The sharpness of the Painvisible campaign comes from a simple truth. Not everyone can explain pain. A baby cannot describe it. An elderly patient with cognitive decline may not be able to place it clearly. A stroke patient may struggle to communicate. A person with autism, Down syndrome, a language barrier, or a cultural hesitation around pain may not express it in a way a doctor can easily interpret.

So the campaign asks a very practical question: if pain cannot always be spoken, how else can it be understood?

How the Painvisible campaign uses AI and thermal imaging

Painvisible uses a portable thermal camera connected to a smartphone. The camera detects heat patterns on the body’s surface that may indicate pain. An AI-powered app then analyses this data, comparing it with thousands of patient studies and environmental factors to help doctors assess pain more objectively.

This is where the idea becomes more than a digital campaign. It is not built only for awareness. It is designed as a working medical tool for healthcare professionals. The technology gives pain a visual language, especially in cases where the patient cannot explain what hurts, where it hurts, or how intense it feels.

That makes the Painvisible campaign feel clear and useful. It does not try to make AI sound magical. It gives AI a specific job: help doctors see signals that may otherwise be missed.

A human idea inside a healthcare innovation

Healthcare advertising often uses emotion heavily, sometimes too heavily. Painvisible works because the emotion is already inside the problem. There is nothing exaggerated about a patient not being able to say what they feel. There is nothing abstract about a doctor needing better information before making a treatment decision.

The One Club’s ADC Awards archive describes PainVisible as an AI-led app and medical tool for healthcare professionals, including doctors in pain units, pediatricians, geriatricians, and specialists working with patients who face communication barriers.

That focus gives the campaign its editorial strength. It does not position technology above medical expertise. It supports doctors with another layer of evidence. For patients who are often misunderstood, ignored, or under-assessed, that evidence can matter.

The Painvisible campaign is also interesting because it treats accessibility as a medical issue, not just a communication issue. If the current system depends on how well a patient can describe pain, then patients with weaker communication ability are already at a disadvantage. Painvisible tries to reduce that gap.

Why Painvisible stands out in digital health advertising

The strongest digital health campaigns usually have a clear use case. Painvisible has one. It helps healthcare professionals measure pain when subjective reporting is not enough.

Aritium developed Painvisible in partnership with VML Health and WideLabs. WPP states that the tool uses thermal imaging for objective, data-driven, real-time pain measurement and is currently being used in hospitals across Spain and internationally, with plans to introduce it to hospitals in Europe, Latin America, and the United States during 2025 and 2026.

For a digital campaign, that real-world use is important. Painvisible is not only a message about healthcare equity. It is an attempt to build equity into the act of diagnosis itself. The campaign gives a visible form to something people often have to prove through language.

It also gives the brand and agency a clear creative territory. Aritium stands for medical innovation with a direct patient benefit. VML Madrid & New York show how creative technology can move beyond a clever interface and into practical healthcare value.

Pain should not depend only on speech

The most memorable part of the Painvisible campaign is the idea that pain should not have to be spoken to be treated. That thought is easy to understand, and it gives the work its emotional weight without forcing it.

In a category filled with broad claims about AI, Painvisible feels more grounded. It does not say technology can solve pain. It says technology can help doctors measure pain better, especially when a patient cannot explain it clearly.

That is why the campaign lands. It turns an invisible, subjective, often misunderstood experience into something doctors can examine. It gives patients another way to be heard. For a digital campaign in healthcare, that is a strong place to stand.

Credits
Agency: VML Madrid & New York
Brand: Aritium, Asturias
Production Company: WideLabs, São Paulo & La Boutique 77, Madrid
Music / Sound Production Company: Agosto Music & Sound Craft
Art Director: Cristina Calabuig, Laetitia Mourabak & Nicolás Sierra
Chief Creative Officer: Renata Maia & Rodrigo Vicente
Copywriter: Ana Sofía Chávez, Javier Frías & Rosa Pérez
Creative Director: Eduardo Domínguez & Everton Behenck
Director: Jonathan Diaz
Director of Photography: Álvaro Troconiz
Executive Creative Director: Rodrigo Panucci
Producer: Paula Mira
Full Stack Developer: Fabricio Vizzoto
Music Producer: Jose Campos
Post Production Coordinator: César Monzón
Post Production Director: Juan Eduardo Peso
Production director: María Izquierdo
Production Manager: Raquel Güendián
Project and Operations Director: Fabio Dias
Talent Agent: Ruben Raffo Corrales
VO Talent: Carla Maxted
Web Creative Designer: Luisa Pinheiro
Web Developer: Robinson Gómez

This campaign is about:
Painvisible campaign, Aritium, VML Madrid, VML New York, VML Health, Tech Innovation, WideLabs, healthcare AI, pain measurement, thermal imaging, digital health campaign, AI in healthcare, medical innovation, health tech advertising, inclusive healthcare, patient care, creative technology, digital campaign.

India, home to the second-largest diabetic population in the world, faces a silent epidemic. Over half of the people living with diabetes in the country remain undiagnosed—largely due to barriers like healthcare inaccessibility, high costs, and lack of awareness. But in an age where over a billion Indians own mobile phones, could technology offer a solution? Enter Voice 2 Diabetes, an AI-powered innovation that transforms voice recordings into powerful diagnostic tools, offering a non-invasive and accessible way to screen for Type 2 diabetes.

The Health Challenge: Undiagnosed Diabetes in India

Despite widespread awareness about diabetes, diagnosis in India remains a significant challenge:

• Over 101 million Indians live with diabetes (and counting).
• More than 50% of cases go undiagnosed.
• Limited access to healthcare facilities in rural areas.
• Cost barriers discourage routine blood tests.
• Gender gaps in healthcare access further deepen the problem.

Traditional methods rely heavily on blood tests—methods that can be costly, invasive, and logistically challenging for many. This is where technology bridges the gap.

