town
Editor: Steve Gulik, The Post Office, Auckland
Original music: Grayson Gilmore, Wellington
Sound Design & Mix: David Liversidge, Big Tree Studios, Auckland
Colourist: David McLaren, Big Tree Studios, Auckland
Online/Flame: James Corden, Big Tree Studios, Auckland
Post Production Producer: Rachel Liversidge, Big Tree Studios, Auckland
Creative PR: Jessica Hartley, The Humblebrag, Amsterdam

Tags:
Triathlon, On Running, Latest Marketing Campaign, Pregnancy, Motherhood, Athlete, Running, Cycling, Swimming, Wieden + Kennedy

Countless presentations take place daily in the business world. The most popular program for this is Microsoft PowerPoint. That’s why we designed the Swiss mountain landscape around the hotel with typical PowerPoint graphic elements. The target group was invited surprisingly: Plan your business seminars in the Swiss mountains.

Entrepreneurs and managers love to use arrows, curves, tables and all kinds of diagrams in their PowerPoint presentations: pie diagrams, line diagrams, bar diagrams, etc.

From the most popular PowerPoint elements, we created a whole new world: arrows turned into trees or alpine huts, curves into mountain panoramas, tables into fences and signposts, various diagrams into bales of hay, lakes, clouds and the sun.

This is how the Swiss mountain world around the seminar hotel was designed. A separate theme was created for each season: One for spring/summer, one for autumn and one for winter.

The campaign was launched in Switzerland on 1 February 2019 with targeted posters at and around business fairs. It quickly attracted the attention of the target group because it surprisingly used a tool from its everyday life in a new way.

First figures have shown an increase of + 97 % of visits to the hotel website and + 32 % more reservation requests for business seminars. (Compared to the same period in 2018.)

Credits
Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative direction: Markus Ruf, Danielle Lanz
Copywriter: Markus Ruf
Art Direction: Isabelle Hauser
Illustrator: Catherine Martin, Isabelle Hauser
Account Executive: Ursula Jaag

Tags:
Design, Switzerland, Transport, Tourism, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, Seminar Hotel Hof de Planis

It is the oldest life insurance group in Switzerland (since 1857). The company accompanies its customers throughout a lifetime.

The idea: A tribute to the customer who has been insured by Swiss Life the longest: Hans Knecht. His policy has been active for 100 years – and is still valid. We congratulated the 101st birthday of this healthy pensioner in a special way. We arranged for the entire edition of the renowned “Neue Zürcher Zeitung” to appear with the original front page from the day Hans Knecht was born: June 7, 1917. With a corresponding portrait on the first page inside.

This became possible through close cooperation with the editors-in-chief and the publisher. It was the first time in its more than 200-year history that the “Neue Zürcher Zeitung” did not appear with the current title page.

Credits
Client: Swiss Life
Campaign: Customer for 100 Years
Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Director: Danielle Lanz, Markus Ruf
Copywriter: Markus Ruf
Art Director: Isabelle Hauser
Account Executive: Ursula Jaag
Media: Caroline Nünlist
Client Supervision: Swiss Life Group Communications & Strategic Marketing

Tags:
Switzerland, Finance, Ruf Lanz, Swiss Life Insurance Group, Life insurance, Customer for 100 Years, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads

Credits
Brand: Kieser Training
Campaign: Read Upright
Advertising Agency: Heimat Zurich, Zurich, Switzerland
Creative Directors: Simon Rehsche, Nico Ammann, Leander Schmalfuss
Art Director: Benjamin Hofmann
Digital Director: Lukas von Wartburg

Tags:
Digital, Switzerland, Recreation, Leisure, Kieser Training, Heimat, smartphone, Kieser Training Read Upright, Best Digital Campaigns, Best Online marketing strategies

Credits
Brand: Sept.info
Advertising Agency: cavalcade, Geneva, Switzerland
Creative Director / Art Director: Julien de Preux
Creative Director / Copywriter: David von Ritter
CGI: Radoxist Studio

Tags:
Creative Ads, Print advertising, cavalcade, Print, Switzerland, Media, Print Campaign, Ethical Journalism

The advertisement campaign for the app was created by a Zurich-based marketing agency called Jung von Matt/Limmat. The showcase video takes the viewers through a narrative filled with testaments by various participants of the campaign. As observed in real-time, the learning experience provided by A Touch of History even propelled students to complete their homework on time. Given the depth of the immersive learning experience, students found using the app similar to walking a few miles in the shoes of the likes of Albert Einstein, Frida Kahlo, Marco Polo, Leon Tolstoy, and countless other influential figures of the past. As stated in the video promo for the initiative, the app has become an official part of the curriculum and is being expanded to make room for more subjects. Needless to say, the number of possibilities with this innovation is nearly limitless.

