Kashmir | Terribly Tiny Tales

A grieving son tries to make sense of his position after his father’s death. A longing for a place called home makes him further question his own identity.

#FeelLikeGod | Bajaj Avenger – #DadYourDad

It is refreshing to feel youthful even after you’ve been a father to someone for years. On the special occasion of Father’s Day, Bajaj Avengers makes an attempt to remind all dads out there that it’s never too late to be young and carefree again.

#PapaHainNa | SBI Life

Fathers make their children feel loved, protected, lighthearted, and courageous. That is why they are the dearest. SBI Life celebrates father’s day by acknowledging the truths stated above. #CelebrateLife #HifazatKePitaare

#AapkiHealthMereLie | Future Generali India Life

His Family is a father’s most prized possession. For his children, there’s nothing as important as his well-being. On this year’s Father’s Day, Future Generali urges all fathers to gift their families with an increased commitment towards their health.

#RealStrength | Dove Men+Care

Real strength lies in caring, and that is why the dads who care are regarded as heroes.

Guillermo Stars in a Commercial | P&G and Walgreens

Did you know that Guillermo’s little kid has a mustache already? We didn’t either! Well, given the recent revelation, it’s a good thing that Walgreens is running discounts on some grooming products all June.

#UltraDad | Michelob ULTRA

Fathers need not be bound by blood to us. They may just be the men who shape up into our better selves. On the occasion of Father’s Day, Michelob ULTRA celebrates the existence of such ULTRA Dads.

Best Present for Father’s Day | Stella Artois

A lot of people post heartfelt posts about their dads on the occasion of Father’s Day. But, do all of these posts reach the dads they’re meant for? Well, that’s what the best present for father’s day is; reaching out to your dad!

This Father’s Day ads of 2018 is about:
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One video has more than 3 million views garnered by this ad. Another has 2.5 million views on YouTube and shows that you are never too old for chasing your passion. The latest ad campaign is another masterpiece that takes their message one step further.

This campaign is a 360 degree integrated crusade that has been given a place on popular social media platforms like Terribly Tiny Tales and Humans of Bombay to make a difference in the lives of as many people as is possible throughout the globe.

The films have garnered a staggering 30.1 million impressions in less than a week across countless digital platforms.
Every mother is special in one way or another. The sacrifices they make for their family is immense. Amazon has done a great deal in getting this notion to the society. Amazon India is spreading smiles every single day through their #MomBeAGirlAgain campaign with a combined viewership of more than 30 million views worldwide.

Campaign credits:

Client: Amazon India
Creative agency: What’s Your Problem Brand Solutions Pvt. Ltd.

Campaign Team Credit:
Apparao Hare, Creative Supervisor
Pawan Kotian, Senior Visualizer
Snehal Shewale, Visualizer
Aditi Laxmanrao, Creative Supervisor
Mihir Chitre, Associate Creative Director
Divya Saxena, Director Creative and Art

Film Credit:
Amit Akali, Managing Partner & Creative Head
Divya Saxena, Director Creative and Art
Aditi Laxmanrao, Creative Supervisor

Account Management & Strategy Team:
Tejas Mehta, Founder Director – Business & Strategy
Karan Sharma, Group Account Manager
Richa Shah, Account Supervisor
Akshay Joijode, Account Executive

Film:
Director: Sainath Choudhury
Production Company: Purple Vishnu Films, Mumbai

Watch last year successful campaign #MomBeAGirlAgain was conceptualised by Ogilvy & Mather Bengaluru

Credits
Title: Mom Be A Girl Again
Agency: Ogilvy & Mather Bangalore
Campaign: #MomBeAGirlAgain
Integrated marketing communications team: Gayatri Makhijani, Satheesh Raman, Vednarayan Srihari Sirdeshpande, Sneha Poddar
Creative team: Azazul Haque, Mahesh Gharat, Sangeetha Sampath
Planning: Sreenesh Bhat, Shreyaa Ranjan
Account Management: Kiran Ramamurthy, Megha Jadhav, Deepa Kalwani, Abhijna E Rao
Producer: Raja Tangudu
Production house: Bloom
Director: Harshavardhan Kulkarni

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#DilSeAzaad | BLUSH

This Independence Day, we hope that you find true freedom by breaking free – from the norms that have created rigidity in our approach towards life and the attributes that make us a less accepting person.

#RideYourIndependence | Bajaj Avenger

‘The day a woman can walk freely on the roads at night, that day we can say that India has achieved independence. -Mahatma Gandhi
#FeelLikeGod #BajajAvenger

Vehicle Sounds Mashup | Truebil

This Independence Day, Truebil is gifting a patriotic beat to salute the unsung heroes who are the lifelines of our country. The national anthem was recreated using the sounds of vehicles.

