All in all, we feel that AirTime gives us a unique lens to reevaluate global differences. Ultimately, it advocates for love being the supreme emotion.

Credits
Advertising School: Miami Ad School Toronto and San Francisco, Toronto and San Francisco, United States of America
Art Director: Ted Pedro, Lee I
Copywriter: Roselyn Grace, Hatem El Akad

“We wanted to surprise people with a little joy in very dark times and fill bus seats with giant plushies. The idea was to let the giant plushies share the important message of social distancing: Now that it’s not safe for you humans to sit next to each other, you can sit next to me. In addition to sharing the important message, the plushies double as ads that guide people to donate to charity”, says Creative Director Joni Furstenborg from TBWA Helsinki.

Credits
Advertising Agency: TBWA, Helsinki, Finland

This campaign is about:
Prisma hypermarkets, Best social distancing campaign, plushies, coronavirus, Finland, HOK-Elanto, TBWA/Helsinki, Best outdoor ads, Transport

In Ukraine, there are a lot of traffic accidents. Around 30 thousand people get injured, and more than 3 thousand die every year. Hundreds of dead could have been saved if they used seatbelts. Transportation platform Bolt, BBDO Ukraine and DGTL RLGN production studio launched a campaign to make people fasten seatbelts. For this project, they created a song that people can’t stand. This annoying song was playing very loud in the car until all passengers fastened their seatbelts.

“In modern conditions, we have to hurry up to be in time. However, haste, carelessness and an unfastened seat belt can be costly on the road. We have always taken care of the safety of all road users. We are very pleased that the BBDO team shares our values, so we are happy to join the project, ”says Bolt Regional Manager Taras Potichny.

“Usually social advertising tries to scare us. And of course it doesn’t work. It is difficult for us to try on a terrible situation: “This will never happen to me. I don’t even want to think about it.” And something funny and unusual, on the contrary, is remembered by itself. I would like to talk about this later. I was looking for the aspect that the passenger will definitely pay attention to during the trip. Which can change his behavior. Music, ”says Dima Kishka, author of the creative idea of ​​Creative Group Head BBDO Ukraine.

Credits
Client: Bolt
Campaign: Save your ears
Advertising Agency: BBDO Ukraine, Kyiv, Ukraine
Production Studio: Dgtl Rlgn
Recording Studio: Propeller Studios
Recording Studio: Baker Street Sound Studio
Regional CEO, BBDO Ukraine & Central Asia: Victor Ishkov
Regional Executive Creative Director, BBDO Ukraine & Central Asia: Anze Jereb
Creative Director, BBDO Ukraine: Denis Keleberdenko
Creative Group Head, BBDO Ukraine: Dima Kishka
Art Director: Oleh Prystupa
Art Director: Pavlo Melnyk-Krysachenko
Motion Designer, BBDO Ukraine: Igor Atamanchuk
Senior Graphic Designer, BBDO Ukraine: Stanislav Nizamov
Graphic Designer, BBDO Ukraine: Anastasiia Zhytnyk
Post-production, BBDO Ukraine: Denys Kryvosheia
Client Service Director, BBDO Ukraine: Irina Danilevskaya
Account Director, BBDO Ukraine: Halyna Sokulska
Producer, BBDO Ukraine: Alexsandra Guliai
PR & Publicity Manager, BBDO Ukraine: Alexandra Korotkova
New Business Manager, BBDO Ukraine: Elena Kravtsova
Regional Marketing Manager CIS, Bolt: Serhii Kostia
Local Marketing Manager, Bolt: Anna Mizina
Director, DGTL RLGN: Vitaliy Molchanov
Producer, DGTL RLGN: Yuliya Kozinska
Producer Assistant, DGTL RLGN: Jenia Oleynik
Producer Assistant, DGTL RLGN: Mariana Fedchuk
Composer: Stanislav Halushka
Singer: Andriy Sereda
Singer: Tetiana Pirozhok

This campaign is about:
Bolt Save your ears, Experiential, Ukraine, Automotive, Transport, Bolt, BBDO, Outdoor

Problem:
In India, people see train journeys as a thing of the past. They didn’t think of as a favourable mode of transport.

