Sydney – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Fri, 25 Aug 2023 10:32:45 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Sydney – Campaigns of the World https://campaignsoftheworld.com 32 32 Durex Erectometer – Free condoms to fully vaccinated https://campaignsoftheworld.com/ooh-campaigns/durex-erectometer/ Fri, 29 Oct 2021 14:47:13 +0000 https://campaignsoftheworld.com/?p=24921 Durex Erectometer – brand are offering free condoms to fully vaccinated Sydney residents as part of their free-DOM Day campaign.

In line with their purpose to connect and bring people together safely, Durex Australia today launches a campaign encouraging the people of New South Wales to get the vaccination rate up, so they can get it on. The campaign, produced by the brand’s in-house creative team RB Studio, features the debut of the Durex #Erectometer, a giant, mobile billboard displaying real-time New South Wales vaccination data. Rising and pointing to key vaccination milestones, the Erectometer’s erect Durex condom will reach ‘vax climax’ once 80% of residents are double-jabbed. Set to cruise the streets of Sydney between in anticipation of free-DOM Day, the Durex Erectometer will stop off at locations along the city’s cheekiest ‘root’, pulling into Homebush, Mona Vale, Balls Head Bay, Pleasure Point and more. While the Erectometer is romping the city’s streets, Durex will also be giving away free condoms nationally to Aussies who show their full vaccination passport via www.free-dom-day.com.au.

Durex Erectometer

Erectometer campaign by Durex

Durex free-DOM day campaign - Erectomete


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#Erectometer #NSW #Sydney #FreeDOMday

Credits
Advertising Agency: RB Studio, Sydney, Australia
Source

]]> Play Safe: Down to Test | Making Australia sexually healthier, one music festival at a time https://campaignsoftheworld.com/ooh-campaigns/play-safe-down-to-test/ Tue, 18 Aug 2020 14:41:51 +0000 https://campaignsoftheworld.com/?p=20267 In the form of a new initiative, Play Safe recently took a revolutionary step for the youth of Australia. Titled Down to Test, this campaign turned STI tests into a VIP experience. How did it accomplish that? Well, by offering free tests in VIP Chill-Zones at music festivals, Play Safe managed to conduct over 6000+ examinations. Moreover, this creative intervention sparked a sizable wave of media coverage. In turn, the public attitude towards STI testing became 99% more positive. Thus, Play Safe destigmatized conversations concerning STIs and popularised adequate medical aid. All in all, Down to Test schooled us in the art of public-interest campaigns. So, if you’re working on similar projects, feel free to use Down to Test as a yardstick.

NSW Government - Down to Test

STI testing at festivals

Down to Test

Credits
Client: Play Safe
Agency: Banjo, Sydney
Campaign: Down to Test

Source

Tags:
Sexual Health Check-up, Public interest, OOH, Outdoor Campaign, Sexually Transmitted Infections, NSW Government

]]> Parkinson’s NSW: No Escape Room https://campaignsoftheworld.com/digital-campaigns/parkinsons-nsw-no-escape-room/ Tue, 14 Jul 2020 11:05:00 +0000 https://campaignsoftheworld.com/?p=19934 With five Australians under 40 diagnosed with Parkinson’s every day, Parkinson’s NSW has launched the first-ever ‘No Escape Room’ to simulate what life is like for people living with the disease. The one-of-a-kind experience, created by Wunderman Thompson Australia and Airbag, started with a callout via Facebook to Australia’s biggest escape room enthusiasts, with the opportunity to be the first people to trial a new escape room. What the participants didn’t know was that they were taking part in an experiment to dramatise the everyday challenges of people living with Parkinson’s. Taking three days to construct, including building multiple hidden cameras into the structure, the room was designed to help participants understand Parkinson’s symptoms through a series of puzzles inspired by everyday tasks such as tying a shoelace, pouring tea and using a computer mouse. Each one was rigged to simulate how Parkinson’s symptoms – such as loss of memory, physical tremors, stiffness, confusion, difficulty multi-tasking and blurred vision – impact a person’s ability to complete everyday movements and tasks. The campaign is brought to life with an interactive digital version of the No Escape Room and a related online video, together with allowing more people to experience the daily challenges faced by people with Parkinson’s and help to shift the common misconception that it is a disease of the elderly. The site simulates the feeling of being inside the escape room via a 360 experience, with each challenge replicated for the users to attempt.