The Creative Idea: Turning Everyday Voices Into Life-Saving Tools

Recognizing the ubiquity of mobile phones across India, the creators of Voice 2 Diabetes saw an opportunity: what if a smartphone app could listen to your voice and help detect signs of diabetes?

This idea wasn’t just clever—it was disruptive. Instead of relying on blood, this innovative tool relies on voice.

Through a simple, user-friendly app, individuals can record short voice clips from the comfort of their homes. Behind the scenes, AI algorithms analyze these recordings for subtle vocal changes linked to Type 2 diabetes—changes that are nearly impossible to detect by the human ear alone.

How It Works: The Science Behind Voice 2 Diabetes

The concept may sound futuristic, but the execution is rooted in robust science and data:

• The study involved 267 Indian participants, with a balanced representation of diabetic and non-diabetic individuals.
• Each participant submitted multiple voice recordings daily for two weeks.
• A total of 18,465 voice samples were analyzed.
• 14 unique vocal markers were identified—specific to gender:
  • For women: Variations in pitch and pitch deviation played a key role.
  • For men: Fluctuations in amplitude (voice strength) were more telling.

These vocal characteristics were processed using machine learning models to identify patterns that could indicate the presence of diabetes. The results were compelling:

• 89% accuracy for women
• 86% accuracy for men

That’s a groundbreaking level of precision for a non-invasive, cost-effective test that requires only a smartphone.

Strategic Insights: Accessibility Meets Innovation

The core strategy behind Voice 2 Diabetes was simple yet profound: make diabetes screening as easy and accessible as possible.

Targeting individuals who lack access to blood-based diagnostic tests—often due to geographical, economic, or social constraints—the project reimagined the traditional medical model. It prioritized accessibility, gender inclusivity, and technological empowerment.

This approach underscores a deeper insight: when innovation meets empathy, real change becomes possible.

Execution Excellence: Merging Technology with Humanity

Unlike many health-tech projects that remain confined to labs or niche audiences, Voice 2 Diabetes was designed for real-world impact. It acknowledges the lived realities of millions who avoid testing—not out of neglect, but because of systemic hurdles.

By leveraging:

• Smartphone penetration across India,
• AI-driven analysis of voice data,
• And a seamless user experience,

…the project brought high-tech innovation to the palm of the average user’s hand—without requiring internet literacy or medical infrastructure.

The Impact: Global Recognition, Local Empowerment

Voice 2 Diabetes didn’t just succeed in the lab—it made waves across the globe.

• Over 4 billion earned media impressions worldwide.
• Featured in more than 65 countries, including the U.S., UK, Japan, Germany, and Brazil.
• Covered by 200+ broadcast outlets.

But beyond the headlines, the real impact lies in the lives touched. This tool has the potential to:

• Identify diabetes early, before complications set in.
• Empower rural and underserved populations.
• Bridge the gender gap in healthcare diagnostics.
• Reduce dependency on costly blood tests.
• This is not just a campaign—it’s a movement.

Conclusion: The Future of Healthcare Might Just Be in Your Voice

Voice 2 Diabetes exemplifies the power of creative innovation in healthcare. In a country grappling with an overwhelming diabetes burden, this AI-based voice screening tool is more than just a smart solution—it’s a life-saving one.

By combining advanced technology, empathetic strategy, and deep cultural relevance, the campaign redefines what’s possible in public health.

As India and the world look toward more inclusive and accessible healthcare systems, this pioneering initiative shows that sometimes, the key to better health isn’t in a lab—it’s already in your voice.

Credits
Advertising Agency: Klick Health
Client: KVI Brave Fund

This campaign is about:
AI diabetes detection, Non-invasive diabetes screening, Diabetes, Diabetes diagnosis in India, Innovative healthcare, Technology, Voice 2 Diabetes, Digital Campaigns, Best Healthcare Campaigns.

Introduction: The Power of Seeing More

Imagine how much easier life would be if you could see everything around you — not just when you’re driving, but in every tricky situation life throws your way. Whether it’s navigating a tight parking spot or avoiding an awkward encounter, having a 360° view can make all the difference. That’s exactly what Nissan’s Intelligent Around View® Monitor brings to the road — and beyond.

In their latest “Tight Spaces” campaign, Nissan cleverly reminds us how their cutting-edge technology doesn’t just make driving safer and more convenient — it inspires the kind of problem-solving we all wish we had in everyday life.

What is Nissan’s Intelligent Around View® Monitor?

At the heart of Nissan’s innovation is the Intelligent Around View® Monitor, a driver-assistance feature designed to help drivers maneuver confidently in any situation. This advanced system provides a 360-degree bird’s-eye view of the vehicle’s surroundings, eliminating blind spots and making parking and tight maneuvers stress-free.

Key Features:

• Full 360° Visibility: Offers a composite overhead view to help drivers see obstacles all around the vehicle.
• Enhanced Safety: Reduces the risk of collisions while parking or driving in confined spaces.
• Driver Confidence: Makes maneuvering in busy streets, crowded parking lots, or narrow alleys easier and safer.

This innovative technology is part of Nissan’s broader commitment to driver safety and comfort, enhancing every journey by putting more control in the hands of the driver.

The “Tight Spaces” Campaign: Real-Life Situations, Same Struggles

Nissan’s Tight Spaces campaign cleverly flips the script, showing how their technology could come in handy not only on the road but also in everyday life. The campaign uses relatable, humorous scenarios to highlight the universal desire for a 360° view when things get uncomfortable.

Real-Life Moments That Could Use a 360° View:

• A basketball player trapped by defenders on the court – wishing they could see every move around them.
• A fisherman surrounded by hungry seagulls – needing eyes in the back of his head to protect his fresh catch.
• Navigating a crowded event or tight hallway – where knowing what’s behind you could save you from awkward encounters.

