Every time an artist uses a song from the Parkscapes album, all the licensing fees, royalties, and residuals will be paid directly to the RPSM to fund musical education.

Frank reached out to Taylor Swift with the samples, and she instantly loved the music and the noble cause behind it. Taylor swift’s song, It’s nice to have a friend uses a composition from the Parkscapes album.

This turned out to be a great way to fund musical education at RPSM. This also gives the power of self-sufficiency to the school, instead of dwelling on free donations.

 

 
Credits
Campaign: Sample School
Album Title: Parkscapes
Client: Regent Park School of Music
Jasper Gahunia, Faculty, Regent Park School of Music
Wes Allen, Faculty, Regent Park School of Music
Richard Marsella, Executive Director, Regent Park School of Music
Jane O’ Hare, Executive Director, Regent Park School of Music Foundation
Composer: Frank Dukes
Agency: BBDO Toronto
Chief Creative Officer: Todd Mackie
Chief Creative Officer: Denise Rossetto
Associate Creative Director: Rana Chatterjee
Associate Creative Director: Jeff Cheung
Sr. Designer: Mike Nugent
SVP, Planning: Tom Kenny
Group Account Director: Tania Montemarano
Account Supervisor: Sagi Mamalider
Director, Data Analytics and Insights: Curtis Rushing
PR: Shannon Stephaniuk, Glossy
Production Company: Flare BBDO Toronto
Executive Producer: David Lembke
Director: Jordan Dashner
Director of Photography: Luke McCutchenson
Audio: Stuart McLean
Post/Editor: Ted Husband

Every day a new page of gun violence history is written. And it’s not stopping.

The Illinois Council Against Handgun Violence — an organization committed to fighting the gun violence issue on a state and federal level — created The Gun Violence History Book. Made out of articles, facts, and data showcasing a tragic and deadly history that repeats itself.

The book features 19 milestones to help you better understand gun violence, and how common-sense gun regulations, such as universal background checks, will help it.

But more than it being a sad uncovering of our past, this book acts as a lesson for the future – for Americans young and old who still believe there is a way for us to close the book on America’s gun violence history.

Credits:
Advertising Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence

This campaign is about:
The One Show 2020, Gun violence, Illinois Council Against Handgun Violence, Gun Violence Prevention Education, Awareness Campaign, Education

Edible and biodegradable. The alternative to plastic.

Ooho is a flexible packaging for beverages and sauces. It’s made from Notpla, our material combining seaweed and plants. Ooho biodegrades in 4-6 weeks, or you can just eat it, making it ideal for on the go consumption.

Tags:
The One Show 2020, ADC 99th Annual Awards, Beverages, Plastic Pollution, Product Packaging, Innovation, Technology

Over the last three years, Burger King has removed 8,500 tons of artificial preservatives from its food globally. To tell the world, and hopefully send an important message to the fast-food industry, INGO Stockholm, DAVID Miami and Publicis Bucharest broke the mold with something unpredictable: mold. “Moldy Whopper” featured the iconic Whopper rotting through a period of 35 days. A simple and clear message to the industry, showing that their food has no preservatives. It might’ve gone against every convention, but it showed that mold could be a beautiful thing too.

It has won 18 Gold Pencils at The One Show 2020.

Credits
Agency:
INGO / Stockholm
DAVID / Miami
Publicis / Bucharest
Mayflower / New York

Playing off the idea that a little bit of luck can help a piece of creative work stand out from all the great competition, Lanfranco & Cordova traveled to the Peruvian Andes to enlist the mystical services of Cleofe, an actual shaman who blesses entries. The first spot of the entertaining “Change Your Destiny” campaign launched in September 2019.

In the new :30 spots, the agency takes us behind the scenes to watch Cleofe blessing creative work that has actually been submitted to this year’s One Show:

“8000km Runway” by Goodzilla/Shanghai for Jack Jones

“Dietz Nuts” by Red Tettemer O’Connell + Partners for Dietz and Watson

“Stop At Nothing” by Widen+Kennedy London for Nike

“Martha & Snoop’s Potluck Party Challenge – Titanic” by VH1

Virtual Blessing

“Winning a One Show Pencil is both a great honor and extremely difficult,” said Rolando Cordova, CCO, co-founder, Lanfranco & Cordova, NY and Lima. “We decided to offer agencies and brands some help this year by working with an actual Peruvian shaman to star in the campaign and give positive energy to all the work entered in the show.”

According to the agency, the campaign concept has some roots in reality. The co-founders said they know some creative colleagues who go to various lengths to give their work good luck before entering it in awards shows for judging.

“We partnered with local production company Señor Z in Lima and traveled to the remote Peruvian Andes to find Cleofe, who practices ancient blessing rituals,” said Gian Carlo Lanfranco, L&C CCO, co-founder. “He was great to work with, and serves as the centerpiece of these fun content films.”

“The beauty of the idea is that it’s simple and entertaining,” said Kevin Swanepoel, CEO, The One Club for Creativity. “The One Show exists to elevate and celebrate the best work in the world. With so much amazing creative work entered each year, a little bit of extra luck could make the difference in an entry breaking through with our judges.”

Credits
Client: The One Club for Creativity
Brand: The One Show 2020
Agency: Lanfranco & Cordova, New York and Lima
Chief Creative Officers: Rolando Cordova, Gian Carlo Lanfranco
Creative Director: Ken Tokashiki
Copywriters: Gian Carlo Lanfranco, Rolando Cordova, Ken Tokashiki
Art Directors: Ken Tokashiki, Franco Solsol, Gian Marco Chavez

Production Company: Señor Z, Lima
Directors: Bacha Caravedo, Chinon Higashiona
First Assistant Director: Alejandra Gomez de la Torre
Director of Photography: Chinon Higashiona
Art Direction: Bettina Fiol
Head of Production: Lorena Ugarteche
Executive Producer: Marinés Contreras
Field Producer: Carmen Tineo
Gaffer: Edmundo Febres
First Camera: Cesar Vallejos Chengue
Second Camera: Arturo Aljacriña
Technical: Leonardo Aguirre, Walter Espinoza
Production Assistant: Maria Fuentes
Prop Master: Miguel Angel Verano
Casting: Pamela Huaynalaya
Editor: Ignacio Ugarteche
Drone Operator: Ignacio Ugarteche
Audio Director: Sebastian Legaspi
Post Production and Coloring: Eduardo Arriagada Wawin, Miguel Méndez
Audio Post Production: Zumba (Arturo Arellano, Rodrigo Malnati)

Tags:
2020 One Show, Mother Land, The One Club for Creativity, The One Show 2020, Dietz & Watson, Dietz Nuts, Stop At Nothing, Widen+Kennedy, London, Nike, VH1, Potluck Party Challenge, One Show Pencil, Lanfranco & Cordova, Change your destiny