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	<title>TVC &#8211; Campaigns of the World</title>
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	<description>Best Advertising Campaigns &#38; Creative Marketing Ideas</description>
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	<title>TVC &#8211; Campaigns of the World</title>
	<link>https://campaignsoftheworld.com</link>
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	<item>
		<title>Thai Health Promotion Foundation: Replacing Alcohol Bottle</title>
		<link>https://campaignsoftheworld.com/film-and-video/thai-health-promotion-foundation-replacing-alcohol-bottle/</link>
		
		<dc:creator><![CDATA[COTW]]></dc:creator>
		<pubDate>Wed, 26 Aug 2020 06:47:17 +0000</pubDate>
				<category><![CDATA[Film and Video]]></category>
		<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Bangkok]]></category>
		<category><![CDATA[Leo Burnett]]></category>
		<category><![CDATA[Public interest]]></category>
		<category><![CDATA[Replacing Alcohol Bottle]]></category>
		<category><![CDATA[Thai Health Promotion Foundation]]></category>
		<category><![CDATA[TVC]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=20398</guid>

					<description><![CDATA[Leo Burnett Bangkok with Thai Health Promotion Foundation encourages people to stop wasting&#8230;]]></description>
										<content:encoded><![CDATA[<p>Leo Burnett Bangkok with Thai Health Promotion Foundation encourages people to stop wasting time drinking and get to work for a better life instead. During hard times, while many people are hustling doing extra jobs and putting in more work to strive for a better life. Thai Health Promotion Foundation concerns that drinking may prohibit many people from using their full abilities to work efficiently, and also sees that alcohol consumes up a big chunk of people’s time that they could be spending working for a better living condition. Leo Burnett Bangkok came up with a dynamic, fun and simple TVC aiming for people to see how easy and more worthy it is to make a quick life turnaround, if they just replace the alcohol bottles in their hands with different working tools and put them to work, spending time wisely to gain more money instead of wasting time and money being drunk.</p>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/iEPIfS6Yeo0?si=5WXzTvXARrj8adF2" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<p>Credits<br />
Advertising Agency: The Leo Burnett Group Thailand, Bangkok, Thailand<br />
Production Company: Mum Films<br />
Sound Production Company: Sound Space<br />
Chief Creative Officer: Sompat Trisadikun<br />
Creative Director: Skon Khanawuthikarn<br />
Copywriter: Ravisara Mekasuwanaroj<br />
Art Director: Nattnaree Kheaw-im<br />
Art Director: Sompat Trisadikun<br />
Account Management Director: Tida Vibulvanich<br />
Account Director: Kanitta Chartpong<br />
Account Executive: Maythavee Jariyanoppanan<br />
Agency Producer: Sarawut Lertkittipaporn<br />
Film Director: Suthon Petchsuwan<br />
Executive Producer: Pattarajitr Trakarnkate<br />
Production Producer: Nara Montrekul Na Ayudhya<br />
D.o.p: Teerawat Thitikornwanich<br />
Production Manager: Sumittra Kudcharoen<br />
Production Manager: A-vika Visansong<br />
Casting: Surangkana Suwanjinda<br />
Art Director: Dusit Yapakawong<br />
Stylist: Kittisak Prasarndee<br />
Location Manager: Dechnarong Boonsongsang<br />
Colorlist: Rattana Leedamrongprasert<br />
Online Artist: Rattana Leedamrongprasert</p>
<p>Tags:<br />
Leo Burnett, Bangkok, Thai Health Promotion Foundation, Public Interest, Alcohol</p>
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		<item>
		<title>IKEA: Be Someone’s Home &#124; International Day Against Homophobia, Transphobia &#038; Biphobia</title>
		<link>https://campaignsoftheworld.com/film-and-video/ikea-be-someones-home/</link>
		
		<dc:creator><![CDATA[COTW]]></dc:creator>
		<pubDate>Sat, 23 May 2020 12:33:06 +0000</pubDate>
				<category><![CDATA[Film and Video]]></category>
		<category><![CDATA[Be Someone’s Home]]></category>
		<category><![CDATA[Biphobia]]></category>
		<category><![CDATA[digital film]]></category>
		<category><![CDATA[IDAHOT 2020]]></category>
		<category><![CDATA[IKEA]]></category>
		<category><![CDATA[IKEA Be Someone’s Home]]></category>
		<category><![CDATA[IKEA Campaign]]></category>
		<category><![CDATA[International Day Against Homophobia]]></category>
		<category><![CDATA[LGBT]]></category>
		<category><![CDATA[LGBT Ads]]></category>
		<category><![CDATA[LGBT Campaigns]]></category>
		<category><![CDATA[LGBT Community]]></category>
		<category><![CDATA[Transphobia]]></category>
		<category><![CDATA[TVC]]></category>
		<category><![CDATA[We Are Social]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=19366</guid>

					<description><![CDATA[IKEA Be Someone’s Home On IDAHOT 17 May, the International Day Against Homophobia,&#8230;]]></description>
										<content:encoded><![CDATA[<h3>IKEA Be Someone’s Home</h3>
<p>On IDAHOT 17 May, the International Day Against Homophobia, Transphobia &#038; Biphobia, we’re calling on our customers and co-workers to make LGBT+ people feel at home everywhere, every day.</p>
<p>For many of us, a forced quarantine during 2020 has taught us how important our home is &#8211; a place where we can feel safe, where we can love and feel loved. But some risk being stigmatised, isolated and discriminated against in their living spaces. For the LGBT+ community, their four walls are not always what makes them feel at home and welcomed.</p>
<p>With the Be Someone’s Home campaign 2020, we want to recognise this reality and invite co-workers and customers to be a shelter for those who are discriminated against and struggle to find safety. We can be a safe space for our LGBT+ friends and colleagues; we can be their home.</p>
<p>Everyone should have the right to be themselves. Stand up against discrimination of LGBT+ persons on 17 May, and every day #BeSomeonesHome #IDAHOT.</p>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/IbPo0Q4WoAc?si=nJLOOgcd0mV-c06w" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<p><strong>Credits</strong><br />
Advertising Agency: We Are Social Milan, Italy<br />
Executive Creative Director: Alessandro Sciarpelletti<br />
Executive Creative Production Director: Daniele Piazza<br />
Associate Creative Director: Paulo Gonzalez, Mattia Lacchini<br />
Senior Art Director: Chiara Giannuzzi<br />
Senior Creative: Camilla Vanzulli<br />
Editor: Sergio Giussani<br />
Creative: Lorenzo Canazza<br />
Art Director: Giulia De Chirico<br />
Group Account Director: Francesca Feller<br />
Senior Account Director: Mirco Bertola<br />
Account Manager: Leandro Iorio<br />
Account Executive: Alessia Bloise<br />
Head of Strategy: Bruno Tecci<br />
Strategy Supervisor: Marta Prosperi<br />
Creative Production Supervisor: Alberto Monti<br />
Producer: Giulia Camera<br />
Video Editor: Andrea Grieco, Diana Borinato</p>
<p>Tags:<br />
IDAHOT 2020, International Day Against Homophobia, Transphobia, Biphobia, LGBT Community, LGBT Ads, <a href="https://campaignsoftheworld.com/?s=LGBT+Campaigns" rel="noopener noreferrer" target="_blank">LGBT Campaigns</a>, We Are Social, Digital Film, TVC, IKEA Campaign, IKEA Be Someone’s Home</p>
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			</item>
		<item>
		<title>McDonald&#8217;s unskippable pre-roll Ad &#124; An impactful hand-washing tutorial</title>
		<link>https://campaignsoftheworld.com/film-and-video/mcdonalds-unskippable-pre-roll-ad/</link>
		