Through these playful examples, Nissan shows that the comfort and confidence their technology provides isn’t just for drivers — it’s something we all crave in life’s tight spots.

Why This Technology Matters

In a world that moves fast and often feels unpredictable, Nissan’s driver-assistance technology serves a real purpose:
✅ Improved Safety: Reduces the chances of accidents in busy urban environments.
✅ Stress-Free Driving: Takes the anxiety out of parking and reversing.
✅ Enhanced Awareness: Helps drivers stay informed of their surroundings at all times.

By focusing on human needs and real-life struggles, Nissan is positioning itself not just as a car manufacturer, but as a brand that understands the little challenges people face every day.

Conclusion: A 360° View for a Smoother Life

Nissan’s Intelligent Around View® Monitor is more than just another driver-assist feature — it’s a reflection of the brand’s mission to simplify and enhance the driving experience. And with the fun, relatable angle of the Tight Spaces campaign, Nissan proves that when technology is designed with people in mind, it can make life easier in more ways than one.

So, the next time you’re stuck in a tight spot — whether behind the wheel or in life — you’ll find yourself wishing for the kind of innovation that sees everything coming.

This campaign is about:
Nissan Intelligent Around View Monitor, 360-degree view, Driver-Assistance Technology, Nissan safety technology, Nissan’s driver-assistance feature, Nissan Around View Monitor benefits, Creative Print Ads, Print Advertising, Creative Ads, Print Advert

Powered by advanced long-term reasoning and planning, Devin possesses the ability to plan and execute complex engineering tasks with precision, making thousands of decisions while continuously learning and improving. Equipped with essential developer tools and the ability to actively collaborate with users, Devin streamlines workflows, allowing engineering teams to focus on tackling more ambitious goals.

Here’s a glimpse into Devin’s remarkable capabilities:

Learning Unfamiliar Technologies: Devin can quickly adapt to new technologies, leveraging its intelligence to master unfamiliar concepts and tools.

End-to-End App Development: From conception to deployment, Devin can build and deploy fully functional applications, responding dynamically to user feedback and requests.

Autonomous Bug Fixing: Devin’s prowess extends to identifying and resolving bugs in codebases autonomously, ensuring smooth operation and efficiency.

AI Model Training: Devin has the capability to train and fine-tune its own AI models, harnessing the power of machine learning to continuously improve its performance.

Contributing to Open Source: Whether it’s addressing bugs or implementing feature requests in open-source repositories, Devin excels at contributing meaningfully to collaborative projects.

Performance Evaluation: In rigorous evaluations, Devin has demonstrated exceptional performance, particularly on the SWE-bench coding benchmark. With a remarkable resolution rate of 13.86% on real-world GitHub issues, Devin surpasses previous benchmarks by a significant margin, showcasing its unparalleled effectiveness in addressing complex engineering challenges.

In conclusion, Devin represents a paradigm shift in software engineering, offering unprecedented levels of autonomy and efficiency. As the first of its kind, Devin paves the way for future advancements in AI-driven development, promising to revolutionize industries and redefine what’s possible in the world of technology.

This campaign is about:
AI software engineer, Autonomous software development, Devin AI capabilities, End-to-end app deployment, Bug fixing AI tool, AI model training, Open source, SWE-bench coding benchmark, GitHub, Software engineering, Cognition AI

Key Features:

Effortless Interaction:
Users bid farewell to disruptions as Circle to Search enables them to seamlessly search on their Android phones without the inconvenience of app-switching.
A simple gesture—whether it’s circling, highlighting, scribbling, or tapping—initiates a quick search, providing instant information.

Immersive Discovery:
Phones become an extension of curiosity with Circle to Search, allowing users to immerse themselves in the moment without the disturbance of app-switching while exploring passions, solving problems, or learning new skills.

Tailored for Android:
Meticulously designed for Android users, Circle to Search promises a fluid and intuitive experience, seamlessly integrating with the existing ecosystem of their devices.

Information at Your Fingertips:
Relevant information is accessible with ease, thanks to a user-friendly interface that places the power of knowledge at users’ fingertips.

How It Works:

Users perform a quick, intuitive gesture (circle, highlight, scribble, or tap) on their screens during activities.
Detailed information related to the query is instantly accessible without leaving the current app.

Why Circle to Search?

Efficiency:
Time is saved by eliminating the need to switch between apps for quick searches.

Seamless Integration:
Users enjoy a cohesive experience that enhances their existing Android user interface.

User-Centric Design:
The feature is tailored for the natural way users interact with their devices, making information retrieval a seamless process.

Join the Movement:
Experience the future of effortless exploration with Circle to Search. Embrace the freedom to learn, discover, and smile without the disruption of app-switching. Android users, upgrade your experience today!

Circle to Search is launching January 31 2024 on selected premium Android smartphones — the Pixel 8, Pixel 8 Pro and the new Samsung Galaxy S24 series — in all languages and locations where they’re available.

This campaign is about:
Seamless Discovery, Circle to Search, Android Innovation, Intuitive, User-Centric Design, Mobile Revolution, Problem Solving, Innovative Features, User-Friendly Interface, Future of Android, Creative Exploration, Tech Advancement, Technology, Android Experience

Step into a world where creativity takes the lead, and innovation knows no bounds. In 2023, brands embraced a fearless spirit, breaking free from traditional marketing norms to cast spells of technological enchantment. This year unfolded with a burst of campaigns that went beyond mere attention-grabbing; they achieved tangible success through cutting-edge technology and Innovative Marketing Campaigns.

