The month of eternal love, boundless appreciation, and pure heartwarming mellowness is around the corner. Welcoming the V-Day month, The Man Company, India’s leading homegrown men’s grooming essential brand, has launched a noteworthy #ScentOfAGentleman campaign. The idea behind the campaign is to appreciate the little gestures of kindness, humbleness, and goodness done by men in all innocence that stays in the hearts of receivers for years to come. Especially in the context of Valentine’s Day, the brand aspires to recognise every man standing firmly behind their partner’s success.

The characteristics of a true gentleman are no longer hidden gems that can only be found in classic literature. Instead, they are between us, living seemingly average lives, and making an ordinary day extraordinary by simply having a kind and humble attitude. They make everything remarkable by just adding a dash of kindness and tossing it with a subtle, loyal and warm-hearted approach leaving behind an elusive lingering scent of sheer love.

The campaign begins with a heartwarming digital film, the story of two characters, seemingly picked from the ocean of couples going strong today. One of them is a doctor who, like many others, has wholly engrossed her life in saving others in the wake of the pandemic. Fast forward to V-Day, the highly-anticipated day that every couple tries to make extra special and kindle a new spark in their love-live. The doctor enters home late and is surprised by a well-decorated room silhouette while the partner is unperturbed dozing on the couch.

Gauging the situation, she nudges her partner to apologise and get a warm smile of understanding in return. No-fuss, no drama, and tantrums — the duo lovingly have a romantic homemade candlelight dinner, prepared all by the partner staying at home. Watching her husband setting the table, the wife (doctor) feels warmth and goosebumps. She then proceeds to give a gift to her husband, congratulating him on the promotion. And when the confused husband asks what promotion? She states, “from a man to a gentleman.”

This begs the question, is your partner a gentleman too? And have you appreciated his seemingly accidental and innocent gestures of kindness? No? This Valentine’s Day, join hands with The Man Company. Celebrate the heartwarming actions of your partner that positively impacted your lifestyle. Let them know that even a tiny considerate gesture from their side can fill you with positivity.

Mr Hitesh Dhingra, Founder, Of The Man Company, said, “A beautiful soul that unintentionally impresses even a stranger with his down-to-earth charisma, goodwill, and friendship towards others is the definition of a gentleman. Someone who unwittingly leaves the essence of goodness – ‘the scent of a gentleman’ and affects everyone who meets him in best or worst times. This Valentine’s Day, we want to celebrate the scent of a gentleman and acknowledge their part in making this world a better place.”

Further, Mukesh Vij, Founder, Hashtag Orange – the creative agency behind the campaign, added, “Our intent behind the campaign wasn’t just to create Valentine’s Day campaign but to begin a conversation about the scent of those gentlemen who surround us; a conversation that bears the lingering taste of their good deeds, of their gentleness, of the affection, of the care. And here we are, with a campaign that has a soul, a heart and a lasting scent – #ScentOfAGentleman.”

With the #ScentOfAGentleman campaign, The Man Company is taking forward its legacy to encourage the ethos of a true gentleman. In the past, the brand has released campaigns under the hashtag #ForAllKindsOfLove and received massive traction from the community.

Tags: #GentlemanInYou, #ScentOfAGentleman, Valentine’s Day 2022 Ads, Best Valentine’s Day Campaigns

The journey from self-love to selfless love truly defines a gentleman. Against this backdrop, India’s leading homegrown men’s essential brand, The Man Company, has launched a long-standing intellectual property of The Man Company inaugurated with the sole purpose of paying homage to these fine gentlemen. The latter came out of their comfort zones to help others.

Hall of Gentlemen initiative honors the remarkable life journey of commoners doing uncommon work and positively impacting society by taking a few instrumental steps. The activation begins with the amazing stories of three noteworthy heroes: Helmet Man of India Raghavendra Kumar, Superhero of Jabalpur Parag Diwan, and Jaipur’s Ray of Hope Gautam Khandelwal. The brand will continue introducing one such unsung hero working genuinely to give back to society every month.

Raghavendra Kumar, popularly known as the Helmet Man of India, left practicing Law and started giving free helmets to motorcyclists or two-wheeler owners riding without a helmet. Hailing from Greater Noida, Raghavendra’s life took a turn when his good friend met with a road accident that proved fatal because he wasn’t wearing a helmet. This small gesture of goodness by Raghavendra has a significant impact on society. He has also started a free library for kids and adults to entertain themselves with tons of knowledge.
 

Parag Diwan is fondly called the Superhero of Jabalpur. Fulfilling his mother’s dream, Parag feeds and teaches underprivileged people near Narmada Ghat and encourages them to dream big.
 

Gautam Khandelwal, A gentleman who lives in Jaipur, Rajasthan, left his high-paid corporate job to help rural communities in education, livelihood, and health sector by setting up various democratic learning centres and businesses.
 

The brand aims to donate 10% of their sale proceeds of limited edition Honour EDT to support the selfless journey of these gentlemen.

Speaking on this latest development, Hitesh Dhingra, Founder, The Man Company, said, “This campaign is extremely close to our hearts. While self-love is a huge part of a gentleman’s life, it is his journey from self-love to selfless love that truly encourages the spirit of a gentleman. Through the Hall of Gentlemen, we aspire to celebrate the extraordinary stories of ordinary men in the retrospect of their selfless deeds.”

“We have always believed and worked on the principles of harmonious diversity, and our Hall of Gentlemen debutantes are no different. We want to convey that gentlemen come in all sizes and shapes, and even the perfect gentlemanly brilliance can be scarred with common mistakes or innuendos. Being a gentleman doesn’t mean you are perfect. It simply means you continue to try your best, especially when it comes to giving back selfless love. We are asking people, if you know a story, something that can motivate others, then get in touch with us. We’ll follow up on the story. This is an exciting new venture for us, and we hope to get consumers on board.”

Credits
Brand: The Man Company
Campaign: Hall of Gentlemen
Category: Grooming
Tags: Inspiring Film, Helmet Man, #GentlemanInYou