The Blender Studios – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Sat, 10 Mar 2018 10:42:18 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.2 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png The Blender Studios – Campaigns of the World https://campaignsoftheworld.com 32 32 Meetings & Events Australia’s National Conference: Break Conventions https://campaignsoftheworld.com/creative-print-ads/meetings-events-australias-national-conference-break-conventions/ https://campaignsoftheworld.com/creative-print-ads/meetings-events-australias-national-conference-break-conventions/#respond Sun, 10 Jul 2016 06:20:25 +0000 https://campaignsoftheworld.com/?p=9717 Melbourne Convention and Exhibition Centre (MCEC) and Ogilvy Melbourne have launched a new campaign for Meetings & Events Australia’s National Conference, using the creative platform of ‘Break Conventions’.

Ogilvy Melbourne engaged the help of renowned Melbourne street artists, RusKidd (of The Blender Studios) and Wonderlust (of Everfresh), to help define what it means to break conventions in the conference and events space and to encourage industry leaders to do the same.

Meetings and Events Australia: Break Conventions

Meetings and Events Australia: Break Conventions

Meetings and Events Australia: Break Conventions

Credits
Website: Break Conventions
Advertising Agency: Ogilvy & Mather, Melbourne, Australia
Creative Director: David Ponce De Leon
Art Directors: Karsten Jurkschat, Jesse Steinfort
Copywriter: Alex Little
Illustrator: Wanderlust

Source Campaign Brief

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