Picture yourself in captivating immersive adventures and witness the wizardry of AI-powered campaigns. Join us on a journey through the highlights of 2023, where campaigns didn’t just capture attention but wielded the authentic magic of tech-infused marketing. Let’s explore the pinnacle of creativity and innovation, where brands dared to venture into uncharted territories, creating experiences that left a lasting impact. Get ready for a ride through the extraordinary, where the ordinary has no place in the realm of marketing magic.

The Undeniable Street View

In the face of a year-long brutal invasion and relentless targeting of civilian areas in Ukraine by Russian forces, the Undeniable Street View project emerged as a beacon of truth and accountability. Partnering with influential organizations and using the world’s first war zone shown in Street View, this initiative provided an unfiltered look at the harsh realities faced by the Ukrainian people. By leveraging over 100km of raw Street View footage across six cities, the project allowed global audiences to “bear witness” to the atrocities and see the impact on civilian areas and infrastructure. With features like before-and-after comparisons, it served as a unique historical document submitted as evidence to the Office of the Prosecutor General in Ukraine. Despite facing cyber-attacks, the site garnered an impressive 2.3 million visitors from 115 countries in its first two weeks, spending an average of four minutes exploring the harsh truths. With $54.2 million in earned media and 23 million impressions, the Undeniable Street View not only stood as a testament to the power of truth but also ensured that every visitor became a witness to the undeniable crimes against humanity.

Nikon: The Golden Billboard

Nikon and Mediaplus transformed traditional OOH advertising spaces into an innovative photographic experience with ‘The Golden Billboard’ activation during the Photopia fair in Hamburg. This outdoor studio, created by combining a billboard with gold-plated film and a Nikon camera, served as an adjustable light reflector. Participants could have professional photos taken or capture their own perfectly lit pictures with advertising. The Golden Billboard, in various sizes, became instant Instagrammable moments, and a QR code directed users to the Nikon school for further education on utilizing light. This innovative approach garnered attention, with influencers and visitors sharing their experiences online, resulting in a social media reach of over half a million views and an activation that reached 130,000 people.

EasyPark Group: In space

EasyPark Group, a pioneer in parking innovation and smart mobility for the past two decades, has extended its mission beyond transforming city parking systems to making Earth more livable. In a playful response to the surge in UFO sightings globally in 2023, EasyPark, on October 10th, collaborated with the Grimeton Radio station World Heritage Site in Sweden. Utilizing the station’s longwave transatlantic wireless telegraphy capabilities, EasyPark compressed and converted app codes into a signal, launching their parking apps into space. The aim? To provide potential extraterrestrial lifeforms with the ability to effortlessly manage parking upon their arrival on Earth. This creative and lighthearted initiative showcases EasyPark’s commitment to pushing the boundaries of innovation in unexpected ways.

Back Market – Hack Market

Hack Market is a sustainability-focused campaign created for Back Market, Europe’s top marketplace for refurbished tech. The initiative strategically intercepted the tech purchase journey, urging buyers to consider the environmental impact of their choices at the point of buying new devices. For Earth Day, Back Market utilized Apple Stores as a platform, leveraging Apple’s AirDrop technology to convey messages promoting a greener alternative. The campaign extended its reach through influencers and video content, enhancing the impact of the in-store activation.

Human Rights Foundation: Forced Labor Plug-in

The Human Rights Foundation (HRF) responded to the Uyghur crisis by launching the ‘Uyghur Forced Labor Checker,’ a Chrome extension targeting the fashion industry’s involvement in supporting forced labor camps in Xinjiang. With over a million Uyghur Muslims subjected to detainment and forced labor, the extension empowers consumers to make informed choices by revealing brands linked to these atrocities. By redirecting users to the HRF website, it encourages activism and provides a list of ethical brands. The Uyghur Forced Labor Checker has impacted profits in eight countries, intervened on major fashion brands’ websites, blocked over 1000 sales, and influenced at least one global retailer to eliminate Uyghur forced labor from its entire supply chain.

Ensure – The Sock Tech

Embark on a fascinating journey into the world of low-tech marvels with a unique solution in Thailand that challenges the misconception about the importance of muscle among the elderly. Facing the need for a brilliantly simple approach, the campaign introduces “Sock Tech.” By encouraging the elderly to assess their muscle strength through the everyday task of putting on a sock while standing, the low-tech solution yields remarkable results. Leveraging online influencers and engaging content, the cost-effective strategy achieves a 51% engagement rate among the entire population, amassing a staggering 105 million impressions. The heartwarming impact extends beyond numbers, creating cherished family traditions and demonstrating the extraordinary results achievable through simplicity and innovation. In a tech-dominated world, “Sock Tech” showcases the power of ingenious, low-tech solutions.

AWA: The soap that cleans the rivers

ANDEA, in collaboration with creative agency Fahrenheit DDB and Peruvian innovation start-up Cirsys, has introduced a groundbreaking solution to address water contamination caused by traditional clothes washing practices in rivers. With 159 million people globally relying on untreated water sources for washing, the AWA soap utilizes a probiotic microorganism capable of feeding on pollutants in rivers. Derived from months of research, AWA soap improves water quality during laundry, exhibiting up to 75% efficiency. ANDEA generously shares the formula with governments, non-profits, social enterprises, and soap manufacturers, offering a sustainable solution to mitigate the environmental impact of cultural practices and improve community health.

These are just a few examples of the many campaigns that utilized technology to achieve remarkable results in 2023. As technology continues to evolve, we can expect to see even more innovative and impactful campaigns emerge, pushing the boundaries of marketing and transforming how brands connect with audiences. The future of marketing is undoubtedly tech-driven, and these campaigns serve as a powerful inspiration for brands to embrace innovation and create truly unforgettable experiences.