		<dc:creator><![CDATA[COTW]]></dc:creator>
		<pubDate>Mon, 20 Apr 2020 06:19:26 +0000</pubDate>
				<category><![CDATA[Film and Video]]></category>
		<category><![CDATA[Coronavirus]]></category>
		<category><![CDATA[COVID 19 Ads]]></category>
		<category><![CDATA[COVID 19 campaigns]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[hand-washing tutorial]]></category>
		<category><![CDATA[Leo Burnett]]></category>
		<category><![CDATA[McDonald's]]></category>
		<category><![CDATA[McDonald's advertisement]]></category>
		<category><![CDATA[McDonald's advertising campaign]]></category>
		<category><![CDATA[McDonald's marketing campaign]]></category>
		<category><![CDATA[McDonald’s unskippable pre-roll]]></category>
		<category><![CDATA[McDonalds advertising.]]></category>
		<category><![CDATA[Russian Federation]]></category>
		<category><![CDATA[The first Unskippable pre-roll]]></category>
		<category><![CDATA[Tv commercial]]></category>
		<category><![CDATA[TVC]]></category>
		<category><![CDATA[Unskippable Preroll]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=18863</guid>

					<description><![CDATA[Campaign: McDonald&#8217;s unskippable pre-roll &#124; Wash your hands! In today’s day-and-age where consuming&#8230;]]></description>
										<content:encoded><![CDATA[<p>Campaign: McDonald&#8217;s unskippable pre-roll | Wash your hands!<br />
In today’s day-and-age where consuming video content is a common phenomenon, everyone from school-going children to senior citizens is familiar with skippable ads that often precede YouTube videos. A recent campaign by McDonald&#8217;s Russia leveraged this sense of familiarity to deliver an important message.</p>
<p>Leo Burnett, the agency responsible for the ideation of the campaign, cleverly made the ad 20-seconds long. This decision magnifies the ad&#8217;s impact as properly washing your hands also takes 20 seconds. </p>
<p>We feel that the unconventional format of the campaign instantly draws the attention of its viewers. Given the magnitude of the threat that the world is currently facing, we wholeheartedly support this initiative.</p>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/NZuelx57e8A" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<p>Credits<br />
Client: McDonald’s<br />
campaign: McDonald&#8217;s unskippable pre-roll<br />
Title: We Are For Safety, With Both Hands<br />
Marketing Director: Tatiana Gura<br />
Marketing Manager: Viktoria Liparteliani<br />
Digital Director: Andrey Baikov<br />
Digital Manager: Ruslan Ledovski</p>
<p>Leo Burnett Moscow (creative)<br />
Creative Director: Evgeny Shinyaev<br />
Account-director: Viktoria Semikasheva<br />
Art Director: Ekaterina Trokhina<br />
Copywriter: Daria Tsareva<br />
Starcom (media)<br />
Account Director: Tatiana Chyornaya<br />
Account Group Head: Alevtina Arkhipova<br />
Senior media-planner: Vera Konovalova<br />
Digital Account Director: Irina Fattakhetdinova</p>
<p>Tags:<br />
McDonald&#8217;s unskippable pre-roll, McDonald&#8217;s, Leo Burnett, Coronavirus, <a href="https://campaignsoftheworld.com/digital/how-brands-are-advocating-for-social-distancing-against-covid-19/" rel="noopener noreferrer" target="_blank">COVID-19 Ads</a>, COVID-19 Campaigns, Digital, TVC, TV Commercial, <a href="https://www.jotform.com/blog/mcmarketing-mcdonalds-marketing-and-advertising-hits-and-pits/" rel="noopener noreferrer" target="_blank">McDonald&#8217;s advertisement</a>, McDonald&#8217;s advertising campaign, McDonald&#8217;s marketing campaign, <a href="https://www.thedrum.com/creative-works/project/leo-burnett-mcdonalds-we-are-safety-with-both-hands" rel="noopener noreferrer" target="_blank">The first Unskippable pre-roll</a>, Russian Federation, McDonald&#8217;s advertising</p>
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		<item>
		<title>Tochka Bank: Quarantine &#124; Stronger than crisis: A new life-asserting ad by Voskhod</title>
		<link>https://campaignsoftheworld.com/film-and-video/tochka-bank-quarantine-stronger-than-crisis-by-voskhod/</link>
		
		<dc:creator><![CDATA[COTW]]></dc:creator>
		<pubDate>Sun, 12 Apr 2020 07:07:46 +0000</pubDate>
				<category><![CDATA[Film and Video]]></category>
		<category><![CDATA[Coronavirus]]></category>
		<category><![CDATA[COVID-19]]></category>
		<category><![CDATA[Quarantine Ads]]></category>
		<category><![CDATA[Sergey Bobunets]]></category>
		<category><![CDATA[short film]]></category>
		<category><![CDATA[Stronger than crisis]]></category>
		<category><![CDATA[Tochka Bank]]></category>
		<category><![CDATA[Tochka Bank Quarantine]]></category>
		<category><![CDATA[TVC]]></category>
		<category><![CDATA[Voskhod]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=18821</guid>

					<description><![CDATA[Tochka Bank : Stronger than crisis &#8211; A new life-asserting ad created by&#8230;]]></description>
										<content:encoded><![CDATA[<p>Tochka Bank : Stronger than crisis &#8211; A new life-asserting ad created by Voskhod, Creative agency in Russia.</p>
<p>At hard times like this, entrepreneurs are struggling on the verge between survival and financial crisis. Yet, they don’t give up on their beliefs! Voskhod and Tochka bank tell an inspiring story about life on quarantine. </p>
<p>All filming was safe and carried out using long telephoto lenses and drones. The participants were keeping a safe distance between each other. Some of the mini-stories were filmed at home. All characters of the video are real entrepreneurs. The video featured: Tochka Bank’s CEO Boris Diakonov, bank’s co-founder and CMO Yana Gannik, Ural Opera Ballet theatre’ art director Vyacheslav Samodurov, Voskhod agency’s creative director Andrey Gubaydullin and many others. </p>
<p>The soundtrack of the video is a remix of the song «Thank you» written and performed by Sergey Bobunets, a famous Ural musician. By the way, the song itself hasn’t released yet — so it’s a truly unique case in the history of music!</p>
<p>With the new uplifting video, Tochka Bank expresses its support to all entrepreneurs who found themselves in the times of hardship like today. In the meantime, the bank keeps providing full services, including opening an account, online. </p>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/FhOamVJh6tY" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<p>Credits<br />
Brand: Tochka Bank<br />
Campaign: Stronger than crisis<br />
Agency: Voskhod<br />
Camera operator: Igor Petrov<br />
Drone operator: Vladimir Panteleev<br />
Producer: Vyacheslav Borisenko<br />
Post-production: Ilya Linetsky<br />
Music: Sergey Bobunets &#038; DJ Nejtrino</p>
<p>Tags:<br />
<a href="https://www.adweek.com/category/life-in-quarantine/" rel="noopener noreferrer" target="_blank">Quarantine Ads</a>, COVID 19, <a href="https://campaignsoftheworld.com/tag/coronavirus/" rel="noopener noreferrer" target="_blank">Coronavirus</a>, Short Film, Tochka Bank Quarantine, TVC</p>
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			</item>
		<item>
		<title>On World Health Day Bajaj Allianz General Insurance released a short film of hope &#8211; #CareWillOvercome</title>
		<link>https://campaignsoftheworld.com/film-and-video/world-health-day-bajaj-allianz-general-insurance/</link>
		
		<dc:creator><![CDATA[COTW]]></dc:creator>
		<pubDate>Wed, 08 Apr 2020 06:09:31 +0000</pubDate>
				<category><![CDATA[Film and Video]]></category>
		<category><![CDATA[Bajaj Allianz General Insurance]]></category>
		<category><![CDATA[Care Will Overcome]]></category>
		<category><![CDATA[Caringly Yours]]></category>
		<category><![CDATA[Coronavirus]]></category>
		<category><![CDATA[COVID-19]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[short film]]></category>
		<category><![CDATA[TVC]]></category>
		<category><![CDATA[World Health Day]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=18805</guid>

