The film celebrates the ‘never give up’ spirit by commemorating some of the most challenging times of the veteran cricketer’s career and subsequent triumphs. Being an Education platform, Unacademy drives a message with the film that failures must be looked upon as stepping stones to success.
The film starts with the audience cheering on Master Blaster as he walks out onto the field, and former pace bowler Shoaib Akhtar gets ready to bowl. A few frames later, Akhtar is seen hurtling down the pitch in his trademark style as Sachin takes guard. The film then cuts to Sachin’s ODI debut in 1989, when he was dismissed on a duck on the second ball he faced.
 

 
The film depicts Sachin’s most notable dismissals, including the ‘shoulder before wicket’ incident against Australia at Adelaide in 1999 and former umpire Steve Bucknor’s erroneous dismissal of the cricketer at Gabba in 2003. The disappointment of the fans and the consternation on Sachin’s face is palpable as the film progresses till it reaches a crescendo and the screen changes to read, ‘Failure. The fuel of champions.’
Thereon, the narrative changes as the film journeys through some of Sachin’s most momentous comebacks that made him one of the greatest cricketers in the history of the game, earning him the sobriquet, ‘God of Cricket.’

Within hours of its release, the film shattered viewership records, garnering over 2 million views across social media and digital platforms. This is the second major viral campaign for the EdTech major, whose IPL film titled ‘Cracking the Game’, won several awards and received an equally stellar response last November.

Credits
Agency: Lowe Lintas
Campaign: The Greatest Lesson
Tags: Unacademy The Greatest Lesson, Digital Film

Credits
Client: HP Services
Campaign: Unlock People Possibilities | Chain Reaction
Advertising Agency: Goodby Silverstein & Partners, USA

This campaign is about:
Brand film, TV, HP

The COVID-19 pandemic has created a ‘new normal’. But just because, for now at least, life isn’t what it previously was, doesn’t mean there aren’t new possibilities and opportunities to be explored.

This is the message of Coca-Cola’s new campaign, Open Like Never Before, which encourages all people to live those exact words, be ‘open, like never before,’ think differently, embrace change, and better appreciate what was perhaps previously taken for granted.

The campaign has been launched in collaboration with award-winning, London-born spoken word artist, George “The Poet” Mpanga, who has written an inspirational poem specifically for Open Like Never Before in this time of social and cultural change in a world forever changed by the global pandemic.

Credits
Agency: 72andSunny, Amsterdam
Client: Coca-Cola
Campaign: Open Like Never Before

This campaign is about
Inspiring Film, Digital Film, TV, Best Coca-Cola Ads

The Middle East’s instalment of Nike’s ‘You Can’t Stop Us’ campaign features an inspirational film led by athlete voices and the infinite possibilities of water sports.

The intention of the campaign was to not only set out to inspire women all across the Middle East to discover all the wonderful freedom and power that waits for them in the water, but also to know that when they do swim, they’re not alone. In fact, they’re there together with all the other female swimmers across the continent.

With a focus on community and togetherness, the campaign film celebrates the victory of a young girl learning how to swim for the first time.

Not only is her mother there in the water teaching her, she’s joined by other women across the Middle East. Each and every one of them pushing her further, swimming, surfing, and rowing together with her, like a team in a relay race of continental proportions.

Alongside the film, in retail, Nike celebrated the unstoppable spirit that forms when women come together in the water through dynamic in-store displays. While in Dubai, the brand sponsored a swimming pool throughout November 2020 – making it available only for women and working with coaches to run a series of workshops and events.

Credits
Advertising Agency: Wieden + Kennedy Amsterdam, Netherlands
Managing Director: Blake Harrop
Executive Creative Director: Eric Quennoy, Mark Bernath
Creative Director: Evgeny Primachenko, Craig Williams
Art Director: Zeynep Orbay
Copywriter: Macie Soler-Sala, Jake Barnes, Kervins Chauvet
Head of Broadcast Production: Joe Togneri
Broadcast Producer: Stijn Wikkerink
Group Account Director: Kathryn Addo
Account Director: Franky Wardell
Account Manager: Abderrahim El Khouani, Fulvio Itagiba
Account Executive: Roberta Hilgert
Head of Planning: Martin Weigel
Planning Director: Reid Schilperoort
Head of Comms & Digital Strategy: Danielle Pak
Comms Strategist: Elsa Stahura
Art Producer: Eline de Roo
Studio Director: Lizzie Murray
Studio Print Producer: Loes Poot
Designer: Yaleesa Waëlauruw
Motion Designer: Alex Raybould
Studio Artist: Noa Redero
In-House Editor: Scotti Raz
Business Affairs: Michael Graves, Marie Hernandez

