In a bold stride towards inclusivity and understanding, Durex, a renowned leader in the realm of intimacy, has embarked on a groundbreaking campaign. This initiative is aimed at dismantling preconceived notions surrounding disability and sexuality. With the primary goal of eradicating taboos and fostering acceptance, Durex seeks to redefine the narrative by asserting that every form of consensual, safe intimacy is inherently beautiful. This campaign takes a deep dive into the often-overlooked facets of disabled individuals’ experiences, highlighting their incredible ability to transform challenges into newfound sources of pleasure.

Normalizing Taboos: Durex’s Vision
Durex’s vision is rooted in the notion that everyone, regardless of their physical abilities, deserves to experience a fulfilling and joyful intimate life. The campaign sets out to challenge societal norms that have inadvertently created a gap between disability and sexuality. By recognizing that intimacy is a fundamental human need, the campaign seeks to bridge this gap, fostering an environment of empathy, understanding, and acceptance.

Discovering Hidden Abilities
One of the key revelations that underpins Durex’s campaign is the incredible resilience of disabled individuals in adapting to their circumstances. Disabled people often develop unique abilities as a means of compensating for what they may lack physically. For instance, individuals who are blind might develop a heightened sense of touch or other sensory skills. These remarkable adaptations challenge conventional notions of disability, revealing a rich tapestry of talents that empower individuals to fully engage with the world, including the realm of intimacy.

From Disability to Empowerment: Unveiling Dirty Abilities
Central to Durex’s campaign is the innovative concept of “dirty abilities.” By reframing disabilities as opportunities for empowerment, the campaign sheds light on how these unique talents can be harnessed to enhance intimate experiences. Through personal stories, testimonials, and eye-opening narratives, Durex demonstrates how the challenges posed by disabilities can be transformed into avenues of pleasure and self-discovery within the bedroom. This shift in perspective aims to dissolve the stigma surrounding disabled individuals’ intimate lives, encouraging open conversations and fostering greater awareness.

The 360° Campaign: Giving Voice to Diversity
To amplify the voices and experiences of disabled individuals, Durex has meticulously designed a comprehensive 360° campaign. This multi-faceted approach utilizes various mediums, including visual storytelling, digital content, social media engagement, and real-life testimonials. By embracing a holistic strategy, Durex aims to reach a wide audience, sparking conversations about intimacy, pleasure, and the intersections of disability and desire.

Conclusion
Durex’s campaign is a resounding call to action, urging society to reshape its perceptions and attitudes towards disability and sexuality. By debunking taboos and highlighting the extraordinary abilities that arise from adversity, the campaign paves the way for a more inclusive and compassionate world. As Durex continues to advocate for the normalization of diverse sexual experiences, it inspires us all to recognize the inherent beauty in every form of intimacy, reinforcing the belief that as long as it’s consensual and safe, love knows no boundaries.

Credits
Creative Team: Giulia Teruzzi, Joshua Mancini
Tutor: Alessandro Candito, matteo grandese
College: Istituto Europeo di Design

This campaign is about:
#IHaveThisAbility, Disability and Sexuality, Inclusive Intimacy, Durex Campaign, Taboo Redefinition, Empowering Relationships, Disabled Abilities, Intimate Diversity, Love Without Boundaries, Sexual Empowerment, Challenging Stereotypes, Adaptive Intimacy, Consensual Pleasure, Bridging the Gap, Diverse Desire, Breaking Stigmas, Intimacy Acceptance, Personal Stories, 360° Campaign, Open Conversations, Inclusivity in Relationships

1 out of 8 women has breast cancer. Yet, more cases could be detected early if more women are self-checked. Because we know how hard it can be to talk about breasts or cancer, traditional Lebanese baker Um Ali helps us demonstrate how to self-check in total respect of our culture and intimacy: kneading and pressing dough.