					<description><![CDATA[A message of hope and a show of support &#8211; this is Bajaj&#8230;]]></description>
										<content:encoded><![CDATA[<p>A message of hope and a show of support &#8211; this is Bajaj Allianz General Insurance&#8217;s way of spreading care as we sing our hearts out to the world, with the world.<br />
<iframe width="100%" height="480" src="https://www.youtube.com/embed/uaksYGn7OIw" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<p>Tags:<br />
Care Will Overcome, World Health Day, Caringly Yours, Bajaj Allianz General Insurance, short film, Digital, COVID 19, Coronavirus, TVC</p>
<p><script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><br />
<ins class="adsbygoogle"
     style="display:block"
     data-ad-format="autorelaxed"
     data-ad-client="ca-pub-1111214029778665"
     data-ad-slot="4206049456"></ins><br />
<script>
     (adsbygoogle = window.adsbygoogle || []).push({});
</script></p>
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		<item>
		<title>Wacoal India: Truly Yours for #TrulyYou, a digital brand campaign by WATConsult</title>
		<link>https://campaignsoftheworld.com/film-and-video/wacoal-truly-yours-for-truly-you/</link>
		
		<dc:creator><![CDATA[COTW]]></dc:creator>
		<pubDate>Thu, 23 Jan 2020 16:54:00 +0000</pubDate>
				<category><![CDATA[Film and Video]]></category>
		<category><![CDATA[brand film]]></category>
		<category><![CDATA[Dentsu Aegis Network]]></category>
		<category><![CDATA[digital agency]]></category>
		<category><![CDATA[digital campaign]]></category>
		<category><![CDATA[digital film]]></category>
		<category><![CDATA[lingerie]]></category>
		<category><![CDATA[TVC]]></category>
		<category><![CDATA[Wacoal]]></category>
		<category><![CDATA[Wacoal India]]></category>
		<category><![CDATA[WATConsult]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=18471</guid>

					<description><![CDATA[WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis&#8230;]]></description>
										<content:encoded><![CDATA[<p>WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN), has launched a new digital brand campaign for its recently acquired client, Wacoal India. Wacoal India is a premium Japanese lingerie brand established in the year 1946 in Japan. The brand entered the Indian market with its first store towards the end of the year 2015. As their digital partner, the agency will be conceptualising, strategising and executing digital activities of their products across the Indian geography.<br />
​<br />
To mark the launch of Wacoal&#8217;s Autumn Winter 2019 Collection the agency has also unveiled an empowering digital campaign: Truly Yours for #TrulyYou. The key communication of the campaign revolves around how women should embrace their true selves. Beauty is all about being comfortable in one&#8217;s skin and differs from woman to woman. Wacoal’s range of products allows each woman; tough, strong, graceful, classy, empathetic, gentle and much more to express her beauty​ in the best possible way​. </p>
<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/B2mJ7jlFa4u/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);">
<div style="padding:16px;"> <a href="https://www.instagram.com/p/B2mJ7jlFa4u/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener noreferrer"> </p>
<div style=" display: flex; flex-direction: row; align-items: center;">
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<p></a> </p>
<p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https://www.instagram.com/p/B2mJ7jlFa4u/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank" rel="noopener noreferrer">Style and comfort that lets you be who you want to be. Wacoal, Truly Yours for #TrulyYou #Wacoal #TrulyYours #TrulyYou #Lingerie #Comfort #Style #Elegance #AutumnWinter2019 #AWCollection</a></p>
<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a href="https://www.instagram.com/wacoalindia/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank" rel="noopener noreferrer"> Wacoal India</a> (@wacoalindia) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-09-19T14:30:14+00:00">Sep 19, 2019 at 7:30am PDT</time></p>
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</blockquote>
<p> <script async src="//www.instagram.com/embed.js"></script></p>
<p>Nobuhiro Katsumata, CEO, Wacoal India, said &#8211; “We are glad to partner with WATConsult to manage our digital mandate. The team​ has shown immense potential and all have welcomed our first campaign launch with them. We look forward to this association.” ​</p>
<p>​Commenting on the win, Heeru Dingra, CEO, WATConsult added, “We are proud to associate with a legacy old brand that has a firm presence across the globe. We are looking forward to strengthening the brand’s presence and expand its legacy in the Indian market too. Keeping their aim to help women express and embrace their true selves, we launched Truly Yours for #TrulyYou. The campaign beautifully highlights the products and thoughts of the brand, enabling women to stand out with comfort.”</p>
<p>The campaign commences with a ‘behind the scenes’ digital video creating a lot of buzz/curiosity amongst the audience. It also takes ahead the brand&#8217;s philosophy of helping women express their beauty. </p>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/V0NytuoNpbo" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<p>To further amplify the concept of Wacoal’s #TrulyYou and build a strong connect with the correct target audience, content formats like Magazine, Instagram Stories and Scrapbook Grids have been explored during the campaign.</p>
<p><strong>About Wacoal India</strong><br />
Wacoal was founded in 1946 in Japan. Embracing its philosophy to help women throughout the world to express their beauty, Wacoal launched its brand in Asian countries starting in 1970s, in America in 1985, in Europe in 1990, and opened its first store in India in December 2015. Every woman around the world shares the same thought: “I want to be beautiful”. Beauty has a personality as defined by each country or region, and it will differ from woman to woman. We listen to the voices of women around the world and address each woman’s needs with sincerity to make women’s smile so much brighter. By combining high quality materials, outstanding creative and talents working in every region and the technical innovations that have been cultivated in and inspired by Japan, we deliver on the promise of making women feel more beautiful. Our goal is that women everywhere feel more beautiful. In addition to our focus on delivering beautiful, high-quality lingerie we are also committed to helping women find bras that fit just right. We believe so strongly in the importance of good fit that we have trained a group of consultants to take accurate measurements and assist customers in choosing the style that will work best for their body types and lifestyles.</p>
<p>Tags:<br />
Dentsu Aegis Network, Digital Agency, WATConsult, Wacoal, digital campaign, Lingerie, Wacoal India, Digital Film, Brand Film, TVC</p>
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		<title>&#8216;Right To Play&#8217; empowers children to rise above their challenges and find their way back to hope &#8211; We Rise</title>
		<link>https://campaignsoftheworld.com/film-and-video/right-to-play-we-rise/</link>
		
		<dc:creator><![CDATA[COTW]]></dc:creator>
		<pubDate>Thu, 02 Jan 2020 06:05:05 +0000</pubDate>
				<category><![CDATA[Film and Video]]></category>
		<category><![CDATA[Awareness campaign]]></category>
		<category><![CDATA[BBDO]]></category>
		<category><![CDATA[Child labor]]></category>
		<category><![CDATA[child trafficking]]></category>
		<category><![CDATA[Early Marriage]]></category>
		<category><![CDATA[Fundraising Campaign]]></category>
		<category><![CDATA[illiteracy]]></category>
		<category><![CDATA[Inequality]]></category>
		<category><![CDATA[Right to Play]]></category>
		<category><![CDATA[short film]]></category>
		<category><![CDATA[TVC]]></category>
		<category><![CDATA[violence]]></category>
		<category><![CDATA[We Rise]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=18374</guid>

