Tetley Green Tea Immune, a popular green tea brand in India, has recently launched a new brand campaign called #everyBODYcan. This campaign aims to challenge the stereotypes that are often associated with a person’s fitness based on their body type. The campaign emphasizes that a person’s external appearance is not necessarily an indicator of their fitness and that one should look beyond surface-level fitness and embrace their body type while working on staying fit both inside and out.

The campaign showcases real women of different ages and body types surprising the judging eyes of onlookers with their capabilities. Through their experiences, the film leaves viewers empowered with the belief that they too can do more than what people around them may perceive they are capable of. The campaign closes with a powerful message that challenges the stereotypes associated with various body types – “My Body Can, Your Body Can, Every Body Can”.

The brand aims to challenge inherent biases and body-related stereotypes that impair one’s judgement about others and can often lead to body shaming. Through this campaign, Tetley is taking a step towards helping women realize their inner potential while promoting the importance of internal as well as external fitness.

Credits
Agency: Lowe Lintas, Bangalore
Campaign: #everyBODYcan

Production Credits:
Production House: Crazy Few Films
Director: Sharat Kumar