This campaign is about:
Experiential, Electronics, Technology, Innovative Marketing Campaigns, Technology-Driven Campaigns, Product Innovation Showcase, Cutting-Edge Advertising, Immersive Experiences, AI-Powered Campaigns, Tech-Infused Marketing, Creative Branding, Digital Innovation Trends, Successful Marketing Strategies, Captivating Brand Experiences, Modern Advertising Techniques, Groundbreaking Campaigns, Audience Engagement, Digital Transformation In Marketing

Navigating the world poses unique challenges for visually impaired and blind individuals, both indoors and outdoors. Despite the assistance of echolocation, walking canes, and service dogs, the harsh reality is that a staggering 95% of visually impaired individuals collide with obstacles while walking along roads. Additionally, 40% experience falls after hitting these obstacles, often resulting in injuries and fractures. At Volvo, we are committed to addressing these challenges and prioritizing the safety of visually impaired individuals by introducing Vision Mate – an innovative app that harnesses the power of LiDAR technology and artificial intelligence (AI).

Understanding the Challenge:
Visually impaired individuals encounter numerous obstacles in their daily lives, making navigation a daunting task. The risk of collisions and falls is significantly high, emphasizing the need for advanced solutions to enhance their safety and accessibility.

Volvo’s Commitment to Safety:
At Volvo, safety is a top priority. To address the challenges faced by visually impaired individuals, we have incorporated advanced features such as LiDAR technology in our cars for autonomous navigation. LiDAR, or Light Detection and Ranging, is a cutting-edge technology that uses laser light to measure distances and create precise, detailed maps of the surroundings.

Introducing Vision Mate App:
To further extend our commitment to safety, we are proud to introduce Vision Mate – a revolutionary app designed to harness the full potential of LiDAR technology combined with AI. Vision Mate aims to improve accessibility and safety for visually impaired individuals by providing real-time assistance in navigating their surroundings.

Key Features of Vision Mate:

• LiDAR Technology Integration:
  
  Vision Mate utilizes the power of LiDAR technology to create detailed, real-time maps of the user’s environment. This enables the app to identify obstacles and provide timely alerts to the user.
• AI-Powered Assistance:
  
  The app employs artificial intelligence to analyze the data collected by LiDAR and offer intelligent assistance. Vision Mate can recognize and interpret various environmental elements, providing users with information about their surroundings and potential obstacles.
• Customized Navigation:
  
  Vision Mate offers personalized navigation based on the user’s preferences and habits. The app learns and adapts to the user’s needs, making each journey a more seamless and safe experience.
• Emergency Response Integration:
  
  In the event of an obstacle or potential danger, Vision Mate is equipped to trigger emergency response mechanisms, ensuring a swift and effective response to keep users safe.

Conclusion:
Volvo’s Vision Mate app represents a significant step forward in enhancing safety and accessibility for visually impaired individuals. By combining the power of LiDAR technology and artificial intelligence, we are dedicated to providing a reliable and intelligent solution that empowers individuals with visual impairments to navigate the world with confidence. As technology continues to evolve, Volvo remains committed to pushing boundaries and creating innovative solutions that make a positive impact on people’s lives.

Credits
Advertising Agency (School): Miami Ad School, Madrid & Steinbeis University
Copywriter: Yash Bhut
Art Director: Ilu Shilpakar
Educational Instructor: Pranay Suri

This campaign is related to: –
Vision Mate, Visually impaired, Volvo LiDAR technology, Safety, AI-powered navigation, Volvo Vision Mate, LiDAR technology, Assistive technology, Volvo safety, Navigation, Volvo Vision Mate app, Artificial intelligence, Technology.

In today’s fast-paced world, where technology and innovation constantly shape our lives, it’s disheartening to see that traditional product branding often overlooks the needs of the 2.2 billion visually impaired individuals worldwide. Imagine the frustration of being unable to access essential information on product labels, risking incorrect dosages and feeling excluded from the broader conversation. Recognizing this challenge, Grey joined forces with Haleon, GSK’s consumer healthcare company, to introduce a groundbreaking solution – Access Codes.

Access Codes is not just a product innovation; it’s a commitment to inclusivity. Leveraging the power of barcodes on Haleon products, Grey, in collaboration with Microsoft’s Seeing AI app, transformed these barcodes into Access Codes. This revolutionary approach allows vital product information to be conveyed verbally, addressing the unique needs of individuals with visual impairments and ensuring equal access to healthcare information.

The journey toward accessible packaging didn’t stop there. Grey embraced an audio-first strategy, understanding that the target audience consumes information differently. By partnering with technology, healthcare, visually impaired lifestyle podcasts, influencers, and The Royal National Institute for the Blind (RNIB), Grey and Hill & Knowlton collaborated closely with Haleon to raise awareness about Access Codes.

A pivotal aspect of this campaign was the involvement of the visually impaired community, ensuring authenticity and resonance. The communications strategy included an original song, released on World Sight Day, and leveraged various audio platforms, including radio. To widen its reach, a visually impaired director collaborated on a music video, connecting with an even broader audience.

The impact of Access Codes has been nothing short of remarkable. Haleon’s brand trust now surpasses competitors, with 53% of consumers expressing a preference for the brand. Familiarity with Haleon has increased by 40%, making the brand synonymous with ‘making everyday health more accessible’ for a significantly larger audience.

The integration of Access Codes into the Seeing AI app has seen a tenfold increase in downloads, reaching an estimated 2.5 million people. The positive business outcomes for Haleon, reflected in its 2022 full-year report, include a 4.3% growth in price and a 4.7% growth in volume. Access Codes has not only generated over 547 million impressions but has also showcased its effectiveness, with 67% of these impressions being audio-based, illustrating its strong connection with the target audience.

In conclusion, Access Codes has not only broken barriers but has also set a new standard for inclusive and impactful product branding. It’s a testament to the power of collaboration, innovation, and a commitment to making healthcare information accessible to all.