					<description><![CDATA[Every day, millions of children face dangerous and difficult challenges that rob them&#8230;]]></description>
										<content:encoded><![CDATA[<p>Every day, millions of children face dangerous and difficult challenges that rob them of their dignity and hope. Children are one of the most vulnerable populations and each day millions are oppressed by violence, child labor, early marriage, illiteracy and inequality. To help protect and give these children a voice, Right To Play has launched &#8216;We Rise,&#8217; a powerful new global fundraising campaign to generate awareness and funds for international programs that honour these children, and give them hope through play-based learning, amplifying a conversation around the organization’s innovative and impactful approach to addressing the crisis of opportunity for children.</p>
<p>The campaign aims to give these oppressed children their own movement by shining a light upon the horrific circumstances these children face every day. From inhumane factory environments to child trafficking – many of their futures are severely limited by violence, exploitation and inequality. Through play-based learning, Right to Play empowers children to rise above these challenges and find their way back to hope.</p>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/3v6D6ejXIEQ?si=jMp2Bi0ILTmcGwGo" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/h88CKWRy-cE?si=UWNJw8d4GVMX85Wv" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/XCEhex-MN-s?si=4d4u2k4cclvoSkEi" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<p><a href="https://www.righttoplay.com/en/" rel="noopener noreferrer" target="_blank">Source</a></p>
<p>Credits<br />
Campaign title: We Rise<br />
Client: Right to Play<br />
Agency: BBDO Toronto<br />
Chief Creative Officers: Denise Rossetto, Todd Mackie<br />
VP, Group Account Director: Rebecca Flaman<br />
VP, Brand Planner: Tom Kenny<br />
Copywriter: Domenique Raso<br />
Art Director: Anand Iyer<br />
Account Director: Jaya Rizzi<br />
Account Supervisor: Sagi Mamalider<br />
Design: Mike Nugent<br />
Broadcast Producer: Dena Thompson<br />
Production Company: Skin &#038; Bones<br />
Director: Mark Zibert<br />
Editorial: The Assembly<br />
Editors: David James Findlay, Marka Rankovic<br />
Music, voice direction &#038; sound design: Pirate Toronto<br />
Colour &#038; VFX: Alter Ego</p>
<p>Tags:<br />
Violence, Child Labor, Early Marriage, Illiteracy, Inequality, Awareness Campaign, Fundraising Campaign, We Rise, Right to Play, BBDO, Short Film, TVC</p>
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		<title>Pantene &#8216;Going home for the holidays&#8217; campaign celebrate &#038; encourage individuals to be proud of who they are</title>
		<link>https://campaignsoftheworld.com/film-and-video/pantene-going-home-for-the-holidays-imbeautifullgbtq/</link>
		
		<dc:creator><![CDATA[COTW]]></dc:creator>
		<pubDate>Fri, 27 Dec 2019 12:53:45 +0000</pubDate>
				<category><![CDATA[Film and Video]]></category>
		<category><![CDATA[#IMBeautifulLGBTQ+]]></category>
		<category><![CDATA[#Pantene]]></category>
		<category><![CDATA[Christmas Ads]]></category>
		<category><![CDATA[Christmas campaigns]]></category>
		<category><![CDATA[GLAAD]]></category>
		<category><![CDATA[Going Home for the Holidays]]></category>
		<category><![CDATA[Holiday Ads]]></category>
		<category><![CDATA[I Am Beautiful LGBTQ+]]></category>
		<category><![CDATA[LGBTQ]]></category>
		<category><![CDATA[LGBTQ community]]></category>
		<category><![CDATA[P&G]]></category>
		<category><![CDATA[Procter & Gamble]]></category>
		<category><![CDATA[Trans Chorus of Los Angeles]]></category>
		<category><![CDATA[TVC]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=18334</guid>

					<description><![CDATA[Pantene is &#8216;Going home for the holidays&#8217; to inspire acceptance and celebrate the&#8230;]]></description>
										<content:encoded><![CDATA[<p>Pantene is &#8216;Going home for the holidays&#8217; to inspire acceptance and celebrate the LGBTQ+ Community this holiday season &#8211; #IMBeautifulLGBTQ+</p>
<p>137 million Americans will travel home this holiday season. But, 44% of LGBTQ+ people feel they can’t come home as their true selves, fearing their identity, including hair, makeup and wardrobe, won’t be accepted. While every LGBTQ+ person has their own unique story about going home for the holidays, everyone is seeking the same thing – to be surrounded by people who love and accept them. To help amplify their stories of transformation, Pantene, GLAAD and the Trans Chorus of Los Angeles have created “Going Home for the Holidays” video series to raise awareness of the tensions and challenges LGBTQ+ Community members can face. Pantene wants to celebrate &#038; encourage individuals to be proud of who they are – whenever, wherever, and however, they come home.</p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2019/12/Pantene_I_m_beautiful_lgbtq.jpg"><img fetchpriority="high" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2019/12/Pantene_I_m_beautiful_lgbtq.jpg" alt="Pantene #IMBeautifulLGBTQ+" width="1200" height="675" class="aligncenter size-full wp-image-18335" title="Pantene &#039;Going home for the holidays&#039; campaign celebrate &amp; encourage individuals to be proud of who they are 2"></a></p>
<p>“Inclusion is at the heart of Pantene’s mission to celebrate the beauty of all transformations and all people,” said Ilaria Resta, Vice President, North America Hair Care, Procter &#038; Gamble. “Hearing these LGBTQ individuals speak about the trials and triumphs of going home for the holidays &#8211; as well as their irrepressible desire to be their true selves &#8211; will inspire others in the community and remind us all what true beauty is about.”</p>
<p>Pantene is dedicated to helping everyone everywhere see and experience transformation in their lives in big and small ways. “Going Home for the Holidays” builds upon the brand’s “Don’t Hate Me Because I’m Beautiful” Campaign, launched during Pride Month 2019. The “Going Home for the Holidays” video vignettes feature powerful stories of four members of the Trans Chorus of Los Angeles. One video in particular features Crystal as she shares how she decides to change her appearance in terms of clothing, makeup and hair with family members when she goes home. “To be able to express myself openly, and genuinely – it’s freeing,” she said. “I could finally look in the mirror and say, ‘that’s me’.” </p>
<p>In addition to the “Going Home for the Holidays” series of videos, Pantene has pledged to make a $100,000 donation to Family Equality, which envisions a world in which every LGBTQ+ person has the right and the opportunity to form and sustain a loving family. &#8220;Family Equality is excited and proud to join Pantene&#8217;s inclusive embrace of all family members during the holidays. Families of origin, families that are formed, and chosen families all have a role to play in the beautiful patchwork of love and acceptance that makes up our LGBTQ+ community,&#8221; said The Reverend Stan J Sloan, CEO of Family Equality.</p>
<p>The brand is proud to continue their partnership with GLAAD, which accelerates the acceptance of LGBTQ+ people by sharing stories and working through all forms of media. uplifts members of the LGBTQ+ community by celebrating inclusion, representation and freedom of expression. “Pantene is setting the standard for authentic inclusion of LGBTQ people and stories among brands that transcend industries,” said GLAAD President and CEO Sarah Kate Ellis. “LGBTQ stories need to be told by brands outside of Pride month and Pantene is demonstrating a real commitment to LGBTQ storytelling with this moving holiday video. Especially around the holidays when too many LGBTQ people feel isolated, it’s so important to remind community members who celebrate with families – chosen or otherwise – that they are beautiful.”</p>
<p><strong>About GLAAD</strong><br />
GLAAD rewrites the script for LGBTQ acceptance. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. GLAAD protects all that has been accomplished and creates a world where everyone can live the life they love. For more information, please visit www.glaad.org.</p>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/CsJWzXtNlgw" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<p>Credits<br />
Advertiser: Pantene<br />
Spot Title: I’ll Be Home for Christmas<br />
Agency: Grey &#038; Townhouse</p>
<p>VP, NA Hair Care: Ilaria Resta<br />
Brand Director: John Brownlee<br />
Global LGBT+ Equality Program Leader: Brent Miller<br />
Brand Manager: Leif Edgar<br />
Brand Manager: Maris Croswell<br />
Assistant Brand Manager: Bret Senior<br />
Senior Communications Manager: Muhammad (Bilal) Lakhani</p>
<p>Chief Creative Officer: John Patroulis<br />
Executive Creative Director: Javier Bonilla<br />
Executive Creative Director: Joe Mongognia<br />
Creative Director: Arturo Macouzet<br />
Associate Creative Director: Bryan Burns<br />
Senior Art Director: Emily Pracher<br />
Executive Producer: Keira Rosenthal<br />
Senior Producer: Kelsey Longo<br />
VP, Music Producer: David Lapinsky<br />
Music Producer: Leland Drake<br />
Global Strategy Director: Julia Perissinoto<br />
EVP, Global Account Director: Anjali Jain<br />
SVP, Account Director: Kate Bernhardt<br />
Account Executive: Samantha Simon<br />
Content Architect: Andrew Pattee<br />
Project Manager: Morgan Marc<br />
VP, Head of Talent: Natasha Howell<br />
Business Manager: Beverly Beach<br />
Anthem Editor: Stacy Peterson<br />
Interview Editor(s): James Donahue + Stacy Peterson<br />
Producer: Hope Duhaime<br />
Managing Director: Lauren Hertzberg<br />
Jogger Senior Producer: Mike Tockman<br />
Lead Flame Artist: Joseph Grosso<br />
Flame Artist: Matthew Dolven<br />
Flame Asst.: Rachel Driver </p>
<p>Tags:<br />
Procter &#038; Gamble, P&#038;G, LGBTQ, GLAAD, LGBTQ+ community, Pantene, Holiday Ads, TVC, Christmas Campaigns, Christmas Ads, #IMBeautifulLGBTQ+, I Am Beautiful LGBTQ+</p>
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		<title>Swiggy driving change on Karva Chauth &#8211; More powerful than prayer</title>
		<link>https://campaignsoftheworld.com/film-and-video/swiggy-film-on-karva-chauth-more-powerful-than-prayer/</link>
					<comments>https://campaignsoftheworld.com/film-and-video/swiggy-film-on-karva-chauth-more-powerful-than-prayer/#respond</comments>
		