This campaign is about:
Sport, Swimming, Inspiration, TV, Digital film, Nike Victory Swim

Making Home Count highlights all the little moments we shouldn’t take for granted – such as cuddles, playtime, and work breaks – and encourages people to make the most of being at home with their loved ones.

Credits
Campaign: IKEA Making Home Count
Advertising Agency: TBWA
Producer: The whole agency
Creative Director: Everyone
Writer: Someone or other
Actors: The agency ensemble
Editor: Indefatigable hero
Director: Anyone with a camera
Sound: Anyone with a camera
Music: Someone with a good ear and a piano
Client service: The whole agency
Client: IKEA

This campaign is about:
Digital Film, Advertisement, Furniture, Home Decor, TV

Xbox Adaptive Controller caters to the needs of gamers with disabilities. To promote the new product Microsoft came up with Changing the Game. What started with a two-minute film during the Super Bowl became a talk of a nation and resulted in a massive grow in Microsoft’s social voice. The campaign won the Grand Prix in Brand Experience & Activation during this year’s Cannes Lions.

Source

This campaign is about
Brand Identity, Social Impact, TV, Brand Innovation, Super Bowl Ad, Changing The Game, Technology, Product Innovation, McCann Worldgroup, Hungry Man

Ideas that change the world are often the most controversial.
After Volvo introduced the 3-point safety belt, they faced a world of criticism. Since then, it has saved more than a million lives. Now it’s time for the next step. For everyone’s safety.

“The seatbelt is a violation of human rights”. “It’s better to be thrown out than to be trapped inside”. These are only a few of the comments made about the introduction of the safety belt. In a new, global brand campaign, Volvo lets us hear the true stories of people who survived car crashes thanks to the safety belt.

Credits
Advertising Agency: Forsman & Bodenfors, Sweden
Art Directors: Sophia Lindholm, Karl Risenfors, Leo Dal
Copywriters: Hampus Elfström, Nicholas Düfke
Client Director: Magnus Wretblad
Account Executive: Ewa Edlund, Katarina Klofsten
Agency Producer: Anna Junker Lundin
PR Strategist: Bjarne Darwall
Planner: Daniel Sjöstrand
Digital Strategist: Peter Gaudiano
Web Design: F&B Inhouse
Artwork: Martin Joelsson, Christian Sundén
Media Agency: Mindshare
Director: Laerke Herthoni
Producer: Kalle Wettre
Production Company: New Land
D.O.P: Mattias Rudh
Executive Producer: Sophie Tamm Christensen
Stylist: Johanna Borggren
Production Designer: Catharina Nyqvist
Editor: Johan Söderberg, Miguel Angel
Grade: Joakim Rissveds
Sound Design: Adrian Aurelius, Ballad
Online: Peter Törnestam, Chimney

Read more about car safety

This campaign is about:
Car safety, Volvo Cars, Road safety, Technology, Highway pilot, Speed cap, Driver monitoring cameras, Care Key, 3-point safety belt, Automotive, Digital Film, TV, Volvo A Million More

Guneet Monga is no stranger to weaving intricate prosocial narratives. Her career exhibits a dedication to imbibe stories with honesty, sincerity, and rawness. Moreover, she is not one to bow down to boundaries agreed upon by the masses. Instead, Guneet is a dynamo who ventures to go beyond boundaries to create magic. The same is perfectly reflected in a recent campaign by Oppo. #GoBeyondBoundaries features Guneet as part of a narrative about a young girl in a village. But, the caveat is that the girl doesn’t go to school

Throughout the film, Guneet helps the little girl push her boundaries and gets her enrolled in school. In the process, Guneet also ends up pioneering internal change by pushing her own boundaries. All in all, the campaign portrays how even a tiny smartphone can help in the propagation of big change. Moreover, the film looks visually stunning and strikes the perfect overall tone.

