Vienna is home to some of the world’s most iconic artworks. 100 years ago, Gustav Klimt, Egon Schiele, Koloman Moser and many more fought for the free expression of their art. 100 years later, social media algorithms make their fight obsolete and label Viennese art pornographic leading to blocked accounts and deleted posts. We wanted to bring the discussion about nude art back to where it belongs: in the hands of people, not algorithms.

“We took censored artworks from out cooperating museums (Albertina Museum, Leopold Museum, Kunsthistorisches Museum, Naturhistorisches Museum) and published them on OnlyFans, which allows 18+ content for subscribers. Protesting the censorship of art, promoting Vienna’s historic sexual liberty and its most famous museums. Every subscription on OnlyFans granted free entry to the participating museums or a free Vienna City Card. A simple move that started a global discussion: 2.5 billion Impressions, 150 million engagements, more than 2.500 articles worldwide and media coverage reaching over 730 million people. ”

Credits
Title: Vienna strips on OnlyFans
Brand: Vienna Tourist Board
Entrant Company: Jung von Matt DONAU
Editing Company: Chop Chop Chop Films

Tags: Tourism, Travel, Vienna

 

 
The heartwarming spot centers around a young boy and his little sister, who overhear a rumor that Santa won’t be coming this year due to his sleigh breaking down. The boy hatches an idea to give his sister a special Christmas and fails until he discovers something truly magical.

Credits
Campaign: Brotherly Love
Production Company: Moviola Productions Ltd.
Director of Photography: Brian Lai

Problem: Australia’s country towns are slowly dying, with unemployment, drought, bushfires, xenophobia and waning tourism tearing communities apart. The local pub is often the only glue left holding these towns together, but even pubs are struggling to survive. Country pubs-and country towns-need more guests. Luckily, we know plenty.

Solution: A sustainable tourism campaign that puts small Australia back on the map. We partnered with six country towns to restore their pubs to their former glory. A new category of listings was featured on our platform, connecting rural communities with our Airbnb community of millions. The rest of Australia was encouraged to venture past their local pub, and find their ‘not so local instead.

Result: The whole of Australia got behind The Country Pub Project, with unprompted support from local communities, state tourism and national government. The initiative was such a success that we’re continuing to onboard country pubs, providing an economic boost to towns that need it most.

Phase One: Nominations

Airbnb asked Australians to nominate their favourite country pub or publican in need of a helping hand. To be eligible, pubs had to have an accommodation offering.

Phase Two: Restorations

Six pubs across Australia were chosen as recipients of a $50,000 grant, along with a team of design professionals who partnered with the community and publicans to restore the pub to its former glory (utilising all local businesses). Airbnb Superhosts helped publicans to publish eye-catching listings on the brand’s platform, connecting rural communities to the global Airbnb community of millions.

Phase Three: Spread the word

A nationwide integrated campaign encouraged Australians to venture past their local pub and find their ‘not so local’ instead. Each channel effectively captured the nuance of pub, town and community, allowing Airbnb to turn Australia’s tyranny of distance into the campaign’s biggest drawcard.

At all stages, Airbnb partnered with regional communities to ensure The Country Pub Project came to life as a sustainable tourism initiative, with scope to continue boosting local economies well beyond the initial campaign period.

Credits
Samyabrata Deb – Regional Creative Director, Airbnb APAC
Stephanie Low – Creative Lead, Design, Airbnb APAC
Shannon Crowe – Creative Lead, Copy
Henry Huang – Creative Production Lead, Airbnb APAC
Nick Sinclair – Regional Marketing Director, Airbnb APAC
Jess Martin – Sr Marketing Manager, Airbnb APAC
Daniel Gervais – Country Marketing Manager, Airbnb ANZ
Charlotte Kent – Marketing Specialist, Airbnb ANZ
Kevin Cheng – Social Media & Content, Airbnb ANZ
Rachel Bartholomeusz – Digital Lead, Public Policy, Airbnb APAC
Puja Bhargava – Media Activation Lead, Airbnb APAC
John Tan – Digital Media Manager, Airbnb APAC
Chloe Browne – Communications Lead, Airbnb ANZ
Jason Sukadana – Director, Versus Studio
Tanya Babic – Director, Versus Studio
Brad Jarrett – DoP, Versus Studio
Gemma Atkinson – Producer, Versus Studio
Pete Ward – Editor, Versus Studio
Sean McDermott – Editor, Versus Studio
Drew Wheeler – Photographer

This campaign is about:
Sustainable tourism, The Country Pub Project by Airbnb, Travel, Pub, Tourism, Digital Campaign, Advertising, Marketing

Countless presentations take place daily in the business world. The most popular program for this is Microsoft PowerPoint. That’s why we designed the Swiss mountain landscape around the hotel with typical PowerPoint graphic elements. The target group was invited surprisingly: Plan your business seminars in the Swiss mountains.

Entrepreneurs and managers love to use arrows, curves, tables and all kinds of diagrams in their PowerPoint presentations: pie diagrams, line diagrams, bar diagrams, etc.