A Touch of History serves as one of the biggest advocates of the positive impact of technological advancement. Undoubtedly, it is one of this year’s premier advancements in the education sector.

Credits
Brand: Samsung
Campaign: A Touch of History
Advertising Agency: Jung von Matt/Limmat, Switzerland
School: Pädagogische Hochschule Zug
Production Company: Pfeffermind, Kaigan Games
Film Production: Jung von Matt/play
Sound Studio: Tonstudio Z
Chief Creative Officer: Dennis Lück
Art Director: Michelle Danilschenko
Copywriter: Ennio Cadau
Art Director: Cansu Sezer
Creative Directors: Hanja Heuss, Wolfgang Bark
Account Executive: Philipp Siegenthaler
Art Director: Manuela Tappe
Designer: Emmanuel Denier
Public Relations: Adrian Haupt
Head of eLab: Manfred Jurgovsky
Head of Communication & Marketing: Luc Ulmer
Communication & Marketing Specialist: Nicole Suter

In order to make people of Switzerland realise that the new Galaxy S8 should be perceived as an iconic design marvel during its launch, it came up with an idea that made design the hero to gain traction in the iPhone dominated Swiss market. It launched the Samsung: The Newspaper Design Edition campaign.

We think that Samsung must have had two tasks in front of them to make the launch of Samsung Galaxy 8 a hit. First, it had to persuade citizens of a country to believe that Samsung’s design has changed. Second, it had to do that in a way such that their message reaches the citizens of Switzerland in a single stroke. Samsung decided to change the design of something that the 1.2 million people of Switzerland handle on a day-to-day basis. It’s 20 MINUTES, Switzerland’s most popular daily newspaper.

To mark the launch day of the brand new Galaxy S8, a brand new design was created and adapted to the largest Swiss daily newspaper. Many changes were done to the newspaper. For example, the type area was changed, the typography was new, a uniform concept was devised for photography, and new icons were designed for every section. Basically, everything was re-designed from the horoscope to the weather map. In the process, the design always focused on the Samsung Galaxy S8. The people of Switzerland were completely taken by surprise as you can see in the ad!

Credits
Advertising Agency: Jung von Matt/Limmat, Switzerland
Design Company: Studio Feixen
Media Agency: Starcom
Film Studio: TeamTumult
Music / Sound Company: Miteinander Musik
Chief Creative Officer: Dennis Lück
Creative Directors: Lorenz Clormann, Samuel Wicki
Art Director: Matthias Fürst
Copywriter: Lukas Amgwerd
Account Executive: Vanessa Zwinselman
Public Relations: Daniela Chiani
Designers: Raphael Leutenegger, Felix Pfäffli, Daniel Peter
Cinematographer: Marwan Abdalla
Sound Designer: Manuel Fischer
Media Planner: Natalie Grichting

Tags:
Print, Switzerland, Electronics, Technology, Samsung, Jung von Matt, Starcom, Studio Feixen, Cannes Lions International Festival of Creativity, Innovation, Newspaper, Newspaper Design, Galaxy S8, Samsung Galaxy S8, Samsung Campaigns, Samsung Ads

At the end of this third edition of the WINA 2018, the complete list of winners has just been announced. The international jury with the participation of more than 90 professionals from the advertising sector and advertisers, selected the winners from a list of 1817 pieces and this opportunity they decided to deliver: 12 great prizes, 23 golds, 58 silvers, 96 bronzes and 117 honorable mentions.

Click here for complete List of Winners

This year a total of 257 agencies from 40 countries registered works and pieces at WINA, the only free registration festival, which aims to highlight the talent and creativity of independent agencies in the advertising industry. In this third edition 1,187 pieces were registered by independent companies from around the world (most of them advertising agencies, communication consultancies and production houses), almost double the figure reached in 2017.

