Tennis Australia – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Wed, 31 Aug 2022 07:55:55 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Tennis Australia – Campaigns of the World https://campaignsoftheworld.com 32 32 Action Audio – A hope for Blind or low vision sports fans all over the world https://campaignsoftheworld.com/tech-innovations/action-audio/ https://campaignsoftheworld.com/tech-innovations/action-audio/#comments Wed, 24 Feb 2021 10:10:43 +0000 https://campaignsoftheworld.com/?p=23205 Australian open 2021 is around the corner, and everyone is ready for the breathtaking and eye-catching action that is going to take place in the game. But there are 285 million people who cannot enjoy the game properly even after having access to TV and the internet. People who are blind or have low vision have compromised viewing experience due to a lack of interactiveness. The radio commentary is just not in tune with the live-action, and so their experience is mostly compromised. In partnership with Monash University, Tennis Australia has developed a new technology called Action Audio which will bring back the thrill of live sports to the life of blind or low visioned people.

Action Audio

Action Audio technology works by using the data from a ball monitoring computer vision system that analyses key moments from the game and plays them with a 3d Sound design system which brings the game to life.

Tennis Australia and Monash University have successfully been able to integrate new technology in the sports broadcast. This will very well promote the ‘Live sports for all’ motive. Broadcasters will soon employ this technology in the broadcast of other sports as well.

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