Award: Cannes Lions 2021 PR Grand Prix, Cannes Lions International Festival of Creativity

Credits
Advertising Agency: McCann Health, McCann Paris
Production Company: Satellite my love / Paris, Octopus, Craft
Client: Spinneys Supermarkets, Lebanese Breast Cancer Foundation
Tags: American University of Beirut Medical Centre, British Islamic Medical Association, Weber Shandwick, World Cancer Day, Breast Cancer

#Seemeasiam #TransDayOfVisibility #TDOV2021.

About UNAIDS
The Joint United Nations Programme on HIV/AIDS (UNAIDS) leads and inspires the world to achieve its shared vision of zero new HIV infections, zero discrimination, and zero AIDS-related deaths. UNAIDS unites the efforts of 11 UN organizations—UNHCR, UNICEF, WFP, UNDP, UNFPA, UNODC, UN Women, ILO, UNESCO, WHO, and the World Bank—and works closely with global and national partners towards ending the AIDS epidemic by 2030 as part of the Sustainable Development Goals.

Credits
Advertiser: UNAIDS
Campaign: The Mirror
Agency: FCB India
Chief Creative Officer: Swati Bhattacharya
Account Management: Vishakha Khatri
Account Planning: Kizie Basu
Creative Team: Gia Fernandes, Anusheela Saha
Digital Team: Vinesh Nandikhol, Roshan Shetty, Giamaria Fernandes, Aabhaas Worah,
Nikhil Fernandes, Ponnada Kulteja, Sukrit Sharma
Director: Shashank Chaturvedi
Producer: Robin D’Cruz
Singer: Sikander Kha

The experience of pain for women is complex, complicated, and desperately underacknowledged. Endometriosis is just one example of the agony being endured. It affects one in 10 women but, astonishingly, takes an average of seven and a half years to be diagnosed* due to the perceived notion that severe period pain is ‘normal.’ Enduring this pain has a profound impact on every area of sufferers lives with some people experiencing depression, loss of relationships and in some cases even considering suicide. This is also reflected in their work, with research finding that over 40% of those with endometriosis had given up or lost their job because of it.
 

Libresse has created The Pain Dictionary, using real descriptions of pain from people with endometriosis. The dictionary includes new words and definitions visualized by artists and creators, whose powerful illustrations bring life’s purposes, resulting in a new verbal and visual language for endometriosis pain. Contributors include illustrator Venus Libido, and textile artist Ellie Pearce, both of whom suffer from endometriosis.

The campaign will encourage a culture of sharing Pain Stories online: The Pain Dictionary is an ongoing collaborative project, where Libresse will continue to listen to women, to use their pain descriptions to build a comprehensive source of pain experiences, showing the variety and intensity of endometriosis pain.

To launch Pain Stories, Libresse has created the world’s first Pain Museum for people to explore the gender pain gap one story at a time. It will take people on a deep expressive dive into pain –– telling the Pain Stories that need to be told, exploring the taboos that fuel the silence around pain through artwork, and includes interviews with people living with endometriosis and medical experts. The Pain Museum is a true education into the experience of pain that brings women’s Pain Stories to life and addresses how we can create a language to confront it, to move towards a world where this suffering is not something shrugged off as “normal,” to be endured.

“Women have been putting up with excruciating pain for years. Due to outdated taboos, women’s pain is systematically overlooked, and they are too often dismissed, ignored, and misdiagnosed. By inviting women to share their Pain Stories, we hope to overcome the culture of silence that holds women back – in this case, from proper diagnosis and treatment. We know that 176 million women globally have endometriosis, and we need a language to help them articulate their experiences so they can get the help they need. We hope to help women tell their Pain Stories to raise awareness for endometriosis and other painful pelvic conditions through definitions, conversation, and exposure. We want this initiative to help those experiencing similar things yet are struggling to make their voice heard. Listening to how women feel is critical to driving change, and we know it’s so important to understand the problems before we can start solving them. By sharing our extensive research, we now hope to work closely with charities and health partners together and we will start to bring about societal change and make the world that bit easier for women globally,” explained Tanja Grubner, femcare global marketing & communications director at Essity.

