Credits
Advertising School: School of Visual Arts / New York
Client: The New York Times

Tags:
The One Club, The Young Ones, Young Ones Student Awards, Poster, Digital campaign

Americans love listening to the radio while driving. The task at hand is to make them switch to Spotify’s Daily Drive playlist which is a complete package including music, podcasts and news. We realised radio glitches and bad frequencies make people switch off the radio instantly. We’ll take advantage of this insight by creating Spotify’s Trojan Radio Jammers. A Trojan Radio Jammer is a low power radio station made out of a transmitter, an antenna and an audio source. So, we will take these jammers and jam the radio signals on some of the busiest streets in America. As it’s cheap and easy to make, we will place it in plain sight and drop hints to indicate it’s Spotify’s doing. Lastly, by using the old principles of radio, we will leave a direct radio message in favour of Spotify.

This project was created for One Show’s Young Ones Brief Awards.

Credits
Brand: Spotify
Campaign Title: Spotify Trojan Jammers
Advertising School: Miami Ad School, Mumbai.
Copywriter: Anisha Chavan, Nagma Dhingra
Art Director: Nihal Bambulkar, Kanchi Undevia
Mentor: Deep Chhabria & Siddhi Ranade

Tags:
Technology, Innovation, Young Ones Brief Awards, Music, Audio, Trojan, Innovative Campaign, The One Club, Radio Campaigns

Leaders of Today are making decisions for the future without being in touch with reality and listening to the youth. As a result, protests were held all around the globe, be it India, China, or Britain. Hence, +Peace decided to take a stand.

The Leaders of Tomorrow – an exclusive seat at the authoritarian table for youth leaders to build and emphasise effective solutions on peace-building. These youth leaders will be shortlisted by +Peace and then selected through online voting on the official Instagram page of The Leaders of Tomorrow. With this initiative, officials will get to know the perspectives and inputs of the youth from the affected communities. We later appeal to the governments and the UN to adopt it too. This not only builds a positive relationship between local officials and youth but also acts as a solution for promoting peaceful and inclusive societies.

Credits
Advertising School: Miami Ad School, Mumbai
Professor: Deep Chhabria, Siddhi Ranade
Campaign: The Leaders of Tomorrow
Copywriter: Anisha Chavan

Source: The One CLub

Tags:
Young Ones competition, The One Club, Young Ones Awards, Print Advert, Print Advertising, Creative Ads, Political, USA, Japan, 2020 Young Ones, Young Ones Brief

Panty Wall. Smell Of A Fat Chick. Girlfriend Skiing. Lady Wildcats. These are not just some random derogatory terms stringed together by us. These are, in fact, just a few of the many sexist terms, slangs, and phrases you will hear in the outdoors. These terms, obviously, were coined by men. They are names of rock climbing routes, a skiing technique, and female athletic teams respectively, making the outdoors an uncomfortable space for women.

But, in order to encourage and inspire the next generation of female explorers, The North Face has decided to Change The Face Of It, forever.

This project was created for One Show’s Young Ones Brief Awards and has secured a merit position.

Credits:
Copywriter: Khushali Bhansali
Art Director: Vidhi Agarwal, Siddhant Karale, Nihal Bambulkar
Advertising School: Miami Ad School, Mumbai

Tags:
Women, female explorers, Digital Film, TV, Brand Film, Young Ones Student Awards, The One Club, Young Ones Competition

Kingo is introducing state-of-the-art technology to the most remote locations of the planet, and is using solar energy to unlock worldwide access to clean power and development.

Kingo’s smart energy systems provide access to lighting and electronic appliances. Users pay for daily, weekly, or monthly codes, and can request free system installs and upgrades.

Credits
Agency Network: Ogilvy & Mather
Holding Company: WPP Group
Production Company: Ogilvy Guatemala & Ogilvy Colombia
Advertiser Brand: Kingo Energy
Entrant Company: Ogilvy Guatemala & Ogilvy Colombia
Public Relations Agency: Powell Communications
Production Company (additional): Meatspace Films
Production Company (additional): 911 Producciones
Production Company (additional): Los Notarios
Production Company (additional): David Studio
Production Company (additional): Sky Mubs
General Manager: Juan Fermín Rodríguez
Chief Financial Officer: Juan José Estrada
President and General Manager: Juan Mauricio Wurmser
VP Creative Services: Ramiro Eduardo
Strategic Planning Director: María Andrea Salvadó
Account Supervisor: Alejandra Polanco
Chief Executive Officer: Mauricio Barriga
Chief Creative Officer LATAM: John Raúl Forero
VP Creative Services: Juan Pablo Álvarez
ECD: Iván Rivera
Head of Art: Camilo Ruano
Head of Digital Ritesh Patel
Director: Juan Pablo Caballero
Assistant Brand Manager: Antonio Heinemann
Chief Executive Officer: Jesse Allan
Production Assistant: Ernesto Abrego
General Manager: Eddie López

Tags:
D&AD Awards, Clio Awards 2018, The One Club, The One Show, Digital Marketing, Innovation, Technology, Environment, Planet, Solar Energy, Electricity, Ogilvy, Colombia, Kingo, D&AD 2019, Ogilvy & Mather, WPP Group, Kingo Energy

In the new position of Gender Equality Program Manager, she will oversee all of The One Club’s existing programs and events on the issue and develop new initiatives.

For the past two years, Karolak has played a primary role in developing the global Next Creative Leaders. A joint program from The One Club and The 3% Movement, Next Creative Leaders identifies, celebrates and gives a global platform to talented creative women who are making their mark on the world with both stellar work for clients and a unique point of view on creative leadership that’s changing the industry for the better.

She also previously served as the club’s social media manager.

“The One Club for Creativity has a long-standing commitment to providing global programming that helps solve the industry’s problems as opposed to just talk about them,” said Kevin Swanepoel, CEO. “We created this new position to strengthen and grow our gender equality initiatives throughout the year. In addition to her continued work on Next Creative Leaders, Kasia will develop new programming designed to further promote women into creative leadership roles.”

One of those new programs is an inaugural gender equality conference slated for January 2020 in New York. The event, targeted at C-suite senior creatives, is being developed to help advance equality in the advertising workplace and foster a more gender-balanced industry. Sessions will be led by top creative leaders and serve as a forum to share ideas, insights and actionable solutions that can be implemented at agencies and brands.

As a nonprofit organization, The One Club for Creativity purpose is to give back to the global creative community. Revenue generated from its global awards shows — The One Show and ADC Annual Awards — is directed back into the industry to produce more than three dozen annual programs for creatives at all levels aligned with its four key pillars: education, professional development, inclusion & diversity and gender equality. No other organization gives back to the advertising and design industries with a comparable level of comprehensive, year-round programming on a global basis.