Khalsa Aid is a UK-based NGO that aims to provide humanitarian aid in civil conflict zones and disaster areas around the world.

We live in troubled times, and you see these troubles and crises populate our social media in the form of hashtags. But hashtags do little more than provoke debates and conversations.

Hashtags don’t heal seeks to move readers from arm-chair activism to making a real difference to the lives of the affected; by supporting the efforts of Khalsa Aid, through donations.

The campaign uses actual pictures from Syrian war-inflicted areas and the message itself is strung together with actual hashtags used around the issue.

Credits
Agency: DDB Mudra Group, India
Creative: Rahul Mathew, Shagun Seda, Ashish Phatak, Manish Darji, Prasad Rao, Tushar Sawant, Rahil Arcot, Amol Jadhav, Ravindra Ambavkar
Business management: Ellina Rath, Ankita Choudhary

Tags:
Cannes Lions, Cannes Lions International Festival of Creativity 2019, Khalsa Aid, Hashtags Don’t Heal, NGO, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Syria

It’s a podcast, made in association with a singer-songwriter, Damien Rice and Spotify that brings an unheard, hair-raising war story of little Jasmine from Aleppo, Syria to life! ‘Being There’ is the agency behind this short 3D-audio documentary podcast.

The audio and storytelling premise of this podcast gives the listener an unbelievable three-dimensional experience. As a listener, you see and feel everything that Jasmine felt when she had to flee the war-struck Syria and had to endure an unbearable trauma (which she is still coping) amidst the pitch Black Sea – a journey from hell to hope.

Through Warcast, War Child’s aim is to make people around the world realize the ordeal kids have to put up with in war-prone landscapes; some of which who despite after surviving it all cannot adjust to their new surroundings in new countries. It’s because the war continues to haunt them. It’s War Child’s appeal to the world to help these kids with development aid because while the war is over for them physically, mentally it’s still on.

The Irish singer-songwriter, Damien Rice has also recorded 3 songs in 3D, all of which make these unheard stories all the more immersive and chilling. Moreover, the sound effects and brilliant storytelling are so communicable that they at once grab you by the throat and leave you punch-drunk with mouth agape.

Warcast by War Child | Listen with headphones for best experience.

Listen on Spotify

Website: https://www.warchildholland.org/

This Campaign is about:
International Day of Peace, Warcast, War Child, 3D, Syria, Podcast, Storytelling, Being There, 3D Audio, Soundcircus, Spotify, Technology, Awareness, Charity, Damien Rice, Digital

It is not unknown that Syrian war has led many people stranded and children homeless. The winters are only aggravating this problem. Therefore the advertising agency called Saatchi and Saatchi, London, the UK has done a tremendous job in showing how a simple gesture of donating blankets could bring a big change in children’s lives in Syria.

Following are some of the things that are inherent in the UNICEF UK ad campaign
• Children are in Syria are living in the most vulnerable situation.
• Freezing weather is aggravating the problem.
• A little donation this Christmas could bring about a big change
The subtlety with which they have implied that people must donate blankets to spread warmth is a clear sign of creative advertising ideas implemented by Saatchi and Saatchi for UNICEF UK. The advertising campaign is successful in both showing the current situation in Syria and generating empathy amongst people in the other parts so that they can actively contribute towards it.

#ItBeginsWithABlanket

Credits:
Brand: UNICEF
Advertising Agency: Saatchi and Saatchi, London, UK
Global Executive Creative Director / Pampers: Rob Burleigh
Art Directors / Copywriters: Gabriel Garcia, Felipe Sampaio
Planner: Polly Evelegh
Account Handlers: Paola Natellis, Sarah-cate Agnew, Henrietta Kerr
Producer: Anne O’neill
Production Company: Somesuch
Directors: Luke Seomore, Joseph Bull
Final Cut Editors: Darren Baldwin
Editor: Laura Harris
Producer: Luke Copeland
Executive Producer: Tim Nash
Post- Production: Edwin Metternich / Framestore
Colourist: Chris Anthony
Final Cut Audio / Sound Design: Patch Rowland
Sound Design / Audio Mix: Deborah Whitfield
Composers: Colin Smith, Silmon Elms
Music Producer: Cliff Wilson