Credits
Campaign: #PainStories
Advertising Agency: AMV BBDO, UK
CCO: Alex Grieve
ECDs: Nadja Lossgott, Nicholas Hulley
Creative Directors: Toby Allen, Jim Hilson, Nadja Lossgott, Nicholas Hulley
Copywriter & Art Director: Augustine Cerf, Lauren Peters
Designer: Mario Kertstra, Jack Donovan
Agency Planner: Margaux Revol, Beatrice Farmelo, Bridget Angear
Agency Account Team: Sarah Douglas, Sarah Hore-Lacy, Katie Gorrod
Agency Creative Producer: Rosie Stipic
Business Affairs: Michelle Holmes
PR Agency: Ketchum
Practice Director: Amber Organ
Senior Account Manager: Victoria Bond
Research Company: The Outsiders
Researchers: Steven Lacey, Zoë McQuillin

Tampons are a luxury and truffles aren’t? Yes, sadly it’s true. And it gets even more absurd: This is not only the case in Germany. In recent years, the tampon tax has provoked worldwide protests. Countries like India, Kenya and Canada have abolished the tax already. Great job girls! But in Germany, there is still not enough political pressure, even though some parties theoretically support our claim. That’s why we had to get practical. With The Tampon Book, we support a petition on change.org to get rid of the sexist tampon tax once and for all. If you agree that a period is not a luxury (and you will agree if you ever had one) then please support us!

Credits:
Campaign: The Tampon Book
Advertising agency: Scholz & Friends, Berlin
Client: The Female Company
Chief Creative Officer: Matthias Spaetgens
Executive Creative Director: Robert Krause, Oliver Handlos
Creative Director: Malik Benamara, Max Marohn, Sebastian Stelzer
Copywriter: Ilona Hartmann
Graphic Designer: Natalie Krzyz

Tags:
Menstruation, Taboo, Feminism, Product Packaging, Protest

Whisper India’s new all-digital campaign #BreakTheSilence is all about breaking the taboos and stigmas surrounding periods. The campaign, designed by Leo Burnett India, was flagged off by a video ad released on all social media platforms which included Facebook, Twitter, and Youtube among others. The ad talks about the experience of girls’ first period stories and the turmoil they had to go through. It features a self-made Whisper anthem to the tunes of “Mann Mei Hai Vishwas” with lyrics reiterating the advantages of using a Whisper pad over items like cloth. The video is powerful and shows that no girl is standing alone in the fight against period struggles.

Apart from this, stand-up comic Mallika Dua has been taking an active part in the campaign by sharing, via her social media handles, various contests and posts that urge girls to come forward and tell their story. Whisper has always been vocal about women’s issues, especially period stigmas. Their campaign #TouchThePickle was a landmark in their advertising supporting the demolition of menstruation taboos. They have tried to carry forward the same legacy, this time with digital. We hope it charts out the same course and not only helps in popularizing the brand, but also succeeds in making people aware about this noble cause.

This Campaign is related to:
Sanitary Napkin, Taboo, Digital campaign, Menstrual, Padman, Women Empowerment, Women Rights, Advertising campaign, Digital Film, Break The Silence, Whisper, Mallika Dua, #TouchThePickle, Leo Burnett, P&G

This mind-numbing reality is what the following series, entitled “Coming Out,” explores. Imagined and photographed by Arjun Kamath, the fictional series follows two women revealing their love interests to the world. Far from a fairy tale happy ending, it reveals the challenges of being homosexual in India and raises awareness about the dangers couples in the country presently face.

It’s a free world.

Maitreyi opened the door for the first time…The unending fog hung in the air like a suffocating sheath, blanketing the land with its ghostly glow. — with Amritha Rajavelu, Sonia Keer Dhawan, Arvind, Sarah Harish and Nishitha Karumbaiah.

