Dove is partnering with women & non-binary individuals everywhere to create Project #ShowUs, a collection of 10,000+ images that offer a more inclusive vision of beauty for all media & advertisers to use.

In partnership with the largest international stock photo distributor, Getty Images, and Girlgaze – a collective of female-identifying and non-binary photographers – Dove is building the world’s largest stock photo library of its kind. The move builds on its commitment to share a more inclusive vision of beauty.

A year in the making, the collection – currently 5,000 images strong and continually growing – is created exclusively by women, female-identifying and non-binary individuals and is available now for the media and advertising industries to view, license and use.

“What’s so important about this particular campaign is that we’ve been able to highlight and photograph women and girls all over the world who don’t generally get seen,” says Amanda de Cadenet, founder and CEO, Girlgaze.

“As image professionals, we have the responsibility to reflect society authentically and to help trigger social change,” adds Dr Rebecca Swift, Director of Creative Insights at Getty Images.

70% of women taking part in a recent global Dove study told us they still don’t feel represented in the images they see every day. Images in ads and the media still impose unrealistic standards and limiting stereotypes which present a narrow view of who women are, what they should look like and what they can achieve. It affects their lives, health, relationships and the opportunities they are given. We wanted to drive deep systemic change.

What makes Project #ShowUs unique?

For the first time on Getty Images, every one of the 179 people photographed for the collection has personally defined their search descriptions and tags for their pictures. This allows them to express their beauty in their way, on their terms, ensuring they feel realistically represented. This project is 100% powered by women, depicted as they are in real life, with absolutely no digital distortion.

Be part of the change. Visit www.gettyimages.com/ShowUs to look through the library and encourage any agencies you work with to use imagery from the collection.

This campaign is about:
Project #ShowUs, Getty Images, Girlgaze, advertising, social change, stereotype, Digital Campaign, Stock Images, Photoshoot, Photograph, Cannes Lions 2019

UN Women Executive Director and Convener of the Unstereotype Alliance, Phumzile Mlambo-Ngcuka, said, “We know that where there is inequality, discrimination and exclusion follow. Confronting the negative stereotypes in our societies is a vital step to fighting inequalities. The Unstereotype Alliance is unique in its ability to convene diverse companies for a joint cause: using the power of advertising to affect positive cultural change and improve the lives of women and girls around the world.”

Additionally, the group released a power short film, “The Problem is not Seeing the Problem,” that calls on the industry to act immediately to eliminate stereotypes from their ads.

Credits
Agency: MullenLowe London, IPG
Jose Miguel Sokoloff | CCO
Alex Okada | Global Creative Director
Jorge Eliecer Pinto & Juan Pablo Maldonado | Creative Team
Helen Bell | Unilever COO
Liann Al-Chami | Global Business Director
Ayesha Walawalkar | Global Planning Director
Marina Damato | Global Account Manager
Safae Bouazz | Global Account Executive
Luke Judlin | Producer
Trudy Waldon | Director of Integrated Production
Rob Hare | Designer
Production Company: Snapper Films
Director: Joanna Bailey
Executive Producer: Helen Hadfield
Line Producer: Rosie Pike
Edit: Speade
Editor | Sam Sneade
Edit assistant | Sam Allen
Sound | Wave
Sound Designer | Ed Downham
Ben Tomlin | Head of Integrated Production
Jenn Saunders | Production
Music Agency | SixtyFour Music
Music Supervisor | Joe Rice
Composer | KLANG
Track Title | ‘Alliance’
VFX: The Mill
Executive Producer: Colin Oaten
Production Coordinator: Dan Crozier
2D Lead Artist: James Pratt
Colour: The Mill
Colourist: Seamus O’Kane
Colour Producer: Charlie Morris

This campaign is about:
Gender equality, Woman’s rights, Stereotypes

People Not Property: Stories of Slavery in the Colonial North is a compelling, interactive documentary experience that leverages unique web design and technical characteristics to tell the overlooked story of enslaved individuals in the colonial North. Responsive design and UX reveal the neglected narrative in a fact-based yet heartfelt way, delivering a personalized account of the past that connects with issues of race present in America today. The content-rich educational resource is designed to drive engagement through prompted questions and encouragement of critical thinking.

Website architecture enables users of all ages to engage at different levels, while the color palette and aesthetics convey the serious nature of the content through dark tones. The interactive elements of the website are uniquely suited to the type and quantity of content available on a given topic e.g. facts and figures are depicted in easy-to-understand infographic animations. Including support from scholars, historic site interpreters, artists, and filmmakers, the heart of People Not Property is numerous original short-form films covering dozens of important subject areas.

C&G Partners had the rare opportunity to bring this story to life by filming reenactment videos of the documented activities of enslaved individuals in the colonial North that included scholarly interpretation and testimonials to provide commentary and context.

Explore website

This camping is about:
Historic Hudson Valley, Interactive website, Digital

#HeyUpdateMyVoice website

The movement

“In order to contribute to better education of current and future generations, the movement “Hey, Update My Voice” was created.
A non-branded movement for every brand: women’s rights institutions and company using virtual assistants.

Our goal is to ask the leading Silicon Valley companies to update the responses of their virtual assistants. So that they are no longer subservient and passive, and that they have an active voice and give serious and educational responses when they suffer any kind of harassment.”

Tags:
Sexual Harassment, UNESCO, Gender Bias, Als, Hey Update My Voice, Siri, Alexa, AI assistant, Verbal Harassment, Technology, Innovation, Virtual Assistants, Women Empowerment, Women Rights, Gender Equality, AI, Human Rights, Google Assistant, Bixby, Cortana, Xiao, Lu, Nat, Bia, Vivi, Artificial Intelligence, I’d Blush If I Could, sexual abuse