Fondation Emergence created a symbolic object, a 54-second watch, to highlight this injustice. 6 seconds less for every colour of the LGBTQ+ flag. The watch was created as part of an awareness campaign for May 17th, the International Day against homophobia and transphobia. For more, visit: http://www.54-secondwatch.com

May 17th is not yet officially recognized by the UN; thus we’re launching a petition to make it happen. In addition to wearing the watch, you can show your support by signing the petition: https://chng.it/rSfX7hqJ4k

The 54-second watch is an initiative of the Fondation Émergence, a non-profit organization fighting against homophobia and transphobia. For more, visit: https://www.fondationemergence.org/

Download The 54 Seconds Watch face for Wear OS

Credits
Client: Fondation Émergence / International Day against Homophobia and Transphobia
Agency: Havas Montreal
Tags: Fondation Emergence, Havas, Canada, Switzerland, North America, Europe, Digital, Film, Integrated, Public Interest, NGO, LGBTQ Advertising, The 54-Second Watch

Google Trends data reveals the extent to which America is searching to understand this crisis; “transphobia” and “black trans people killed” are both being searched at an all-time high.

America is also searching for ways to support transgender people. More than ever, people are searching for “Black trans organizations,” “trans activists,” and “how to be a good ally.” And in 2020, “Black Trans Lives Matter” was searched 10X more than the previous year.
Google is a committed supporter of The Marsha P. Johnson Institute (MPJI) and its mission to end violence against all trans people across the U.S. In addition to defending and protecting Black trans people’s lives, MPJI is also expanding its COVID-19 relief efforts for trans communities. As part of our ongoing commitments to advance racial justice, Google.org recently donated to MPJI, which will expand the organization’s relief work.

Credits
Campaign: Black Trans Lives Matter
Advertising Agency: Google Brand Studio, United States of America

This campaign is about:
Film, United States, Public Interest, NGO, Google, Google Brand Studio, Black Trans Lives Matter, violence against transgender, trans homeless, trans healthcare, black trans people killed, trans rights

On IDAHOT 17 May, the International Day Against Homophobia, Transphobia & Biphobia, we’re calling on our customers and co-workers to make LGBT+ people feel at home everywhere, every day.

For many of us, a forced quarantine during 2020 has taught us how important our home is – a place where we can feel safe, where we can love and feel loved. But some risk being stigmatised, isolated and discriminated against in their living spaces. For the LGBT+ community, their four walls are not always what makes them feel at home and welcomed.

With the Be Someone’s Home campaign 2020, we want to recognise this reality and invite co-workers and customers to be a shelter for those who are discriminated against and struggle to find safety. We can be a safe space for our LGBT+ friends and colleagues; we can be their home.

Everyone should have the right to be themselves. Stand up against discrimination of LGBT+ persons on 17 May, and every day #BeSomeonesHome #IDAHOT.

Credits
Advertising Agency: We Are Social Milan, Italy
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Production Director: Daniele Piazza
Associate Creative Director: Paulo Gonzalez, Mattia Lacchini
Senior Art Director: Chiara Giannuzzi
Senior Creative: Camilla Vanzulli
Editor: Sergio Giussani
Creative: Lorenzo Canazza
Art Director: Giulia De Chirico
Group Account Director: Francesca Feller
Senior Account Director: Mirco Bertola
Account Manager: Leandro Iorio
Account Executive: Alessia Bloise
Head of Strategy: Bruno Tecci
Strategy Supervisor: Marta Prosperi
Creative Production Supervisor: Alberto Monti
Producer: Giulia Camera
Video Editor: Andrea Grieco, Diana Borinato

Tags:
IDAHOT 2020, International Day Against Homophobia, Transphobia, Biphobia, LGBT Community, LGBT Ads, LGBT Campaigns, We Are Social, Digital Film, TVC, IKEA Campaign, IKEA Be Someone’s Home

The “Times Out & Proud” film gives the hope of an inclusive society. This film aims to empower the members of the LGBTQ community to live a dignified life with acceptance and pride. On 17 May 1990, the General Assembly of the World Health Organization (WHO) removed homosexuality from their list of mental disorders. This decision by the WHO constitutes a historic date and powerful symbol for members of the LGBTQ community. With this film, we aim to carve out a mainstream space for members of the community who identify as LGBTQ to interact, share and collaborate with the entire Indian population.

On winning the only GOLD in APAC, Swati Bhattacharya, CCO, FCB Ulka said, “This is our first gold at One Show! It’s very special for each one of us! Times of India doesn’t just chronicle change, it also helps open new windows for all of us as citizens. When we get to speak for the brand, we all know that it’s an opportunity to do something brave and beautiful!”

Adding Jason Samuel, Creative Supervisor, FCB Ulka said, “Love always prevails. Such a joy to see our labour of love recognised at the world stage. A glorious win for the community. Towards a more progressive and tolerant India!”

One Screen is part of The One Club for Creativity, the global non-profit organisation celebrating creative excellence in advertising and design.