The Breakfast Dilemma | MTR Foods

‘Why divide, when you can share?’. #MTRIndiaKaBreakfast
Watch the story of two roommates and their breakfast dilemma.

#iDPledge | iD Fresh Foods

This Independence Day, We pledge to give back to our Armed Forces by supporting their loved ones. We pledge to bring the children of our country’s martyred heroes a little closer to their hopes and aspirations. By taking the #iDPledge www.iDPledge.in
The Directorate of Indian Army Veterans (DIAV) and iD have joined hands to take this initiative forward.

#HeroSalutes | Hero MotoCorp

Behind every soldier lies the unconditional love and unwavering support of an even stronger family. #HeroSalutes the heroes behind the heroes this Independence Day.

#UnitedByFaith | United Colors of Benetton

Based on a true story, this short film follows a day in the life of an older man from Lucknow, India.
This is a heartwarming story this Independence Day to serve as a timely reminder that humanity is the most prominent religion.

#SaveTheTiranga | Micromax India

Every August 15, we proudly hoist our national flag, only to leave it in the dust the following day. The brand, therefore, urges the viewers to download the Tiranga App by Micromax and wave the Tricolour digitally.

#EkBharat National Anthem | Lokmat

Let’s celebrate all abilities of persons with and without disabilities & diversities. #Lokmat

#HumareYahan | Baadshah Masala

This Independence Day campaign pushes notice to how certain traditions between India and Pakistan are similar and how these two sister countries are related.
Swad Jo Dooriyan Mita De

India #70NotOut | Manyavar

Virat has a unique take on India’s 70-year performance this Independence Day!

Hind | Terribly Tiny Tales

Based on a true story, हिंद (Hind) follows a day in the life of an older man from Lucknow, India, and his contribution towards a temple which has been an integral part of his life for many years.

Tags:
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On an overcast day, a player like Benetton, a sport like Cricket and a cultural field like India came together on Independence Day, to play out ‘One Faith’.

Amongst constant pressure to ensure products don’t escape eyeballs in advertising TVCs, Benetton had absolutely no mention of their clothing line or the stores, instead, they showcased complete humanness through a unique narrative.

A refreshing take on a brand film, with a thoughtful message and an honest delivery, UCB outdid itself.

Opening an avenue:
Guess, it’s no longer about just clutter-breaking content, but about playing to the emotions of the crowd and providing them with hope and a positive expectation on issues that affect them the most, and summing up that hope for them in the most relevant ways.
With stylized visuals and a narrative that connects with audiences all over the world, the campaign had people cheering on the message of communal harmony.

Shifting Perspectives:
Released on 15th August, the campaign was a different kind of Independence Day film, and that in itself was welcoming. It was about cohesive coexistence, the community, celebration and about Cricket – the one religion that unites us all and the one faith that triumphs. The heartwarming film gently shows us a mirror, a mirror that gives a reality check.

The simple yet intense storytelling harnesses cricket for its fostered unity to shift the perspective. Starting with a radio announcement of tight security on the occasion of Independence Day, the video later reveals a beautiful depiction of how the use of any medium or tools (sticks, bricks & bottles) is entirely in our hands. Bricks and bats that could be used for violence are being used for celebration and unity – To play Cricket.

The Turning point:
The film highlights a playful element with an adrenaline touch. But, most importantly, it leads you on to a nail biting moment, the turning point itself and the relieving discovery.

“The fact that the entire film has just one dialogue in the beginning – ‘CHAL’ (Let’s go) and then takes the audiences on an emotional ride without using words, makes it interesting. Also, the first and the last frames of the film are similar in composition. The overcast and interesting colour gradient, add to the emotional depth and to the intensity of our hope and realization.” explains Karan Shetty, Director of the film.

The Impact:
With the #UnitedByPlay hashtag trending on the no. 1 spot in India on Twitter on Independence Day and the video going ‘viral’ in just 10 hours, it was clear that the brand’s message tugged at many heartstrings.

Having reached 6 million twitter users in a day, and after receiving more than 26,000 Facebook reactions, 7000 shares and 8 Lakh views and the video closing in a million views in less than 10 days, United Colors of Benetton’s ‘One Faith’ campaign was an impactful brand film. UCB even gathered 20 million impressions on Twitter. The film was covered by ‘Campaigns Of The World’, ‘Campaign Brief Asia’, ‘Ads Of The World’, ‘Best Ads on TV’ and many more.

The Team Players:
Incidentally, the campaign also brought together three storytellers – Benetton, Fingerprint Films and TTT, together in one faith; to show what believing in and fostering a positive message can do.

Director: Karan B. Shetty
Production Company: Fingerprint Films
Producer: Madhukar Kotian, Vijay Carvalho
Writer: Kumail Changezi
Agency: TTT, Mumbai, India.

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