Credits
Brand: Haleon
Advertising Agency: Grey, New York

This campaign is about: –
Healthcare, Visually Impaired, Product Branding, GSK Haleon, Innovative Barcodes, Microsoft AI, Grey, Inclusive Design, Healthcare Accessibility, Consumer Healthcare, Barcodes for the blind

In 2023, ALTEL, the pioneering mobile operator in Kazakhstan, faced a branding challenge. It had lost touch with its Kazakh identity, resorting to foreign aesthetics and actors in its advertising. As local interest in homegrown brands surged, it became apparent that ALTEL needed a transformation to regain the hearts of its customers. This article explores how ALTEL harnessed the power of AI to revamp its image, engaging tens of thousands of its customers and boosting Google rankings.

Reconnecting with Kazakh Identity:
ALTEL realized the importance of reconnecting with its Kazakh identity. Unlike traditional approaches that focused on nature, the company embarked on a unique path. They decided to showcase Kazakhstan through its people, emphasizing the modern, innovative, and creative aspects of their customer base.

AI-Powered Selection of Brand Personas:
ALTEL faced the challenge of selecting a brand persona among millions of customers. AI stepped in during the pre-launch stage, offering customers a lifetime plan freeze in exchange for sharing their selfies. The response was overwhelming, with over 16,000 images collected.

AI Technology:
The magic happened when AI merged characteristics from thousands of these customer photos to create a collective image of the typical ALTEL subscriber. These AI-generated personas were then brought to life as 3D characters using cutting-edge MetaHuman technology.

Unique Brand Personas:
These AI-generated personas have become the face of ALTEL and feature prominently in their advertising campaigns, including videos, outdoor ads, and social media posts. ALTEL became a pioneer in taking the “AI typical customer” trend to the next level by turning these personas into true brand representatives.

Storytelling “Just Like You”:
ALTEL’s new campaigns are centered around the idea that these brand personas are “Just Like You.” This approach resonates with customers, reinforcing the brand’s connection to its clientele.

Conclusion:
ALTEL’s innovative use of AI technology not only helped the brand reconnect with its Kazakh identity but also transformed it into a trendsetter in the industry. By engaging customers through AI-driven personas and compelling storytelling, ALTEL successfully boosted its brand image and Google rankings. This case study highlights the power of AI in revitalizing a brand’s identity and customer engagement in the digital age.

This campaign is about:
Kazakhstani mobile operator, ALTEL brand identity, Local brands in Kazakhstan, AI-driven customer personas, Kazakh connection, Brand transformation, AI technology in advertising, Customer engagement

In an era where trust is increasingly hard-won and skepticism reigns supreme, breaking down walls of disbelief becomes a formidable challenge. The realms of news, science, and marketing alike grapple with this universal truth. But what happens when the intangible becomes tangible, and the invisible transforms into a work of art? Enter The Visible Net, a groundbreaking campaign that defies convention by turning our 5G network into a masterpiece woven from light, data, and innovation.

Seeing is Believing: Telecommunication providers face the daunting task of showcasing their network’s capabilities to an ever-discerning audience. The solution? Elevate the ordinary into the extraordinary and render the network visible, providing an unprecedented testament to its quality.

The First 5G Network Made Visible: The journey embarked upon spanned the breadth of Germany, capturing the essence of the 5G network in all its glory. Employing state-of-the-art network analysis tools, raw data was meticulously collected from an array of locations. A sophisticated algorithm worked its magic, translating this data into vibrant light, which was then transmitted to a control box affixed to a drone.

Artistry Takes Flight: Suspended gracefully beneath a robust drone, a 10-meter LED pole sprang to life as the drone gracefully traced the skies. The network’s strength was directly mirrored by the luminous display, creating an awe-inspiring spectacle against the canvas of the night. As the drone elegantly maneuvered, celebrated photographer Kai-Uwe Gundlach captured these ephemeral light trails through the lens of long exposure techniques.

Crafting Visual Poetry: These captured trails of light underwent a metamorphosis, blossoming into captivating visual motifs that seamlessly intertwined artistry with technology. From posters to magazines, social media to television, the campaign unfurled its wings across Germany, captivating hearts and minds alike. The resounding message reached an astounding audience of nearly 700 million, generating an impressive 71 million online impressions and over 285,000 link clicks within the inaugural month.

Empowering Belief: The Visible Net transcended barriers, extending an invitation to experience the exceptional quality of our 5G network firsthand. Doubt was transformed into awe, skepticism into admiration, and disbelief into wonder.

Are You Ready to Witness the Future?
#TheVisibleNet #5GInnovation #ArtMeetsTechnology #BelieveInVisibleQuality

Credits
Client: o2
Advertising Agency: Serviceplan Bubble, Germany

In the world of motorcycling, safety is paramount, and helmets play a crucial role in protecting riders from head injuries. However, for Sikh motorcyclists, who wear turbans as a significant part of their cultural and religious identity, helmet laws can present a challenge. Recognizing this unique requirement, Pfaff Harley-Davidson, in collaboration with the Sikh Motorcycle Club of Ontario, has introduced the groundbreaking ‘Tough Turban’ – an open-source fabric designed to provide Sikh riders with a safe and stylish alternative to helmets. In this article, we delve into the innovative features and cultural significance of the Tough Turban, as well as its role in promoting inclusivity within the motorcycling community.

The Cultural and Religious Exemption
The turban holds profound cultural and religious significance for Sikh individuals, symbolizing honor, dignity, and commitment to faith. In recognition of this, Sikh motorcyclists have been exempted from wearing helmets in some provinces of Canada. However, this exemption has not been implemented uniformly across the country, leading to concerns about safety and the lack of inclusivity for Sikh riders.

Introducing the Tough Turban: A Revolutionary Solution
The Tough Turban is a groundbreaking fabric designed to provide a helmet-alternative for Sikh motorcyclists while ensuring the highest level of head protection. Unlike traditional turbans made by wrapping cloth, this specialized fabric incorporates advanced materials for superior impact resistance.