Insight:
Trains in India have been running for over 125 years. Every single train encapsulates a lot of untold stories.

Idea:
They converted trains into time machines. Passengers could scan different parts of the train to unearth stories.

This is Student Specific Work not claimed by brand.

Credits
Brand: IRCTC
Campaign Name: IRCTC Storyrail
Contributors: Apaar Singhal – Copywriter, Siddhant Karale – Art Director, Ajay Gupta – Art Director
School: Miami Ad School, Mumbai

Tags:
India, Transport, IRCTC, Miami Ad School, Digital Campaign, Innovation, Technology, Advertising, Creative campaign

Airbnb has dominated the hotel industry, but the Honduras Maya Hotel decided to fight back. We turned the hotel’s rooms into chic apartments, just like the ones people would book on Airbnb. And we turned every hotel employee into a host, putting their rooms up for rent on the service. Guests might have been confused upon arrival, but they soon saw that they got everything they signed up for—and much more.

Credits
Brand: Hotel Honduras Maya
Campaign: Hotelbnb
Advertising Agency: Ogilvy, Honduras
CEO Ogilvy Honduras: Eduardo Ching
General Creative Director: Sebastian Bullorini
Creative Director: Wanda Calix, Cesar Chinchilla
Planning Director: Alan Cruz
Art Director: Andrés Villalobos
Creative: Jorge Morales
Producer Director: Julian Maira

Tags:
Ogilvy Honduras, Media, Direct Marketing, PR, Communication Services, Transport, Tourism and Recreation, Leisure, Sports, Hotelbnb, Hotel Honduras Maya, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads

Countless presentations take place daily in the business world. The most popular program for this is Microsoft PowerPoint. That’s why we designed the Swiss mountain landscape around the hotel with typical PowerPoint graphic elements. The target group was invited surprisingly: Plan your business seminars in the Swiss mountains.

Entrepreneurs and managers love to use arrows, curves, tables and all kinds of diagrams in their PowerPoint presentations: pie diagrams, line diagrams, bar diagrams, etc.

From the most popular PowerPoint elements, we created a whole new world: arrows turned into trees or alpine huts, curves into mountain panoramas, tables into fences and signposts, various diagrams into bales of hay, lakes, clouds and the sun.

This is how the Swiss mountain world around the seminar hotel was designed. A separate theme was created for each season: One for spring/summer, one for autumn and one for winter.

The campaign was launched in Switzerland on 1 February 2019 with targeted posters at and around business fairs. It quickly attracted the attention of the target group because it surprisingly used a tool from its everyday life in a new way.

First figures have shown an increase of + 97 % of visits to the hotel website and + 32 % more reservation requests for business seminars. (Compared to the same period in 2018.)

Credits
Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative direction: Markus Ruf, Danielle Lanz
Copywriter: Markus Ruf
Art Direction: Isabelle Hauser
Illustrator: Catherine Martin, Isabelle Hauser
Account Executive: Ursula Jaag

Tags:
Design, Switzerland, Transport, Tourism, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, Seminar Hotel Hof de Planis

The spot was concepted and produced by the in-house Uber Creative team, and directed by Johnny Green.