		<dc:creator><![CDATA[COTW]]></dc:creator>
		<pubDate>Mon, 28 Oct 2019 15:52:40 +0000</pubDate>
				<category><![CDATA[Film and Video]]></category>
		<category><![CDATA[Best Awareness Campaign]]></category>
		<category><![CDATA[Charcoal Films]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[More powerful than prayer]]></category>
		<category><![CDATA[Swiggy]]></category>
		<category><![CDATA[TVC]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=17753</guid>

					<description><![CDATA[Swiggy is India&#8217;s largest food delivery app, employing over 200,000 delivery partners. However,&#8230;]]></description>
										<content:encoded><![CDATA[<p>Swiggy is India&#8217;s largest food delivery app, employing over 200,000 delivery partners. However, a lot of their delivery partners don&#8217;t wear helmets. To change this behaviour, they used the occasion of Karva Chauth &#8211; a festival where women fast and pray for the safety and long lives of their husbands. Their delivery partners were invited to the hubs on the pretext of taking home gifts for their wives. The boxes contained items typically associated with the event &#8211; henna cones, bindis, bangles, etc. In addition, they also included helmets.</p>
<p><strong>Swiggy &#8211; More powerful than prayer</strong></p>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/3exWFX2y2ig" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<p>Credits<br />
Advertising Agency: Swiggy In-house Creative Studio, Bangalore, India<br />
Production House: Charcoal Films<br />
VP Marketing: Srivats TS<br />
AVP Marketing: Ashish L<br />
Creative Director: Shikha Gupta<br />
Director &#8211; Delivery Partner Marketing: Arpit Agarwal<br />
Sr. Manager &#8211; Delivery Partner Marketing: Swarnendu Mandal<br />
Assistant Manager- Marketing: Prem Akash<br />
Director: Sharad Das<br />
Producer: Ruby Thakur<br />
Additional Credits: Jayant Kedia, Amit Sharma, Arjun Ravisanker</p>
<p>Tags:<br />
Direct Marketing, India, Swiggy, Charcoal Films, Digital, Film, More powerful than prayer, Best Awareness Campaign, TVC</p>
]]></content:encoded>
					
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		<title>#GharAayaTyohar celebrates year-long festival called &#8216;Maruti Suzuki&#8217;</title>
		<link>https://campaignsoftheworld.com/film-and-video/maruti-suzuki-ghar-aaya-tyohar/</link>
					<comments>https://campaignsoftheworld.com/film-and-video/maruti-suzuki-ghar-aaya-tyohar/#respond</comments>
		
		<dc:creator><![CDATA[COTW]]></dc:creator>
		<pubDate>Fri, 25 Oct 2019 12:57:14 +0000</pubDate>
				<category><![CDATA[Film and Video]]></category>
		<category><![CDATA[best tv ads]]></category>
		<category><![CDATA[Crazy Few Films]]></category>
		<category><![CDATA[Dentsu Impact]]></category>
		<category><![CDATA[Diwali ads]]></category>
		<category><![CDATA[Diwali Campaigns 2019]]></category>
		<category><![CDATA[Happy Diwali]]></category>
		<category><![CDATA[Maruti Suzuki]]></category>
		<category><![CDATA[TVC]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=17730</guid>

					<description><![CDATA[The latest festive campaign from the house of Maruti Suzuki, #GharAayaTyohar If there&#8230;]]></description>
										<content:encoded><![CDATA[<p>The latest festive campaign from the house of Maruti Suzuki, #GharAayaTyohar</p>
<p>If there is one word which describes India the best, it’s diversity. Diversity in cultures, entertainment, food and more. This diversity is probably reflected as the strongest in the country’s festivals.</p>
<p>Each festival is unique and gives people a special reason to come together in celebration. And the unique thing about buying a car is that it invokes the same kind of festive spirit by encouraging everyone to look forward to new beginnings, happiness, and joyous journeys.</p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2019/10/Maruti_Suzuki_Arena_GharAayaTyohar.jpeg"><img decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2019/10/Maruti_Suzuki_Arena_GharAayaTyohar.jpeg" alt="Maruti Suzuki Arena - #GharAayaTyohar" width="1500" height="661" class="aligncenter size-full wp-image-17731" title="#GharAayaTyohar celebrates year-long festival called &#039;Maruti Suzuki&#039; 4"></a></p>
<p>That’s exactly what Maruti Suzuki, India’s leading automotive manufacturer, wants to highlight with its new festival season-specific campaign &#8211; Ghar Aaya Tyohar. All while bringing together the entire range of cars offered by MSIL’s new and transformed channel, Maruti Suzuki Arena.</p>
<p>The campaign showcases a range of vibrant, colourful festive celebrations from across India, with their one-of-a-kind nuances and the excitement they form in people’s minds.</p>
<p>Maruti Suzuki Arena &#8211; #GharAayaTyohar<br />
<iframe width="100%" height="480" src="https://www.youtube.com/embed/Im7pyHj-AUs" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<p>Commenting on the campaign, Shashank Srivastava, Executive Director &#8211; Marketing and Sales, Maruti Suzuki India said, “Festivals are a high point in the life of people. India is diverse; people are diverse and so are the festivals and the occasions to celebrate. Every festival is celebrated in its beautiful way. However, a few things always remain common like celebration, happiness and bringing home a Maruti Suzuki. With our new Ghar Aaya Tyohar commercial, we intend to strengthen the same thought and provide people with the same happiness and pride of owning a Maruti Suzuki car, which we have delivered for decades.”</p>
<p>Speaking about the campaign, Anupama Ramaswamy, National Creative Director, Dentsu Impact, said, “India is a nation described by diversity, just like its festivals. But one festival that binds everyone together is the joy of buying a new car. After all, it gives different people different reasons to celebrate. For a young person it’s a celebration of the coming of age, for a woman it’s a celebration of freedom, for a family it is a celebration of togetherness. We believe Maruti Suzuki is that one name which can do complete justice to the feeling of Ghar Aaya Tyohar because as a brand, it has touched many lives.’’</p>
<p>Amit Wadhwa, President, Dentsu Impact, said, “Ghar Aaya Tyohar is an idea that works possibly only for Maruti Suzuki. In a country that has numerous festivals and each festival celebrated with such fervor, no other car brand can own this idea as well. This to me is giving the festival a beautiful new dimension which both us as well as our client partners are equally excited about.”</p>
<p>Credits<br />
Client: Maruti Suzuki India Limited<br />
Campaign: #GharAayaTyohar<br />
Agency: Dentsu Impact Pvt Ltd<br />
President: Amit Wadhwa<br />
Chief Creative Officer: Soumitra Karnik<br />
National Creative Director: Anupama Ramaswamy<br />
Senior Copywriter: Ansh Agarwal<br />
Account Management: Karun Arora, Arjan Soni, Himanshu Wahi<br />
Films: Dawa Lama<br />
Production House: Crazy Few Films<br />
Director: Sharat Kumar<br />
Producer: Urfi Kazmi, Viraj Gawas<br />
DOP: Tapan<br />
Music Director: Abhishek Arora<br />
Singer: Romy<br />
Editor: Aman Shukla</p>
<p>Tags:<br />
Diwali Campaigns 2019, Happy Diwali, Diwali Ads, Best Tv Ads, TVC, Maruti Suzuki, Dentsu Impact, #GharAayaTyohar</p>
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		<title>Grupo Exito / Magia Salvaje: Endangered Costumes</title>
		<link>https://campaignsoftheworld.com/film-and-video/grupo-exito-magia-salvaje-endangered-costumes/</link>
					<comments>https://campaignsoftheworld.com/film-and-video/grupo-exito-magia-salvaje-endangered-costumes/#respond</comments>
		