Credits
Brand: Parkinson’s NSW
Campaign: No Escape Room
Advertising Agency: Wunderman Thompson, Sydney, Australia
Production: Airbag
Pr: Bcw
Sound Studio: Song Zu
National Chief Creative Officer: Simon Langley
Creative Group Head: Steve Hey
Senior Art Director: Simon Koay
Partner: Ana Lynch
Engagement Manager: Rebekah O’Grady
Senior Producer: Gabe Hammond
Integrated Producer: Chloe Marshall
Editor: Kel Gronow
Creative Director: Frank Martelli
Marvin Cheung: Senior UI Designer
Delivery Lead: Ryville Ochoa
Senior Developer: Joseph Campbell
UI Designer: Koji Yajima

]]> Earth Hour – One Hour Can Help Make A Big Difference https://campaignsoftheworld.com/creative-print-ads/earth-hourone-hour-can-help-make-a-big-difference/ https://campaignsoftheworld.com/creative-print-ads/earth-hourone-hour-can-help-make-a-big-difference/#respond Thu, 07 Jul 2016 10:01:14 +0000 https://campaignsoftheworld.com/?p=9706 Earth Hour – One Hour Can Help Make A Big Difference. Switch off for the #PlacesWeLove

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Growing up, we​’​ve all had dreams about our future, and the children of today are no different. But ​their dreams for tomorrow depend on our actions today. Join us at earthhour.org to #ChangeClimateChange.

Image Credits:
Advertiser: Earth hour
Advertising Agency: Leo Burnett, Sydney, Australia
Executive Creative Directors:Vince Lagana, Grant Mcaloon
Account Executive:Andrew Dengate
Agency Producer:Adrian Jung
Art Director:Patrick Allenby
Copywriter:Peter Mountford
Business Director:Belinda Drew Group, Samuel MacDonnell
Creative Director:Scott Huebscher
Designer:Jason Young
Illustrator:Illusion

]]> https://campaignsoftheworld.com/creative-print-ads/earth-hourone-hour-can-help-make-a-big-difference/feed/ 0 The Hunger Project Australia: A Table To End Hunger https://campaignsoftheworld.com/digital-campaigns/the-hunger-project-australia-a-table-to-end-hunger/ https://campaignsoftheworld.com/digital-campaigns/the-hunger-project-australia-a-table-to-end-hunger/#respond Sun, 14 Feb 2016 06:43:41 +0000 https://campaignsoftheworld.com/?p=7858 Eat at Australia’s most exclusive restaurants without having to wait months for a table. ‘A Table To End Hunger’ lets you bid for a table reservation to dine the very same week.

Restaurants include: Noma (pop-up in Sydney), Aria, Quay, Bennelong, Otto, Guillaume and more!

All proceeds will go to The Hunger Project’s work to end world hunger by 2030. Funds raised will help empower people living in chronic hunger and poverty to unlock their leadership, capacity and potential so that they can live a healthy, fulfilling life of self-reliance and dignity.

For more info, please visit The Hunger Project Australia’s website

Full Article

Credits:
Music composed by Josh Graham
Advertising Agency: McCann, Sydney, Australia
Executive Creative Director: Dejan Rasic
Art Director: Felix Holfve
Copywriter: Martin Svane
Managing Director: Adam Lee
General Manager: Nicole Gardner
Senior Account Director: Sara Shields
Strategic Planning Director: Roshni Hegerman
Strategist: Marcelle Garcia
National Head of Broadcast: Colin Tuohy
Editing and Music Composition: Josh Graham
Public Relations Agency: DEC PR

]]> https://campaignsoftheworld.com/digital-campaigns/the-hunger-project-australia-a-table-to-end-hunger/feed/ 0 Kit Kat: Take a break from the usual https://campaignsoftheworld.com/creative-print-ads/kit-kat-take-a-break-from-the-usual/ https://campaignsoftheworld.com/creative-print-ads/kit-kat-take-a-break-from-the-usual/#respond Sun, 25 Oct 2015 13:04:07 +0000 https://campaignsoftheworld.com/?p=3382 The limited edition king-size Kit Kat white chocolate bar was sold exclusively in convenience stores and supermarkets. That was until these posters went up and they completely sold out.

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Credits:
Advertising Agency: JWT, Sydney, Australia
Creative Directors: Mark Harricks, John Lam
Copywriter: Will Edwards
Art Director: Chris Badger
Illustrator: Andrey Gordeev

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