traffic accidents – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Sat, 01 Dec 2018 03:36:09 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png traffic accidents – Campaigns of the World https://campaignsoftheworld.com 32 32 Bones Vs Steel. Who wins? SAAQ shows who does in a bone-chilling manner! https://campaignsoftheworld.com/ooh-campaigns/saaq-bones-vs-steel/ https://campaignsoftheworld.com/ooh-campaigns/saaq-bones-vs-steel/#respond Sat, 01 Dec 2018 03:36:09 +0000 https://campaignsoftheworld.com/?p=14769 October turned out to be the nastiest month for Canada as it witnessed the most number of pedestrians becoming victims of accidents. The reason being? Pedestrians failing to keep an eye on the road for cars and other vehicles speeding by while recklessly crossing the road. The result? Crushed bones, injury or death. After all, bones have no chance of resilience against steel. And to highlight the criticality of this, SAAQ (Quebec Automobile Insurance Corporation) together with lg2 agency built a bus shelter embedded with live animation that hits the message right into your head with a lingering blow that you cannot ignore. They’ve named this on a ground stunt as Bones Vs Steel.

We feel it’s a great way to bring pedestrians back to reality (in a jarring way) after a light-hearted moment of dance with their clones made of bones. It’s a lesson that needs to not just be learnt but habitually and strictly followed. What’s the lesson? To use the crosswalk or intersection while walking to reach back home safely. We think this is really effective as it shows that this issue (of pedestrians not obeying the rule of using the crosswalk) shouldn’t be taken lightly because when they do they’re taking risking their lives.

Credits
Advertiser: SAAQ
campaign: Bones Vs Steel
Advertising Agency: Lg2 Québec, Canada
Creative Director / Art Director: Luc Du Sault
Creatives: Nicolas Boisvert, Camille Gagnon
Production Company: BLVD / Montréal
Director: Olivier Labonté Lemoyne
Account Directors: Alexandra Laverdière, Camille Savard

Tags:
Société de l’assurance automobile du Québec, SAAQ, Outdoor, Canada, Public Interest, NGO, Bone VS Steel, Insurance company, Traffic Accidents, Road Safety, Outdoor campaign, Technology, Lg2 Québec, Montréal, Quebec Automobile Insurance Corporation

]]> https://campaignsoftheworld.com/ooh-campaigns/saaq-bones-vs-steel/feed/ 0 The impossible texting & driving test https://campaignsoftheworld.com/ooh-campaigns/the-impossible-texting-driving-test/ https://campaignsoftheworld.com/ooh-campaigns/the-impossible-texting-driving-test/#respond Mon, 11 Apr 2016 09:45:53 +0000 https://campaignsoftheworld.com/?p=8687 Mobiles phones have become an extremely important part of our lives and on the other hand mobile phones do take away a lot of lives from across the world- if you use one while driving. There have been plenty of campaigns to encourage people to avoid using mobiles phones. This social experiment may be exactly what you need to discourage people to switch their focus on their mobile phones while driving.

Watch it to find more:

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