Credits
Campaign: What Moves You, Moves Us
Executive Creative Director: Paulie Dery
Group Creative Director: Joshua Rowe
Executive Producer: Otto Linwood III
Head of Production: Carey Head
Creative Director / Art Director: Jeff Limon
Creative Director / Copywriter: Jacob Bass
Associate Creative Director: Michaela McCrink / Raegan Allsbrook
Art Director: Zed Yasay
Head of Marketing (US/Canada): Kevin Mclaughlin
Marketing Strategists: Sanjay Gupta (Director), Eric Stradley (Director), Jen Cohen, Will Gurney
Production: Anonymous Content
Director: Johnny Green
Executive Producer: SueEllen Clair
Head of Production: Kerry Haynie
Producer: Laurie Boccaccio
Director of Photography: Michael Gioulakis
Editorial: Final Cut
Editor: Jeff Buchanan
Executive Producer: Suzy Ramirez
Assistant Editor: Dillon Stoneburner
Senior Producer: Ana Orrach
Online: Significant Others
Senior Flame Artist: Betty Cameron
Flame Assistant: Amanda Elliott
Flame Coordinator: Rod Mahdavi
Producer: Esther Gonzalez
Color: MPC
Colorist: Mark Gethin
Executive Producer: Meghan Lang
Producer: Susan Harris
Audio Post (Campaign): Formosa Group
Mixer: John Bolen
Second Mixer: Hermann Thumann
Executive Producer: Lauren Cascio
Audio Post (60): 750MPH
Sound Design (60): Mike Bovill

Tags:
Film, United States, Transport, Uber, What Moves You Moves Us, Digital Campaign, Inspiration, Short Film, Uber Campaigns

The agency and brand have taken the symbol with which the LGBT community identifies itself, building that same flag with the colours of iconic places that LATAM flies to, without retouching, without a filter, in nature.

Brand: LATAM Airlines
Website: https://www.latam.com/en_un/
Client Lead: Camilo Prieto
Creative Agency: McCann Colombia
Art Director: Miguel Ángel Jiménez Vásquez
Planner: Cristian Ángel
Creative Director: Andrés González, Andrés Salamanca, Juan Gómez, Andrés González
Account Executive: Catalina Arjona
Senior Copywriter: Diego Puentes

Tags:
Human Rights Campaign, LGBTQ+. LGBT campaigns, McCann, Colombia, The world is for everyone, LGBT community, Transport, Tourism, Chilean airline, Equality, South America, Print advertising, Creative Print Ads, Print campaign, Creative Advert

There are many companies using the latest technology news and trends to design brilliant interactive marketing campaigns. Also, Interactive Marketing is a nice way to catch people’s attention without boring them or causing intrusion. Consumers of today are smartest than ever. They want advertising to be fun, like an activity that would give them a good break from their daily chores. And interactive marketing is a good way to have customers embrace a positive mindset and mood. How do you do it? By doing something unique and creative and out-of-the-box that they can’t get enough of. It has high potential to actually make customers buy your product by luring them to participate in your interactive marketing campaign. Having said that, humour and delight are the two most important features of a good interactive marketing campaign.

It’s because humour causes people to turn their mood. It can turn your frown into a smile. It affects you positively and makes you forget your woes and enjoy the moment. Delight gives people a reason to share the new knowledge (through the interactive marketing campaign) or experience acquired with their friends on social media or through a quick chat. It adds flavour to daily conversations of people, thus making them laugh more. And it can get viral! It’s something that a brand loves when its campaign gets humongous attention on social media platforms and stirs conversation all around.

Now, let’s have a look at 10 brilliant interactive marketing campaigns to get you inspired!

Zappos – Pay With A Cupcake

#PayWithACupcake was a simple, low-budget stunt done in Austin, Texas with the goal to heap as much attention as possible onto the Zappos.com brand by bringing to life their commitment to always delivering happiness.

“We heard that Google was going to be taking over a food truck in Austin, Texas to promote their new photo app
by giving out free cupcakes to people who used their hashtag #PayWithAPhoto, and we decided to upstaged their event. We immediately flew to Texas, put a #PayWithACupcake box right next to their truck, and in exchange for those Google cupcakes, we gave people exciting items from Zappos.com”

SNCF – Europe. It’s Just Next Door”

Polar Cell Phone Nullifier

There’s nothing more annoying than going to a bar with your friends and watching as they can’t take their eyes off their smartphones. This is why Polar beer, a beverage best enjoyed ice-cold and only sold exclusively in a single Brazilian state, created the definitive solution to this worldwide problem. The Polar Cell Phone Nullifier. A cooler that blocks 3G, 4G, Wi-Fi and GSM signals to any device within a 1.5-meter radius.

