Taxi – Campaigns of the World

Human Rights Foundation: Uncomfortable Truth

YWwV268TPqrxQUV5 — Sun, 07 Nov 2021 15:57:08 +0000

The Human Rights Foundation hijacked Yeezy ads to boost awareness of forced labor in China by Uncomfortable Truth campaign

If you were in New York this week, you no doubt saw posters, newspaper ads, and projections plastering the streets, showcasing a light blue puffer jacket, isolated against a white backdrop with nothing but a QR code to accompany it. A self-assertive announcement of the arrival of the first item in the collaboration between Kanye West’s Yeezy brand and Gap. As with all things Kanye, it generated a lot of attention. The Human Rights Foundation (HRF) was quick to turn into awareness over one of the biggest issues facing virtually the entire fashion industry today – Uyghur forced labour and Turkic Muslim labor. To raise public awareness of these conditions and help consumers think more critically about what goes into their wardrobe, HRF worked with ad agency TAXI to create a reactive marketing campaign ‘Uncomfortable Truth’ that would turn a captive audience into help for those in captivity.

In the same style as the original ads, posters featuring a blue jumpsuit (the kind worn by Uyghur prisoners) and a QR code were pasted up throughout NYC. Only, scanning one of these wouldn’t take you to a clothing store, but a page detailing the problem, instead. Once there, visitors could get more information on the issue and learn how to take action.

Credits
Campaign: Uncomfortable Truth
Campaign Type: Outdoor advertisement
Advertising Agency: TAXI, Vancouver, Canada
Country: United State
Advertiser: The Human Rights Foundation
Category: Public Interest, NGO

Fido – We Are All Proud, highlight values expressed in the LGBTQ2S+ community

YWwV268TPqrxQUV5 — Sun, 11 Aug 2019 06:20:04 +0000

In honour of the 50-year anniversary of the Stonewall Inn uprising, Fido and TAXI partnered with these inspiring and progressive LGBTQ2S+ trailblazers: Michael Sam, Brooke Lynn Hytes, Kaitlyn Alexander and Tranna Wintour. The We Are All Proud campaign aimed to highlight values expressed in the LGBTQ2S+ community so that others could learn from and live by their courage, boldness, vulnerability, and authenticity. Every challenge the community has overcome helps push Canadian society forward and gives us reasons to be proud.

Boldness – Brooke Lynn Hytes

Vulnerability – Michael Sam

Authenticity – Kaitlyn Alexander

Courage – Tranna Wintour

Credits
Brand: Fido
Campaign: #GoGetProud | We Are All Proud
Advertising Agency: Taxi Montreal, Montreal, Canada
Director: Jean Malek / Alt Production
Advisor/Producer: Chantal Wakil
Strategic Planning: Julia Belouis
Strategic Planning: Rafik Belmesk
Account Services: Vlad Omazic
General Manager: Emma Toth
Copywriter: Vincent LeBlanc
Art Director: Nicolas Baillargeon, Marie Cermakova
Executive Creative Director: George Giampuranis

Source

Tags:
Integrated Campaign, Canada, Public, Interest, NGO, Fido, Taxi, Taxi Montreal, Brooke Lynn Hytes, Tranna Wintour, Kaitlyn Alexander, Michael Sam, LGBTQ2S+, Bisexual+ community, LGTB, We Are All Proud, Print Campaign, Print Advertising, Creative Print Ads

Who Am I ? #GoGetProud Ad campaign by Fido

YWwV268TPqrxQUV5 — Tue, 18 Jul 2017 07:00:05 +0000

What happens when perceptions of sexual and gender identity are put to the test? #GoGetProud | Fido

Credits:
Brand: Fido
Advertising Agency: Taxi, Montreal, Canada
Executive Creative Director: Jordan Doucette
Creative Director: George Giampuranis
Art Director: Etienne Bessette
Copywriters: Thibaut Delelis, Gary Watson
Director: Anthony Ayotte
Accounts: Emma Toth, Britt Garland
Strategy: Rafik Belmesk
Producers: Émilie Trudeau-Rabinowicz, Geneviève Boyer
Production Company: 1one Production

Video related to:
Canada, Public Interest, Ngo, Fido, Taxi, gender identity, sexual identity, Ad Campaign, GoGetProud