In essence, #GoBeyondBoundaries works because of Guneet Monga’s empowering screen presence. In other words, she’s the real star here.

This campaign is about:
Guneet Monga, OPPO Smartphones, Inspiring Stories, Sikhya Entertainment, Filmmaker, TV, School, Digital Film, Advertising, OPPO Reno4 Pro

As Asian ourselves, we are furious about this situation. But instead of adding more fuel to the fire, we decided to switch our lense and shed light on what Asians have the rights to be proud of

the tastiest food,
the most culturally intact heritage,
the hardest-working community,
and the bravest medical staff on the front line amidst this pandemic.
those are what make us Asian, and no punch, no kick, no spit, no mock, and no yell would ever wreck our pride in the long way we have come:

This is- We Are Asians

Credits
Campaign: We Are Asians
Advertising Agency: Miami Ad School, Berlin, Germany
Art Director: Seine Kongruangkit
Copywriter: Quynh Tran

Tags:
Digital Film, TV, Advertising, Advertisement

The crisis of Covid-19 has brought the world to a standstill. The hustle and bustle of our lives and the clockwork of the giant corporate world and various consumer industries have come to a grave pause. While we are safe indoors, our bankers, scientists, policemen and scientists have been fighting at the frontline to keep us safe. And to prepare the future for an even stronger fight, our teachers have been quietly sitting indoors and teaching online every single day to mould the future set of bankers, scientists, policemen and change-makers. From the blackboard to the laptop, from picking up chalk to picking up video classes – the world may be under a lockdown but the mind is free – and our teachers globally have been imparting knowledge with courage through every technological way possible. We salute our frontline warriors in the education sector for continuing to fuel hope and shape a stronger world.

Credits
Brand: Supra Pens
Campaign: No Lockdown For Education
Agency: Monkey Wrench Communications
Creative Director: Ashis Mridha
Associate Creative Director: Madhura Chakravarty
Client Servicing Head: Kusumanjan Banerjee
Illustrator: Santanu Mitra
Animation & Edit: Soumitra Sengupta
Copywriter: Madhura Chakravarty
Graphics: Anubhav Mridha, Soumitra Sengupta
Supervision & edit: Arijit Seth
Music: Arijit Chakraborty
Voiceover: Debarjo Banerjee, Debalina Chakraborty

Tags:
Teacher’s Day, Lockdown, pandemic, Education, Teacher, Supra Pens, COVID-19, Digital Film, School, TV, Advertising

Panty Wall. Smell Of A Fat Chick. Girlfriend Skiing. Lady Wildcats. These are not just some random derogatory terms stringed together by us. These are, in fact, just a few of the many sexist terms, slangs, and phrases you will hear in the outdoors. These terms, obviously, were coined by men. They are names of rock climbing routes, a skiing technique, and female athletic teams respectively, making the outdoors an uncomfortable space for women.

But, in order to encourage and inspire the next generation of female explorers, The North Face has decided to Change The Face Of It, forever.

This project was created for One Show’s Young Ones Brief Awards and has secured a merit position.

Credits:
Copywriter: Khushali Bhansali
Art Director: Vidhi Agarwal, Siddhant Karale, Nihal Bambulkar
Advertising School: Miami Ad School, Mumbai

Tags:
Women, female explorers, Digital Film, TV, Brand Film, Young Ones Student Awards, The One Club, Young Ones Competition

Repair is always better than replace because Araldite can make those memories alive again. So this time if your favourite watch or necklace or cup or anything for that matter breaks, remember Araldite can fix it again forever.

Araldite believes that the lockdown has taught society not to take relationships or material things for granted. Both can suddenly break. Yet connections can grow stronger when material things exchanged between people are looked after. In this challenging time, people cannot step out of their homes to replace broken items; however, should the need arise; they can quickly repair them with an adhesive. They have established and extended this thought through some simple yet effective DIY solutions to upcycle, repair and make essential home décor and furniture around the home.