Credits
Client: The Times Of India
Creative Agency : FCB India
Creative Team: Fred Levron, Swati Bhattacharya, Keegan Pinto, Jason Samuel, Vishakha Khattri, Anindya Banerjee, Shailesh
Khandeparkar, Nikhil Kerkar, Amol Annaldas
Account Management: Rohit Diveker, Raghav Mahendra
Director: Jaydeep Sarkar
Producers: Prithvi Raj Luthra and Radhika Puri
Production House: Native Films

Tags:
LGBTQIA+ community, International Day Against Homophobia, Transphobia, Biphobia, Times Out & Proud, LGBTQ community, The One Club for Creativity, FCB, FCB Ulka, NGO, Public Interest, Awareness Campaign, Advertising, One Screen Short Film Festival

The campaign started with the posting of 74 hateful remarks found online onto a wall in Downtown Montreal. Contrary to the expectations of the creators of the campaign, the public expressed their discourse towards the transphobic wall within 20 minutes. The creative agency responsible for the creation of the campaign expected the final outcome to manifest itself in about a day. However, people from different walks of life called the police in less than half an hour and curbed the brutal postings. The campaign died with the message that if transphobic and homophobic remarks cannot be put up on public walls, why can’t the same treatment be extended to the internet?

We feel that Rethink Canada made judicious use of their creative horsepower by executing a social experiment instead of a typical campaign. The swift achievement of the campaign’s agenda speaks for itself.

Credits
Brand: Fondation Emergence
Campaign: Brutal Postings
Advertising Agency: Rethink, Montreal, Canada
National Creative Directors: Chris Staples, Ian Grais
Creative Director: Nicolas Quintal
Art Director: Maxime Sauté
Copywriter: Xavier Blais
Producer: Marie-Pière Poulin
Planification stratégique: Pascal Routhier
Account service: Alex Lefebvre, Cendra F. Percy
Push PR: Charles Côté, Victor Brunton

Tags:
International Day Against Homophobia, Transphobia, Social media, Brutal Postings, Fondation Emergence, Experiential, Canada, Public Interest, NGO, Rethink, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns

To reflect the life of trans people and the dangers they live with each day, the production team included trans screenwriter Luh Maza, and researcher Uni Corrêa, who worked with Maza to develop the film’s plot.

The film will be shown at various events for International Day Against Homophobia, Transphobia and Biphobia (May 17) and at events during LGBT Pride month.

Credits
Client: https://athosgls.com.br/
Campaign: #NoLoveShouldDieYoung
Creative Vice President: Rafael Pitanguy
Creative Director: Rafael Pitanguy, Kleyton Mourão, Laura Esteves, Rodrigo Almeida, Rafael Gil, Beto Rogoski, Celso Alfieri
Art Director: Jean Guelre
Copywriter: Pedro Lazera, Luh Maza
Client Services: Heloisa Guimarães
Agency Production Team: Nicole Godoy, Camila Naito, Anderson Rocha, Fernanda Ragazzi
Planner: Paulo Vita
Media: Glaucia Montanha
Film Production Company: FAUNA
Director: Del
Creative Label: Uni Corrêa, Luh Maza
Scriptwriter: Luh Maza
Assistant Director: Thais Soares, Tatiana Falco
Executive Director: Patrick Petry
Executive Producer: Graziella Nadruz
Line Producer: Claudia Regina
Production Coordinator: Andreia Beni
Post Production Supervisor: Rafael Malavasi
Post Production Coordinator: Rafael Bonato
Post Production: Rafael Fernandes
Art Director: Ana Henriques
Research: Uni Corrêa
Edit: Bruna Abubakir
Cinematographer: Larissa Zaidan
Color Grading: Fernando Lui – Marla
Sound Studio: Tesis
Sound Producer: Marcos Vaz, Henrique Racz, Silvio Piesco
Singer: Liniker
Client Name: Samra M. Kassak
Company Name: Athosgls Network Group Ltda Me.

Cast:
Onika Gonçalves Soares
Augusto Luiz Borges Pereira de Oliveira
Gustavo Da Conceição
Rodrigo Aparecido Rodrigues
Luiz Fernando Bicchioni
Anderson Orsi
Sebastião Vicente
Shieley Aparecida
Artyr Xavier Pinheiro
Guilermina Dias
Lune Carvalho
Samy Pereira
Yohan de Melo Pedro
Pedro Henrique Lopes
Maya Schneyder
Hainer Assunção
Marcia Matiko
Oxana Bergamo

Tags:
LGBT news portal, FAUNA studio, Transgender, Brazil, Violence, Discrimination, LGBTQ, LGBT Campaigns, LGBT Ads, #NoLoveShouldDieYoung, Best Tv Commercials , Inspiring Short Films, Best Commercial Ads, Best TV Ads,
Awareness campaigns, Public Interest, Young & Rubicam, Y&R, International Day Against Homophobia