Tequila – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Mon, 27 May 2019 15:41:50 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Tequila – Campaigns of the World https://campaignsoftheworld.com 32 32 Volkswagen: Blood Alcohol Content, People do the dumbest things when they are drunk https://campaignsoftheworld.com/creative-print-ads/volkswagen-blood-alcohol-content-stop-drinking-and-driving/ https://campaignsoftheworld.com/creative-print-ads/volkswagen-blood-alcohol-content-stop-drinking-and-driving/#respond Mon, 27 May 2019 15:06:23 +0000 https://campaignsoftheworld.com/?p=16331 Volkswagen Argentina wanted to address those who think driving after a few drinks isn´t such a bad idea, but they didn´t want to do the typical campaign that displays dramatic situations. One of the most dangerous effects that alcohol causes is the decrease of inhibition and the increase in confidence. We decided to show just that but with a humorous twist. We showed the blood alcohol content on people who do the dumbest things, so they don´t the dumbest of them all: drinking and driving.

People do the dumbest things when they are drunk.
Each ad relates the Blood Alcohol Content with different acts of stupidity, showing that is definitely not a good idea to drink and drive.

Volkswagen Blood Alcohol Content

Volkswagen Blood Alcohol Content

Volkswagen Blood Alcohol Content

Credits
Advertised brand: Volkswagen
Advert title: Blood Alcohol Content (Beer – Tequila – Vodka)
Advertising Agency: DDB, Buenos Aires, Argentina
Executive Creative Director: Adrián Piattoni – Facundo Varela
Creative Director: Juan Mesz – Fernando Zagales
Art Director: Matias Irigoytia
Copywriter: Nicolás Cortese

Additional credits:
Retouch: Dante Rodriguez
Head of Production: Norberto Bodello (300 Dpi)
Advertiser Supervisor: Ralph Beckmann (Volkswagen)
Producer: Dante Rodriguez (300 Dpi)
Group Account Director: Pablo Grignani (DDB Argentina)
Account Director: Catalina Aumann (DDB Argentina)
Production Company: 300 Dpi, Buenos Aires

Tags:
Don’t Drink and drive, Alcohol, Blood Alcohol Content, Beer, Tequila, Vodka, Drinking and driving, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Awareness campaign, Digital

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