Innovative Design for Uncompromised Safety
The fabric of the Tough Turban features three internal layers, each contributing to its exceptional protective capabilities. The first layer is made of Dyneema, a material stronger than steel and used in bullet-resistant vests and armor. This layer provides unparalleled strength to withstand impact forces.

Embracing History and Tradition
Drawing inspiration from the chainlink headgear historically worn by Sikh warriors in battle, the Tough Turban incorporates a flexible 3D-printed chainlink-inspired armor. This feature not only reinforces the turban’s strength but also pays homage to the rich history of Sikh culture.

Swift and Adaptive Protection
To ensure immediate protection during impact, the Tough Turban utilizes a non-Newtonian foam layer. This unique foam remains fluid and flexible during normal conditions, allowing for comfort and style, but instantly hardens upon impact, acting as a robust barrier to safeguard the wearer’s skull.

Versatility and Personalization
Understanding that turbans come in various shapes, sizes, and styles, the Tough Turban is designed as a folded piece of long fabric, accommodating multiple turban styles. Wearers have the freedom to choose their preferred style while benefiting from the enhanced safety provided by the Tough Turban’s cutting-edge technology.

A Step Towards Inclusivity
In partnership with the Sikh Motorcycle Club of Ontario, Pfaff Harley-Davidson, along with Zulu Alpha Kilo and Spark Innovations, created the Tough Turban as a step towards fostering inclusivity in the motorcycling world. By providing a safe and culturally significant alternative to helmets, the Tough Turban aims to bridge the legislative gap in helmet exemption laws across Canada.

Conclusion
The Tough Turban is more than just a motorcycle accessory; it is a testament to the spirit of innovation, cultural pride, and inclusivity. By combining advanced materials with traditional design, this revolutionary fabric allows Sikh motorcyclists to embrace their heritage while ensuring their safety on the road. As we move forward, let us celebrate initiatives like the Tough Turban that strive to create a more diverse and welcoming space for all motorcyclists, irrespective of their cultural backgrounds and beliefs.

Credits
Client: Pfaff Harley-Davidson
Advertising Agency: Zulu Alpha Kilo

This campaign is about:
Tough Turban, Sikh motorcyclists, helmet-alternative, cultural pride, impact protection, motorcycle safety, inclusive motorcycling, open-source turban, Pfaff Harley-Davidson, Zulu Alpha Kilo, motorcycle accessories, riding gear, innovative fabric, helmet exemption, Canada, motorcycling community

In today’s ever-evolving digital landscape, it is crucial to understand the potential hazards associated with sharing an abundance of personal information and experiences on social media platforms. Whether it’s documenting our vacations, weddings, or even the birth of a child, once these images are posted online, they become accessible to anyone without any restrictions.

To shed light on this issue, Deutsche Telekom has unveiled a candid advertisement that employs artificial intelligence (AI) to manipulate the image of a child, showcasing how she might appear in the future. The ad titled ‘A Message from Ella’ features a sophisticated deepfake version of the child, convincingly imitating human movement and speech, which leaves her parents astounded when they encounter their daughter projected on the big screen at the cinema.

Uli Klenke, Chief Brand Officer, commented, “Telekom provides the finest and most secure network infrastructure, but alongside accessing this network, we must also equip ourselves with the necessary knowledge and tools to ensure the safe and responsible management of our data on the internet. As the field of artificial intelligence advances, it presents both opportunities and risks. In this advertisement, we allow AI to caution us about its own capabilities, simultaneously emphasizing our fascination and awe. We must learn to navigate both aspects prudently.

Credits
Client: Deutsche Telekom
Campaign: A Message from Ella
Agencies: Adam&EveBerlin, DDB Germany
Director: Sergej Moya
Production: Tempomedia Berlin
Post-production: SPC/Supercontinent
Audio post-production: Supreme Music

Why a map?
From redlining to modern urban planning, you don’t have to look far to see ways in which maps have been used to marginalize, divide and oppress communities around the world. Brand want this project to help Black travelers see the country in a way that prioritizes and celebrates the contributions of folks who look like us – and facilitates travel choices that deepen engagement within our community. Repurposing a traditional elevation map is a way for us to weave joy and depth into the story, the experience, and our interpretation of the data.

Where’s the data coming from?
At launch, the Black Elevation Map contains more than 30,000 unique points of interest, plus detailed population data, and Black-travel-related social media activity data. In choosing which data to include in this project, they wanted sources where the Black community had self-identified, versus data collection sources that try to identify without consent.

Source
Yelp and Google, both of which have options for business owners to self-identify as Black-owned. The map also includes data classified as “African American” from The Historical Markers Database.

How does the travel feed work?
The travel feed pulls in Black travel-related social media conversations from Twitter and Insta based on hashtag use. It’s categorized across three main streams, for a total of 1,500 social sources across 53 unique embedded data feeds.

Credits
Agency: Performance Art / Toronto
Client: Black & Abroad

Leading nasal health brand Otrivin, owned by global consumer health company Haleon, has launched a pioneering clean air initiative called “Otrivin Pollution Capture Pencils.” The innovative project collects pollution by-products and uses them to make certified non-toxic pencils for underprivileged children in Bengaluru, India.

The initiative is driven by the fact that 98% of children in India breathe toxic air, according to research by the World Health Organization (WHO), not only outdoors but also in their classrooms, where they spend up to 8 hours a day.

Developed in collaboration with Wunderman Thompson India and Wunderman Thompson Singapore as part of WPP Team GSK/Haleon for the Otrivin Actions to Breathe Cleaner programme, the project has focused on Bengaluru, where inhabitants breathe air that is considerably more polluted than WHO guidelines, and started in three low-income schools in the industrial areas of Peenya, Hegganahalli, and Mallasandra, areas with the poorest air quality. Air pollution also impacts neurodevelopment and cognitive ability and can trigger asthma and childhood cancer. “Polluted air is poisoning millions of children and ruining their lives,” says Dr. Tedros Adhanom Ghebreyesus, WHO Director-General.

