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	<title>Thank You Jean &#8211; Campaigns of the World</title>
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	<title>Thank You Jean &#8211; Campaigns of the World</title>
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		<title>Becel &#8211; Baking with Heart</title>
		<link>https://campaignsoftheworld.com/film-and-video/becel-baking-with-heart/</link>
					<comments>https://campaignsoftheworld.com/film-and-video/becel-baking-with-heart/#respond</comments>
		
		<dc:creator><![CDATA[YWwV268TPqrxQUV5]]></dc:creator>
		<pubDate>Sat, 13 Feb 2016 02:46:22 +0000</pubDate>
				<category><![CDATA[Film and Video]]></category>
		<category><![CDATA[Baking with Heart series]]></category>
		<category><![CDATA[Becel]]></category>
		<category><![CDATA[BECEL CAMPAIGN]]></category>
		<category><![CDATA[brand advertising]]></category>
		<category><![CDATA[Communication Marketing]]></category>
		<category><![CDATA[Edelman]]></category>
		<category><![CDATA[emotional ads]]></category>
		<category><![CDATA[heartstrings]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mullen Lowe]]></category>
		<category><![CDATA[MullenLowe London]]></category>
		<category><![CDATA[Outsider]]></category>
		<category><![CDATA[Passion cake]]></category>
		<category><![CDATA[Peter King]]></category>
		<category><![CDATA[Thank You Jean]]></category>
		<category><![CDATA[touching story]]></category>
		<category><![CDATA[Unilever Canada]]></category>
		<category><![CDATA[Unilever’s Becel]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=7845</guid>

					<description><![CDATA[Becel has shifted its focus from heart health to heartstrings. Sometimes it’s hard&#8230;]]></description>
										<content:encoded><![CDATA[<p>Becel has shifted its focus from heart health to heartstrings.</p>
<p>Sometimes it’s hard to put into words what it is we want to say.<br />
In there first film in the Baking with Heart series, They follow Lucy and her touching story as she finds a way to say thank you to a special person in her life, Jean. Lucy and her daughter, Margot, bake ‘Passion cake’, an old family recipe, and organize an extra special way to show how much Jean has touched their lives…and the lives of others.</p>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/QHzkSHc6ZqY?rel=0&amp;showinfo=0" frameborder="0" allowfullscreen></iframe></p>
<p><a href="http://www.marketingmag.ca/brands/becel-campaign-adds-more-heart-167785" target="_blank" rel="noopener">Read more</a></p>
<p>CREATIVE AGENCY: <a href="https://www.mullenlowegroupuk.com/news/mullenlowe-london-launch-the-baking-with-heart-series/" target="_blank" rel="noopener">MullenLowe London</a><br />
PRODUCTION COMPANY: Outsider<br />
DIRECTOR: Peter King<br />
CATEGORY: DAIRY , FOOD</p>
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