		<dc:creator><![CDATA[COTW]]></dc:creator>
		<pubDate>Thu, 01 Aug 2019 04:48:08 +0000</pubDate>
				<category><![CDATA[Film and Video]]></category>
		<category><![CDATA[animals]]></category>
		<category><![CDATA[Awareness campaign]]></category>
		<category><![CDATA[BBDO]]></category>
		<category><![CDATA[Colombia]]></category>
		<category><![CDATA[Endangered Costumes]]></category>
		<category><![CDATA[Grupo Exito]]></category>
		<category><![CDATA[Halloween]]></category>
		<category><![CDATA[Magia Salvaje]]></category>
		<category><![CDATA[NGO]]></category>
		<category><![CDATA[Public interest]]></category>
		<category><![CDATA[Sancho BBDO]]></category>
		<category><![CDATA[TV campaign]]></category>
		<category><![CDATA[TVC]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=16896</guid>

					<description><![CDATA[Endangered Costumes In 2018, three species of animals became extinct on our planet.&#8230;]]></description>
										<content:encoded><![CDATA[<p><strong>Endangered Costumes</strong><br />
In 2018, three species of animals became extinct on our planet. In Colombia four species are in danger of extinction because their habitats are disappearing and nobody is doing anything to help them. That’s why on Halloween, Almacenes Éxito decided to do something about it.</p>
<div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/324007249?title=0&#038;byline=0&#038;portrait=0" style="position:absolute;top:0;left:0;width:100%;height:100%;" frameborder="0" allow="autoplay; fullscreen" allowfullscreen></iframe></div>
<p><script src="https://player.vimeo.com/api/player.js"></script></p>
<p>Credits<br />
Brand: <a href="https://www.grupoexito.com.co/en" rel="noopener noreferrer" target="_blank">Grupo Exito</a> / <a href="http://www.magiasalvaje.org" rel="noopener noreferrer" target="_blank">Magia Salvaje</a><br />
Campaign: Endangered Costumes<br />
Advertising Agency: Sancho BBDO, Bogotá, Colombia<br />
Executive Creative Directors: Mario Lagos, Juan David Jaramillo, Diego Almanza<br />
Creative Director, Copywriter: Andrés Luque<br />
Creative Director, Head of Art: Daniel Delgado<br />
Copywriters: Alejandro Arango, Jerónimo Zapata, Tamara Mujica<br />
Art Directors: Tatiana Rico, Elkin Hernandez, Marcela Zapata<br />
Motion graphics &#038; Editor: Cristian Sánchez<br />
VP Business: Natalia Pérez<br />
Account Executive: Camila Patiño<br />
Account Executive: Katalina Espinel</p>
<p>Tags:<br />
TV Campaign, TVC, <a href="https://campaignsoftheworld.com/tag/awareness-campaign/" rel="noopener noreferrer" target="_blank">Awareness Campaign</a>, Endangered Costumes, Public Interest, NGO, Colombia, BBDO</p>
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		<title>Your Army Needs You &#124; The British Army’s progressive recruitment campaign</title>
		<link>https://campaignsoftheworld.com/digital-campaigns/the-british-army-your-army-needs-you/</link>
					<comments>https://campaignsoftheworld.com/digital-campaigns/the-british-army-your-army-needs-you/#respond</comments>
		
		<dc:creator><![CDATA[COTW]]></dc:creator>
		<pubDate>Sun, 20 Jan 2019 04:39:51 +0000</pubDate>
				<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Advertising Agency]]></category>
		<category><![CDATA[British armed forces]]></category>
		<category><![CDATA[British Army]]></category>
		<category><![CDATA[British Army Ads]]></category>
		<category><![CDATA[British Army Campaigns]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Karmarama]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[radio adverts]]></category>
		<category><![CDATA[recruitment campaign]]></category>
		<category><![CDATA[short films]]></category>
		<category><![CDATA[stereotypes]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[TVC]]></category>
		<category><![CDATA[Your Army Needs You]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=15164</guid>

					<description><![CDATA[Millennials, as well as the young adults of Generation Z, are often criticized&#8230;]]></description>
										<content:encoded><![CDATA[<p>Millennials, as well as the young adults of Generation Z, are often criticized for their excessive dependence on technology, and social-media inspired cultural trends. They are stereotypically presumed to be entitled, pretentious, lazy, and egoistic. However, painting such a conservative social picture of two entire generations is as detrimental as stating that all women should be housewives. Thankfully, the British Army has made it clear with a recent recruitment campaign that it stands against this over-generalized view of today’s youth. Your Army Needs You is a recruitment drive targeted at incorporating gamers and snowflakes into the British armed forces.</p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2019/01/British-Army-Your-Army-Needs-You-1.jpg"><img decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2019/01/British-Army-Your-Army-Needs-You-1.jpg" alt="Your Army Needs You | The British Army" width="700" height="1076" class="aligncenter size-full wp-image-15165" title="Your Army Needs You | The British Army’s progressive recruitment campaign 8" srcset="https://campaignsoftheworld.com/wp-content/uploads/2019/01/British-Army-Your-Army-Needs-You-1.jpg 700w, https://campaignsoftheworld.com/wp-content/uploads/2019/01/British-Army-Your-Army-Needs-You-1-195x300.jpg 195w, https://campaignsoftheworld.com/wp-content/uploads/2019/01/British-Army-Your-Army-Needs-You-1-666x1024.jpg 666w, https://campaignsoftheworld.com/wp-content/uploads/2019/01/British-Army-Your-Army-Needs-You-1-300x461.jpg 300w" sizes="(max-width: 767px) 100vw, 700px" /></a></p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2019/01/British-Army-Your-Army-Needs-You-2.jpg"><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2019/01/British-Army-Your-Army-Needs-You-2.jpg" alt="Your Army Needs You | The British Army" width="780" height="1200" class="aligncenter size-full wp-image-15166" title="Your Army Needs You | The British Army’s progressive recruitment campaign 9"></a></p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2019/01/British-Army-Your-Army-Needs-You-3.jpg"><img loading="lazy" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2019/01/British-Army-Your-Army-Needs-You-3.jpg" alt="Your Army Needs You | The British Army" width="1000" height="750" class="aligncenter size-full wp-image-15167" title="Your Army Needs You | The British Army’s progressive recruitment campaign 10" srcset="https://campaignsoftheworld.com/wp-content/uploads/2019/01/British-Army-Your-Army-Needs-You-3.jpg 1000w, https://campaignsoftheworld.com/wp-content/uploads/2019/01/British-Army-Your-Army-Needs-You-3-300x225.jpg 300w, https://campaignsoftheworld.com/wp-content/uploads/2019/01/British-Army-Your-Army-Needs-You-3-768x576.jpg 768w, https://campaignsoftheworld.com/wp-content/uploads/2019/01/British-Army-Your-Army-Needs-You-3-950x713.jpg 950w" sizes="(max-width: 1000px) 100vw, 1000px" /></a></p>
<p>The campaign has been conceptualized by a London-based advertising agency called Karmarama and manifests itself in the form of short films, radio adverts, and posters. The storytelling ideology of the campaign revolves around themes like Stamina, Spirit, and Resilience. The material in the series talks about the unique abilities of different sections of the youth and leaves the targeted audience with a call-for-action. For instance, one video of the campaign pushes the idea that gamers of today have the stamina that the British Army needs. The other promotional content of the campaign makes its impact along the same lines.</p>
<p>We feel that this forward-thinking initiative of the British Army will provide many youngsters with a sense of purpose. The campaign’s heart lies in the creative delivery of its intended message. Consequently, it is bound to resonate with today’s youth! </p>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/YFGHEZMSek4" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/x939O8hKQV4" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/d8NlNNV5gF0" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<p>Credits<br />
Creative Agency: Karmarama<br />
Advertiser: The British Army, United Kingdom<br />
Campaign: Your Army Needs You</p>
<p>Tags:<br />
Recruitment Campaign, Stereotypes, Karmarama, British Army Ads, British Army Campaigns, Digital, TVC, Advertising agency, London, storytelling</p>
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		<title>WhatsApp first TV campaign in India asks everyone to Share Joy, Not Rumors!</title>
		<link>https://campaignsoftheworld.com/digital-campaigns/whatsapp-tv-campaign-share-joy-not-rumors/</link>
					<comments>https://campaignsoftheworld.com/digital-campaigns/whatsapp-tv-campaign-share-joy-not-rumors/#respond</comments>
		
