The One Show – Campaigns of the World

Voiceless Women – Anti-trafficking campaign by NEWLIVES

COTW — Mon, 14 Sep 2020 07:30:09 +0000

Voiceless Women – In 2018, NEWLIVES, together with NGOs across Europe, launched a small, but incredibly strong, film that focuses on the inhuman environment that women in prostitution live in.

The film focuses on women’ reviews of prostitutes and is based on men who read real reviews from a site similar to what we know from, for example, TrustPilot. But they do it through a bunch of undressed women, who appear vulnerable and voiceless. It gives us an insight into a cold and offensive view on women and into what women in prostitution must tolerate.

On the dark web, closed prostitution forums flourish, and men share reviews of sexual encounters with trafficked women, with no legal repercussion. NEWLIVES wanted to be a mouthpiece for these women by using the reviews of their abusers. It went undercover on the dark web and extracted hundreds of reviews and the names of authors, then had actors and real sex workers lip-sync them un-edited in a very explicit film that exposed both words and usernames of each reviewer for the world to see.

About NEWLIVES
NEWLIVES ‘aim is, through career coaching, empowerment tools and other activities to strengthen both foreign and Danish prostitutes to get out of prostitution. We do this by focusing on the women’s personal skills and potentials in new ways.

NEWLIVES also aims to increase awareness through innovative campaigns that prostitution and human trafficking also takes place in Denmark, create debate and get more help to prostitutes and victims of human trafficking.

Credits
Advertiser Brand: NEWLIVES, Unseen Uk, Sohoptimist,
Entrant Company: No Sleep
Production Company (additional): Uitch Iscratch
Executive Creative Director: Martin Nørgaard Furze, Jacob Salling
Director: Martin Nørgaard Furze
Art Director: Camilla Ploug
Art Director: Martin Nørgaard Furze
Copywriter: Camilla Ploug
Director: Mette Carla Albrechsen
Producer: Kate Kagawa, Oliver Raben
Cinematographer: Jacob Møller
Editor: Jens Høll, Andreas Krogh Rasmussen
Grader: Hanibal Lang
Composer: Esben Valløe, Tim Panduro, Simun Mohr
Sound Designer Nis Nørgaard
Voice Over Talent: Emilia jasmin
Production Design: Freja-Ulla Krebz

Source

This campaign is about:
Health, Wellness, Lifestyle, Anti trafficking, Copenhagen, Denmark, Awareness Campaign, NGO, Cannes Lions International Festival of Creativity, Non-profit, Public Interest, EU International Anti-trafficking day, The One Show, NEWLIVES, Human Trafficking

Kingo Energy – Affordable Solar Energy on Demand

COTW — Fri, 10 Jan 2020 05:18:34 +0000

There are more than 1.3 billion people around the world that live in the dark, without access to electricity, making them the poorest people on earth. These people live in some of the most remote locations of the planet, making it impossible for the traditional energy companies to reach them. Even as solar power is becoming more and more affordable, ironically enough, this 17% of the world’s population pays for the most expensive energy substitutes (candles/kerosene/diesel), which are not only dangerous and expensive, but are also significantly limiting their development. If the sun shines for all of us, why can´t we all benefit from it?. Kingo Energy launches Affordable Solar Energy on Demand.

Kingo is introducing state-of-the-art technology to the most remote locations of the planet, and is using solar energy to unlock worldwide access to clean power and development.

Kingo’s smart energy systems provide access to lighting and electronic appliances. Users pay for daily, weekly, or monthly codes, and can request free system installs and upgrades.

Credits
Agency Network: Ogilvy & Mather
Holding Company: WPP Group
Production Company: Ogilvy Guatemala & Ogilvy Colombia
Advertiser Brand: Kingo Energy
Entrant Company: Ogilvy Guatemala & Ogilvy Colombia
Public Relations Agency: Powell Communications
Production Company (additional): Meatspace Films
Production Company (additional): 911 Producciones
Production Company (additional): Los Notarios
Production Company (additional): David Studio
Production Company (additional): Sky Mubs
General Manager: Juan Fermín Rodríguez
Chief Financial Officer: Juan José Estrada
President and General Manager: Juan Mauricio Wurmser
VP Creative Services: Ramiro Eduardo
Strategic Planning Director: María Andrea Salvadó
Account Supervisor: Alejandra Polanco
Chief Executive Officer: Mauricio Barriga
Chief Creative Officer LATAM: John Raúl Forero
VP Creative Services: Juan Pablo Álvarez
ECD: Iván Rivera
Head of Art: Camilo Ruano
Head of Digital Ritesh Patel
Director: Juan Pablo Caballero
Assistant Brand Manager: Antonio Heinemann
Chief Executive Officer: Jesse Allan
Production Assistant: Ernesto Abrego
General Manager: Eddie López

Tags:
D&AD Awards, Clio Awards 2018, The One Club, The One Show, Digital Marketing, Innovation, Technology, Environment, Planet, Solar Energy, Electricity, Ogilvy, Colombia, Kingo, D&AD 2019, Ogilvy & Mather, WPP Group, Kingo Energy