The jury, of the highest level, was composed on this occasion by a president and 3 members, all directors of advertising agencies and a vice president from the advertiser in each one of the 17 categories: Sports & World Cup, Better World, Outdoor, Mobile, Media, Innovation, Direct, Content, Film, Print & Digital Craft, Promo & Activation, Public Relations, Effectiveness, Design Radio, Film, Interactive, Print, Pharma, Kids * (see below all the presidents of the jury)

“This has been a great year for WINA, confirmed by the excellent quality of all the award-winning works, in addition to the international presences that have gathered indies, customer loyalty, the value of innovation in the new scenario and before the consumer hiperconected or the new advertiser-agency relationship, among others”, says Mauricio Rodríguez, the head of the company organizing the event and CMO of the festival.

The 40 participating countries this year were: Germany, Saudi Arabia, Argentina, Austria, Belgium, Bolivia, Brazil, Bulgaria, Chile, China, Colombia, Costa Rica, Ecuador, Spain, United States, France, Guatemala, Hong Kong, Hungary, India, Italy, Jamaica, Japan, Luxembourg, Mexico, Panama, Paraguay, Peru, Poland, Portugal, United Kingdom, Czech Republic, Romania, Russia, Switzerland, Thailand, Ukraine, Uruguay and Venezuela).

* The presidents of each category in juries of the WINA 2018 festival were:
Sports & World Cup Camila Farias (General Director at RC Farias) of Colombia; Better World – Ignacio Ferioli (VP in David) of Argentina; Outdoor – Simona Suman (Creative Director at MRM // McCann) of Romania; Mobile – Juan Pablo Oubiña (Founder Creative Director at 01 Agency) of the USA; Media – Jonathan Almond (Founder and Creative Director at Delightful Media) UK; Innovation – Yuji Tokuda (Creative Director / Art Director in Canaria) Japan; Direct- Ricardo Uribe (Creative Director at Y & R) Colombia; Content – Sunde J. Sastre (Director at Jokey Monkey) Spain; Film, Print & Digital Craft – Alex Gomez (Founder and Producer in Intercultural Productions) USA; Promo & Activation – Alberth Cabrera (General Creative Director at Kausa Havas) Paraguay; Public Relations – Goyo Panadero (Partner – General Director in Llorente & Cuenca (Spain and Portugal); Effectiveness – Frank Hahn (ECD in Anomaly) Germany; Design – Joao Coutinho (Creative Director in Gray NY) USA; Radio – Tomas Almuna (Associate Creative Director at Conill Saatchi & Saatchi) USA; Film – Damián Nuñez (Chief Creative Officer / Mullen at Lowe Bucharest) Romania; Interactive – Fernando De Lusarreta (Chief Operation Officer at Massive – Latam) Argentina; Print Pavel Kozlov (Founder at Peopleofdesign) Russia, Pharma – Shoji Taniguchi (Creative Director at McCan Healthcare) Japan; Kids – Oscar Castaneda (General Creative Director at Castillo de IF) Guatemala.

Hyundai i30 checked by the VW chairman

The inside of the Video
1. It directly reveals the new upcoming car from Hyundai, i30.
2. It is clearly shown in the video that the car is being checked thoroughly by the VW chairman.
3. The chairman even checks the car by getting seated inside the car.
4. He is also shown asking some famous and notable questions to the designers and developer of the car.
5. Inside the car, you can easily see how the steering wheel looks like and how dashing is the dashboard of the car.
6. The chairman checks and takes a note of every minute and particular details of the car.’
7. Post checking the car from inside and outside; he steps out from the car with a clear sign of satisfaction on his face.

With the launch of this car, it can be sincerely collected that Hyundai has again proven that their thinking has created or opened the ways for new possibilities.

Credits:
Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Markus Ruf, Danielle Lanz
Art Director: Marcel Schläfle
Copywriter: Maren Beck
Account Director: Heike Rindfleisch
Filmproduction: Manifesto Films, Reto Salimbeni
Producer: Daniela B

Credits:
Client: Foundation Tier im Recht
Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Danielle Lanz, Markus Ruf
Art Director: Isabelle Hauser
Copywriter: Markus Ruf
CGI: Carioca Studio@Visualeyes International
Account Executive: Linda Egloff