toilet – Campaigns of the World

The People partnered with UN-Water to raise awareness on poor sanitation | World Toilet Day

COTW — Fri, 21 Dec 2018 08:39:18 +0000

On the occasion of World Toilet Day on 19th November, The People teamed up with UN-Water to raise awareness and donations through a creative campaign. The campaign’s aim was to shed light on the most important thing that is being neglected – toilets.

We think that lack of toilets is in fact the most unheeded human right, where so many people die due to easily curable diseases triggered by lack of toilets and the resulting increase activities like defecating in the open and in water-bodies causing the disease-causing germs to spread more and faster than ever. For example, every year, over 360,000 children die from preventable diseases caused by poor sanitation and lack of toilets. This campaign does a good deed by way of making people aware of the disasters of poor sanitation and what needs to be done.

Tags:
Human Right, UN-Water, World Toilet Day, Sanitation Campaign, Health, Toilet, Creative Campaign, The People

HORNBACH toilet | A monument against silence

COTW — Tue, 27 Nov 2018 06:39:52 +0000

It’s one of the last taboos, so leave it to the German nation to dive headfirst into… toilets. Yes, that hidden-away, often neglected and best forgotten ‘smallest room’ plays a starring role in HORNBACH’s new autumn campaign ‘HORNBACH toilet’ Together with creative partner Heimat Berlin, Europe’s leading DIY chain is highlighting its bathroom expertise in a novel way – whilst arguably stretching the notion of good taste as far as it will go. Instead of a traditional TV campaign showing aspirational bathrooms, HORNBACH and Heimat are asking the city of Berlin to experience the toilet. In public. And as such have built an actual monument in Berlin’s city centre, dedicated to the tiny throne of the home.

With ‘A monument against silence’, HORNBACH and Heimat are shining the spotlight on the toilet – focusing on its significance to the individual in this modern day and age. To this purpose, they have literally created the ultimate toilet right in the middle of Berlin ’from everything available in the HORNBACH product range’, combined with 3D projections, vibrating sound and tactile materials.

One hundred specially selected guests have been invited to take a seat and share their experiences. Among them, a colon therapist, a scientist, a naturopath, and various members of the public.

The accompanying online-film is a true-to-life documentary chronicling the process of going to the toilet in three parts: retreat, digestion and relief. As HORNBACH says: ‘It’s time to talk about it’.

‘It was important to us to portray the process of going to the toilet as an act of physical and mental contemplation, as well as spiritual cleansing. It was equally important to depict digestion as a creative process, in order to break down inhibitions and start the dialogue. To this end, we built the toilet to resemble an altar in a cathedral,’ says Corbinian Hennies, creative director at Heimat.

Particularly in a hectic and fast-living world, the need for calm and contemplation is greater than ever. ‘A toilet can be so much more than a mere necessity. People can design a toilet they enjoy visiting and can find peace and quiet there,’ says Thomas Schnaitmann, head of marketing in Germany and marketing communication worldwide at HORNBACH. ‘By showing what is possible with a little imagination and the HORNBACH product range, we want to inspire people to get creative and turn their own toilet into a monument. The question is: ‘What will you make of your toilet?’

Credits-
Campaign: The HORNBACH toilet. A monument against silence
Media (international): Digital (video, display, social media), Cinema, out-of-home
Agency: Heimat Berlin
Film-Production: Bentele Becker Bewegtbild
Set construction, sound design: m box Bewegtbild GmbH
Direction: Jan Hendrik Becker, Ulrich Bentele
Music: Perkypark Musik GmbH (Peter Hayo)

Tags:
TBWA Worldwide, TBWA, HORNBACH toilet, Technology, Innovation, Digital, Tech Campaign, A monument against silence

Bathstore – Prevent Water Wastage in the house with ‘Silent Loo app’

COTW — Tue, 05 Apr 2016 07:32:15 +0000

Bathstore and Saatchi & Saatchi, London have launched their latest campaign with the ‘silent loo’ mobile app, which addresses the plight of water wastage in the UK.

Drown out unwanted bathroom noises with their new ‘Silent Loo app’. Choose from Tap, Shower, Costa Rican River or Tsunami and protect both modesty and the planet with one simple to use solution, available for download now!

Credits
Campaign: Bathstore: Silent loo app
Advertising Agency: Saatchi & Saatchi, London, UK
Executive Creative Directors: Andy Jex, Rob Potts
Creatives: Jose Hernandez, Victor Moron
Account: Katrina Bain, Jessie Doel
Director: Tom Clarkson
Editor: Jake Saunders
Producer: Benedict Murray
Post-production / Audio post production: Prodigous