#Tennis – Campaigns of the World

Decathlon created Ability Signs to help broaden how we see people with disabilities

COTW — Fri, 05 Nov 2021 12:01:06 +0000

Decathlon Canada celebrates sports enthusiasts who have a physical disability with Ability Signs.

The icons are available for free at their website. Use them to better reflect the human possibilities that exist.

Since its creation in 1968, the International Symbol of Access has served as a single icon representing all people with disabilities. Decathlon has reimagined this standard wheelchair signage to showcase the diversity inability of those represented by it. Called Ability Signs, these new icons now depict the symbol with a sport, such as basketball, rugby and tennis, to name a few. These new icons are intended to help broaden how we see people with disabilities. Canada’s 2020 Paralympic team inspired the range of sports represented by Decathlon’s Ability Signs.

Decathlon is a firm believer in the benefits of sport. And they firmly believe that sports are for everybody. Since first opening its doors in 1976, Decathlon’s mission has been to make sports more accessible to all, regardless of discipline or proficiency.

Credits
Brand: Decathlon Canada
Advertising Agency: Rethink, Montreal, Canada

Action Audio – A hope for Blind or low vision sports fans all over the world

COTW — Wed, 24 Feb 2021 10:10:43 +0000

Australian open 2021 is around the corner, and everyone is ready for the breathtaking and eye-catching action that is going to take place in the game. But there are 285 million people who cannot enjoy the game properly even after having access to TV and the internet. People who are blind or have low vision have compromised viewing experience due to a lack of interactiveness. The radio commentary is just not in tune with the live-action, and so their experience is mostly compromised. In partnership with Monash University, Tennis Australia has developed a new technology called Action Audio which will bring back the thrill of live sports to the life of blind or low visioned people.

Action Audio technology works by using the data from a ball monitoring computer vision system that analyses key moments from the game and plays them with a 3d Sound design system which brings the game to life.

Tennis Australia and Monash University have successfully been able to integrate new technology in the sports broadcast. This will very well promote the ‘Live sports for all’ motive. Broadcasters will soon employ this technology in the broadcast of other sports as well.

Jaguar UK – Feel Wimbledon with Andy Murray | Iconic Tennis Moment Brought to Life

COTW — Sat, 13 Oct 2018 04:20:03 +0000

Andy Murray is a name that needs no introduction. The right-handed tennis professional hails from Scotland, England. Andy’s sensational career has decorated the name of his country with a number of accolades over the years. Apart from being a winner of many grand slam events, Andy is one of the few players to have won a Wimbledon championship as well. Needless to say, the Wimbledon Championship has a special place in the world of tennis. Lifting the Wimbledon Cup in the air is one of the most surreal moments a professional tennis player can ever experience in his career. By the virtue of a recent partnership between Jaguar and Andy Murray, fans now have the option to immerse themselves in the grandeur of scoring championship point in a Wimbledon tournament. Feel Wimbledon with Andy Murray is one of the amazing feats achieved by the ever-evolving synergy between man and machine.

The VR experience debuted at Goodwood Festival of Speed, followed by London Waterloo station, where over 10,000 people tried the experience, over 2 million people watch the 360 video, and over 20,000 Google Cardboards were distributed to Jaguar retailers.

The digital promo for the 360-degree immersive experience has been curated by Mindshare Europe. The promo embeds viewers in the jaw-dropping aura of Andy’s championship point. The voice-over by Andy himself further adds to the realism of the project. Jaguar also draws a comparison between the exhilaration offered by the all-new F-Pace and Andy’s championship point.

We feel that Feel Wimbledon campaign delivers exactly what it promises: splendor!

This campaign is about:
360 campaign, Technology, Jaguar, Andy Murray, #FeelWimbledon, Tennis, Wimbledon, Sports, Creative campaign, Digital Innovation, Latest technology, Virtual reality, VR, Sports Marketing, Sports Campaigns, Feel Wimbledon, Automotive brand, Automotive campaigns, Mindshare, Goodwood Festival of Speed, 360 video, London Waterloo station, Google Cardboard

Exclusive Water Supplier of the Tennis Open.

COTW — Sun, 05 Apr 2015 05:22:01 +0000

Credits:

Advertised brand: RAYYAN MINERAL WATER
Advert title(s): “TENNIS BALLS”
Advertising agency: TEAM/Y&R, DOHA, QATAR
Agency website: yrmena
Creative director: PRASAD PRADHAN
Art director: ALBERTO BERTON
Copywriter: ALBERTO BERTON
additional credits: Retouching: DAHA MADHAVAN, TAMER SHAMS