A cold wind blew mercilessly, chilling Alpana to the marrow, as she opened the creaky closet door. The overhead dark clouds skimmed past the orange sun from time to time, throwing the little patch of forest into blackness. Flashes of lighting in the distance made the already nervous Alpana not want to step out…

The twigs cracked under Alpana’s feet as she stumbled out of the closet; Maitreyi’s calm presence gave her the hope that the forest was a safe place. As the two girls trudged ahead, the winds of the forest roared, blowing an eerie chill past the endless line of dying trees…

The wildlife held its breath as Alpana embraced Maitreyi; the girls had been in love for the longest time ever. And although the leafless trees stood like witches over their petite figures, they stood there undeterred. They had finally come out of the closet and now there was no looking back…

As Maitreyi and Alpana grew comfortable in each other’s arms, the glowing sun started to reveal itself through the perilous clouds.

The love between Maitreyi and Alpana overflowed and changed the mood of the forest. The mischevious sun peeped through the clouds and washed the forest with a golden glow as the girls trudged forward. The tree’s soft whispers against the wind was like a gentle lullaby, comforting them along the way…

An atmosphere of calmness and peace pervaded, and the beauty was quietly stunning. The soft green grass under their feet stretched to the horizon and the song of the river was gentle. Alpana and Maitreyi had left the closet behind and stepped into a new world. The sky above them stretched as far as the eye could see in an arcade of turquoise-blue, punched with fluffy clouds. They walked hand in hand, observing the screeching swallows as they chased whirring dragonflies in a dance of life and death. The golden sun had evaporated the fear in their hearts and filled it with hope…

The cute little shrubs of the forest cast their reflection on the water forming buttery silhouettes; it was still early in the morning and the music of the birds floated in the air. Tiny fishes broke the surface of the water causing the water ripples to glimmer in the Sun’s reflection. The girls smiled in their newfound comfort and decided to play a game of hide and seek…

Alpana whispered, “Now I can do whatever I want.”
Maitreyi smiled and said, “I’ve never stopped you.”

The forest turned to pale copper as the rays of the sun pulled itself across the horizon and slid in between the grey clouds. Alpana tightened the knot one final time. “Good luck, Mai” she whispered…

The greys began to fade, as liquid gold crept up from leaf to limb. Maitreyi and Alpana had never been happier…

Maitreyi surrendered to the beat of her feet against the rocks that littered her path. Her laughter, breathless and sporadic mingled fluently with the morning chorus of the birds. Sweat spread itself across her forehead, causing her hair to cling to it as her throat pined for more air. The delicious rush of wind skimmed past her face as she ran around the forest trying to catch Alpana. And as the canopy overhead thickened, her steps grew muffled because of the leaves that blanketed the forest floor; the ground was no longer cold beneath her soles…

Suddenly during the game, Maitreyi collapsed to the ground as she felt the pain as strong as a hundred daggers sinking into her feet. Squirming with anguish, she sat on the damp grass, clutching her feet. Her eyes were watery with the sheer pain and her breathing was heavy. Sweat dripped down the side of her face and covered her forehead in a thin sheen. A nasty thorn had penetrated her leg and she was in great pain…

Seeing Maitreyi in pain caused Alpana’s chest to swell with melancholy. However, Alpana willed herself to comfort Maitreyi and pull the thorn out of her flesh. She ignored the ringing in her ears, the heat from her cheeks as she felt the need to cry; it was her idea to play hide and seek after all. The small punctures in Alpana’s heart slowly filled with anxiety, knowing that she didn’t have long before she completely lost it. She sucked in a breath and held it there. She had to be strong. For Maitreyi. For her.

Maitreyi’s thumb caressed Alpana’s earlobe softly, her fingers supporting the back of her head as she leant in firmly, yet seductively, placing her lips over Alpana’s nose. Ragged breathing and dancing heartbeats brought a fiery heat to the cold forest air. “It’s not your fault…” whispered Maitreyi.

Parivala, very much like Maitreyi and Alpana had found freedom in the very same forest a few days ago. So when she saw the girls embrace each other, her heart was overcome with joy. She observed them from a distance and was glad that they had come out…

Parivala blessed the girls and walked away…

Maitreyi and Alpana’s joyful laughter echoed through the forest… But somewhere in the distances, maybe miles away, maybe just a few feet, they heard something moving. Once, twice. Something heavier dropped, crashed into the rubble, echoed off the trees. Then silence again…

The Rakshasas of the forest had heard Maitreyi and Alpana’s laughter…
The only love that was allowed was between man and woman…

Maitreyi and Alpana would pay for their sins…

Maitreyi and Alpana were dragged through the forest mercilessly… Their biggest sin was that they had loved each other, and not a man.

