TOI – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Thu, 31 Aug 2023 08:59:24 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png TOI – Campaigns of the World https://campaignsoftheworld.com 32 32 The Times of India: Mask India movement https://campaignsoftheworld.com/digital-campaigns/the-times-of-india-mask-india-movement/ Mon, 04 May 2020 13:13:20 +0000 https://campaignsoftheworld.com/?p=19179 Mask India national movement for The Times of India has empowered every Indian to be a Corona warrior.

In response to the national toll of Covid – 19 positive cases, resultant deaths and an acute shortage of medical masks for medical professionals and frontline workers, India’s leading English daily, The Times of India raised a country-wide call to all Indians, to make and wear their own masks at home with their #MaskIndia movement. Conceptualized by Wunderman Thompson South Asia, the movement empowered every citizen of the country to take charge of protecting themselves, their families and communities — encouraging individual action and responsibility among Indians, getting them ready to fight the single largest fight our generation has seen, globally. The campaign also focused on proper sanitation and disposal of the masks.

Results:
– Over 100,000 inspired Indians participated with videos and selfies of their own DIY homemade masks
– #MaskIndia received commendation and vocal support from Honourable Prime Minister Shri Narenda Modi who sported different homemade ghamcha masks on several occasions during the lockdown

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Credits
Advertiser: The Times of India
Campaign: Mask India movement
Agency: Wunderman Thompson South Asia
Chief Creative Officer: Senthil Kumar
Executive Creative Director: Sundeep Sehgal
Creative Director: Sandeep Bagga
Senior Creative Director: Rattan Jyot
Copywriter: Binoy Sarkar

Account Management:
Senior Vice President & Managing partner: Joy Chauhan
Executive Business Director & VP: Neetika Aggarwal
VP & Client Servicing Director: Bhavana Dogra
Account Director: Amrita Hazari
Account Executive: Pia Singh

Planning Team:
Senior Vice President & National Planning Director: – Pinaki Bhattacharya
Executive planning Director & VP: – Shweta Khosla
Account Planning Director: Sulagna Chanda

Tags:
COVID-19, Innovation, TOI, Mask India

]]> Times Of India Aman Ki Asha Campaign India Pakistan border charades ad film https://campaignsoftheworld.com/film-and-video/times-of-india-aman-ki-asha-campaign-india-pakistan-border-charades-ad-film/ https://campaignsoftheworld.com/film-and-video/times-of-india-aman-ki-asha-campaign-india-pakistan-border-charades-ad-film/#respond Sun, 06 Mar 2016 12:24:10 +0000 https://campaignsoftheworld.com/?p=8162 The Times of India and Pakistan’s Jang Group launched Aman ki Asha (AKA) to promote peace between the two countries on January 1, 2010. Hopes that this new beginning takes us closer to lasting peace and goodwill.

The campaign created awareness about peace and prosperity being the two sides of the same coin and the need for breaking free from the animosity to herald a new era of friendship and collaboration. Aman ki Asha has turned out to be the most significant peace movement because two biggest media groups have led it and the civil society has spontaneously adopted it.

Credits
Advertiser: The Times of India
Agency: Taproot Dentsu
Production: Footcandles Film

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