BUENOS AIRES, – FCB presents its new campaign for Tía Rosa, number one Mexican tortilla now in Argentina. “Now your home will become a real Mexican restaurant”, establishes the new positioning developed for the launch in our country for this prestigious brand from Grupo Bimbo.

The agency, creatively leaded by Lulo Calió, uses humor through different situations in a very Mexican atmosphere. “We are glad to present this first campaign that means the launch of Tía Rosa in our country. A well-known Mexican Brand, is now available in Argentinean homes”, commented Calió.

“The campaign will have a strong presence in TV and digital. This launch represents a great innovation and evolution to expand the category with new consumption moments. Tía Rosa arrives as the specialist in Mexican Food, since Argentina is the country with more Mexican restaurants in all South America”, adds Santiago Puiggari, FCB´s President.

Credits
Advertiser: Bimbo
PRODUCT: Tortillas Tía Rosa
Title: “Restaurante”
AGENCY: FCB Buenos Aires.
CEO: Santiago Puiggari
Chief Creative Officer: Lulo Calió
Art Director: Daniel Tomazini
Copywriter: Claudio Brutto / Guilherme Branco
General Account Director: María Laura De Rosa
Account Director: Inés Bai
Account Executive: Ariadna Traverso
Director of Audiovisual Production: Gabriel Lancioni
Agency Producer: Maximiliano Ibarra
Producer Assistant: Gerónimo Rey
Graphic Producer: Javier González
Digital: Cruz Mujica / Maira Fabro
Responsible for the client: Ariel De Coss Morales / Carolina Gimenez Iñarrea/ Victoria Sanz Cisneros

PRODUCER: HACHIKO
DIRECTOR: Maureen Hufnagel
EXECUTIVE PRODUCER: Melina Nicocia
PRODUCER: Christian Umbert
MANAGERPRODUCER: Carlos Pascual
DIRECTOR ASSISTANT: Federico Beron
PHOTOGRAPHY DIRECTOR: Juan Carlos Ferro
ART DIRECTOR: Nancy Golmesky
VESTUARY: Moises Tobal
POSTPRODUCTION: Labaque VFX
COLOUR CORRECTION: Anahi Piccinin
POSTPRODUCER: Cynthia Fuentes
EDITOR: Marcelo Martinez
MIX: La Casa Post Sound