The love that brought them together, was the love that tore them apart…

Maitreyi and Alpana were shoved back into the closet…

Nobody heard them screaming, nobody wiped their tears. Maitreyi clutched Alpana’s hand tightly as the doors closed on them…

Silence hung in the air like a bereaved soul as Maitreyi and Alpana embraced each other one last time…

Plumes of black smoke filled the closet and the searing heat slowly made it difficult to breathe; Maitreyi and Alpana held onto each other, their nails almost digging into each others flesh. All the wonderful moments that they spent together flashed before their eyes as the closet erupted into flames..

God wept a silent rain as Parivala screamed and cried… but it was too late. She sobbed as she sank to her knees, not caring for the damp mud that dirtied her dress; she had blessed the girls a few days ago and now they were gone.

Credits:
Production-Design – Nishitha Karumbaiah
Make-up – Sonia Keer Dhawan
Costume-Design and Styling – Amritha Rajavelu
Creative-coordinator – Arvind
Maitreyi – Sarah Harish
Alpana – Shraddha Srinath
Parivala – Arvind
Story, Photography and Creative-Direction – Arjun Kamath

Source: truththeory

All you need to know about Section 377

Photos are about:
Homosexuality, India, Arjun Kamath, Haunting Photo Series, Truth Theory, same-sex couples, homosexuality in India, Section 377 of the Indian Penal code, Coming Out, LGBT rights in India, homosexuality is an offence, taboo, conservative Indian society, controversial issue, understanding of homosexuality, respect to sex, LGBT population of India, Ministry of Health, Homophobia, homosexual people, Indian customs and traditions, homosexual sex punishable, LGBT, India Photography, Sexually harassed, Best Photographers of India

School of Life, is a NGO that aims to create a world free of abuse and violence against children. Their main challenge is lack of awareness. Child abuse is a still a taboo topic in India and parents tend to dismiss it – even though such incidents can scar a child for life. So, to start a conversation around this, we created posters that capture the loss of innocence in subtle yet tragic form. Child abuse, leaves a mark on the victim. It changes the way they see themselves and it never leaves them. While on the outside they seem normal, deep down the scars remain forever. This sad reality is depicted with the help of portraits of young girls illustrated in typical children’s picture book art style. But on closer inspection we see that their faces are made of the violent acts committed on them.

Advertising Agency: Ogilvy Gurgaon

Free The Nipple is a film, an equality movement, and a mission to empower women across the world. They stand against female oppression and censorship, both in the United States and around the globe. Today, in the USA it is effectively ILLEGAL for a woman to be topless, breastfeeding included, in 35 states. In less tolerant places like Louisiana, an exposed nipple can take a woman to jail for up to three years and cost $2,500 in fines. Even in New York City, which legalized public toplessness in 1992, the NYPD continues to arrest women. They’re working to change these inequalities through film, social media, and a grassroots campaign.

THE MOVEMENT

Free The Nipple has become a “real life” equality movement that’s sparked a national dialogue. Famous graffiti artists, groups of dedicated women, and influencers such as Miley Cyrus, Liv Tyler, and Lena Dunham have shown public support which garnered international press and created a viral #FreeTheNipple campaign. The issues they’re addressing are equal rights for men and women, a more balanced system of censorship, and legal rights for all women to breastfeed in public.

THE FACTS

Over 75 years ago it was illegal in all 50 states of America for men to be ‘Shirtless’ on a beach. A small dedicated group fought the puritanical status quo, the police and the courts. After several arrests and protests men finally won their basic human right to be ‘TOPLESS’ in public in 1936. Today there are 37 states in the USA that still arrest women for this same freedom, in some states that even includes breastfeeding.

Join The Movement

Source