When people ordered a bottle of Polar, the waiter would bring it inside the Nullifier and explain the idea. That way, everybody at the table was directly impacted in a fun and surprising way. And once again, they would be able to interact more with their friends and less with gadgets.

Always #LikeAGirl

Join Always in our epic battle to keep girls’ confidence high during puberty and beyond. Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence. Making a start by showing them that doing things #LikeAGirl is an awesome thing!

Google – Year In Search 2017

In 2017, the world asked, “how.” Questions like how to join the military, how to run for office, how to make a protest sign, how to be a good parent, and how to be a firefighter were asked more than ever before. Explore the moments that shaped the year at http://google.com/2017 #YearInSearch

Old Spice – The Man Your Man Could Smell Like

“We’re not saying this body wash will make your man smell like a romantic millionaire jet fighter pilot, but we are insinuating it.”

P&G – Thank You, Mom

P&G “Thank you Mom” campaign features supportive mothers helping their children persevere through difficult circumstances on their way to becoming successful Olympic athletes. “It takes someone strong to make someone strong. Thank you, Mom.”

Burger King explain net neutrality with the Whopper

How would you explain the repeal of Net Neutrality? We did it with the Whopper. Watch the video below: pic.twitter.com/9EWjtbenv8

— Burger King (@BurgerKing) January 24, 2018

Coca-Cola – A Coke is a Coke | #TogetherIsBeautiful

A Coke tastes the same no matter who you are, what you look like, what you believe, or who you love. And more than ever, we believe that together is beautiful.

McDonald’s – First Drive

The moment you realize your kids are growing up can be a difficult one for most parents to accept. In our latest spot for the new Donut Sticks from McCafé, we see how the goodness of a sweet gesture can make this struggle a little more bearable.

Tags:
Zappos, Pay With A Cupcake, Google, Ambient advertisement, TBWA, France, SNCF, Transport, Cannes Lions winner, Brewing company, Polar Cell Phone Nullifier, Paim Comunicação, Porto Alegre, Brazil, Ambient Advert, Alcoholic Drinks, Polar Beer, Wieden + Kennedy, Portland, Old Spice, Google Year In Search 2017, Always Like A Girl, Procter & Gamble, P&G, Rio 2016 Olympics, Net Neutrality, Burger King, McDonald’s, McDonald’s First Drive, Best Digital Campaigns

The Same God

Fair Play

Influencers

Credits:
Brand: Uber
Campaign: You get more sharing moments. UberPOOL
Advertising School: Escola Cuca, São Paulo, Brazil
Art Director / Illustrator: Ricardo Garrido
Addition Credits: Thiago Urdan

This Print Ad related to:
Print, Brazil, Transport, Uber, Escola Cuca, Student Ad, Creative Print Ads, Print Ads, Uber campaigns, best print ads, Uber sharing, Illustrations, Donald Trump, Kim Jong Un, Creative campaigns, best ads, caricature, Uber Adverts, Uber Commercials, Tourism, Influencer campaign, Fair Play, The Same God, UberPOOL

Victory Day is one of the most important days for Russian people. We name entire cities after Second World War heroes their acts of bravery are studied at school, but this year S7 decided to give a chance to every family in the country to celebrate their hero because every family has its own story. So we made a website connected to the national veteran’s archive everybody could find his hero and name one of the S7 flight after him. The info was given to the flight attendant of the flight and the story was told in the sky. 2050 flights were named in 24 hours with 0 media budget.

Credits:
Client: S7 airlines
Campaign: Hero Flight
Website:
Agency: Marvelous
CCO: Artem Sinyavskiy
Copywriter: Misha Snopov
Art Director: Galina Babich
Digital Creative Director: Pavel Gusev
Account Manager: Ekaterina Maslova

This Video is related to:
Film, Russia, transport, marvelous, Russia advertising agency, Radio ads, Second World War heroes, S7 Hero Flight, Case Study, Airlines, S7 Airlines, S7 Flights, Siberia Airlines, air transport, Best On Ground Campaigns, Airline Advertising, Airlines Ads, Victory Day, Best On Ground Activations, Digital Campaigns