The North Face – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Fri, 01 Sep 2023 05:54:15 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png The North Face – Campaigns of the World https://campaignsoftheworld.com 32 32 The North Face – ‘Change The Face Of It’ created by student of Miami Ad School https://campaignsoftheworld.com/film-and-video/the-north-face-change-the-face-of-it/ Tue, 19 May 2020 09:59:04 +0000 https://campaignsoftheworld.com/?p=19318 The North Face – Change The Face Of It, Forever.

Panty Wall. Smell Of A Fat Chick. Girlfriend Skiing. Lady Wildcats. These are not just some random derogatory terms stringed together by us. These are, in fact, just a few of the many sexist terms, slangs, and phrases you will hear in the outdoors. These terms, obviously, were coined by men. They are names of rock climbing routes, a skiing technique, and female athletic teams respectively, making the outdoors an uncomfortable space for women.

But, in order to encourage and inspire the next generation of female explorers, The North Face has decided to Change The Face Of It, forever.

This project was created for One Show’s Young Ones Brief Awards and has secured a merit position.

Credits:
Copywriter: Khushali Bhansali
Art Director: Vidhi Agarwal, Siddhant Karale, Nihal Bambulkar
Advertising School: Miami Ad School, Mumbai

Tags:
Women, female explorers, Digital Film, TV, Brand Film, Young Ones Student Awards, The One Club, Young Ones Competition

]]> The North Face: Wherever. Together. https://campaignsoftheworld.com/ooh-campaigns/the-north-face-wherever-together/ https://campaignsoftheworld.com/ooh-campaigns/the-north-face-wherever-together/#comments Mon, 11 May 2020 11:45:40 +0000 https://campaignsoftheworld.com/?p=19256 The North Face wants to inspire the next generation of female explorers. There are women all around the world who spend their days outdoors – often traversing over uneven and steep terrain – which we don’t conventionally consider explorers. To the next generation of explorers, what could be more inspiring?

“We identify women in developing countries who champion causes such as education, entrepreneurship and empowerment. Collaborating with the popular fitness tracking app Strava, their daily walking route is mapped and mirrored all over the world. When women run, hike or cycle along these special routes, we turn their miles into contributions. Bringing sisterhood to the outdoors, we dare to lead the world forward through exploration.”

Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand. It was created for the One Show Young Ones awards.

Tibet Wherever Together campaign

Ethiopia The North Face

Wherever Together by Miami Ad School

The North Face Wherever Together


Credits
Brnad: The North Face
Campaign: Wherever. Together.
Category: Innovation, Digital, Experiential
Advertising School: Miami Ad School, Mumbai, India + Miami Ad School, Mexico City, Mexico
Art Directors: Xavi Ocaña, Catarina Barcala Gosende
Copywriter: Palak Kapadia

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