#Toys – Campaigns of the World

LEGO News Rebuilt – A newspaper with a twist

COTW — Sun, 14 Feb 2021 08:58:28 +0000

Every year, All the newspapers of Saudi Arabia on a Saudi National Day dedicate every page to highlight Saudi’s pride and Progress. LEGO, which is just setting its foot in the Middle East with its new campaign called Newspaper Rebuilt tried to revamp the national day special newspaper, the LEGO way. Along with Havas middle east, the LEGO team recreated Al Madina’s special edition newspaper of 23rd September in only some hours of its release. It displayed it across various newsstands across Riyadh and Jeddah.

LEGO has always worked towards promoting creative freedom and creativity among children. This campaign has spread its message and pays respect to the nation’s effort towards attaining Progress and its vast potential.

Credits
Brand: LEGO
Campaign: Newspaper Rebuilt
Advertising Agency: Havas, Dubai, United Arab Emirates

Care Skinny Toys – childhood filled with hunger

COTW — Tue, 19 Mar 2019 08:28:47 +0000

“To bring attention to the most endangered group – children, we decided to use symbols of childhood well known for everybody despite their nationality or age – toys. Regular toys represent happy childhood, therefore we created something to represent childhood filled with hunger – skinny toys, Print campaign.”

CARE is an international NGO focused on helping people in African countries affected by hunger. They are known worldwide since the WW2, when they were providing CARE packages with help.

They share everything. Including hunger / They go to sleep together. With hunger that is.

Credits
Brand: Care
Campaign: Care Skinny Toys
Advertising Agency: McCann, Prague, Czech Republic
Chief Creative Officer: Razvan Capanescu
Group Creative Director: Klára Palmer
Head of Art Direction: Jiří Horut
Retoucher: Petra Vokjan
3D designer: Martin Kubát
Art Director: Tereza Víznerová, Jiří Horut
Copywriter: Lucie Václavková
DTP: Robert Benjamin Mulderer
COO: Martina Hejdová
Account Director: Patrik Rymeš
Account Manager: Nikola Palasová
PR Director: Alice Reindlova
Agency Producer: Dagmar Flimmelová

Tags:
Print, Czechia, Public Interest, NGO, Care, McCann, Print Advertising, Print Advert, Print Campaign, childhood

Honda – Just because it fits doesn’t mean it fits.

COTW — Tue, 28 Jul 2015 16:13:27 +0000

Just because it fits doesn’t mean it fits.
Always use original Parts.

Credits: Calgary, Canada-based agency Wax

Toys should live forever.

COTW — Tue, 05 May 2015 05:59:41 +0000

Duracell: Toys should live forever.

Credits:
Advertising Agency:Grey, London, United Kingdom
Executive Creative Directors:Nils Leonard, Dave Monk, Vicki Maguire
Creative Directors:Gary Mcnulty, Paul Moran
Creatives:Mike Kennedy, Pauline Ashford
Account team:Philippa Baldwin, Sophie Morgan, Jessica Hockey, Fran Goring
Creative producers:Rhys Chapman, Sam Morton
Planners:Matt Gladstone, Matt Buttrick
Production Company:George Grace Presents
Illustrator:Alan Murray
Designer:Ryan Shellard