#Traffic – Campaigns of the World

An Artist Used 99 Phones to Fake a Google Maps Traffic Jam | Google Maps Hack

COTW — Fri, 07 Feb 2020 04:06:07 +0000

With “Google Maps Hack,” artist Simon Weckert draws attention to the systems we take for granted—and how we let them shape us.
99 smartphones are transported in a handcart to generate virtual traffic jam in Google Maps.Through this activity, it is possible to turn a green street red which has an impact in the physical world by navigating cars on another route to avoid being stuck in traffic. #googlemapshacks

Tags:
Google Maps Hack, Traffic, Simon Weckert, smartphone, Technology, Innovation, Google, Google Maps, Google Maps Hack, Simon Weckert, Digital

Detran-RN print advert – Be coherent. Be Conscious.

COTW — Sun, 24 Sep 2017 17:50:37 +0000

How far is the distance between what you say and what you do in transit?
Detran-RN | Be coherent. Be Conscious.

“I never drink before driving”

From daily traffic situations and common drivers’ citations, we created an advertising campaign capable of drawing attention precisely by gathering arguments that allow an immediate and true identity of the entire population with reality.

In life, much of our conclusions are the fruit of our own questions. The questions lead us to think, awaken our conscience and illuminate the path of decisions. The questions give us accurate answers to our growth as a human being. The concept of the campaign created for DETRAN / RN starts from this premise. The idea is to lead us to think and reflect on what we say and do in traffic.

Credits:
Advertised brand: Detran-RN
Advert title(s): Be coherent. Be Conscious.
Media: Print, outdoor
Advertising Agency: Executiva Propaganda, Natal, Brazil
Agency website: https://www.facebook.com/executivaagencia
Creative Director: George Wilde
Art Director: Cortez Pereira
Copywriter: George Wilde
Photographer: Humberto Lopes
Retouch: Fabrício Cavalcante
Published: September, 2017

Print advert related to:
Detran-RN, Print, outdoor, drink and drive campaign, Executiva Propaganda, Natal, Brazil, traffic, creative ads, Print campaign, population

Garmin: Traffic Signals Suck. Avoid them with fastest route

COTW — Wed, 16 Nov 2016 03:46:56 +0000

Credits:
Campaign: Garmin: Traffic Signals Suck. Avoid them with fastest route
Client: Garmin
Advertising Agency: Eleven Brandworks, Gurgaon, India
Chief Creative Officer: Prateek Bhardwaj
Creative Directors: Aneesh Jaisinghani, Kapil Batra
Art Director: Smit Agrawal
Copywriter: Vaibhava Bhatnagar
Illustrator: Arjun Adhikari
Retouching Artist: Shashi Chauhan
Client Servicing: Vishal Sharma, Ashutosh Sharma