Tags:
Advertising Campaign, Digital Film, TV, India, Short Film, Bonds That Last Forever

Ramadan is the Super Bowl of the Middle East; it’s when TV consumption skyrockets making it the perfect time to sell TVs. Sony is the leading TV brand in the region; it was the ideal opportunity to communicate their latest Bravia series; the only one with the Android system in the market. Our take is that Sony Android TV’s are packed with all of these features that they practically sell themselves effortlessly inviting our audience to a series of videos showcasing a salesman who doesn’t make any effort in selling TVs but ends up selling the TV every time. Each of the four videos focuses on a technical feature from being compatible with Playstation’s controllers to embedded chrome cast support to voice search The campaign also featured some cameo appearances from famous Arab Vloggers generating more interest towards the campaign.

Credits
Brand: Sony
Campaign: Salesman of the Month
Advertising Agency: Socialize Agency, Dubai, United Arab Emirates
Group Account Director: Aurelien Fonteneau
Senior Account Manager: Umar Achraf
Head Of Creative Production: Amr Younis
Video Editor: Alisha Gopiraj
General Manager Marketing Communications – Sony: Mathew Mathai
Marketing Director – Sony: Ankit Dadhich

Tags:
United Arab Emirates, Electronics, Technology, Sony, Socialize Agency, Salesman of the Month, Netflix, Sony Android TV

Credits
Advertising Agency: McCann, Madrid, Spain

Tags:
IKEA, Stay Home, IKEA Stay Home, COVID 19, Coronavirus, SHort Film, IKEA ads, Digital, TV

Commenting on the launch of the campaign, Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India, said, “To connect with people, it’s important to give them utmost time and attention. With our ‘Disconnect to Connect’ campaign, we are trying to encourage our consumers to strike a chord of playfulness with their loved ones by snoozing away from the automated world. OREO’s brand purpose is to fill the world with more playful moments that bring people together to break through the monotony of adulthood’s seriousness. For over 70 years now, Mondelez India has garnered consumer love and trust on the back of light-hearted, yet meaningful and progressive storytelling, supported by cutting-edge Marketing Excellence. Through this campaign, we aim to continue this momentum by taking forward our company’s vision to ‘Empower People to Snack Right’.”

Since the launch, OREO has always created fun-filled moments for consumers and their loved ones. The campaign brings alive Oreo’s global brand proposition titled Stay Playful that aims to spark playful connections with your family & friends. Taking a consumer-centric approach to the next level, this latest campaign aims to bring alive a simple message of disconnecting from the reel world and spending some quality time with your family. The brand intends to create new and fun ways to engage with OREO lovers by widening its appeal to achieve the larger purpose of the company with a touch of playfulness.

The new TVC, conceptualized by FCB Interface, showcases a daughter asking her father to join her during her playtime while he is busy checking his emails. Trying to catch his attention, she notoriously drops in a physical email with an Oreo cookie attached inside. This provokes the father to disconnect from his laptop and enjoy the offline playful moments with his beloved daughter.

Shedding light on the insight, Robby Mathew, Chief Creative Officer, FCB Interface, said, “The innocence of the little girl sending an Oreo by email lent itself to an adorable story.”

Adding, Joemon Thaliath, Chief Executive Officer – FCB Interface quips, “Over the years, Oreo has showcased several beautiful dad-daughter relationships. This one is the most heartfelt of them all and continues to build on the brand’s core of ‘Stay Playful’.
Today, OREO’s tagline ‘twist, lick, dunk’ has become a ritual and has been at the heart of numerous warm family moments and this campaign will further up the brand love. Apart from this heart-warming TVC, this campaign will be supported by extensive Digital, Outdoor and on-ground activation.

Agency Credits
Agency: FCB Interface Communications
Creative Team: Rakesh Menon, Ashutosh Joshi, Sricharan C, Ketan Kadam, Adil Bamanbehram
Account Management: Ruchita Purohit, Arun Kumaresan, Bushra Faruqi, Krita Gudhka, Ajinkya Joshi
Planning: Gulshan Singh, Sneha Raina
Director (of the TVC): Prakash Verma
Executive Producer: Manjeet Bawa
Production House: Niravan Films
Post Production Studio: Nirvana Films

Tags:
OREO, Digital Campaign, TV, FCB Interface, OREO Disconnect to Connect