Deepika Tewari, associate vice president– marketing, jewellery division, Titan, says, “Each Diwali is a testament of the traditions that have been passed down from one generation to another and has been followed each year with equal vigour. This campaign is an ode to the innumerable ‘Rivaaj’ or traditions that are followed by us, especially that of buying gold and hence the name ‘Virasat’.”

Sagar Kapoor, CCO, Lowe Lintas, Bangalore said, “Diwali and Tanishq are integral to each other. Buying gold in Diwali has been a big part of tradition across the country. This year Tanishq inspires people to take this tradition, this ‘riwaaj’ forward. At the heart of the communication is the love, prosperity and joy that Tanishq jewellery brings about in people’s lives.”

Tags:
Diwali Campaigns 2019, Diwali Ads, Best Diwali Ads, #TanishqWaliDiwali, Jewellery, Tanishq, Tanishq Wali Diwali, Lowe Lintas, Bangalore, Tanishq Jewellery, Diwali TVC, Diwali 2019 Ads, Digital