For this initial phase of the project, twenty-two air purifiers, with the ability to wipe out up to 74% of airborne pollutants, were installed both inside and outside the school buildings to improve the air quality for over 1,500 young students.

Revolutionary Technology

Over two months, the specially designed purifiers—which use revolutionary soot cleaning technology developed by Indian innovation company Panjurli Labs, headed up by CEO Ashik S.V.—cleaned over 2 billion cubic feet of toxic air.

The resulting pollution residue was gathered and mixed with graphite to create the core of 10,000 custom-designed pencils. Certified non-toxic, Otrivin’s Pollution Capture Pencils were distributed to students and will also act as fundraising tools for the installation of more air purifiers in local schools, thereby creating a self-sustaining ecosystem for change.

Farhad Nadeem, Global Marketing & Digital Director, Otrivin, said: “We at Haleon and our creative partners are led by our purpose—to help people breathe cleaner. The Otrivin Actions to Breathe Cleaner initiative is built on the premise that no action is too small when it comes to reducing our exposure to air pollution. The Otrivin “Pollution Capture Pencils” pilot in India is one such action that attempts to convert air pollution into positivity. “We hope that this initiative, while not solving India’s pollution challenge, inspires people to take simple actions to make the world a better place to live in and breathe.”

The collaboration is supported by a launch campaign developed by Wunderman Thompson Singapore, working in conjunction with a wider team at WPP, including Wunderman Thompson India and Grey London. Tandem Media Labs produced the film, which was directed by Shamik Sen Gupta.

Wunderman Thompson Singapore’s Creative Director, Aarti Nichlani, who has been involved with the project from the start, says: “Air pollution is not going away in a hurry.” Meanwhile, it’s the poorest children who bear the greatest burden. “An innovation like Pollution Capture Pencils helps make a change at a time when children need it most—today.”

Wunderman Thompson Singapore’s Chief Creative Officer, Mateusz Mroszczak, says of the project: “The biggest reward for any creative agency is to deliver an idea that works both for the client and the greater good.” Such an opportunity does not come along very often.”We’re really proud to have partnered with Otrivin to take a small but meaningful step to help bring cleaner air to India’s children.”

The Importance of Design
Matching the innovative technology of the air purifiers, the design and packaging of the Otrivin Pollution Capture Pencils are equally imaginative, featuring vibrant artwork created by Indian multidisciplinary artist Gautam Dutta. Dutta has drawn on his background in graphic design, infographics, and illustration to produce three distinct designs that represent the three schools involved in the project. Each design has many small, joyful details, specific to each school, to fully capture the children’s imagination.

Gautam Dutta says: “Before I started designing, I went to visit the schools to research and draw inspiration. I was deeply moved by the adversity that these children go through while trying to study and shape their future. Despite this, the children have some of the biggest smiles I’ve ever seen! “With my illustrations, I not only tried to capture the essence of positivity and resilience in the children, but also hope for a brighter future where they can breathe in cleaner air.”

Credits
Agency Creative – Wunderman ThompsonGlobal
Bas Korsten, Global Chief Creative Officer, Wunderman Thompson
Daniel Bonner, Global Chief Creative Officer, Wunderman Thompson

Agency Creative – Wunderman Thompson Singapore
Mateusz Mroszczak, Chief Creative Officer, Wunderman Thompson
Jon Loke, Executive Creative Director, Wunderman Thompson
Aarti Nichlani, Creative Director, Wunderman Thompson
Tulika Shanker, Associate Creative Director, Wunderman Thompson
Nuttawee Pisanprechatam, Art Director, Wunderman Thompson

Agency Account Management – Grey London
Hanna Essinger, Global Account Director, WPP/ Grey London

Agency Project Manager – Grey London
Lisa O’Brien, Senior Project Manager

Agency Account Management – Wunderman Thompson Singapore
Jaimesha Patel, Managing Partner, Client Services

Agency Account Management – Wunderman Thompson Delhi, India
Bhavana Dogra, VP & Executive Business Director, Wunderman Thompson
Rahul Singh, AVP & CSD, Wunderman Thompson
Arjun Bhutani, Brand Manager

Agency Production – Wunderman Thompson Singapore
Kimie Ong, Executive Producer

Clients: Otrivin
Farhad Nadeem, Global Marketing & Digital Director, Nasal Health/OTC
Ahsan Malik, Global Marketing Manager

Illustration:
Gautam Dutta, Illustrator

Production House: Tandem Media Pvt Ltd ( India )
Director: Shamik Sen Gupta
Producer: Danny V Lobo
DOP : Yashveer Singh – Yogi
2nd Unit DOP : Nishi Dugar
Project Manager: Santosh Gowda
Editor: Abhilesh Shivalkar
Animation Director: Spectrum Studios
VFX Director : Mukesh Sinha
Colourist : Swapnil Patole

Audio Production:
Composer: Rohit Chaturvedi
Music Producers: Rohit Chaturvedi and Sanoli Chowdhury
Mix and Sound Design: Sanoli Chowdhury
VO: Archita Trisal

Partners
Panjurli Labs
Guna Pencils

STEM for Girls is an initiative launched in India by IBM in 2019 to improve education and career pathways for girls in government high schools. Our vision is to prepare over 200,000 high school girls here in India, across multiple states, through a 3-year program to pursue and understand their potential in STEM careers.

IBM has joined forces with partners Quest Alliance and American Indian Foundation Trust to take this program to government schools in select cities. In the last two years, IBM has reached over 140,000 students through 1,200 schools.