		<dc:creator><![CDATA[COTW]]></dc:creator>
		<pubDate>Mon, 17 Dec 2018 07:34:53 +0000</pubDate>
				<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Fake News]]></category>
		<category><![CDATA[Oink Films]]></category>
		<category><![CDATA[Share Joy Not Rumors]]></category>
		<category><![CDATA[Shirsha Guha Thakurta]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Taproot Dentsu]]></category>
		<category><![CDATA[TV campaign]]></category>
		<category><![CDATA[TVC]]></category>
		<category><![CDATA[violence]]></category>
		<category><![CDATA[WhatsApp]]></category>
		<category><![CDATA[WhatsApp group]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=14901</guid>

					<description><![CDATA[India has more than 200 million active users on WhatsApp on a monthly&#8230;]]></description>
										<content:encoded><![CDATA[<p>India has more than 200 million active users on WhatsApp on a monthly basis. That’s huge! And yet we haven’t seen even one TVC from WhatsApp in India until now! Share Joy, Not Rumors is a brand first ever TVC and it is all about staying away from rumors that can fan the flames of racial hatred, community prejudice, bestowing trust on phony dealers or money-lenders and so on. We think it’s a smart step from WhatsApp in an era where misinformation (especially via social media and the internet) is a regular thing and rumors roam around like wildfire.</p>
<p>The agency behind this is Mumbai’s Taproot Dentsu and the filmmaker Shirsha Guha Thakurta. There are 3 sixty-second films. And all show different real-time scenarios where rumors are spreading via WhatsApp and it needs to stop. One can use WhatsApp features like blocking the spammers who send such fake news and also exit groups that encourage misinformation for no reason.</p>
<p>We think that WhatsApp is no more just an app but has become an everyday integral part of many people’s lives. It means it has the ability to influence one’s thinking and thinking can lead to action. And nothing influences or instigates acts of violence and fraudulence like rumors. So this TVC rightly informs everyone to stop falling prey to such scams and spams and avoid spreading them for good.</p>
<p><iframe src="https://www.youtube.com/embed/8ncCkiX0Euw" width="100%" height="480" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p><iframe src="https://www.youtube.com/embed/t_gmgnOpA98" width="100%" height="480" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p><iframe src="https://www.youtube.com/embed/Tm0k-nvk4l4" width="100%" height="480" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>Credits<br />
Client: WhatsApp<br />
Campaign: Share Joy, Not Rumors<br />
Agency: Taproot Dentsu<br />
Production house: Oink Films<br />
Directed by: Shirsha Guha Thakurta</p>
<p><span style="color: #b8b8b8;">Tags:</span><br />
<span style="color: #b8b8b8;">Shirsha Guha Thakurta, TV campaign, Taproot Dentsu, TVC, Digital, Violence, Fake News, Social media, Facebook, WhatsApp group, Oink Films</span></p>
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		<title>Pedigree Season of Good Dog &#124; What dogs think of the Christmas season?</title>
		<link>https://campaignsoftheworld.com/digital-campaigns/pedigree-season-of-good-dog/</link>
					<comments>https://campaignsoftheworld.com/digital-campaigns/pedigree-season-of-good-dog/#respond</comments>
		
		<dc:creator><![CDATA[COTW]]></dc:creator>
		<pubDate>Fri, 07 Dec 2018 05:37:30 +0000</pubDate>
				<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[#Dogs]]></category>
		<category><![CDATA[#holiday]]></category>
		<category><![CDATA[BBDO Worldwide]]></category>
		<category><![CDATA[Blackbird]]></category>
		<category><![CDATA[Christmas 2018]]></category>
		<category><![CDATA[Christmas Ads]]></category>
		<category><![CDATA[Christmas campaigns]]></category>
		<category><![CDATA[Christmas commercials]]></category>
		<category><![CDATA[Colenso BBDO]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Dog Adoption]]></category>
		<category><![CDATA[Finch]]></category>
		<category><![CDATA[Garden]]></category>
		<category><![CDATA[Household]]></category>
		<category><![CDATA[Liquid Studio]]></category>
		<category><![CDATA[New Zealand]]></category>
		<category><![CDATA[Pedigree]]></category>
		<category><![CDATA[Pets]]></category>
		<category><![CDATA[Season of Good Dog]]></category>
		<category><![CDATA[TVC]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=14825</guid>

