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	<title>Sydney Leroux &#8211; Campaigns of the World</title>
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	<title>Sydney Leroux &#8211; Campaigns of the World</title>
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		<title>We Play Real &#124; Nike inspiring film to celebrate Black Women in sports</title>
		<link>https://campaignsoftheworld.com/film-and-video/we-play-real-nike/</link>
		
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		<pubDate>Sun, 21 Nov 2021 06:54:28 +0000</pubDate>
				<category><![CDATA[Film and Video]]></category>
		<category><![CDATA[Black Girl Ventures]]></category>
		<category><![CDATA[Black Women]]></category>
		<category><![CDATA[craft]]></category>
		<category><![CDATA[diversity]]></category>
		<category><![CDATA[empowering]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[Impactful]]></category>
		<category><![CDATA[Naomi Osaka]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Nike Ads]]></category>
		<category><![CDATA[nike campaign]]></category>
		<category><![CDATA[Serena Williams]]></category>
		<category><![CDATA[social campaign]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Sydney Leroux]]></category>
		<category><![CDATA[TrueView Ads]]></category>
		<category><![CDATA[We Play Real]]></category>
		<category><![CDATA[Wieden+Kennedy]]></category>
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					<description><![CDATA[Help level the playing field for Black Women. We Play Real by Nike&#8230;]]></description>
										<content:encoded><![CDATA[<h3>Help level the playing field for Black Women. We Play Real by Nike</h3>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/SY4Pl75BJPQ" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe><br />
&nbsp;<br />
Black Women are rarely recognized for the hard work they put in. It&#8217;s not just magic; they are the real thing.</p>
<p>Nike inspires and enables consumers to join them in action through a new film, &#8216;We Play Real&#8217;; a social campaign elevating Black women&#8217;s voices; and a pitch campaign with community partner <a href="https://www.blackgirlventures.org/" target="_blank" rel="noopener">Black Girl Ventures</a>. Key athletes in the film include <a href="https://www.instagram.com/serenawilliams/" target="_blank" rel="noopener">Serena Williams</a>, <a href="https://www.instagram.com/naomiosaka/" target="_blank" rel="noopener">Naomi Osaka</a>, <a href="https://www.instagram.com/sydneyleroux/?hl=en" target="_blank" rel="noopener">Sydney Leroux</a>, and many more.</p>
<p>Throughout 2021, Nike will continue to deliver inspiring, empowering, and motivating stories, content, and experiences that demonstrate how the power of sport can help move the world forward.</p>
<p><strong>Credits</strong><br />
Client: <a href="https://campaignsoftheworld.com/tag/Nike/" target="_blank" rel="noopener">Nike</a><br />
Campaign: We Play Real<br />
Agency: <a href="https://campaignsoftheworld.com/tag/wiedenkennedy/" target="_blank" rel="noopener">Wieden+Kennedy</a><br />
Formats: Trueview Ads.| Digital Film<br />
Tags: Craft, Diversity, Film, Impactful, Storytelling, #WePlayReal<br />
Countries: USA</p>
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