From the most popular PowerPoint elements, we created a whole new world: arrows turned into trees or alpine huts, curves into mountain panoramas, tables into fences and signposts, various diagrams into bales of hay, lakes, clouds and the sun.

This is how the Swiss mountain world around the seminar hotel was designed. A separate theme was created for each season: One for spring/summer, one for autumn and one for winter.

The campaign was launched in Switzerland on 1 February 2019 with targeted posters at and around business fairs. It quickly attracted the attention of the target group because it surprisingly used a tool from its everyday life in a new way.

First figures have shown an increase of + 97 % of visits to the hotel website and + 32 % more reservation requests for business seminars. (Compared to the same period in 2018.)

Credits
Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative direction: Markus Ruf, Danielle Lanz
Copywriter: Markus Ruf
Art Direction: Isabelle Hauser
Illustrator: Catherine Martin, Isabelle Hauser
Account Executive: Ursula Jaag

Tags:
Design, Switzerland, Transport, Tourism, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, Seminar Hotel Hof de Planis

The agency and brand have taken the symbol with which the LGBT community identifies itself, building that same flag with the colours of iconic places that LATAM flies to, without retouching, without a filter, in nature.

Brand: LATAM Airlines
Website: https://www.latam.com/en_un/
Client Lead: Camilo Prieto
Creative Agency: McCann Colombia
Art Director: Miguel Ángel Jiménez Vásquez
Planner: Cristian Ángel
Creative Director: Andrés González, Andrés Salamanca, Juan Gómez, Andrés González
Account Executive: Catalina Arjona
Senior Copywriter: Diego Puentes

Tags:
Human Rights Campaign, LGBTQ+. LGBT campaigns, McCann, Colombia, The world is for everyone, LGBT community, Transport, Tourism, Chilean airline, Equality, South America, Print advertising, Creative Print Ads, Print campaign, Creative Advert

The Same God

Fair Play

Influencers

Credits:
Brand: Uber
Campaign: You get more sharing moments. UberPOOL
Advertising School: Escola Cuca, São Paulo, Brazil
Art Director / Illustrator: Ricardo Garrido
Addition Credits: Thiago Urdan

This Print Ad related to:
Print, Brazil, Transport, Uber, Escola Cuca, Student Ad, Creative Print Ads, Print Ads, Uber campaigns, best print ads, Uber sharing, Illustrations, Donald Trump, Kim Jong Un, Creative campaigns, best ads, caricature, Uber Adverts, Uber Commercials, Tourism, Influencer campaign, Fair Play, The Same God, UberPOOL

This advertisement is a wonderful example of offering hospitality to people from all around the world irrespective of their ethnicity or nationality. The people of Los Angeles are seen welcoming and metaphorically rolling out the red carpet for the people flying to LA from all around the world. We feel incredible witnessing a South Indian family and a son of immigrants and an Armenian-Christian woman from Iran all living and cohabiting in LA. Each day, thousands of people throughout the globe land at the Los Angeles International Airport to an impressive crowd of Angelinos bidding a warm welcome to them with banners in diverse languages.

The advertisement is, in a few words, a feel-good video of how we are all similar despite the disparities in age, sex, race, nationality, and language. #bienvenidos.

Los Angeles is a city that celebrates diversity and inclusivity | #EveryoneIsWelcome

Credits:
Advertising Agency: Mistress, Los Angeles, California, USA
Partner, Creative: Damien Eley
Creatives: Rachel Guest, Celine Faledam
Senior Brand Manager: Maggie Cadigan
Director of Production: Dave Horowitz
Edit: Rob Henry / Bastard Productions
Music: Soft Swells
Production Partner: m ss ng p eces
Director: Josh Nussbaum
Experience Director: Yehuda Duenyas
Executive Producer: Edward Grann
Producer: Matthew Ayriss

Music Credits:
Artist: Soft Swells
Tracks “Love Like You,” & “Bloodshot Eyes.”
Artist Link:

The video is about:
people of Los Angeles, Mistress, Los Angeles, California, USA, Discover Los Angeles, Everyone Is Welcome, Hospitality, tourism, Real Love Baby, Los Angeles tourism, Diversity and inclusivity, #everyoneiswelcome campaign, Ad campaign, tourism campaigns, best tourism ads, TVC campaign, Los Angeles ads, United States, campaigns of the world, Best ads, Fly Los Angeles, Indians in Los Angeles

Credits:
Advertising Agency: Paradise Advertising, USA
CEO: Cedar Hames
Chief Creative Officer: Tom Merrick
Account Services: Rudy Webb
Creative Director / Digital Director: Glenn Bowman
Creative and Film Director / Producer: Brian Arndt
Copywriter: Brittany Weissler Einsmann
Art Directors: Anthony DeLaura, Dylan Madigan, Caspar Blattmann
Photographer: Dean West
DP / Editor: Daniel Reyes
Motion Graphics / Sound Editor: Joe Boccia
Sound Design: Eric Hunter