					<description><![CDATA[Most of the campaigns circled around the Christmas season advocate its importance for&#8230;]]></description>
										<content:encoded><![CDATA[<p>Most of the campaigns circled around the Christmas season advocate its importance for human beings all across the globe. But, not a lot of holiday-themed advertisements take the perception of dogs into account. Well, in a fitting display of creativity, Pedigree has dedicated its entire Christmas campaign to the holidays&#8217; significance for dogs. The short film titled Pedigree Season of Good Dog takes viewers through a dog’s unique viewpoint on the Christmas season.</p>
<p>In the short film designed by Colenso BBDO, a humorous account on the holidays is presented by the Good Dog. The narrative begins many dinnertimes ago, with the arrival of Good Dog to a human family’s home on one Christmas night. The story spans across several holidays until the arrival of another dog dubbed as Awww. The comedic tale ends with the conclusion that the holiday season is not exclusive to a good dog, but a time of celebration for all good dogs.</p>
<p>We feel that this campaign makes judicious use of humour, and carries the brand’s core identity in a likeable fashion. It is definitely bound to be a holiday-themed campaign that will stand out in this season.</p>
<p><iframe src="https://www.youtube.com/embed/NVKh8zo6DeM" width="100%" height="480" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>Credits-<br />
Client: Pedigree<br />
Campaign: Season of Good Dog<br />
Advertising Agency: Colenso BBDO, New Zealand<br />
Category: Household, garden &amp; pets<br />
Chief Creative Officer, BBDO Worldwide: David Lubars<br />
Creative Chairman: Nick Worthington<br />
Chief Creative Officer: Levi Slavin<br />
Executive Creative Director: Daniel Wright<br />
Creative Group Head: Beth O&#8217;Brien<br />
Creative Group Head: Thomas Darlow<br />
Group Business Director: Ahmad Salim<br />
Business Director: Nico Ainsworth<br />
Account Manager: Arameh Bozorgi<br />
Account Executive: James Baker<br />
Senior TV Producer: Natasha Gill<br />
Integrated Producer: Ashlee Harris<br />
Head of Integrated Production: Scott Chapman<br />
Senior Planner: Philip De Meulemeester<br />
ECD &#8211; Pedigree Global: Gianfranco Arena<br />
ECD &#8211; Pedigree Global: Peter Kain<br />
Senior Account Director &#8211; Pedigree Global: Sally Nathans<br />
Agency Producer: Natasha Gill<br />
DOP: Jeremy Rouse<br />
Production Company: Finch<br />
Production Company Executive Producer: Rob Galluzzo<br />
Production Company Producer: Claire Thompson<br />
Director: Christopher Riggert<br />
Sound: Liquid Studio<br />
Sound Design: Craig Matuschka<br />
Music Composition: Peter van der Fluit<br />
Music / Sound Producer: Tamara O’Neill<br />
Post Production: Blackbird<br />
Online Editor: Nicholas Ponzoni<br />
Editor: Stuart Reeves, Bernard Garry / The Editors</p>
<p><span style="color: #b8b8b8;">Tags:</span><br />
<span style="color: #b8b8b8;">Christmas Ads, Christmas Campaigns, Christmas 2018, Christmas commercials, TVC, Dog Adoption, Pedigree, Season of Good Dog, Digital, Holiday</span></p>
]]></content:encoded>
					
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		<title>Gulzaar Sahab Evokes Nostalgia in Ambuja Cement’s viral ‘Chhat Pe Milte hai Campaign’</title>
		<link>https://campaignsoftheworld.com/digital-campaigns/ambuja-cement-chhat-pe-milte-hai-digital-campaign/</link>
					<comments>https://campaignsoftheworld.com/digital-campaigns/ambuja-cement-chhat-pe-milte-hai-digital-campaign/#respond</comments>
		
		<dc:creator><![CDATA[COTW]]></dc:creator>
		<pubDate>Fri, 02 Feb 2018 17:37:26 +0000</pubDate>
				<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[#ChhatPeMilteHain]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ambuja cement]]></category>
		<category><![CDATA[Ambuja cement Ads]]></category>
		<category><![CDATA[Ambuja Plus Roof Special]]></category>
		<category><![CDATA[Ambuja TVC]]></category>
		<category><![CDATA[Chhatein]]></category>
		<category><![CDATA[Childhood]]></category>
		<category><![CDATA[creative campaign]]></category>
		<category><![CDATA[digital film]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[Gulzar]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[inspiring film]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[memories]]></category>
		<category><![CDATA[Mojo Media LLP]]></category>
		<category><![CDATA[Script and Narration]]></category>
		<category><![CDATA[Triton Communications]]></category>
		<category><![CDATA[TVC]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=12781</guid>

					<description><![CDATA[Welcome and behold! Here is another masterpiece, Chhat Pe Milte hai, a digital&#8230;]]></description>
										<content:encoded><![CDATA[<p>Welcome and behold! Here is another masterpiece, Chhat Pe Milte hai, a digital campaign from the house of Ambuja Cement that should, according to us, go down as a case study in the craft of advertising. If Khali’s TVC two years back took India by storm, thanks to its humorous rendition, the Chhat Pe Milte hai campaign is in a league of its own. So what’s special about it? Well, we are excited to say, almost everything!</p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2018/02/Ambuja-Cement-Chhat-Pe-Milte-hai.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-12782" src="https://campaignsoftheworld.com/wp-content/uploads/2018/02/Ambuja-Cement-Chhat-Pe-Milte-hai.jpg" alt="Ambuja Cement #ChhatPeMiltehai" width="1500" height="789" title="Gulzaar Sahab Evokes Nostalgia in Ambuja Cement’s viral ‘Chhat Pe Milte hai Campaign’ 12" srcset="https://campaignsoftheworld.com/wp-content/uploads/2018/02/Ambuja-Cement-Chhat-Pe-Milte-hai.jpg 1500w, https://campaignsoftheworld.com/wp-content/uploads/2018/02/Ambuja-Cement-Chhat-Pe-Milte-hai-300x158.jpg 300w, https://campaignsoftheworld.com/wp-content/uploads/2018/02/Ambuja-Cement-Chhat-Pe-Milte-hai-768x404.jpg 768w, https://campaignsoftheworld.com/wp-content/uploads/2018/02/Ambuja-Cement-Chhat-Pe-Milte-hai-1024x539.jpg 1024w, https://campaignsoftheworld.com/wp-content/uploads/2018/02/Ambuja-Cement-Chhat-Pe-Milte-hai-950x500.jpg 950w, https://campaignsoftheworld.com/wp-content/uploads/2018/02/Ambuja-Cement-Chhat-Pe-Milte-hai-1320x694.jpg 1320w" sizes="(max-width: 1500px) 100vw, 1500px" /></a></p>
<p>This digital campaign aims to promote Ambuja Cement’s premium product ‘Ambuja Plus Roof Special’, which as the name suggests, is designed to add extra strength and longevity to a roof, one of the most vital parts of a house. The campaign highlights the importance of ‘roof’ or ‘chhat’ in Indian homes.</p>
<p>Instead of taking a run-of-the-mill approach to highlight the product, Ambuja Cement plays around nostalgia and stirs our fondest memories associated with the terrace in our homes. Yes, the same terrace which seems to have lost in the urban construction mayhem. When was the last time you went to the terrace in a high rise building in Mumbai, Delhi or any metro city, for that matter? Well, chances are slim given how rarely we do that! The campaign has been launched with a video in which the legendary Gulzaar Sahab narrates in his unique voice a sublime poetry written by him, which takes us through the heartwarming memories and the role a roof has in helping us create these memories. The video’s emotional appeal is heightened by the background score that will take over your mind and you won’t be able to stop humming it. In the video, we see children playing hide and seek, a couple flying kites, wedding function, a cricket match – almost everything you must have seen happening on terraces in Indian households. The film ends by inviting fans to share their special roof stories with Ambuja Cement and the best ones could become a part of their next campaign! How cool!</p>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/45paqHPUvbY?si=udWzesoW7uNlw_Cr" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h5>Our Take on this Campaign!</h5>
<p>We believe Ambuja Cement and the agency Triton Communications have come together to deliver a brilliant campaign. Many things have fallen in their right place in this campaign. The brand gave a quintessential advertising product brief. The agency converted it into an extraordinary storytelling spectacle of 4 minutes, 20 seconds video. And it did not stop there. It went ahead and seamlessly blended the video to get ‘engagement’, the holy grail of marketing for brands these days.</p>
<p>Wow is the only word we can think of as we go back to watch the ad again.<br />
We can’t say more. Go ahead, see it for yourself. Watch. Replay. Repeat. Yes, it’s that good.</p>
<p>Credits:<br />
Brand: Ambuja Plus Roof Special<br />
Campaign: Chhat Pe Milte hai<br />
Script &amp; narration: Gulzar<br />
Creative Agency: Triton Communications &amp; Digimo<br />
Production House: Mojo Media LLP<br />
Director &amp; Editor Vipin Parasher<br />
Music Composer:Arjunna Harjaie</p>
<p><span style="color: #999999;">This Ad is related to: #ChhatPeMilteHain, Digital film, marketing campaign, Ambuja cement, Ambuja cement Ads, Inspiration, Inspiring film, Gulzar, Memories, Childhood, Creative campaign, Advertising, TVC, Ambuja TVC, Ambuja Plus Roof Special, Marketing Strategy, digital media, Chhatein, Triton Communications, Mojo Media LLP, Script and Narration</p>
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