Critics claim this campaign to be on same lines with previous ad campaign of Coca-Cola ‘Taste the Feeling’ that was launched earlier this year.

Cadbury Dairy Milk makes you feel #TastesLikeThisFeels

Credits
Advertiser: Cadbury Dairy Milk
Agency: Fallon London
ECD: Nick Bell
CEO: Gareth Collins
Head of planning: Jason Knight
Group account director: Kirstin Ross Macleod
Account manager: Alex Berridge
Head of production: Jonathan Davis
Head of project management: Jamie Teale

Since the coca-cola was born in 1886, it has changed its taglines several times making the history of coca-cola taglines so vast.

Some of them may be familiar to you depending upon the generation you belong to. The first official tagline of the coca-cola came out at the time when John Stith Pemberton an American pharmacist, inventor of the coca-cola and his bookkeeper and partner, Frank Robinson were running an ad in Atlanta daily journal. The ad said that Coke was “Delicious! Refreshing! Exhilarating! Invigorating!” And, after that, “Delicious and Refreshing” became the first official advertising slogan.

Slogans for Coca-Cola From 1886 to 2006

1886 – Drink Coca-Cola
1904 – Delicious and Refreshing
1905 – Coca-Cola Revives and Sustains
1906 – The Great National Temperance Beverage
1917 – Three Million a Day
1922 – Thirst Knows No Season
1923 – Enjoy Thirst
1924 – Refresh Yourself
1925 – Six Million a Day
1926 – It Had to Be Good to Get Where It Is
1927 – Pure as Sunlight
1927 – Around the Corner from Everywhere
1929 – The Pause that Refreshes
1932 – Ice Cold Sunshine
1938 – The Best Friend Thirst Ever Had
1939 – Thirst Asks Nothing More
1939 – Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola
1942 – The Only Thing Like Coca-Cola is Coca-Cola Itself
1948 – Where There’s Coke There’s Hospitality
1949 – Along the Highway to Anywhere
1952 – What You Want is a Coke
1956 – Coca-Cola… Makes Good Things Taste Better
1957 – Sign of Good Taste
1958 – The Cold, Crisp Taste of Coke
1959 – Be Really Refreshed
1963 – Things Go Better with Coke
1969 – It’s the Real Thing
1971 – I’d Like to Buy the World a Coke (part of the “It’s the Real Thing” campaign)
1975 – Look Up America
1976 – Coke Adds Life
1979 – Have a Coke and a Smile
1982 – Coke Is It!
1985 – We’ve Got a Taste for You (for both Coca-Cola & Coca-Cola classic)
1985 – America’s Real Choice (for both Coca-Cola & Coca-Cola classic)
1986 – Red, White & You (for Coca-Cola classic)
1986 – Catch the Wave (for Coca-Cola)
1987 – When Coca-Cola is a Part of Your Life, You Can’t Beat the Feeling
1988 – You Can’t Beat the Feeling
1989 – Official Soft Drink of Summer
1990 – You Can’t Beat the Real Thing
1993 – Always Coca-Cola
2000 – Coca-Cola. Enjoy
2001 – Life Tastes Good
2003 – Coca-Cola… Real
2005 – Make It Real
2006 – The Coke Side of Life
2009 – Open Happiness
2016– Taste the Feeling.

Coca-Cola Journey

The campaign’s lead spot, “Anthem” features a series of vignettes that capture life’s everyday moments – such as ice-skating and hanging out with friends, a first date, a first kiss, and a first love – all linked by Coca-Cola with the new tagline, “Taste the Feeling.” The spot introduces an original song, “Taste the Feeling” featuring Conrad Sewell that celebrates the experience of drinking a Coca-Cola, any Coca-Cola.

Marcos de Quinto, executive VP and chief marketing officer, Coca-Cola said “The objective behind the new campaign was to remove the barriers between brand Coca-Cola and its sub-brands Diet Coke, Coke Zero and Coca-Cola Life by “re-Coca-Colaizing Coca-Cola”.